Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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  • Carrie Johnson
  • For eBusiness & Channel Strategy Professionals

    Blog:Join Us At the eBusiness & Channel Strategy Forum in Chicago, October 28th and 29th!

    It’s a boardroom topic, it’s changing the way that firms do business, and it’s unleashing innovation at an unprecedented pace. No, it’s not the new watch from Apple,...

    • For eBusiness & Channel Strategy Professionals

      Blog:So You Want To Be A Chief Digital Officer?

      During my sullen teenage years my father invented a nonsensical, rhetorical question to proffer when conversation ran dry. During particularly quiet moments he’d ask, “So you want to be a...

      • For eBusiness & Channel Strategy Professionals

        Blog:Moving eBusiness Into The C-Suite (Or Close To It)

        After years of fighting for a voice in the organization, eBusiness leaders are finding themselves in the spotlight. Some all-stars command total compensation packages of more than $1 million and...

        • For eBusiness & Channel Strategy Professionals

          Report:Mobile eBusiness Key Performance Measurements

          Benchmarks: The Mobile eBusiness Playbook

          Like mobile measurement, mobile benchmarking is still in its infancy. Hard-to-come-by benchmarks challenge eBusiness and channel strategy professionals to understand how their investment levels...

          • Downloads: 752
        • For eBusiness & Channel Strategy Professionals

          Blog:Seizing Opportunity From Digital Disruption

          I recently wrote a post about "eBusiness professionals edging closer and closer to the C-Suite. It's happening across many organizations and has a lot of implications -- from eBusiness pros...

          • For eBusiness & Channel Strategy Professionals

            Report:Strategic Staffing For Mobile eBusiness

            As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative...

            • Downloads: 400
          • For eBusiness & Channel Strategy Professionals

            Blog:Are you spending enough on eBusiness?

            Ever wonder if you're spending enough on your eBusiness efforts compared with your peers? We've been benchmarking key metrics like team size, channel responsibilities, and spending for four...

            • For eBusiness & Channel Strategy Professionals

              Report:Trends 2012: eBusiness Operations And Customer Acquisition Benchmarks

              eBusiness Budgets Rise Again . . . And Will Continue To Grow

              eBusiness budgets rose again in 2011 and will keep rising in 2012. Why? Competition is heating up. The average eBusiness team is still maturing, and B2B firms increasingly are entering the eBusiness...

              • Downloads: 603
            • For eBusiness & Channel Strategy Professionals

              Blog:Join Us At The eBusiness Forum In Chicago, November 5th and 6th, 2013!

              To the delight of many tired parents, it's back to school season. It's also the perfect time to plan out your fall calendar, and we're hoping that you will join us in Chicago in...

              • For eBusiness & Channel Strategy Professionals

                Report:Staffing For The Art And Science Of eBusiness

                A Further Look At Key eBusiness Skills And Functions

                What is the goal of eBusiness teams? To sell goods and services. As a result, eBusiness teams have become masters in the art of sales. As teams pivot efforts to optimize interactions across digital...

                • Downloads: 323
              • For eBusiness & Channel Strategy Professionals

                Blog:Making eBusiness Outside In

                Today Forrester released its new book Outside In: The Power of Putting Customers at the Center of Your Business. At the crux of the book is a powerful message for all firms and in particular for...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Digital Disruption Will Tear Down And Rebuild Every Product In Every Industry

                    Digital disruption is forcing business leaders in every industry to rethink their strategy. Music, media, and publishing have been turned upside down. Now, non-digital products and services...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Q&A with Bert DuMars, VP, Digital Marketing & Ecommerce, Newell Rubbermaid

                    I had the chance to catch up with Bert DuMars, VP of Digital Marketing & eCommerce at Newell Rubbermaid, in advance of his keynote later this month at the eBusiness Forum. I spoke with Bert...