Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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69 results in Reports

  • Omnichannel Customer Experience
  • Past 6 months
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: Financial Services Execs Wake Up To Digital Transformation

    The Eight Digital Shifts To Expect In Retail Financial Services In 2016

    As digital engagement increases among financial services customers, eBusiness and channel strategy professionals at banks, wealth managers, insurers, and card issuers are pushing toward true digital...

    • Downloads: 692
  • For Customer Experience Professionals

    Report:How To Use Customer Journey Mapping Software

    Tools and Technology: The Digital Customer Experience Improvement Playbook

    Customer journey mapping can be a powerful customer experience (CX) change management tool. But to drive meaningful change, journey maps must evolve from static artifacts to more flexible tools that...

    • Downloads: 278
  • For eBusiness & Channel Strategy Professionals

    Report:Who Does Mobile Commerce Well In The World's Largest eCommerce Market?

    Lessons From The Top Six eCommerce Retailers In China

    Mobile shopping has gained considerable momentum in China, but many retailers are still not ready to deliver good shopping experiences. Many retailers intend to upgrade their mobile commerce sites...

    • Downloads: 170
  • For Customer Experience Professionals

    Report:Improve Your Digital Customer Experience

    Executive Overview: The Digital Customer Experience Improvement Playbook

    Faced with an expanding ecosystem of legacy websites, mobile sites, and apps, firms need a plan to help them align their technology investments with their customers' most pressing needs. They can...

    • Downloads: 2441
  • For eBusiness & Channel Strategy Professionals

    Report:Mastering The Art Of Omnichannel Retailing

    Executive Overview: The Omnichannel Commerce Playbook

    Offering customers seamless, consistent experiences through omnichannel commerce offerings is now table stakes. Today, $1.5 trillion in retail sales is generated by customers who start their...

    • Downloads: 259
  • For B2C Marketing Professionals

    Report:Brief: Smart Banks Tap Into Customers' Mobile Moments

    Smart Banks Are Building Competitive Advantage By Serving Mobile Bank Customers Throughout The Customer Journey

    Mobile banking is gaining momentum worldwide, and mobile moments are the next battleground for banks. While Chinese consumers are rapidly embracing mobile moments, most banks have yet to follow them;...

    • Downloads: 169
  • For Customer Experience Professionals

    Report:Can Customer Experience Management Technology Help You Govern CX?

    Tools And Technology: The Customer Experience Ecosystem Playbook

    Customer experience (CX) professionals are bombarded with technology that will supposedly let them manage their customers' experience. But do these solutions actually help CX pros with the difficult...

    • Downloads: 227
  • For B2C Marketing Professionals

    Report:Brief: Airlines Must Embrace Mobile Moments To Differentiate

    Smart Airlines Are Building Competitive Advantage By Crafting High-Value Mobile Moments Throughout Their Customers' Journeys

    Mobile is changing travelers' behaviors and expectations worldwide, making mobile moments the next battleground for airlines. While Chinese travelers are rapidly embracing mobile moments, most...

    • Downloads: 76
  • For eBusiness & Channel Strategy Professionals

    Report:Assemble The Right Digital Money Management Team

    Organization: The Digital Money Management Playbook

    As digital money management evolves from being a feature of digital banking and wealth management to the core functionality of many mobile and online services, digital business strategy executives...

    • Downloads: 271
  • For eBusiness & Channel Strategy Professionals

    Report:Design Better Cross-Channel Banking Journeys

    Digital Executives Should Take The Lead By Focusing On The Most Important Touchpoint Pairs

    Bank prospects and customers frequently move from one touchpoint to another to shop for products, receive customer service, make transactions, and get financial advice. Yet many of these...

    • Downloads: 152
  • For Application Development & Delivery Professionals

    Report:Mobile Feast Or Beggar's Banquet?

    Landscape: The Mobile App Development Playbook

    The variety of mobile operating systems, devices, form factors, and middleware technologies make an implementation that simply extends existing websites impossible, as do the time-to-market and user...

    • Downloads: 1119
  • For CMO Professionals

    Report:Predictions 2016: The Entitled Customer Emerges In Asia Pacific

    Marketers And eBusiness Pros Will Join Forces Through Six Big Shifts

    Digital experiences are the new normal for customers across Asia Pacific (AP), empowered by widespread — and in some cases now universal — access to mobile technology. They're no longer...

