Jon   Erickson

Jon Erickson

VP, TEI Serving B2B Marketing Professionals

Jon is vice president and director of Forrester's Total Economic Impact (TEI) practice. His focus over the past seventeen years at Forrester has been on developing methodologies for measuring and communicating the value of technology to IT strategy and planning executives as well as product marketing professionals. Jon also covers financial risk measurement tools for technology investments.

Previous Work Experience

In his previous position, Jon served as a senior analyst and principal consultant at Forrester, assisting in the development of Forrester's TEI methodology and processes. Jon came to Forrester through its acquisition of Giga Information Group. Prior to joining Giga, he worked for Sabre Capital, a merger and acquisitions firm in Raleigh, N.C., developing the company's external website and streamlining its database tools to take advantage of customer queries.

Education

Jon has bachelor's degrees in economics and industrial relations from the University of North Carolina at Chapel Hill, as well as an M.S. in economics with a minor in statistics from North Carolina State University.

Jon Erickson

VP, TEI Serving B2B Marketing Professionals

Jon is vice president and director of Forrester's Total Economic Impact (TEI) practice. His focus over the past seventeen years at Forrester has been on developing methodologies for measuring and communicating the value of technology to IT strategy and planning executives as well as product marketing professionals. Jon also covers financial risk measurement tools for technology investments.

Previous Work Experience

In his previous position, Jon served as a senior analyst and principal consultant at Forrester, assisting in the development of Forrester's TEI methodology and processes. Jon came to Forrester through its acquisition of Giga Information Group. Prior to joining Giga, he worked for Sabre Capital, a merger and acquisitions firm in Raleigh, N.C., developing the company's external website and streamlining its database tools to take advantage of customer queries.

Education

Jon has bachelor's degrees in economics and industrial relations from the University of North Carolina at Chapel Hill, as well as an M.S. in economics with a minor in statistics from North Carolina State University.

Jon Erickson's Research

Most RecentMost Popular
  • For B2B Marketing Professionals

    REPORT: Technology Value Beyond The Buyer's Four Walls: External Stakeholder Impact Defined

    February 8, 2011Bradford J. Holmes, Jon Erickson

    To justify a technology investment, buyers traditionally estimate the expected impact or return on investment (ROI) within their own organization's four walls, typically to IT itself and end users in the business. The rise of pervasive technology, delivered in increasingly integrated ways by larger vendors and extended to outside stakeholders, is creating value beyond the buying organization. That's a good thing, as a growing number of CEOs are demanding those benefits from their tech investments to support their sustainability claims and reputation for good corporate citizenship. Sales enablement professionals who help their companies structure, quantify, and communicate how their capabilities deliver value to external stakeholders will gain advantage in capturing this growing competitive opportunity.

  • For Sourcing & Vendor Management Professionals

    REPORT: The ROI Of Software-As-A-Service

    A Total Economic Impact™ Analysis Uncovers Long-Term Value In SaaS

    July 13, 2009 Liz Herbert, Jon Erickson

    Firms almost always consider software-as-a-service (SaaS) as a cost-advantage over on-premise in the short run due to its quick implementation times and pay-as-you-go pricing. But many firms question the long-term value of SaaS, wondering if the rent-versus-own model necessarily has a cost crossover point and if so, when? As SaaS continues to move into a broader range of applications and into larger, more strategic deployments, Forrester examined client decisions across a range of SaaS solution areas and found that firms obtain long-term value with SaaS solutions.

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