Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Julie A. Ask's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Apply Best Practices To Mobile Business Initiatives

    This brief, part of the mobile eBusiness playbook, highlights key processes that constitute best practices for eBusiness and channel strategy professionals whose responsibilities include the use...

    • For eBusiness & Channel Strategy Professionals

      Report: Win Your Offline Mobile Moments

      Your customer is experiencing a mobile mind shift. She expects to get anything she wants, immediately and in context. Whether she's in your store making a product decision or navigating an airpo...

      • Downloads: 37
    • For eBusiness & Channel Strategy Professionals

      Report: Mobile Technologies That Drive Sales

      New mobile features, capabilities, and devices are cropping up seemingly by the day. This fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and cu...

      • Downloads: 1741
    • For eBusiness & Channel Strategy Professionals

      Report: Mobile Mandate For eBusiness Professionals

      Mobile offers eBusiness and channel strategy professionals the opportunity to engage with consumers at every step of their purchasing journey, from upper-funnel demand generation through repleni...

      • Downloads: 1110
    • For eBusiness & Channel Strategy Professionals

      Report: Mobile Moments Transform Commerce And Service Experiences

      Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result, mobile is central to customer experi...

      • Downloads: 131
    • For Marketing Leadership Professionals

      Report: 2011 Mobile Trends

      For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms,...

      • Downloads: 6109
    • For eBusiness & Channel Strategy Professionals

      Report: A Systematic Approach To Mobile Strategy

      Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do somethi...

      • Downloads: 4704
    • For eBusiness & Channel Strategy Professionals

      Report: Mobile Technographics®

      Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media ...

      • Downloads: 3832
    • For Application Development & Delivery Professionals

      Report: The Future Of Mobile Application Development

      With the worldwide population of smartphone users approaching 2 billion, and tablets numbering in the hundreds of millions, the scope of the mobile computing revolution rivals that of the move f...

      • Downloads: 2645
    • For eBusiness & Channel Strategy Professionals

      Report: 2012 Mobile Trends For eBusiness Professionals

      Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades t...

      • Downloads: 2674
    View all of Julie A. Ask's Research

    Clients who work with Julie A. Ask also work with: