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For eBusiness & Channel Strategy Professionals
Strategic Plan: The Mobile Banking Strategy Playbook
Mobile strategies fail when firms fail to understand customers or outline clear business objectives. eBusiness and channel strategy executives at banks should document strategic plans that all...
- Downloads: 1060
For Customer Experience Professionals
Firms that aspire to become customer experience (CX) leaders should pay close attention to the unfolding CX case study at Capital One. Following a busy two years of innovation efforts, Capital One...
- Downloads: 150
For Enterprise Architecture Professionals
Business Impact: The Business Architecture Playbook
Today's shift in power to the customer puts new pressure on your strategic business technology (BT) decision-makers. BT strategy and investment decisions become more complex, because in addition to...
- Downloads: 632
For B2C Marketing Professionals
Brands Embracing The Mobile Mind Shift Will Pull Ahead Of Those Treating Mobile As Just Another Channel
In 2015, marketing leaders who have embraced the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggards...
- Downloads: 461