Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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  • Zia Daniell Wigder
  • For eBusiness & Channel Strategy Professionals

    Report:International Shipping Solutions For US Online Retailers

    Using Cross-Border Shipping To Reach Global Customers

    The US may boast the largest eCommerce market today, but eCommerce growth rates are far higher in other countries across Europe, Asia Pacific, Latin America, and other regions of the globe than in...

    • Downloads: 354
  • For eBusiness & Channel Strategy Professionals

    Blog:eCommerce Evolution in Latin America

    I just got back from a couple of days at eTail Latin America in Miami — it was my third year at the event and I always come away having learned an enormous amount from the other attendees. This...

    • For eBusiness & Channel Strategy Professionals

      Blog:Forrester Publishes Its New Online Retail Forecast For Latin America

      We just published our new Latin American Online Retail Forecast, 2012-2017 which forecasts growth in Brazil, Mexico and, for the first time, Argentina. In the report, we analyze the B2C and C2C...

      • For eBusiness & Channel Strategy Professionals

        Blog:Three Things We've Learned About Emerging eCommerce Markets

        As global eCommerce players like Alibaba and Rocket Internet have made headlines in recent weeks, there has been much focus on how eCommerce is emerging around the globe. While a lot of the media...

        • For eBusiness & Channel Strategy Professionals

          Charts & Figures:Luxury Buyers In Metropolitan China Are Not All Affluent And Are Not All In Tier 1 Cities

        • For eBusiness & Channel Strategy Professionals

          Blog:The Global eCommerce Opportunity

          At Forrester, we've recently launched playbooks on topics such as Agile Commerce, Retail eCommerce, and B2B eCommerce. We are now getting underway with an eCommerce globalization playbook: Our...

          • For eBusiness & Channel Strategy Professionals

            Blog:Three Rules When Exploring New Markets

            I consider myself incredibly fortunate to have the job I do: Every year, I get to explore new markets around the globe and meet people who are equally passionate about building eCommerce businesses....

            • For eBusiness & Channel Strategy Professionals

              Blog:Five Global Marketplaces All Brands Must Know

              Global online expansion is not the same game it was just a few years ago. Today companies are taking a multi-pronged approach to international expansion and looking at a variety of different ways to...

              • For eBusiness & Channel Strategy Professionals

                Blog:Four Takeaways From An Evening Of Omnichannel Retail In New York

                Last night we held an event here in New York in which VP & Principal Analyst Peter Sheldon presented some of his recent research on the new omnichannel imperative.  He talked through the state...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Capture The Global eCommerce Opportunity

                  eCommerce growth continues unabated around the world, with eCommerce being cited as a driver of overall economic growth in markets from China to Nigeria. Indeed, online retail revenues continue to...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Non-US Marketplaces For Brands

                    I’m currently finishing up my presentation for the Internet Retailer Conference & Expo in June: I’ll be presenting on the non-US marketplace options for brands as part of the global...

                    • For eBusiness & Channel Strategy Professionals

                      Charts & Figures:More Than 50% Of Online Chinese Adults Are Luxury Shoppers

                      Understanding The Needs Of Today's Luxury Buyers

                    • For eBusiness & Channel Strategy Professionals

                      Blog:US Online Retailers Still Look First To Europe Despite Growing Interest In Emerging Markets

                      Online retailers are rapidly adding emerging markets to their list of new global opportunities to explore, as these markets are set to take a growing percentage of global eCommerce sales going...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:eCommerce Sales In Brazil, Mexico And Argentina Will More Than Double By 2019

                        Latin America remains solidly on the radar of eCommerce leaders taking their brands global—at the same time, local players are rolling out sophisticated offerings of their own to compete with...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Some global themes from recent events

                          Over the past month, I’ve had the great fortune of taking part in three fantastic events: Forrester’s own Marketing & Strategy Summit in Shanghai, Demandware’s XChange Conference in...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:The Globalization Of eCommerce In 2014

                            eCommerce players of all types continued to build out their global footprint in 2013. Asos launched new sites for Russia and China, for example, and eBay targeted shoppers in Brazil with a new mobile...

                            • For eBusiness & Channel Strategy Professionals

                              Report:Latin American Online Retail Forecast, 2012 To 2017

                              A Look At eCommerce Growth In Brazil, Mexico, And Argentina

                              Latin American online retail markets continue to intrigue eBusiness professionals around the world. As in years past, Brazil remains the leading market in Latin America: Online shopping extends to...

                              • Downloads: 797
                            • For eBusiness & Channel Strategy Professionals

                              Blog:Observations About eCommerce In Peru

                              To conduct our global eBusiness research at Forrester, we rely heavily on support from our multilingual group of Research Associates and Researchers. Recently, one of our Research Associates, Lily...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Tools & Technology For eCommerce Globalization

                                I’m currently tackling a report on the tools & technology necessary for eCommerce organizations to expand internationally. It is one of the reports for the eCommerce Globalization playbook and...

                                • For eBusiness & Channel Strategy Professionals

                                  Report:Retail eCommerce In Brazil: Key Metrics 2014

                                  Understanding KPIs In Latin America's Largest eCommerce Market

                                  The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted together with E-Commerce Brasil in August and September 2014. In this survey, respondents...

                                  • Downloads: 106
                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Five Key Trends In Global eCommerce

                                  Yesterday I had a chance to join the fantastic Global eCommerce Leaders Forum here in New York. Leaders from Puma, Borderfree and Alibaba delivered keynotes at the event, and in the afternoon, I did...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:The End Of A Long Week In eBusiness In New York

                                    My colleague Patti Freeman Evans put up a great blog post yesterday about eBusiness efforts post-Sandy. I wanted to finish off the week with a snapshot of the ATM screen I took about 10 minutes ago...

                                    • For eBusiness & Channel Strategy Professionals

                                      Report:The Evolution Of Global eCommerce Markets

                                      Vision: The eCommerce Globalization Playbook

                                      Global eCommerce is evolving — rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

                                      • Downloads: 2048
                                    • For eBusiness & Channel Strategy Professionals

                                      Charts & Figures:Forecast: Brazil Online Retail Sales (B2C And C2C), 2012 To 2017

                                      A Look At eCommerce Growth In Brazil, Mexico, And Argentina

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:Trends In Early-Stage eCommerce Markets

                                      As brands eye a growing number of eCommerce markets around the globe, it’s important to understand the trends that mark early-stage markets and how these trends often evolve with time. The...