Josephine   Phua

Josephine Phua

Associate Consultant

Josephine is an associate consultant within Forrester’s Asia Pacific consulting practice. She works with the wider consulting team to create and deliver custom content marketing programs to clients, helping position them as thought leaders in their respective fields and enabling them to elevate their engagement with prospective customers through data-fueled stories and marketing assets.

Previous Work Experience

Prior to joining Forrester, Josephine was a digital content and eCommerce specialist at Johnson & Johnson, where she helped to drive the eCommerce sales of the company's FMCG brands through high-converting content and eMarketing campaigns.

With a background in digital marketing and communications, she is passionate about helping businesses strengthen their digital presence to reach and engage with customers more effectively.

 

Education

Josephine graduated from Maastricht University, the Netherlands, with a master’s in International business, specializing in strategy and innovation. She also holds a bachelor’s degree in business administration from the National University of Singapore.

Josephine Phua

Associate Consultant

Josephine is an associate consultant within Forrester’s Asia Pacific consulting practice. She works with the wider consulting team to create and deliver custom content marketing programs to clients, helping position them as thought leaders in their respective fields and enabling them to elevate their engagement with prospective customers through data-fueled stories and marketing assets.

Previous Work Experience

Prior to joining Forrester, Josephine was a digital content and eCommerce specialist at Johnson & Johnson, where she helped to drive the eCommerce sales of the company's FMCG brands through high-converting content and eMarketing campaigns.

With a background in digital marketing and communications, she is passionate about helping businesses strengthen their digital presence to reach and engage with customers more effectively.

 

Education

Josephine graduated from Maastricht University, the Netherlands, with a master’s in International business, specializing in strategy and innovation. She also holds a bachelor’s degree in business administration from the National University of Singapore.