Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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3 results in Reports

  • eBusiness & Channel Strategy
  • Social Media
  • Past 18 months
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Ads Struggle To Target Older Consumers In Western Europe

    ForecastView Document

    In 2020, 47% of Western European advertising spend will come from digital advertising, up from 27% in 2014. Digital advertising spend will grow three times faster than overall advertising spend over...

    • Downloads: 3
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Social Insurance

    Peer-To-Peer Insurance Platforms Will Struggle To Drive Adoption

    Social insurance enables people in need of insurance to connect and pool their money and risks. Startups like Friendsurance, Guevara, and TongJuBao facilitate this and aim to offer coverage that is...

    • Downloads: 541
  • For eBusiness & Channel Strategy Professionals

    Report:Use WeChat To Facilitate Cross-Channel Sales And Customer Engagement

    WeChat Is More Than Just A Social Messaging Platform

    WeChat is the world's largest instant messaging (IM) application, with 468 million monthly active users in 200 countries. As such, it's one of the most important international mobile messaging...

    • Downloads: 235