Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Julie A. Ask's Research

  • For eBusiness & Channel Strategy Professionals

    Report: The State Of Mobile App Development

    eBusiness professionals struggle to keep pace with consumer expectations of mobile apps. Competitors, entrepreneurs, and brands outside their industry push the envelope on what defines "best in ...

    • Downloads: 205
  • For eBusiness & Channel Strategy Professionals

    Report: The Mobile Technology Firms Use For Consumers: 2014

    The adoption of smartphones and tablets is growing at an unprecedented rate. Forrester has forecast that more than half of mobile subscribers globally would own a smartphone by the end of 2014. ...

    • Downloads: 115
  • For CMO Professionals

    Report: CMOs: Own Mobile To Own Your Customers

    Mobile moments are the next battleground where you must win, serve, and retain your customers. As the ultimate owners of the brand and customer experiences, chief marketing officers (CMOs) must ...

    • Downloads: 230
  • For eBusiness & Channel Strategy Professionals

    Report: Apply Best Practices To Mobile Business Initiatives

    This brief, part of the mobile eBusiness playbook, highlights key processes that constitute best practices for eBusiness and channel strategy professionals whose responsibilities include the use...

    • Downloads: 188
  • For eBusiness & Channel Strategy Professionals

    Report: Win Your Offline Mobile Moments

    Your customer is experiencing a mobile mind shift. She expects to get anything she wants, immediately and in context. Whether she's in your store making a product decision or navigating an airpo...

    • Downloads: 146
  • For B2C Marketing Professionals

    Report: 2011 Mobile Trends

    For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms,...

    • Downloads: 6112
  • For eBusiness & Channel Strategy Professionals

    Report: A Systematic Approach To Mobile Strategy

    Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do somethi...

    • Downloads: 4713
  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Technographics®

    Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media ...

    • Downloads: 3832
  • For Application Development & Delivery Professionals

    Report: The Future Of Mobile Application Development

    With the worldwide population of smartphone users approaching 2 billion, and tablets numbering in the hundreds of millions, the scope of the mobile computing revolution rivals that of the move f...

    • Downloads: 2775
  • For eBusiness & Channel Strategy Professionals

    Report: 2012 Mobile Trends For eBusiness Professionals

    Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades t...

    • Downloads: 2678
View all of Julie A. Ask's Research

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