Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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180 results in Reports

  • eBusiness & Channel Strategy
  • Customer Experience Management
  • Past 18 months
  • For eBusiness & Channel Strategy Professionals

    Report:Making The Case To Go Global

    Business Case: The eCommerce Globalization Playbook

    If you're contemplating how to take your organization global, you're not alone. A growing number of eCommerce leaders are looking to extend their businesses into new markets — and struggling to...

    • Downloads: 117
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Commerce Solutions For Digital Products And Services, 2015

    Supporting Digital Business Models Requires Flexible Platforms

    In the past, online transactions for digital product purchases differed little from physical product purchases, with the exception of the delivery method. However, today's digitally connected...

    • Downloads: 299
  • For eBusiness & Channel Strategy Professionals

    Report:Use Best Practices To Determine Core Features: A B2B Ratings And Reviews Case Study

    Processes: The B2B eCommerce Playbook

    As B2B organizations embark on an eCommerce path, they can choose from many features, functions, and interfaces to maximize their business opportunity. Separating the wheat from the chaff and...

    • Downloads: 939
  • For eBusiness & Channel Strategy Professionals

    Report:2014 Website Functionality Benchmark: US Health Insurance Plan Public Sites

    In An Age Of Increasing Complexity And Consumer Choice, Healthcare Sites Struggle With Simplicity

    In the wake of the Affordable Care Act, leading health plans have been vocal about finally making serious investments in retail-oriented, digital shop-to-enroll experiences. As we move into the tail...

    • Downloads: 259
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Insurance, 2014

    Digital Teams Continue To Expand Their Mobile Services

    Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial and growing consumer interest in mobile insurance,...

    • Downloads: 677
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: US B2C And B2B eCommerce Players Will Struggle To Keep Up With Customers

    eCommerce continues to grow rapidly for both B2C and B2B businesses. This report prognosticates the most pressing issues that eBusiness and channel strategy professionals need to watch in 2015 and...

    • Downloads: 480
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Social Lending

    P2P Lending Marketplaces Will Continue To Disintermediate Banks

    Social lending is the practice of lending money to unknown individuals or businesses without the involvement of banks and other traditional financial institutions. Social lending marketplaces like...

    • Downloads: 441
  • For eBusiness & Channel Strategy Professionals

    Report:The Emerging Technologies Of The Digital Store

    Retailers across the globe are investing significant resources and cash to adapt retail stores to meet the realities of digital disruption. The breakneck pace of technological innovation means...

    • Downloads: 631
  • For eBusiness & Channel Strategy Professionals

    Report:Cross-Border eCommerce: The Opportunity For US Online Retailers

    International Shipping Solutions Provide A Low-Cost Way To Reach Global Online Shoppers

    eCommerce growth rates in many regions of the globe are outpacing eCommerce growth in the US. As a result, eBusiness executives at US online retailers are considering new ways to expand globally....

    • Downloads: 147
  • For eBusiness & Channel Strategy Professionals

    Report:Seven Must-Haves For Successful Website Localization

    Every year, online retailers spend millions of dollars expanding into global markets. Unfortunately, many eBusiness leaders think the process of localizing their websites stops once they've...

    • Downloads: 91
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Mobile Payment Systems

    Mobile Payment Systems Are Still Struggling To Spark Adoption

    The mobile mind shift — the expectation by consumers that they can get what they want in their immediate context and moment of need — has inspired a generation of disrupters that use...

    • Downloads: 571
  • For eBusiness & Channel Strategy Professionals

    Report:How French Banking Customers Use Different Channels, 2015

    Weave Digital And Human Touchpoints Together To Build A New Generation Of Digital Banking

    Banking channel use is changing in France as customers increasingly use digital touchpoints like online and mobile banking to manage their financial lives. Digital touchpoints are gradually replacing...

    • Downloads: 151
  • For eBusiness & Channel Strategy Professionals

    Report:2014 UK Mobile Banking Functionality Benchmark

    Barclays Tops Our Review Of UK Banks' Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking services of the seven largest retail banks and building societies in the UK on more than 35...

