Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie A. Ask's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Is Not A Channel

    eBusiness professionals who treat mobile as just a channel will fail. Mobile is not a new technology in 2015, but the majority of eBusiness professionals still treat it as one. Rather than lever...

    • Downloads: 580
  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Mind Shift Maturity Framework

    Few companies have adapted to the mobile mind shift. Many don't have the resources, budget, and organization to make the shift. This document will help eBusiness and channel strategy professiona...

    • Downloads: 389
  • For eBusiness & Channel Strategy Professionals

    Report: How To Embrace New Digital Business Models

    Digital technology has changed and will continue to change how your business makes money. What is new today is the unprecedented pace of change created by a combination of mobile, digital, and i...

    • Downloads: 383
  • For eBusiness & Channel Strategy Professionals

    Report: Building A Mobile Business Case: It's A Steep Climb

    Mobile used to be cheap. It isn't anymore. The days of a mobile-optimized website or app replicating the functionality of your website driving impressive returns is long gone. Moreover, the cost...

    • Downloads: 219
  • For eBusiness & Channel Strategy Professionals

    Report: Predictions 2016: The Mobile Revolution Accelerates

    As the mobile mind shift speeds up even more in 2016, consumers' expectations will soar, pressuring you to do better at tapping contextual data to serve them better. More companies will treat mo...

    • Downloads: 517
  • For B2C Marketing Professionals

    Report: 2011 Mobile Trends

    For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms,...

    • Downloads: 6147
  • For eBusiness & Channel Strategy Professionals

    Report: A Systematic Approach To Mobile Strategy

    Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do somethi...

    • Downloads: 4779
  • For eBusiness & Channel Strategy Professionals

    Report: Mobile Technographics®

    Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media ...

    • Downloads: 3844
  • For Application Development & Delivery Professionals

    Report: The Future Of Mobile Application Development

    With the worldwide population of smartphone users approaching 2 billion, and tablets numbering in the hundreds of millions, the scope of the mobile computing revolution rivals that of the move f...

    • Downloads: 3061
  • For eBusiness & Channel Strategy Professionals

    Report: 2012 Mobile Trends For eBusiness Professionals

    Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades t...

    • Downloads: 2697
View all of Julie A. Ask's Research

Clients who work with Julie A. Ask also work with: