Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie A. Ask's Research

  • For B2C Marketing Professionals

    Report: Toolkit: Mobile Engagement Automation Vendors

    This toolkit supplements the November 5, 2015, "Vendor Landscape: Mobile Engagement Automation Vendors" Forrester report.

    • For eBusiness & Channel Strategy Professionals

      Report: How Ecosystems Fuel Digital Business

      Digital ecosystems are accelerating the pace at which firms can innovate and deliver products and services. Ecosystem-enabled businesses, like Airbnb, Lending Club, and Uber, have emerged and ac...

      • Downloads: 193
    • For CMO Professionals

      Report: Leverage Mobile Platforms And Partners To Power Your Customer Engagement Strategy

      CMOs face a major challenge: Most customers will not download your mobile app, but mobile is the most important digital touchpoint for winning, serving, and retaining those customers. As a resul...

      • Downloads: 138
    • For eBusiness & Channel Strategy Professionals

      Report: Your Customers Will Not Download Your App

      Few eBusiness professionals will see the majority of their customers download their app, nor will they own enough mobile moments to win, serve, and retain their customers effectively. Most apps ...

      • Downloads: 469
    • For CMO Professionals

      Report: CMOs: Own Mobile To Own Your Customers

      Mobile moments are the next battleground where you must win, serve, and retain your customers. As the ultimate owners of the brand and customer experiences, chief marketing officers (CMOs) must ...

      • Downloads: 327
    • For eBusiness & Channel Strategy Professionals

      Report: Predictions 2010: Consumer Mobile Strategies

      2009 was the year that many consumer brands (and our clients) began to think seriously about engaging with their customers on cell phones. Media companies were already doing so. Our clients move...

      • Downloads: 2232
    • For eBusiness & Channel Strategy Professionals

      Report: The Future Of Mobile eBusiness Is Context

      Consumers will adopt and use convenient services and products. In mobile, this translates to services that offer immediacy and simplicity through a highly contextual experience. The ability to d...

      • Downloads: 1957
    • For eBusiness & Channel Strategy Professionals

      Report: Mobile Technologies That Drive Sales

      New mobile features, capabilities, and devices are cropping up seemingly by the day. This fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and cu...

      • Downloads: 1985
    • For eBusiness & Channel Strategy Professionals

      Report: Mobile Is Not Just Another Channel

      eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that i...

      • Downloads: 1933
    • For eBusiness & Channel Strategy Professionals

      Report: Mobile Technographics®: US Online Shoppers

      Consumers' spending on products and services via mobile devices, as well as their increasing reliance on them for product research, is intensifying the mobile imperative for retailers. Forrester...

      • Downloads: 1424
    View all of Julie A. Ask's Research

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