Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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  • James L. McQuivey
  • For CMO Professionals

    Blog:The Commencement Address Nobody Asked Me To Give

    Welcome, graduates of the class of 2013, and congratulations. You are some of the finest students our system of education — no, our society — has ever produced. Rather than stand here...

    • For CMO Professionals

      Blog:Has Apple Thrown In the Towel?

      The rumors turn out to be true. Apple is buying Beats for $3 billion, just slightly less money than originally suggested. Now that it's official, I'm confidently reiterating my...

      • For CMO Professionals

        Blog:Four Lessons On Wearables From LeWeb Paris 2014

        I'm packing to leave Paris and it's a hard town to leave. Not only because I managed to catch a glimpse of a Paris sunset last night from the top of Notre Dame, but because I'm leaving...

        • For CMO Professionals

          Charts & Figures:Top Social Lenders

          Uber, Financial Services, And The End Of Zero-Sum Thinking

        • For CMO Professionals

          Blog:How To Be More Like Uber And Airbnb

          I recently heard my all-time favorite excuse for why you can't disrupt yourself. It was in a session with 40 senior IT leaders of a Fortune 500 company including the CIO. Somebody brought up Uber and...

          • For CMO Professionals

            Charts & Figures:Customer-Obsessed Leaders Excel On Five Dimensions

          • For CMO Professionals

            Blog:Why More Is More

            "Thank you for coming to this urgent, last-minute meeting today," I say to you and seven of our mutual colleagues. Pointing to a plate of 10 cookies on the table between us, I explain, "We're in...

            • For CMO Professionals

              Blog:Having Faith In Apple Plus Beats

              A media frenzy arose last night when the Financial Times suggested it had word from the inside that Apple is closing in on buying Beats Electronics for $3.2 billion. The immediate response from all...

              • For CMO Professionals

                Charts & Figures:Three Obstacles That Hamper Digital Disruption

              • For CMO Professionals

                Charts & Figures:The Customer-Obsessed Leadership Assessment

              • For CMO Professionals

                Report:Telecom Brands Are Not Connecting

                Technographics® TRUE Brand Compass: Telecom

                Customers' dissatisfaction with telecom providers is well documented. These firms are known for frustrating customers with confusing programming bundles, poor customer service, and opaque pricing....

                • Downloads: 356
              • For CMO Professionals

                Blog:Game Consoles On the Brink: PS4 Aims Hard, Xbox Aims High

                View this post as it originally appeared on Advertising Age. With the release of the Xbox One around the world today, Microsoft is now in position to see if it will catch up with Sony's...

                • For CMO Professionals

                  Report:Start To Build Your Ultimate Customer Relationship

                  Digital Platforms Pave The Way For Others To Build Powerful Lifestyle-Enhancing Relationships

                  Thanks to digital disruption, consumers have fully embraced a world where they use digital enablers to connect with companies more deeply than ever before. Digital platform providers like Amazon.com,...

                  • Downloads: 460
                • For CMO Professionals

                  Report:TV's Death Is Widely Exaggerated

                  Content Trumps Distribution In TV's Future

                  If you believe everything you read, TV is about to die — slowly or quickly, depending on whom you listen to, but its days are numbered. We've been around the block a few times at Forrester, and...

                  • Downloads: 364
                • For CMO Professionals

                  Report:Brief: Microsoft HoloLens Changes Everything With The Next Natural Computing Interface

                  CMOs Will Have To Support The Digital Experiences That Holographic Computing Enables

                  With the launch of its Windows 10 operating system, Microsoft revealed an unexpected aspect of the new Windows 10 platform: a holographic interface that will launch with a dedicated headset called...

                  • Downloads: 233
                • For CMO Professionals

                  Charts & Figures:No Single eReader Stands Against The iPad, But All Of Them Combined Do

                  US eReader Forecast, 2010 To 2015

                • For CMO Professionals

                  Blog:Building Direct Digital Relationships In A Sea Of Rising Intermediaries

                  There is a fundamental division at the heart of the digital economy. Digital tools make it possible for any company to build a direct relationship with its customers. At the same time, new digital...

                  • For CMO Professionals

                    Report:Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

                    With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble

                    Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with...

                    • Downloads: 403
                  • For CMO Professionals

                    Blog:Kindle Fire HDX Builds An Unprecedented Digital Customer Relationship For Amazon

                    Watching Amazon.com cut the prices of last year’s Kindle Fire devices shortly after they debuted, you may have concluded that Amazon’s tablets weren’t performing well. You may have...

                    • For CMO Professionals

                      Charts & Figures:Executives See Digital Disruption Coming But Are Not Equipped

                    • For CMO Professionals

                      Report:Predictions 2016: The New Benchmark For Brand Management

                      How Smart CMOs Will Embrace The Rise Of Customer Experience

                      Few companies recognize that managing your brand is all about managing your customers' experiences, but in 2016, smart CMOs will change that — reshaping their teams, delivering connected brand...

                      • Downloads: 426
                    • For Infrastructure & Operations Professionals

                      Report:Wearables Drive Innovation By Addressing Fundamental Human Needs

                      Take An Expansive View Of Wearables To Equip Workers — And Customers — With Wearable Devices

                      The wearables market suffers from a hype bubble: The ratio of released products to product sales is currently very high. But wearables are for real. Forrester surveyed 4,566 US online consumers and...

                      • Downloads: 444
                    • For CMO Professionals

                      Blog:Your Voice Will Control The Future

                      Google acquired Nest for billions, and then Facebook spent several more billion on Oculus VR. We’re only a few months into 2014, and already billions have been spent by some of the...

                      • For CMO Professionals

                        Report:Brief: Digital Winners Know That More Is More

                        Uber, Financial Services, And The End Of Zero-Sum Thinking

                        Uber is the most prominent proof that a new economic model has changed how businesses succeed. The model, based on positive-sum thinking, rejects the age-old assumption of scarcity. This brief looks...

                        • Downloads: 214