Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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  • Security & Risk
  • Past 18 months
  • Stephanie Balaouras
  • For Security & Risk Professionals

    Charts & Figures:Health Metrics

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    Charts & Figures:Service Metrics

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    Charts & Figures:Outcome Metrics

  • For Security & Risk Professionals

    Blog:Symantec No Longer Wants To Be The Company Where Good Software Goes To Live A Life Of Quiet Desperation

    Yesterday, Symantec announced that it too was ordering up a bowl of the organizational strategy du jour and splitting itself into two independent, publicly traded companies, one focusing on security...

    • For Security & Risk Professionals

      Report:Build A High-Performance, Customer-Obsessed Security Organization

      Executive Overview: The S&R Practice Playbook

      As CIOs shift their focus to the business technology (BT) agenda, CISOs must accelerate their evolution to become business managers focused on retaining customer trust. To make this big transition,...

      • Downloads: 997
    • For Security & Risk Professionals

      Report:Evolve Your Identity Strategy For Your Digital Business

      Executive Overview: The Identity And Access Management Playbook

      The rapid adoption of mobile devices and cloud services, together with a multitude of new partnerships and customer-facing applications, has "extended" the identity boundary of today's digital...

      • Downloads: 996
    • For Security & Risk Professionals

      Report:Transform Your Security Architecture And Operations For The Zero Trust Ecosystem

      Landscape: The Security Architecture And Operations Playbook

      Forrester's Zero Trust Model of information security banishes the old security motto of "trust but verify" and replaces it with a new motto: "Verify but never trust." When you're trying to protect...

      • Downloads: 832
    • For Security & Risk Professionals

      Charts & Figures:Agility Metrics

    • For Security & Risk Professionals

      Blog:Analyst Spotlight Podcast With Renee Murphy

      Each month we use our newsletter and a podcast to highlight one of the many talented and hardworking analysts and researchers on Forrester's Security & Risk team. If you're not signed up for...

      • For Security & Risk Professionals

        Report:TechRadar™: Data Security, Q2 2014

        Road Map: The Data Security And Privacy Playbook

        We designed this report to help security and risk (S&R) leaders develop their road map of data security technologies using Forrester's TechRadar methodology. As data volumes explode, it is becoming a...

        • Downloads: 734
      • For Security & Risk Professionals

        Report:Quick Take: Symantec Splits In Two

        Splitting Is Symantec's Best Opportunity To Refocus, Innovate, And Compete

        On October 9, 2014, Symantec announced that it will separate into two independent, publicly traded companies. Recently appointed CEO, Michael Brown, will stay on as CEO of Symantec, which will market...

        • Downloads: 134
      • For Security & Risk Professionals

        Report:Industry Spotlight: US Healthcare Security Budgets, Priorities, And Challenges

        Healthcare Providers Must Move Beyond Compliance To Improve Security

        Historically, IT security teams within US healthcare providers have had much smaller budgets than counterparts in other industries. As a result, they have struggled to implement advanced security...

        • Downloads: 418
      • For Security & Risk Professionals

        Blog:Analyst Spotlight Podcast With Tyler Shields

        Introducing The New S&R Monthly Podcast! The Forrester S&R team has doubled in size during the last several years. Today, we're 17 analysts and researchers across the US, Europe, and India, 19 if...

        • For Security & Risk Professionals

          Report:Twelve Recommendations For Your Security Program In 2014

          Customer Trust And Digital Disruption Are Key Considerations For Your 2014 Security Strategy

          Every winter Forrester outlines 12 important recommendations for your security and risk management strategy for the coming year. These recommendations stem from our understanding of the current state...

          • Downloads: 1014
        • For Security & Risk Professionals

          Report:The Forrester Mobile Security Maturity Model

          The Forrester Mobile Security Maturity Model distills the recommended functions and components of a comprehensive program into a single framework. With a three-tiered hierarchy, it also offers a...

          • Downloads: 54
        • For Security & Risk Professionals

          Blog:Just When We Thought Santa Forgot To Put CISOs On His “Nice List,” Along Comes The Sony Breach

          Security pros got the Target breach for Christmas last year. The breach hit the retailer during its busiest time of the year and cost them millions in lost business. For security pros desperate for...

          • For Security & Risk Professionals

            Report:Predictions 2015: Security Budgets Will Increase, As Will Breach Costs, Fines, And Lawsuits

            Landscape: The S&R Practice Playbook

            There are still a few months left in 2014, but it's safe to say this was a pivotal year in security and risk (S&R). The news of high-profile breaches felt less like a steady dribble and more like a...

            • Downloads: 284
          • For Security & Risk Professionals

            Charts & Figures:Four Perspectives Of Forrester's Tech Management Balanced Scorecard

          • For Security & Risk Professionals

            Report:Protect Your Intellectual Property And Customer Data From Theft And Abuse

            Executive Overview: The Data Security And Privacy Playbook

            Data is the lifeblood of today's digital businesses, but for economic and even political gain, highly skilled cybercriminals and malicious insiders are determined to steal it. Meanwhile, customers...

            • Downloads: 978
          • For Security & Risk Professionals

            Blog:Business Continuity Pros, We Need Your Help!

            Each year, Forrester Research and the Disaster Recovery Journal team up to launch a study examining the state of business resiliency. Each year, we focus on a particular resiliency domain:...

            • For Security & Risk Professionals

              Charts & Figures:The 12 Domains Of The Technology Management Balanced Scorecard

            • For Security & Risk Professionals

              Report:Quick Take: Cisco Acquires ThreatGrid, Bolstering Advanced Malware Protection

              Cisco Broadens A Strong Portfolio But Still Needs To Better Explain Its Overall Security Product Road Map

              On May 20, 2014, Cisco Systems announced its intention to acquire privately-held dynamic malware analysis company ThreatGrid for an undisclosed amount. This acquisition enhances Cisco Systems'...

              • Downloads: 96
            • For Security & Risk Professionals

              Blog:If You Are CEO Of A Consumer Organization, You Have A New Job Responsibility -- Security

              On May 5, 2014, Target announced the resignation of its CEO, Gregg Steinhafel, in large part because of the massive and embarrassing customer data breach that occurred just before the 2013 U.S....

              • For Security & Risk Professionals

                Report:Define A Compelling Strategy To Secure And Protect Mobile Moments

                Strategic Plan: The Mobile Security Playbook

                Forrester designed this report to help security and risk (S&R) leaders develop comprehensive strategic mobile security plans to secure and protect both employees' and customers' mobile moments...

                • Downloads: 823
              • For Security & Risk Professionals

                Report:Assess The Maturity Of Your Mobile Security Program

                Assessment: The Mobile Security Playbook

                When developing a mobile security strategy for today's digital business, security and risk (S&R) executives must consider both how they will enable a digital workforce that expects to work anytime...

                • Downloads: 803