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For Sales Enablement Professionals
In Forrester's report, "Marketing Tactics Of Top Tech Performers," we analyzed how top-performing tech companies apply various marketing tactics and metrics, and their resultant effectiveness. In...
- Downloads: 491
For Marketing Leadership Professionals
Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...
- Downloads: 18
For CMO Professionals
Road Map: The Customer Life-Cycle Marketing Playbook
Forrester believes that chief marketing officers (CMOs) must abandon the century-old marketing/sales funnel and embrace the customer life cycle in order to better manage their customers' interaction...
- Downloads: 1172
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Travel And Auto Online Benchmark Recontact Survey, Q3 2012 (US)
Forrester conducted an online survey fielded in August 2012 of 4,573 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,573), there is 95% confidence that...