Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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195 results in Reports

  • eBusiness & Channel Strategy
  • Customer Experience Management
  • Past 18 months
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: DBS Bank Fosters A Customer-Led Innovation Culture

    Multidisciplinary Programs Help Employees Become Digital Innovators

    Rapid, customer-led innovation is critical to remaining relevant in the age of the customer, but most organizations suffer from innovation inertia. Overcoming this inertia requires an organization to...

    • Downloads: 99
  • For eBusiness & Channel Strategy Professionals

    Report:2014 Canadian Online Banking Functionality Benchmark

    CIBC Leads With A Redesigned Home Page And New Features, But All Of The Big Five Banks Offer Extensive Secure Site Functionality

    Despite the growth of mobile and tablet banking over the past few years, online banking continues to be widely used in Canada, with over three-quarters of Canadian online adults using online banking...

    • Downloads: 256
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: Financial Services Execs Wake Up To Digital Transformation

    The Eight Digital Shifts To Expect In Retail Financial Services In 2016

    As digital engagement increases among financial services customers, eBusiness and channel strategy professionals at banks, wealth managers, insurers, and card issuers are pushing toward true digital...

    • Downloads: 690
  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of Mobile: From App Silos To Open Ecosystems

    Mobile Becomes The Experience Choreographer

    There isn't a single "thing" that will replace or disrupt mobile — not wearables, the Internet of Things, nor M2M. The future of mobile is more granular parts (or micro moments) that are...

    • For eBusiness & Channel Strategy Professionals

      Report:Just For You: Use Personalization Technology To Help Associates In The Retail Store

      Retailers Fail To Create Relevant Digital Experiences For Their Associates

      As retail stores transform into digital stores, customers will expect personalized content and experiences in-aisle. Personalization technologies such as automated product recommendations are poised...

      • Downloads: 342
    • For eBusiness & Channel Strategy Professionals

      Report:Predictions 2015: US B2C And B2B eCommerce Players Will Struggle To Keep Up With Customers

      eCommerce continues to grow rapidly for both B2C and B2B businesses. This report prognosticates the most pressing issues that eBusiness and channel strategy professionals need to watch in 2015 and...

      • Downloads: 531
    • For eBusiness & Channel Strategy Professionals

      Report:Disrupting Finance: Mobile Payment Systems

      Mobile Payment Systems Are Still Struggling To Spark Adoption

      The mobile mind shift — the expectation by consumers that they can get what they want in their immediate context and moment of need — has inspired a generation of disrupters that use...

      • Downloads: 860
    • For eBusiness & Channel Strategy Professionals

      Report:Assemble The Right Digital Money Management Team

      Organization: The Digital Money Management Playbook

      As digital money management evolves from being a feature of digital banking and wealth management to the core functionality of many mobile and online services, digital business strategy executives...

      • Downloads: 271
    • For eBusiness & Channel Strategy Professionals

      Report:How US Online Consumers Research And Buy Credit Cards

      Online Capabilities Are Crucial To The Purchase Journey

      Credit cards remain the top selling financial product in the US, even though sales are significantly lower than before the financial crisis. Prospects shopping for a new credit card have clear goals...

      • Downloads: 300
    • For eBusiness & Channel Strategy Professionals

      Report:The Chinese Retail Market Landscape In 2014

      Traditional Retailers Must Embrace Disruption

      The restructuring and slowing down of the Chinese economy is changing the country's retail industry. In 2014, the growth rate of China's top 100 retail chains has continued to decline and is now at...

      • Downloads: 148
    • For eBusiness & Channel Strategy Professionals

      Report:The Fight Between Apps And Websites Is Futile; You Need Both

      A Technographics® 360 Report: Using Behavioral Tracking And Survey Data

      Smartphones aid users in a multitude of ways in their everyday lives, and they use both apps and mobile websites to meet their needs. Each platform serves both distinct and overlapping needs,...

      • Downloads: 39
    • For eBusiness & Channel Strategy Professionals

      Report:Retail eCommerce In Brazil: Team Headcount, Priorities And Challenges

      Understanding eCommerce Teams And Their Key Initiatives

      The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted together with E-Commerce Brasil in August and September 2014. In this survey, respondents...

