Speaker Biography

John Cain

Vice President, Strategy and Analysis

Sessions Featuring This Speaker


    John Cain currently serves as Vice President, Strategy and Analysis. Based in Chicago, John plays an active role in experience and innovation research in order to deepen the understanding of consumer behavior in today’s always-on world. John provides expertise in advanced analytics and data visualization; data modeling, qualitative and quantitative research, and measurement and reporting; and data-driven business innovation and design strategy.

    Prior to joining SapientNitro, John served as co-founder of Iota Partners, an instrumentation-driven consumer research consultancy. John and co-founder Rick Robinson created the consultancy in 2010.

    John and Robinson also co-founded E-Lab, which pioneered the application of ethnographic and observational research approaches as a basis for product, service, and strategic solutions. E-Lab was acquired by Sapient in 1999, and John became co-lead of Sapient's Experience Modeling Group.

    John is a frequent speaker and lecturer on the topics of user experience design, market research, data analytics, and data visualization. John teaches graduate classes at the Institute of Design, Illinois Institute of Technology (IIT), and the University of Illinois at Chicago.