    • Downloads: 164
  • For Customer Insights Professionals

    Report:Drive Customer Obsession With Journey Analytics

    Use Quantitative And Qualitative Customer Data To Analyze, Optimize, And Predict Behavior

    Customers use a range of touchpoints to discover, explore, buy, and engage with products and services. Yet companies continue to optimize touchpoints in isolation, struggle to prove the value of...

    • Downloads: 577
  • For CIO Professionals

    Report:2016 Technology Imperatives For US Healthcare Payers

    Insurer CIOs Must Remove The Barriers To Customer Obsession

    The age of the customer won't wait for healthcare payers. As employer customer numbers drop and individual consumer memberships grow, insurers must learn to articulate their value to these customers...

    • Downloads: 761
  • For eBusiness & Channel Strategy Professionals

    Report:Omnichannel Mastery: Optimize In-Store Pickup

    Continuous Improvement: The Omnichannel Commerce Playbook

    Omnichannel fulfillment capabilities — that is, the ability to offer the customer cross-channel visibility and ordering options — have become the standard for leading traditional retailers. Most...

    • Downloads: 491
  • For eBusiness & Channel Strategy Professionals

    Report:How US Consumers Research And Buy Checking Accounts

    Branches Still Dominate The Purchase Journey Because The Digital Experience Is Too Hard

    Checking accounts are one of the top-selling financial products in the US, second only to credit cards. But more importantly, checking accounts are central to a customer's relationship with their...

    • Downloads: 167
  • For Customer Experience Professionals

    Report:Getting To Yes: Five Strategies To Earn Cooperation From CX Ecosystem Stakeholders

    Performance Management: The Customer Experience Ecosystem Playbook

    With customer experience (CX) competition intensifying, businesses must look beyond mere cosmetic CX makeovers. To solve the root causes of CX problems and create truly differentiated experiences, CX...

    • Downloads: 253
  • For B2B Marketing Professionals

    Report:Establish Your B2B Advocate Marketing Goals Before Choosing Tech Suppliers

    Specialized Offerings Help Scale And Unify Engagement Programs

    Specialist technology and service providers offer advocate marketing solutions aimed at encouraging your customers and employees to endorse your business brand and share experiences. While they help...

    • Downloads: 122
  • For Customer Experience Professionals

    Report:The Best Of Bits And Mortar Experiences

    How Digital Elevates Customer Experience

    Today's customers live in a world where physical touchpoints, face-to-face interactions, and digital interfaces blend promiscuously. But many companies struggle to bring these elements together in...

    • Downloads: 120
  • For B2C Marketing Professionals

    Report:Brief: Choose From Four Approaches To Build Your Community

    Plan For Community Success Across The Customer Life Cycle

    The word "community" invokes a measure of confusion among B2C marketers. This brief explores the meaning of community, and provides examples of companies successfully using communities across the...

    • Downloads: 4
  • For Customer Experience Professionals

    Report:How To Measure Digital Customer Experience

    Performance Management: The Digital Customer Experience Improvement Playbook

    Customer experience (CX) pros struggle to measure digital CX. Without effective measurement efforts, however, they're sure to create substandard digital experiences for customers. To succeed at...

    • Downloads: 434
  • For eBusiness & Channel Strategy Professionals

    Report:The Fight Between Apps And Websites Is Futile; You Need Both

    A Technographics® 360 Report: Using Behavioral Tracking And Survey Data

    Smartphones aid users in a multitude of ways in their everyday lives, and they use both apps and mobile websites to meet their needs. Each platform serves both distinct and overlapping needs,...

    • Downloads: 39
  • For Customer Experience Professionals

    Report:The Top 10 Voice Of The Customer (VoC) Program Questions Answered

    The Value Of VoC Programs, VoC Program Best Practices, And Ways That VoC Programs Drive CX Management Maturity

    The VoC helps improve customer experience (CX) and drive significant business value. To help organizations get the most out of their VoC programs, Forrester answered the most common questions that we...

    • For Application Development & Delivery Professionals

      Report:Take Two Technology Roads To Digital Experience Success

      Road Map: The Digital Experience Delivery Playbook

      Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it's time to plan your technology road map. You must pursue two paths...

      • Downloads: 231
    • For Customer Experience Professionals

      Report:Brief: To Beat Disruption, Think Like A Disruptor

      The NewCo Conference Offers Clues To Coming CX Disruption

      To beat disruptors, it helps to know how to think like one. For a snapshot of how disruptors operate today and what it's likely to mean for customer experience (CX) in the coming years, Forrester...

      • Downloads: 159