Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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  • Michele Pelino
  • Past 6 months
  • For Infrastructure & Operations Professionals

    Report:Bridge The Broken Internet-Of-Things Promise

    In Retail, Hospitality, And Travel, The Promise Of IoT And Wearable Technologies Exceeds The Current Capacity To Execute

    Internet-of-Things technologies have shown the potential to help businesses deliver new digital customer experiences while achieving digital operational excellence on the back end in industries like...

    • Downloads: 344
  • For CIO Professionals

    Report:Predictions 2016: IoT's Impact Inside Companies

    How The Internet Of Things Will Challenge CIOs To Evolve How Their Firms Operate And Engage With Customers

    Internet of Things (IoT) hype will continue in 2016, but what CIOs should pay attention to instead is the fact that IoT will drive concrete change inside their companies in critical areas like data...

    • Downloads: 444
  • For Infrastructure & Operations Professionals

    Report:Predictions 2016: Seven Gains In Workforce Tech

    Landscape: The Workforce Enablement Playbook

    Infrastructure and operations (I&O) leaders responsible for workforce technology play a critical role in their company's success in the age of the customer because to delight customers, your...

    • Downloads: 150
  • For Infrastructure & Operations Professionals

    Report:Pick The Right Location Technologies To Support Customer Experience And Operational Initiatives

    Hint: Beacons Aren't Always The Answer

    To provide differentiating, personalized experiences for customers and improved profit margins, many executives are looking to beacons. However, for infrastructure and operations (I&O) professionals...

    • Downloads: 21
  • For Infrastructure & Operations Professionals

    Report:TechRadar™: Internet Of Things, Q1 2016

    Software Technologies For IoT Have Hit The Growth Phase, But Security And Standards Lag

    Firms are using Internet-connected sensors and actuators to improve business ops and transform products. But Internet of Things (IoT) technologies are diverse and immature — making it a struggle for...

    • Downloads: 367
  • For Security & Risk Professionals

    Report:An S&R Pro's Guide To IoT Security

    How The Internet Of Things Will Shatter Traditional Enterprise Security

    The Internet of Things (IoT), or what Forrester refers to as the connected world, combines technologies that enable devices, objects, and infrastructure to interact with monitoring, analytics, and...

    • Downloads: 338
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: The Digital Store Engagement Surprise

    Retailers Will See Better Engagement At Last — But It Will Come From Improved Operations

    eBusiness and technology management leaders are about to reap real benefits from some digital initiatives — but not all. Trying to engage shoppers via digital store experiments like beacons...

    • Downloads: 290
  • For Infrastructure & Operations Professionals

    Report:The Internet Of Things Heat Map, 2016

    Where IoT Will Have The Biggest Impact On Digital Business

    Internet of Things (IoT)-enabled applications are poised to revolutionize digital customer experience and enhance digital operational excellence — but where will they apply at your company? Some key...

    • Downloads: 527
  • For Security & Risk Professionals

    Report:Secure IoT As It Advances Through Maturity Phases

    Predict And Prevent Attacks Targeting The Internet Of Things

    The Internet of Things is not a future trend; it is here today, and the risk of attack is real. IoT exploits are reported occurring with increasing frequency, creating a state of concern for...

    • Downloads: 148