John   Bruno

John Bruno

Senior Analyst Serving eBusiness & Channel Strategy Professionals

John helps eBusiness & Channel Strategy Professionals assess, improve, and optimize B2B and B2B2C eCommerce and configure price quote (CPQ) technologies and strategies. As the lead author of Forrester’s 2018 B2B eCommerce playbook, John provides a unique lens for businesses to learn how to improve sales outcomes in today’s digital age. He is an advisor to many Fortune 1000 companies, is widely quoted in major industry publications, and frequently speaks at conferences on customer engagement strategies, channel partner enablement, and digital transformation.

Previous Work Experience

Prior to his role in B2B eCommerce, John served Application Development & Delivery (AD&D) Professionals. His previous coverage area focused on supporting the complexities of B2B sales through sales enablement technologies, including core sales force automation, CPQ, and other solutions spanning processes from presales through customer success management. 

Prior to becoming an analyst, John was an advisor on Forrester’s AD&D leadership board. In that role, John worked with senior executives in the software delivery space to define and implement customer-obsessed software strategies. Before joining Forrester, John worked for technology companies like Pegasystems and Apple and was a consultant in Booz Allen Hamilton’s federal strategy practice.

Education

John earned a Bachelor of Arts degree with a double major in economics and philosophy from Boston College.

John Bruno

Senior Analyst Serving eBusiness & Channel Strategy Professionals

John helps eBusiness & Channel Strategy Professionals assess, improve, and optimize B2B and B2B2C eCommerce and configure price quote (CPQ) technologies and strategies. As the lead author of Forrester’s 2018 B2B eCommerce playbook, John provides a unique lens for businesses to learn how to improve sales outcomes in today’s digital age. He is an advisor to many Fortune 1000 companies, is widely quoted in major industry publications, and frequently speaks at conferences on customer engagement strategies, channel partner enablement, and digital transformation.

Previous Work Experience

Prior to his role in B2B eCommerce, John served Application Development & Delivery (AD&D) Professionals. His previous coverage area focused on supporting the complexities of B2B sales through sales enablement technologies, including core sales force automation, CPQ, and other solutions spanning processes from presales through customer success management. 

Prior to becoming an analyst, John was an advisor on Forrester’s AD&D leadership board. In that role, John worked with senior executives in the software delivery space to define and implement customer-obsessed software strategies. Before joining Forrester, John worked for technology companies like Pegasystems and Apple and was a consultant in Booz Allen Hamilton’s federal strategy practice.

Education

John earned a Bachelor of Arts degree with a double major in economics and philosophy from Boston College.

John Bruno's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Wave™: B2C Commerce Suites, Q3 2018

    The 11 Providers That Matter Most And How They Stack Up

    September 13, 2018 Bruce Eppinger, John Bruno

    In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business professionals select the right provider for their needs.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Wave™: B2B Commerce Suites, Q3 2018

    The 12 Providers That Matter Most And How They Stack Up

    September 13, 2018John Bruno, Bruce Eppinger

    In our 33-criterion evaluation of B2B Commerce Suites providers, we identified the 12 most significant ones — Apttus, Episerver, Handshake, IBM, Insite Software, Intershop, Magento, Oracle, Salesforce, Sana Commerce, SAP, and Unilog — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business professionals select the right provider for their needs.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Driving Customer Engagement With B2B Ratings And Reviews

    Processes: The B2B eCommerce Playbook

    August 20, 2018John Bruno

    Few B2B companies doubt the value of having ratings and reviews on their websites. But developing and offering any feature comes with a price. This report shows how B2B digital business professionals can use best practices and proven methodologies to determine when conditions are right for implementing ratings and reviews. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Make Omnichannel Real In B2B Commerce

    Business Case: The B2B eCommerce Playbook

    July 20, 2018John Bruno

    Disruption is turning B2B buying and selling on its head. Quick and efficient B2C buying journeys have reshaped B2B buyers' expectations. We've known for years that buyers prefer to self-serve, but the nuances and complexities of B2B often get in the way. That's why digital business leaders need to focus on delivering a consistently high-quality buying experience to their customers, regardless of their preferred interaction channel. Read this report to understand the business benefits of embracing an omnichannel approach and learn the seven ways to get you there. This is a major update of a previously published report.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Tech Tide™: Sales And Customer Service Technologies, Q3 2018

    Eighteen Technologies Underpin Customer Engagement

    July 19, 2018 Kate Leggett, John Bruno

    Delivering differentiated customer experiences is critical to firms' ability to win, serve, and retain customers. To accelerate their performance in sales and customer service, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 18 technology categories that support sales and customer service. Application development and delivery (AD&D) professionals should read this report to shape their firms' investment approach to these technologies.

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