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John   Brand

John Brand

VP, Advisor, Serving CIO Professionals Serving CIO Professionals

John serves CIOs with research that focuses on the enterprise adoption of new software and Internet technologies. With more than 25 years of experience in IT, he is widely regarded as one of the top Internet and IT industry analysts in Asia Pacific. He is regularly invited to speak at industry events and is often quoted in the press around the globe.

John has extensive industry knowledge in financial services and the media and entertainment industries, as well as a broad range of commercial and noncommercial industries. He has produced world-leading research in the areas of enterprise content management, business intelligence, data center transformation, the impact on security by social computing, and many other technology- and business-related topics.

Previous Work Experience

John joined Forrester through its acquisition of Springboard Research, which acquired his own independent IT industry analyst firm, Hydrasight, in 2010. He previously spent five years as a senior vice president and principal analyst with global IT research firm Meta Group.

John Brand

VP, Advisor, Serving CIO Professionals Serving CIO Professionals

John serves CIOs with research that focuses on the enterprise adoption of new software and Internet technologies. With more than 25 years of experience in IT, he is widely regarded as one of the top Internet and IT industry analysts in Asia Pacific. He is regularly invited to speak at industry events and is often quoted in the press around the globe.

John has extensive industry knowledge in financial services and the media and entertainment industries, as well as a broad range of commercial and noncommercial industries. He has produced world-leading research in the areas of enterprise content management, business intelligence, data center transformation, the impact on security by social computing, and many other technology- and business-related topics.

Previous Work Experience

John joined Forrester through its acquisition of Springboard Research, which acquired his own independent IT industry analyst firm, Hydrasight, in 2010. He previously spent five years as a senior vice president and principal analyst with global IT research firm Meta Group.

John Brand's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Asia Pacific CIO Budgets And Priorities In 2013

    The "B" in BT Is Quickly Outpacing The "T" Across Asia Pacific

    September 4, 2013 Dane Anderson, John Brand

    Forrester regularly surveys business technology (BT) decision-makers about their IT budgets and priorities to help our clients align their own investments. The Forrsights Budgets And Priorities Tracker Survey, Q4 2012 surveyed more than 1,400 IT and business decision-makers in the Asia Pacific (AP) region about their intentions for their IT budgets in 2013. The survey results reveal that the inevitable transformation of enterprise IT to BT is occurring across the entire Asia Pacific region. This change will no doubt occur at varying paces and along different courses of action depending on an organization's location, industry, size, and culture. But the underlying trend is clear: BT isn't just another acronym in Asia Pacific, but a fundamental shift in the sourcing and delivery models for IT services across the region. It's critical that CIOs understand the full implications of these trends in order to make their own IT-to-BT transitions successful.

  • For CIO Professionals

    REPORT: Big Data Adoption Trends In Asia Pacific: 2013 To 2014

    January 23, 2013John Brand, Michael Barnes

    The maturity and sophistication of existing data warehousing (DW) implementations across the Asia Pacific (AP) region has been variable, to say the least. If the hype around big data is to be believed, AP organizations will increasingly redirect much of their investment away from traditional DW and toward other technologies and big data initiatives over the next three to five years. However, unless firms clearly define these initiatives as business projects with technology support rather than technology projects with some business support, the chances of success will be limited. This report outlines the current adoption trends for big data in AP and provides recommendations on how to ensure success with big data initiatives.

  • For Application Development & Delivery Professionals

    REPORT: The Future Of BI In Asia Pacific

    The Top 10 Trends Affecting Market Maturity And Growth

    October 19, 2012 Michael Barnes, John Brand

    Business intelligence (BI) adoption drivers, technology understanding, and organizational process maturity continue to vary widely across Asia Pacific. The one constant in this market is the regularity with which BI appears at or near the top of CIOs' priority lists. However, we don't expect the BI market in Asia Pacific to consolidate and mature; rather, we think it will further fragment due to a combination of emerging social, cultural, economic, and technology trends. This report takes Forrester's predictions about the top 10 global BI trends for 2012 and applies them to Asia Pacific to analyze the specific impact these top global trends will have on the BI market in the region in 2013 and beyond. We identify differences in BI adoption among organizations across countries in Asia Pacific that will be of primary interest to both BI vendors and global organizations with operations in the region.

  • For CIO Professionals

    REPORT: India Is At A Business Technology Crossroads

    Indian CIOs Risk Losing Business Credibility If They Do Not Improve Their Understanding Of BT

    July 18, 2012Manish Bahl, John Brand

    A slow but relentless global revolution is sweeping traditional technology management. Historically, only IT organizations delivered technology for employee use. But this is changing: Technology use is pervasive; technology management is increasingly outside of IT's direct control; and companies measure technology success by how much it boosts business results. Forrester defines this revolution as business technology (BT), and it is as relevant for Indian companies as it is for their counterparts in the West. This report leverages a survey of 130 Indian IT leaders to provide a view of BT maturity in India and highlight the issues that will affect Indian organizations' ability to harness the power of BT.

  • For CIO Professionals

    REPORT: Begin BT Strategic Planning With Clear Business Goals

    June 28, 2012 Nigel Fenwick, John Brand

    Clear business goals lie at the heart of good strategy. Unfortunately, many organizations have aspirational goals that make strategic planning difficult at best, and they lack the mechanism to translate aspirations into strategies. This report provides guidelines for your team to work with business partners in agreeing on specific, measurable, attainable, relevant, and time-bound goals that lend themselves to effective strategic planning. The report also introduces business capability maps as the framework for business-driven discussions around strategy choices.

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