Julie A. Ask's Research
For eBusiness & Channel Strategy Professionals
Report: Building A Mobile Business Case: It's A Steep Climb
Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover...
For eBusiness & Channel Strategy Professionals
Report: Mobile Moments Transform Commerce And Service Experiences
Mobile provides digital business professionals with opportunities to transform commerce and service experiences online and in physical locations. To master these moments, use the identify, desig...
For eBusiness & Channel Strategy Professionals
Report: The Future Of Digital Experiences
Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem. Dig...
For eBusiness & Channel Strategy Professionals
Report: Adopt An App+ Strategy
Your best customers typically prefer your app over your mobile website but depend on both. But even your biggest fans spend far more time in other firms' apps, and as a result, you own too few o...
For eBusiness & Channel Strategy Professionals
Report: How To Choose A Mobile Messaging Vendor
Messaging is the tip of the spear, or the first step, for most companies in developing true one-to-one user engagement. It's a critical capability for modern businesses — but choosing the right ...
For B2C Marketing Professionals
Report: 2011 Mobile Trends
For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms,...
For eBusiness & Channel Strategy Professionals
Report: A Systematic Approach To Mobile Strategy
Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do somethi...
For eBusiness & Channel Strategy Professionals
Report: Mobile Technographics®
Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media ...
For Application Development & Delivery Professionals
Report: The Future Of Mobile Experience Development
The mobile computing revolution rivals the move from monolithic systems to client-server in the 1990s. Similarly, we're seeing massive architecture changes as companies modernize the way they bu...
For eBusiness & Channel Strategy Professionals
Report: Engage Customers Through Mobile
eBusiness and channel strategy professionals face both the opportunity and the challenge of an ever-more-connected consumer. Consumers expect to be able to engage with brands on their mobile dev...










