Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Refine your results

Date Range

Role

Methodology

Topics

Market Imperatives

7 results in Everything

  • Sharyn Leaver
  • For Chief Information Officer Professionals

    Blog:Q&A With Oliver Bussmann, Group Chief Information Officer, Group Managing Director, UBS AG

    In advance of next week’s Forrester’s European Forum For Technology Management Leaders in London (June 12-13), we had an opportunity to speak with Oliver Bussmann, one of our industry...

    • For Chief Information Officer Professionals

      Blog:Q&A With Jeroen Tas, Chief Executive Officer, Informatics Solutions and Services, Philips Healthcare

      Our Forum For Technology Management Leaders in London starts tomorrow and I'm very excited about the program that we have been able to put together across the two days. On day one, we will be...

      • For CMO Professionals

        Report:CMOs And CIOs Must Turn Collaboration Into Action

        Forrester/Forbes Insights CIO/CMO Survey Results Show Marginal Progress

        Chief marketing officers (CMOs) and their chief information officers (CIOs) must put a unified business technology (BT) agenda into practice that best wins, serves, and retains today's empowered...

        • Downloads: 161
      • For Chief Information Officer Professionals

        Blog:Introducing a New Program for CIOs at the World's Largest Firms

        As the Practice Leader for the CIO role at Forrester, I have talked at length with many of our CIO clients about how they’d like to engage with Forrester - particularly when it comes to our...

        • For CIO Professionals

          Report:Top Technologies For Your BT Agenda

          Tools And Technology: The Business Technology Agenda Playbook

          In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that their...

          • Downloads: 491
        • For CIO Professionals

          Report:CIOs And CMOs Must Turn Collaboration Into Action

          Forrester/Forbes Insights CIO/CMO Survey Results Show Marginal Progress

          Chief information officers (CIOs) and their chief marketing officers (CMOs) must put a unified business technology (BT) agenda into practice that best wins, serves, and retains today's empowered...

          • Downloads: 76
        • For Enterprise Architecture Professionals

          Blog:Introducing A New Peer Network For EA Executives

          We’ve been talking to many of you in the last year about improving our Forrester Leadership Boards for Enterprise Architecture Professionals -- our peer collaboration program for senior...