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Julie A.  Ask

Julie A. Ask

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie A. Ask

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie A. Ask's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Wave™: Mobile Engagement Automation, Q3 2017

    Automate Hyperpersonalized Engagement In Consumers' Moments

    September 19, 2017Julie A. Ask, Joe Stanhope, Laura Naparstek

    In our 30-criteria evaluation of mobile engagement automation (MEA) solution providers, we identified the 11 most significant ones — Adobe, Braze, IBM, Iterable, Leanplum, Localytics, Oracle, SessionM, Swrve, Taplytics, and Urban Airship — and researched, analyzed, and scored them. This Forrester Wave™ report shows how each provider measures up and helps digital business and marketing professionals make the right choice.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Make Smart Mobile Technology Choices

    Benchmarks: The Mobile eBusiness Playbook

    September 13, 2017Julie A. Ask

    "What are my competitors doing?" is one of the most frequent questions that Forrester's clients ask. This report helps digital business strategy professionals benchmark both their use of mobile technology and spending versus other companies. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new data from Forrester's H2 2016 Global Mobile Executive Online Survey.

  • For eBusiness & Channel Strategy Professionals

    REPORT: AI Will Revolutionize Digital Experiences

    AI Will Help Brands Win, Serve, And Retain Customers Across A Connected Experience Ecosystem

    September 11, 2017Julie A. Ask

    A host of technologies that broadly fall under the umbrella of artificial intelligence (AI) are revolutionizing how digital business professionals can design and deliver digital experiences. As AI evolves, conversations will give firms better opportunities to meet customer needs directly on a breadth of connected products that go well beyond smartphones. This research offers a high-level overview of how AI will evolve conversations.

  • For Application Development & Delivery Professionals

    REPORT: Building A Mobile Business Case: It's A Steep Climb

    Business Case: The Mobile App Development Playbook

    August 31, 2017Julie A. Ask, Jeffrey S. Hammond, Michael Facemire

    Mobile app development may seem inexpensive, but it's not. While there are low-cost development tools and frameworks, apps require ongoing support and updates, and labor costs are high. Moreover, the cost of app development is a drop in the bucket compared with the cost of powering apps through infrastructure that taps into real-time information and services. Application development and delivery leaders must carefully plan a business case that captures the benefits, total costs, and risks of mobile development. This report lays out the steps in that process.

  • For Application Development & Delivery Professionals

    REPORT: Mobile: The First 100 Days

    Best Practices Harvested From Industry Leaders In Support Of A Customer Experience Transformation Journey

    August 11, 2017Julie A. Ask, Jeffrey S. Hammond

    Just because Fortune 500 companies weren't born mobile doesn't mean they can't evolve their development and delivery operations to build the next generation of mobile and digital experiences. But doing so demands many changes and strong senior leadership. Forrester interviewed more than 40 senior digital business leaders to learn how they drove change within their large enterprises.

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