Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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  • Business Technographics
  • Boris Evelson
  • For Application Development & Delivery Professionals

    Report:Benchmark Your BI Environment

    Benchmarks: The Business Intelligence Playbook

    Organizations increasingly realize the necessity of quantitatively measuring the performance of their enterprise software and applications. But quantitative measurements of the performance of...

    • Downloads: 466
  • For Enterprise Architecture Professionals

    Report:Forrester's Data Taxonomy Tool

    When it comes to data technology, are you lost in translation? What’s the difference between data federation, virtualization, and data- or information-as-a-service? Are columnar databases...

    • Downloads: 46
  • For Application Development & Delivery Professionals

    Charts & Figures:Top Performing Companies Are Using More Predictive Analytics

  • For Application Development & Delivery Professionals

    Report:Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

    Processes: The Business Intelligence Playbook

    What can you do to make sure that your business intelligence (BI) initiative doesn't end up on the scrap heap of failed projects? Seeking answers to this question isn't unique to BI projects —...

    • Downloads: 792
  • For Enterprise Architecture Professionals

    Report:Lost In Data Translation? Forrester's Data Taxonomy To The Rescue

    Business Case: The Customer Experience Ecosystem Playbook

    When it comes to data technology, are you lost in translation? What's the difference between data federation, virtualization, and data or information-as-a-service? Are columnar databases also...

    • Downloads: 385
  • For Application Development & Delivery Professionals

    Report:Q&A: How To Energize Your Enterprise BI Platform With Integrated Predictive R Models

    The business intelligence (BI) market is slowly but surely broadening and extending its reach into new areas beyond basic reporting, analytics, and dashboards. Data exploration, text, geospatial, and...

    • Downloads: 226
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Business Intelligence Services Providers, Q4 2012

    The 12 Market Leaders That Deserve To Be On Most Shortlists

    In the past few years, the business intelligence (BI) services market has evolved significantly: advisory and management consulting firms have beefed up their implementation capabilities, while...

    • Downloads: 1706
  • For Application Development & Delivery Professionals

    Charts & Figures:Variations In BI Definitions

  • For Application Development & Delivery Professionals

    Report:How Does Your BI Environment Stack Up Against Your Peers'?

    Business intelligence (BI) is critical to organizational performance. To put it simply, top-performing organizations invest more in BI than do their their lower-performing peers. Enterprises need...

    • Downloads: 127