Julie A.  Ask

Julie A. Ask

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie A. Ask

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie A. Ask's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Mobile App: How To Make A Call

    Processes: The Mobile eBusiness Playbook

    December 12, 2017Julie A. Ask

    Nine years after Apple opened the Apple App Store to third-party developers, digital business leaders are still asking, "Does our firm need an app?" Many do, but the reasons have changed. Before deciding to build, update, or kill a mobile app, digital business professionals should consider a host of strategic and tactical factors, outlined here.

  • For Application Development & Delivery Professionals

    REPORT: Best Practices For Mobile Experience Development And Delivery

    Development Shop Transformations Drive Mobile Experience Delivery

    December 1, 2017 Jeffrey S. Hammond, Julie A. Ask

    Most software development shops don't have the right operational models to build and deliver great mobile and digital experiences. This document examines the best practices that applications development leaders use to create mobile experiences that successfully transform customer experiences. Collectively these practices result in a new, more muscular digital organization that embeds mobile experience delivery and the technical skills to do it at its core. In effect, mobile is now the tail that wags the digital dog.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Wearables: 2017 To 2022

    Create A Micro-Moments (Not A Wearables) Strategy

    November 28, 2017Julie A. Ask, Laura Naparstek

    Digital business pros care about consumer-purchased wearables for two important reasons: 1) These wearables offer unprecedented longitudinal data of all kinds and 2) they present a new medium with which to win, serve, and retain customers in their micro moments. This report forecasts wearables sales volume for the next five years, examines the drivers and inhibitors of that growth and what it means for digital business professionals, and makes recommendations for the near and long term.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Choose The Right Metrics For Commerce Apps

    Performance Management: The Mobile eBusiness Playbook

    November 21, 2017Julie A. Ask

    Metrics are key to enabling smart business decisions. Too many digital business professionals want to benchmark their performance against their competition rather than devise a scorecard that aligns with their own objectives, resources, and customer base. Digital business professionals should create a timeline to evolve metrics from adoption to engagement to business outcomes, forecast realistic targets, and choose smart metrics given their goals. Exercise caution with external benchmarks, as apples-to-apples comparisons are tough to find. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Mobile Mind Shift Maturity Framework

    Assessment: The Mobile eBusiness Playbook

    November 20, 2017Julie A. Ask

    Few companies have adapted to the mobile mind shift, as many lack the resources, budget, and organization to make the shift. This report helps digital business professionals understand the path to mobile maturity and the resources, organization, processes, and budget they need to do so. Not all companies can make the shift today, but every company should have a plan to do so. We also outline what tools will help you succeed in each stage of maturity. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. This version includes new data from Forrester's H2 2016 Global Mobile Executive Online Survey.

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Webinar: Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

Date: December 13, 2017
Time: 1:00 PM-1:40 PM Eastern Standard Time
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