Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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61 results in Reports

  • Omnichannel Customer Experience
  • Past 6 months
  • For B2C Marketing Professionals

    Report:Brief: Use Social Marketing To Advance Customers On Their Financial Services Journey

    Social Is More Than Just A Discovery Tool

    B2C marketing professionals in the financial services industry in Asia Pacific (AP) are active on social networks like Facebook and Twitter. But many are novices in using social marketing to win,...

    • Downloads: 70
  • For eBusiness & Channel Strategy Professionals

    Report:Embed Innovation To Drive Continuous Improvement In Mobile Insurance

    Continuous Improvement: The Mobile Insurance Strategy Playbook

    In the mobile mind shift, insurance customers expect that they can get what they want, just when they need it, thanks to that handy mobile device that's never very far away from them. As a result,...

    • Downloads: 391
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Maybelline Chooses Responsive Web Design Over Mobile Apps

    The Cosmetics Retailer Built A Mobile Solution To Engage Mobile Customers In 10 Asia Pacific Countries

    Companies operating in Asia Pacific (AP) need to adopt a mobile-first strategy when engaging customers and prospects. But the high degree of mobile device heterogeneity in terms of screen sizes and...

    • Downloads: 151
  • For eBusiness & Channel Strategy Professionals

    Report:2015 UK Mobile Banking Functionality Benchmark

    Lloyds Bank Tops Our Review Of UK Banks' Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of five retail banks in the UK using 41 criteria. While all of the UK banks deliver the basics...

    • Downloads: 176
  • For Customer Insights Professionals

    Report:Mobile's Role In The Consumer's Path To Purchase

    A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

    When they want a product or service, consumers embark on a path to purchase; they discover, explore, buy, use, ask, and engage using a multitude of touchpoints. The rise in the adoption of mobile...

    • Downloads: 98
  • For Customer Insights Professionals

    Report:One Task, Many Devices

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

    We live in a screen-saturated world. From mobile phones and tablets at our fingertips to laptops and desktops at the heart of our offices and homes, we live our lives by moving from one device to...

    • Downloads: 53
  • For CIO Professionals

    Report:Digital Predator Or Digital Prey?

    Six BT Transformation Strategies To Energize Your Digital Business

    By 2020 every business will become a digital predator or digital prey — which will your company evolve into? The answer to this question lies in how well you, as the CIO, and the executives in...

    • Downloads: 239
  • For Customer Insights Professionals

    Report:Mobile And The Travel Experience

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

    Traveling is synonymous with being mobile — and we mean that in every sense of the term. Smartphones and tablets have disrupted the travel life cycle to the point where consumers reach for...

    • Downloads: 39
  • For Customer Experience Professionals

    Report:Adopt The Right Governance Model For Your Journey Mapping Efforts

    Master the art of journey mapping and you have a powerful customer experience (CX) change management tool. Part of the art is following a well-defined journey mapping process, and part is adopting...

    • Downloads: 261
  • For CMO Professionals

    Report:Enrich Customer Life-Cycle Understanding With Customer Journey Maps

    Processes: The Customer Life-Cycle Marketing Playbook

    Customer experience is rapidly increasing in importance across all phases of the customer life cycle — including early phases that have traditionally been the exclusive purview of marketing. As...

    • Downloads: 910
  • For Customer Insights Professionals

    Report:Mobile's Role In The Path To Purchase Across Product Categories And Age Groups

    A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

    Smartphones and tablets have changed the way some consumers buy. They embark on the path to purchase — they discover, explore, buy, use, ask, and engage — using a multitude of...

    • Downloads: 81
  • For Customer Insights Professionals

    Report:Win, Serve, And Retain Today's Health Insurance Consumers

    North American Consumer Technographics® Report

    The US health insurance industry is in the midst of a tectonic shift. Patient empowerment and federal legislation are steering healthcare payers into a new era in which digital alternatives are...

    • Downloads: 29
  • For Customer Experience Professionals

    Report:What's New With Customer Feedback Management Vendors

    A CX Pro's Guide To The Evolved CFM Vendor Landscape

    In the past year, the already-dynamic customer feedback management (CFM) market has further evolved, requiring customer experience (CX) professionals to navigate a changed vendor landscape. This...

