For eBusiness & Channel Strategy Professionals
Performance Management: The Mobile Banking Strategy Playbook
To achieve key business goals — such as boosting mobile banking use and increasing sales — eBusiness executives at banks need to put the right metrics in place for mobile banking. These...
- Downloads: 1158
For Customer Insights Professionals
Vision: The Marketing Measurement And Insights Playbook
Today's consumers traverse myriad interactions before they buy, and this increasingly complex media environment has made once reliable marketing performance measurement techniques obsolete. As a...
- Downloads: 53