John   Bruno

John Bruno

Senior Analyst Serving eBusiness & Channel Strategy Professionals

John helps eBusiness & Channel Strategy Professionals assess, improve, and optimize B2B and B2B2C eCommerce and configure price quote (CPQ) technologies and strategies. As the lead author of Forrester’s 2018 B2B eCommerce playbook, John provides a unique lens for businesses to learn how to improve sales outcomes in today’s digital age. He is an advisor to many Fortune 1000 companies, is widely quoted in major industry publications, and frequently speaks at conferences on customer engagement strategies, channel partner enablement, and digital transformation.

Previous Work Experience

Prior to his role in B2B eCommerce, John served Application Development & Delivery (AD&D) Professionals. His previous coverage area focused on supporting the complexities of B2B sales through sales enablement technologies, including core sales force automation, CPQ, and other solutions spanning processes from presales through customer success management. 

Prior to becoming an analyst, John was an advisor on Forrester’s AD&D leadership board. In that role, John worked with senior executives in the software delivery space to define and implement customer-obsessed software strategies. Before joining Forrester, John worked for technology companies like Pegasystems and Apple and was a consultant in Booz Allen Hamilton’s federal strategy practice.

Education

John earned a Bachelor of Arts degree with a double major in economics and philosophy from Boston College.

John Bruno

Senior Analyst Serving eBusiness & Channel Strategy Professionals

John helps eBusiness & Channel Strategy Professionals assess, improve, and optimize B2B and B2B2C eCommerce and configure price quote (CPQ) technologies and strategies. As the lead author of Forrester’s 2018 B2B eCommerce playbook, John provides a unique lens for businesses to learn how to improve sales outcomes in today’s digital age. He is an advisor to many Fortune 1000 companies, is widely quoted in major industry publications, and frequently speaks at conferences on customer engagement strategies, channel partner enablement, and digital transformation.

Previous Work Experience

Prior to his role in B2B eCommerce, John served Application Development & Delivery (AD&D) Professionals. His previous coverage area focused on supporting the complexities of B2B sales through sales enablement technologies, including core sales force automation, CPQ, and other solutions spanning processes from presales through customer success management. 

Prior to becoming an analyst, John was an advisor on Forrester’s AD&D leadership board. In that role, John worked with senior executives in the software delivery space to define and implement customer-obsessed software strategies. Before joining Forrester, John worked for technology companies like Pegasystems and Apple and was a consultant in Booz Allen Hamilton’s federal strategy practice.

Education

John earned a Bachelor of Arts degree with a double major in economics and philosophy from Boston College.

John Bruno's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Get Your B2B eCommerce Metrics Right

    Performance Management: The B2B eCommerce Playbook

    July 6, 2018John Bruno

    B2B companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. This report outlines how successful digital business strategy professionals identify and prioritize key performance indicators (KPIs) and analyze omnichannel customer interactions to produce value-added insights and drive sustained growth. This is an update of a previously published report. It includes new data.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Make Your B2B Business A Digital Business

    Executive Overview: The B2B eCommerce Playbook

    June 29, 2018John Bruno

    New forms of digital customer engagement are transforming B2B businesses, forcing B2B digital business strategy professionals to fundamentally rethink how they go to market — from the customers they target to the channels they sell through. In the B2B eCommerce playbook, we examine today's broader B2B eCommerce landscape and outline how organizations can use digital to optimize their B2B eCommerce teams and processes for success. This report is an update to a previously published report.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: B2B Commerce Suites, Q2 2018

    Forrester's Overview Of 18 B2B Commerce Suites Providers

    June 1, 2018John Bruno, Bruce Eppinger

    You can use B2B commerce suites to digitize buying and selling processes, provide convenient engagement for customers, personalize the buying experience, and uncover valuable customer insights. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Digital business professionals should use Forrester's Now Tech report to understand the value they can expect from a B2B commerce suites provider and then select vendors based on functionality.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: B2C Commerce Suites, Q2 2018

    Tools And Technology: The Retail eCommerce Playbook

    June 1, 2018 Bruce Eppinger, John Bruno

    You can use B2C commerce suites to deliver online shopping, brand engagement, and customer service. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Digital business professionals should use Forrester's Now Tech report to understand the value they can expect from a B2C commerce suites provider and select vendors based on size, vertical, and geographic alignment.

  • For Application Development & Delivery Professionals

    REPORT: Quantify The Business Value Of CRM

    Business Case: The CRM Playbook

    May 9, 2018 Kate Leggett, John Bruno

    CRM initiatives must not only be technically sound but must also answer the question, "What will we get for our money?" This report describes how application development and delivery (AD&D) professionals can apply Forrester's Total Economic Impact™ (TEI) methodology to address four critical questions in their CRM plans: What are the business benefits? What will it cost? Will it increase future flexibility? How will we mitigate risks? Start by comparing your project against Forrester's benefit and cost benchmarks. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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