Julie A.  Ask

Julie A. Ask

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie A. Ask

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie A. Ask's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Developing Tomorrow's Digital Experiences

    Vision: The Mobile App Development Playbook

    December 22, 2017Julie A. Ask, Michael Facemire

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem. Application development and delivery (AD&D) professionals will address their customers' micro moments by deconstructing today's digital experiences into granular parts, enabling them to construct highly personalized digital experiences that solve users' immediate needs. This report lays out the future of digital experiences and tells AD&D professionals how to get started.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Make Mobile Org Best Practices Your Digital Ones

    Organization: The Mobile eBusiness Playbook

    December 15, 2017Julie A. Ask, Jeffrey S. Hammond, Danielle Jessee

    Organization determines how effectively teams collaborate and work toward the cadence and quality that consumers demand from their mobile experiences. With mobile being the driving force behind more and more digital transformations, digital business professionals should adopt mobile best practices within their larger digital organizations. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Mobile App: How To Make A Call

    Processes: The Mobile eBusiness Playbook

    December 12, 2017Julie A. Ask

    Nine years after Apple opened the Apple App Store to third-party developers, digital business leaders are still asking, "Does our firm need an app?" Many do, but the reasons have changed. Before deciding to build, update, or kill a mobile app, digital business professionals should consider a host of strategic and tactical factors, outlined here.

  • For Application Development & Delivery Professionals

    REPORT: Best Practices For Mobile Experience Development And Delivery

    Development Shop Transformations Drive Mobile Experience Delivery

    December 1, 2017 Jeffrey S. Hammond, Julie A. Ask

    Most software development shops don't have the right operational models to build and deliver great mobile and digital experiences. This document examines the best practices that applications development leaders use to create mobile experiences that successfully transform customer experiences. Collectively these practices result in a new, more muscular digital organization that embeds mobile experience delivery and the technical skills to do it at its core. In effect, mobile is now the tail that wags the digital dog.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Wearables: 2017 To 2022

    Create A Micro-Moments (Not A Wearables) Strategy

    November 28, 2017Julie A. Ask, Laura Naparstek

    Digital business pros care about consumer-purchased wearables for two important reasons: 1) These wearables offer unprecedented longitudinal data of all kinds and 2) they present a new medium with which to win, serve, and retain customers in their micro moments. This report forecasts wearables sales volume for the next five years, examines the drivers and inhibitors of that growth and what it means for digital business professionals, and makes recommendations for the near and long term.

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Webinar: Do You Need A Mobile App? If So, How Many?

Date: March 22, 2018
Time: 1:00 PM-1:40 PM Eastern Standard Time
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