    • Downloads: 269
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Moments Transform Commerce And Service Experiences

    Strategic Plan: The Mobile eBusiness Playbook

    Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result, mobile is central to customer experience...

    • Downloads: 326
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Social Investing

    Social investing platforms like Covestor, eToro, and wikifolio threaten to disrupt personal investing by bringing the wisdom of the crowd and the stock-picking of talented individuals to mainstream...

    • Downloads: 352
  • For eBusiness & Channel Strategy Professionals

    Report:Telematics Will Disrupt The Car Insurance Industry

    European Insurers Must Act Now To Stay Ahead Of Disruption

    Vehicle telematics — the integration of vehicle monitoring systems, mobile communications, and information processing — will disrupt the car insurance industry. Telematics-enabled...

    • Downloads: 271
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2015: North American Digital Banking

    eBusiness Execs Must Help Their Firms Uncover The Digital Opportunity

    Better economic conditions and an easing of the regulatory onslaught faced in the past few years means that US and Canadian banks are once again prioritizing top-line growth in 2015. Less focus on...

    • Downloads: 564
  • For eBusiness & Channel Strategy Professionals

    Report:Follow Best Practices To Encourage Mobile Insurance Use

    Processes: The Mobile Insurance Strategy Playbook

    The future of insurance is mobile, yet the path to that future is riddled with obstacles. One of the biggest is the low adoption rate of mobile sites and apps. This stems partly from the...

    • Downloads: 740
  • For eBusiness & Channel Strategy Professionals

    Report:How US Online Consumers Research And Buy Mortgages

    Homebuyers And Refinancers Have Complex Purchase Journeys

    The mortgage purchase journey is complex, with customers using a mix of digital and human touchpoints to research and then buy mortgages. The journey differs depending on whether the customer is...

    • Downloads: 216
  • For eBusiness & Channel Strategy Professionals

    Report:Best Practices In Mortgage Sales

    Weave Human And Digital Touchpoints Together To Improve The Experience And Drive Conversion

    The first in our financial product sales series, this report looks at how eBusiness executives can drive mortgage sales and improve the customer experience for both homebuyers and refinancers....

    • Downloads: 225
  • For eBusiness & Channel Strategy Professionals

    Report:Europeans Are Ready For Usage-Based Car Insurance

    Digital Executives Must Drive Adoption With Marketing And Education

    Telematics looks set to transform car insurance as smart wireless devices, smartphones, and smart cars converge to create what should be a smart insurance choice for safe drivers and their insurers:...

    • Downloads: 122
  • For eBusiness & Channel Strategy Professionals

    Report:Quick Take: Schwab's Intelligent Portfolios Will Squeeze Other Investment Managers

    Top Custodian Unveils Aggressively Priced Robo-Advice Platform For Independent Advisors

    Two weeks after launching its direct-to-consumer digital investment manager, Charles Schwab has unveiled a version for independent Registered Investment Advisors (RIAs) and their clients. Like its...

    • Downloads: 163
  • For eBusiness & Channel Strategy Professionals

    Report:2014 Global Mobile Banking Functionality Benchmark

    Garanti Tops Our Review Of Global Banks' Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of 32 large retail banks in Western Europe, North America, and Australia. In general, the firms...

    • Downloads: 629
  • For eBusiness & Channel Strategy Professionals

    Report:Leveraging Location Data In Retail Requires Contextual Privacy

    Missteps Can Generate Bad Publicity And Alienate Customers

    Retail marketers long for the kinds of in-store analytics and in-aisle targeting that eBusiness teams have leveraged for over a decade with web analytics and online measurement technologies. New...

    • Downloads: 239
  • For eBusiness & Channel Strategy Professionals

    Report:Your Customers Will Not Download Your App

    Develop A Strategy To Borrow Mobile Moments And Engage Your Customers Effectively — Where They Already Are

    Few eBusiness professionals will see the majority of their customers download their app, nor will they own enough mobile moments to win, serve, and retain their customers effectively. Most apps...

    • Downloads: 407