      • Downloads: 147
    • For eBusiness & Channel Strategy Professionals

      Report:Quick Take: Intelligent Portfolios From Charles Schwab Will Ignite The Robo-Advisor Market

      Charles Schwab's strong entry into the digital investment management market will boost awareness and adoption of so-called "robo-advisors," which offer managed accounts for a fraction of what...

      • Downloads: 286
    • For eBusiness & Channel Strategy Professionals

      Report:Use Customer-Centric Metrics To Benchmark Your Digital Success

      It's easy to measure basic digital metrics like page views or the number of Facebook fans you have, but all too often these superficial metrics offer little or no insight into how your firm is...

      • Downloads: 506
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Digital Money Management, 2015

      Landscape: The Digital Money Management Playbook

      Digital money management promises to give millions of people the budgeting tips, financial guidance, and advice that so many sorely need. Small businesses, too, can gain insights into their cash flow...

      • Downloads: 310
    • For eBusiness & Channel Strategy Professionals

      Report:Organize For Mobile Success

      Organization: The Mobile eBusiness Playbook

      As firms mature their mobile strategies in 2016 and beyond, the C-suite must take ownership of mobile initiatives to ensure the dedication, processes, and resources they require. This report helps...

      • Downloads: 106
    • For eBusiness & Channel Strategy Professionals

      Report:How US Consumers Research And Buy Checking Accounts

      Branches Still Dominate The Purchase Journey Because The Digital Experience Is Too Hard

      Checking accounts are one of the top-selling financial products in the US, second only to credit cards. But more importantly, checking accounts are central to a customer's relationship with their...

      • Downloads: 167
    • For eBusiness & Channel Strategy Professionals

      Report:Construct The Business Case For Digital Store Transformation

      Business Case: The Digital Store Playbook

      Today's leading omnichannel retailers are moving to transform their physical stores from places to shop to digital centers of engagement. A myriad of technology solutions support this transition,...

      • Downloads: 198
    • For eBusiness & Channel Strategy Professionals

      Report:Vendor Landscape: Pick The Right Digital Money Management Technologies

      Tools And Technology: The Digital Money Management Playbook

      For digital business strategy executives at retail banks and wealth management firms worldwide who are either launching digital money management for the first time or want to improve an existing...

      • Downloads: 418
    • For eBusiness & Channel Strategy Professionals

      Report:Retail eCommerce In Brazil: Marketing And Site Features

      A Look At The Most Effective Customer Acquisition Tactics And Most Popular Site Features

      The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted together with E-Commerce Brasil in August and September 2014. In this survey, respondents...

      • Downloads: 212
    • For eBusiness & Channel Strategy Professionals

      Report:2014 Website Functionality Benchmark: US Health Insurance Plan Public Sites

      In An Age Of Increasing Complexity And Consumer Choice, Healthcare Sites Struggle With Simplicity

      In the wake of the Affordable Care Act, leading health plans have been vocal about finally making serious investments in retail-oriented, digital shop-to-enroll experiences. As we move into the tail...

      • Downloads: 331
    • For eBusiness & Channel Strategy Professionals

      Report:Follow Best Practices To Encourage Digital Money Management Use

      Processes: The Digital Money Management Playbook

      Digital money management, often referred to as personal financial management (PFM), has not seen the adoption many digital banking executives had hoped for. This report looks at how eBusiness and...

      • Downloads: 958
    • For eBusiness & Channel Strategy Professionals

      Report:Plan Your European eCommerce Expansion

      European Cross-Border Buyers Are Valuable Digital Embracers

      European online cross-border purchasing is happening, but with almost a quarter of European online adults buying cross-border, it has not yet reached a critical mass. Those in smaller European...

      • Downloads: 165
    • For eBusiness & Channel Strategy Professionals

      Report:The Case For Channel-Shifting Offline Customers Online

      Business Case: The B2B eCommerce Playbook For 2015

      Business-to-business (B2B) companies know they can generate revenue and save money by migrating their offline customers online. The question is, how much and under what circumstances? Forrester...

      • Downloads: 1081
    • For eBusiness & Channel Strategy Professionals

      Report:Quick Take: Vanguard's Personal Advisor Will Transform The Financial Advice Business

      Compelling New Service Will Disrupt The Wealth Management Industry By Blending Human And Digital

      Vanguard's Personal Advisor Services exploits digital technology to bring personal guidance from a financial advisor for an annual fee of just 0.30% of a client's managed assets. Even before its...

      • Downloads: 355