    • Downloads: 300
  • For Customer Experience Professionals

    Report:The Customer Experience Ecosystem Redefined

    Vision: The Customer Experience Ecosystem Playbook

    Customer experience (CX) competition is intensifying, and fundamental flaws in ambitious companies' CX ecosystems are thwarting their efforts to differentiate. To help customer experience...

    • Downloads: 1052
  • For Enterprise Architecture Professionals

    Report:Brief: Transform Business Processes For Mobile Moments

    Successful companies achieve a great mobile experience for customers and employees by redefining existing business processes using a mobile-first approach. Transforming traditional desktop processes...

    • Downloads: 89
  • For eBusiness & Channel Strategy Professionals

    Report:The Case For Channel-Shifting Offline Customers Online

    Business Case: The B2B eCommerce Playbook For 2015

    Business-to-business (B2B) companies know they can generate revenue and save money by migrating their offline customers online. The question is, how much and under what circumstances? Forrester...

    • Downloads: 961
  • For eBusiness & Channel Strategy Professionals

    Report:European Cross-Channel Retail Sales Forecast, 2015 To 2020

    Don't Underestimate Your Digital Touchpoints' Offline Influence

    Forrester forecasts that over half of all retail sales in Europe will be impacted by the Web by 2020. These web-impacted sales include both online sales (including mobile and tablet sales) and...

    • Downloads: 466
  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile Technology Firms Use For Consumers: 2014

    Benchmarks: The Mobile eBusiness Playbook

    The adoption of smartphones and tablets is growing at an unprecedented rate. Forrester has forecast that more than half of mobile subscribers globally would own a smartphone by the end of 2014....

    • Downloads: 195
  • For Application Development & Delivery Professionals

    Report:Five Essential Digital Experience Governance Practices

    Processes: The Digital Experience Delivery Playbook

    Governance is the dreaded "G word" for many organizations. It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the multichannel,...

    • Downloads: 968
  • For eBusiness & Channel Strategy Professionals

    Report:Your Customers Will Not Download Your App

    Develop A Strategy To Borrow Mobile Moments And Engage Your Customers Effectively — Where They Already Are

    Few eBusiness professionals will see the majority of their customers download their app, nor will they own enough mobile moments to win, serve, and retain their customers effectively. Most apps...

    • Downloads: 353
  • For Application Development & Delivery Professionals

    Report:Market Overview: Chat Solutions For Customer Service

    Twenty-One Solutions For Delivering Differentiated Experiences

    Customers demand superior service and support as the price for their ongoing loyalty and patronage, and they are increasingly leveraging the chat channel for customer service. The chat vendor...

    • Downloads: 1012
  • For eBusiness & Channel Strategy Professionals

    Report:Use WeChat To Facilitate Cross-Channel Sales And Customer Engagement

    WeChat Is More Than Just A Social Messaging Platform

    WeChat is the world's largest instant messaging (IM) application, with 468 million monthly active users in 200 countries. As such, it's one of the most important international mobile messaging...

    • Downloads: 156
  • For Customer Insights Professionals

    Report:It's Time To Embrace Customer Emotion

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    Data from Forrester's Customer Experience Index (CX Index) proves that a customer's emotional relationship with a brand is one of the strongest unique drivers of customer loyalty. This means you can...

    • Downloads: 54
  • For B2C Marketing Professionals

    Report:UK's Multichannel Consumers Demand Customer Life-Cycle Marketing

    Discover The Touchpoints UK Consumers Turn To For Discovery, Exploration, Purchase, Inquiries, And Engagement

    Consumers have come to rely on a plethora of channels, devices and touchpoints to guide them through their purchase decisions. This path to purchase has broken free from the linear conception of the...

    • Downloads: 124
  • For Application Development & Delivery Professionals

    Report:Contact Centers Must Go Digital Or Die

    Rework Your Contact Center Technology And Staffing Models To Align With Customer Channel Preferences

    Consumer preference for customer service channels is changing across all ages and demographics. Adoption of digital customer service channels, with an emphasis on self-service channels such as web...

    • Downloads: 475