Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie A. Ask's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Moments Transform Commerce And Service Experiences

    Mobile provides digital business professionals with opportunities to transform commerce and service experiences online and in physical locations. To master these moments, use the identify, desig...

  • For eBusiness & Channel Strategy Professionals

    Report: The Future Of Digital Experiences

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem. Dig...

  • For eBusiness & Channel Strategy Professionals

    Report: Adopt An App+ Strategy

    Your best customers typically prefer your app over your mobile website but depend on both. But even your biggest fans spend far more time in other firms' apps, and as a result, you own too few o...

  • For eBusiness & Channel Strategy Professionals

    Report: How To Choose A Mobile Messaging Vendor

    Messaging is the tip of the spear, or the first step, for most companies in developing true one-to-one user engagement. It's a critical capability for modern businesses — but choosing the right ...

  • For eBusiness & Channel Strategy Professionals

    Report: Chatbot Commerce Benchmark

    Very few Fortune 500 companies are represented in more than 34,000 chatbots that are reportedly live on Facebook Messenger. As of December 31, 2016, only 13 of the 128 Fortune 500 firms we bench...

  • For B2C Marketing Professionals

    Report: 2011 Mobile Trends

    For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms,...

  • For eBusiness & Channel Strategy Professionals

    Report: A Systematic Approach To Mobile Strategy

    Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do somethi...

  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Technographics®

    Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media ...

  • For Application Development & Delivery Professionals

    Report: The Future Of Mobile Experience Development

    The mobile computing revolution rivals the move from monolithic systems to client-server in the 1990s. Similarly, we're seeing massive architecture changes as companies modernize the way they bu...

  • For eBusiness & Channel Strategy Professionals

    Report: Engage Customers Through Mobile

    eBusiness and channel strategy professionals face both the opportunity and the challenge of an ever-more-connected consumer. Consumers expect to be able to engage with brands on their mobile dev...

View all of Julie A. Ask's Research

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