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Julie A.  Ask

Julie A. Ask

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie A. Ask

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie A. Ask's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Augmented Reality In Retail: 2020

    Augmented Reality Improves Conversions, Increases Browsing, And Lowers Returns In 2020 And Beyond

    June 9, 2020Julie A. Ask, Erin Sellers

    Since IKEA created an interactive experience with its product catalog, the quality of augmented reality (AR) experiences in retail has improved dramatically in the past 10 years. AR now supports more realistic 3D images, depth, motion tracking, occlusion, and placement of multiple objects within an environment. Retailers are using AR to improve online browsing and purchasing experiences — and now they are seeing results.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Augmented Reality In 2020: Ready For Primetime

    Augmented Reality Evolves To Enable Consumers To Experience Products Virtually Before Purchase

    June 9, 2020Julie A. Ask, Erin Sellers

    Augmented reality (AR) has evolved in the past 10 years from being an unstable gimmick to a legitimate way for consumers to experience products and services before they purchase them. This report helps digital business professionals understand how AR experiences have evolved and where they are effective in driving sales of products or services.

  • For eBusiness & Channel Strategy Professionals

    REPORT: How To Evolve Your Mobile App

    Make Smart Investment Choices Based On Your Customer's Goals And Needs

    May 22, 2020Julie A. Ask, Andrew Hogan, Kelly Price, Angelina Gennis

    When applied to mobile apps, the definition of great is a constantly moving target because both what technologies can do and what consumers expect of experiences are evolving quickly. Use this guide to put your customers at the center of your next mobile app update.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Life-Changing Magic Of Simplifying Your Mobile App

    My App Is A Kitchen Sink: Now What?

    April 23, 2020Julie A. Ask, Gina Bhawalkar

    What should you do if your mobile app is like a pre-Marie-Kondo kitchen sink — cluttered, messy, and full of junk? Don't just drain it! First, determine the real problem; then, build a plan to tackle it. We give digital business and experience design professionals three answers to this frequently asked question.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Guide: How To Use The Moments Index

    Use Forrester's Moments Index To Make Smart DX Channel Choices

    March 9, 2020Julie A. Ask, Angelina Gennis

    Commerce companies must take a methodical, quantified approach to understand how their customers use, and prefer to use, their services on a host of devices, platforms, and channels. That analysis is the foundation for you to perfect the mix within your digital experience (DX) portfolio. This document helps digital business professionals understand how to work with Forrester's Moments Index and their customer experience (CX) counterparts to make smart channel choices.

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