For eBusiness & Channel Strategy Professionals
Landscape: The Mobile eBusiness Playbook
As the mobile mind shift speeds up even more in 2016, consumers' expectations will soar, pressuring you to do better at tapping contextual data to serve them better. More companies will treat mobile...
- Downloads: 655
For B2C Marketing Professionals
Go Beyond The Beacon Hype To Make Sense Of Location-Based Marketing
Location-based data provided by technologies like beacons is opening up new opportunities for marketers. This report helps B2C marketers separate hype from reality and anticipate the broader...
- Downloads: 144