Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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83 results in Everything

  • Jeffrey S. Hammond
  • For Security & Risk Professionals

    Report:API Management For Security Pros

    Security professionals increasingly must respond to the needs of business owners exploring web application programming interfaces (APIs) as a new channel for recognizing business value. APIs can...

    • Downloads: 448
  • For Application Development & Delivery Professionals

    Report:The Offline Mobile Challenge

    Tackling Mobile Apps' Most Important And Difficult Feature

    Companies are adopting a business technology (BT) agenda with a focus on driving great customer experience, yet these experiences are increasingly delivered on devices with transient network...

    • Downloads: 184
  • For Application Development & Delivery Professionals

    Charts & Figures:Context Combines Local, Historical, And Operational Data

  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Technologies That Drive Sales

    Tools And Technology: The Mobile eBusiness Playbook

    New mobile features, capabilities, and devices are cropping up seemingly by the day. This fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

    • Downloads: 1802
  • For CIO Professionals

    Report:CIOs: Organize For Mobile Success

    Build And Support IDEA Teams To Drive Mobile Moments

    Customer expectations are soaring as the mobile mind shift accelerates. In order to meet those expectations, CIOs must work closely with their business peers. Where to start? We suggest a four-part...

    • Downloads: 260
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Mobile Enterprise App Services Providers — Midsize Providers, Q1 2015

    The Nine Midsize Providers That Matter Most And How They Stack Up

    Mobile moments in the enterprise — with employees and business partners — have the power to make or break your customer experience. But, these mobile enterprise moments represent...

    • Downloads: 11
  • For Application Development & Delivery Professionals

    Charts & Figures:Systems Of Record, Engagement, And Automation — A Development Comparison

  • For CMO Professionals

    Report:CMOs: Own Mobile To Own Your Customers

    How To Organize For Mobile Success

    Mobile moments are the next battleground where you must win, serve, and retain your customers. As the ultimate owners of the brand and customer experiences, chief marketing officers (CMOs) must...

    • Downloads: 165
  • For Application Development & Delivery Professionals

    Report:KonyOne Offers A Flexible, Low-Code Platform

    Going Hands On With KonyOne Shows How Middleware Is Evolving

    In the latest installment in our "hands-on mobile" series, we rebuild and deploy the simple mobile application we built last fall with the KonyOne mobile middleware platform. The KonyOne platform...

    • Downloads: 272
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Cloud Services Gather Steam

    New Developer Tools, Big Data Services, And Aggressive Pricing Will Tempt Enterprise Developers

    At last week's I/O developer conference, Google announced a slew of new developer tools, application programming interfaces (APIs), and cloud services that will make it easier for developers to put...

    • Downloads: 268
  • For Application Development & Delivery Professionals

    Charts & Figures:The Architectural Relationship Of Systems Of Engagement, Record, And Automation

  • For Application Development & Delivery Professionals

    Report:Case Study: Old Dutch Foods Masters Employees' Mobile Moments

    A Modern Application Approach Optimizes Manufacturing, Distribution, And Sales

    It's easy for development teams to focus their mobile app development efforts exclusively on meeting customers in their mobile moments. But employees also have mobile moments, and there's just as...

    • Downloads: 81
  • For Application Development & Delivery Professionals

    Report:Web, Hybrid, And Native Mobile Apps All Have Their Place

    Strategic Plan: The Mobile App Development Playbook

    In the past few years, we've handled hundreds of client inquiries regarding which technology approach best suits mobile app development needs. The most common question: "Should we go with a native...

    • Downloads: 2625
  • For Application Development & Delivery Professionals

    Blog:The Best Way To Develop Mobile Apps? Don't Develop Mobile Apps!

    Nothing like starting off the day with a koan, right? How would one develop a mobile app without developing a mobile app? In my latest piece of research on the future of mobile application...

    • For Application Development & Delivery Professionals

      Report:Facebook's Place In A BT Application Development Strategy

      Access To Its Customer Community Is Facebook's Biggest Asset, But Login And Mobile Services Have Broader Potential

      Facebook is the best-known social network in the world, but for developers it's becoming much more. Facebook's APIs and recent acquisitions position it for developing customer-facing systems of...

      • Downloads: 91
    • For CIO Professionals

      Report:Quick Take: Apple And IBM Team Up To Create A New Enterprise Mobile Platform

      New Partnership Melds Complementary Strengths In Consumer And Enterprise Markets

      The leading mobile OS devices from Apple and Google have blossomed in enterprise settings because individuals want the same mobile devices and apps at work that they use in their personal lives. But...

      • Downloads: 390
    • For Application Development & Delivery Professionals

      Report:Best Practices: Adopt Open Source Software To Improve Development Effectiveness

      Open source software (OSS) is increasingly ubiquitous as application development professionals look to trim enterprise software costs while simultaneously creating new, modern applications. OSS seeps...

      • Downloads: 1416
    • For Application Development & Delivery Professionals

      Report:Mobile Feast Or Beggar's Banquet?

      Landscape: The Mobile App Development Playbook

      Application development and delivery (AD&D) leaders are mistaken if they believe they can model their enterprise mobile solutions as a simple extension of dot-com and Web 2.0. The variety of mobile...

      • Downloads: 930
    • For Application Development & Delivery Professionals

      Report:Brief: How TripIt Masters Mobile Moments For Frequent Fliers

      Concur's Travel Organizing App Powerfully Combines Operational Awareness With Mobile Engagement

      Customers' mobile mind shift means they expect service in their immediate context and moment of need. The battle for customers' attention and loyalty will be waged in mobile moments — any time...

      • Downloads: 183
    • For Application Development & Delivery Professionals

      Report:The Future Of Mobile Application Development

      Vision: The Mobile App Development Playbook

      With the worldwide population of smartphone users approaching 2 billion, and tablets numbering in the hundreds of millions, the scope of the mobile computing revolution rivals that of the move from...

      • Downloads: 2719
    • For Infrastructure & Operations Professionals

      Report:Brief: Forrester's Shopping Guide For Mobile Application Performance Management Solutions

      Mobile Application Performance Management Is A Critical BT Agenda Solution For Optimizing Mobile Moments

      Your firm needs a mobile strategy to transform into a digital business. A well-executed strategy will ensure that customers are continually engaged with your firm and employee productivity is...

      • Downloads: 121
    • For Application Development & Delivery Professionals

      Report:Build Mobile Apps That Drive Engagement

      Executive Overview: The Mobile App Dev Playbook

      The mobile mind shift is driving application developers' business peers and customers to expect (and demand) support for a wide variety of smartphones and tablets. But building mobile apps is...

      • Downloads: 1564
    • For Application Development & Delivery Professionals

      Blog:Open Source: An Emerging Driver For "Mobile First" Strategy

      Yesterday the folks from Black Duck published some interesting information on the use and growth of open source projects in the mobile space. Their data confirms that open source mobile projects are...

      • For Application Development & Delivery Professionals

        Report:IBM Reinforces MobileFirst

        On-Premises Software Converges With Cloud Services

        At two recent customer conferences, IBM showcased the latest rendition of its "MobileFirst" initiative for developers. IBM MobileFirst comprises a set of products, including Worklight, MaaS360,...

        • Downloads: 175
      • For Application Development & Delivery Professionals

        Charts & Figures:Commonly Used Open Source Licenses