Speaker Biography

Julie Ask

Vice President, Principal Analyst

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders

04/14/2015

  • 12:30 PM - 01:00 PM

    Build An Ecosystem To Win In Your Customers’ Mobile Moments

    Brands can't act like destinations, and expect that consumers will download their apps or visit their mobile websites. They must go engage their customers where they already are. In this session, Julie will answer:

    • What are the key challenges facing brands today in mobile?
    • What are the biggest opportunities to engage consumers in their mobile moments?
    • What steps should marketers take to win in their customer mobile moments?

Research Focus

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.