Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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62 results in Reports

  • Omnichannel Customer Experience
  • Past 6 months
  • For eBusiness & Channel Strategy Professionals

    Report:Your Customers Will Not Download Your App

    Develop A Strategy To Borrow Mobile Moments And Engage Your Customers Effectively — Where They Already Are

    Few eBusiness professionals will see the majority of their customers download their app, nor will they own enough mobile moments to win, serve, and retain their customers effectively. Most apps...

    • Downloads: 469
  • For Application Development & Delivery Professionals

    Report:Weave Support For Text Chat Into Your Omnichannel Customer Service Strategy

    Text Messaging Is The "Non-App" Application For Customer Service

    Application development and delivery (AD&D) professionals face a distinct challenge serving the increasingly mobile customer. Getting consumers to download, install, and regularly use mobile...

    • Downloads: 182
  • For B2C Marketing Professionals

    Report:German Consumers' Fragmented Path To Purchase

    Use Customer Life Cycle Marketing To Reach German Customers Throughout Their Path To Purchase

    Shoppers everywhere are following different paths to purchase now than they did ten years ago. With an abundance of information available at their fingertips, they search, assess, and compare...

    • Downloads: 79
  • For Infrastructure & Operations Professionals

    Report:Brief: Mobile Application Performance Management Extends To The Customer

    Mobile Performance Lies In The Customer's Perception

    It's a new age of business. Customers are crazy about their mobile devices and expect the devices to provide what they want in their immediate context and moment of need. Does your organization offer...

    • Downloads: 94
  • For Application Development & Delivery Professionals

    Report:Brief: Adapt — Don't Scrap — Your Workforce Optimization Tools To Support Social Customer Service

    Application development and delivery (AD&D) professionals supporting contact centers, in a race to develop applications in the age of the customer, view social customer service warily. On the one...

    • Downloads: 72
  • For Customer Experience Professionals

    Report:The Canada Customer Experience Index, 2015

    Benchmarking The Canadian Brands That Create The Most Loyalty With Their Customer Experience

    Six in 10 Canadian companies want to improve their customer experience (CX) in 2015. Forrester's Canada Customer Experience Index (CX Index™) benchmarks 194 companies that do business in Canada...

    • Downloads: 258
  • For Application Development & Delivery Professionals

    Report:Embrace — Don't Neglect — Mobile Web

    Mobile Web Must Own A Place In A Multidevice Landscape

    Sentiments like "mobile Web sucks" are increasingly common today as customer resentment builds up against slow, broken web experiences on mobile devices. Unfortunately, this blanket statement hurts...

    • Downloads: 114
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Australian Mobile Banking Functionality Benchmark

    Westpac Tops Our Review Of Australian Banks' Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of the four largest retail banks in Australia on more than 40 criteria. The Aussie banks have...

    • Downloads: 165
  • For Application Development & Delivery Professionals

    Report:Market Overview: Chat Solutions For Customer Service

    Twenty-One Solutions For Delivering Differentiated Experiences

    Customers demand superior service and support as the price for their ongoing loyalty and patronage, and they are increasingly leveraging the chat channel for customer service. The chat vendor...

    • Downloads: 1097
  • For Customer Insights Professionals

    Report:One Task, Many Devices

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

    We live in a screen-saturated world. From mobile phones and tablets at our fingertips to laptops and desktops at the heart of our offices and homes, we live our lives by moving from one device to...

    • Downloads: 70
  • For eBusiness & Channel Strategy Professionals

    Report:Digitize Your Business Strategy

    Executive Overview: The Digital Business Transformation Playbook

    Digital technologies empower customers like never before, transforming their relationship with brands and products. The speed with which consumers embrace these new touchpoints is only getting...

    • Downloads: 969
  • For Enterprise Architecture Professionals

    Report:Avoid A "One Size Fits All" Approach To Process Innovation

    Policy And Procedures: The Business Process Management Playbook

    This report outlines the critical methods and techniques for driving business process innovation. We have designed it to help you evaluate and identify a comprehensive framework of techniques,...

    • Downloads: 1010
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Indian Mobile Banking Functionality Benchmark

    Axis Bank And HDFC Bank Top Our Review Of Smartphone Mobile Banking Apps In India

    To understand the maturity of mobile banking apps in India, we used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking apps of five large banks in India on...

    • Downloads: 92
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Global Mobile Banking Functionality Benchmark

    Benchmarks: The Mobile Banking Strategy Playbook

    Over the past five years, mobile banking has gone from little more than an extension of online banking to what one digital banking executive calls "the most important part of my job." eBusiness and...

    • Downloads: 455
  • For Customer Experience Professionals

    Report:Q&A: The Top 10 Things To Know About Social Media In Voice Of The Customer Programs

    Few CX professionals integrate social media into their voice of the customer (VoC) programs. It's time for them to stop ignoring this valuable source of feedback. This report answers the top...

    • Downloads: 141
  • For Customer Experience Professionals

    Report:Q&A: The Social Analyst's Primer On VoC Programs, Data, Vendors, And Collaboration Tips

    Few CI professionals integrate their social media into the voice of the customer (VoC) programs that their colleagues run. It's time for them to stop ignoring this valuable source of feedback. This...

    • Downloads: 89
  • For Customer Experience Professionals

    Report:What Do Excellent Emotional Customer Experiences Look Like?

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    Human emotions are complex, and creating experiences that appeal to those emotions can seem like an esoteric, abstract task. However, the leaders in Forrester's Customer Experience Index so...

    • Downloads: 351
  • For Customer Insights Professionals

    Report:Master Your Customers' Mobile Pathways

    How High Is Your Direct Engagement? Are Your Customers More Likely To Stop Along The Way?

    Some 70 million Americans spend more time online on their smartphones than on any other device. It's been hard to know how your customers find their way to and from your mobile moments. Until now....

    • Downloads: 148
  • For Customer Experience Professionals

    Report:What CX Pros Need To Know About The Customer Life Cycle

    Enrich Customer Life-Cycle Understanding With Customer Journey Maps

    Customer experience (CX) is rapidly increasing in importance across all phases of the customer life cycle — including early phases over which marketing traditionally had exclusive purview. As...

    • Downloads: 253
  • For Customer Insights Professionals

    Report:Mobile's Role In The Path To Purchase Across Product Categories And Age Groups

    A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

    Smartphones and tablets have changed the way some consumers buy. They embark on the path to purchase — they discover, explore, buy, use, ask, and engage — using a multitude of...

    • Downloads: 101
  • For Customer Experience Professionals

    Report:Mapping The Customer Journey

    Four Approaches To Customer Journey Mapping: When And How To Use Them

    Companies have woken up to the reality that customer experience (CX) is critical to their business. To help improve experiences that they offer, CX pros have been quick to adopt customer journey...

    • Downloads: 3617
  • For Customer Insights Professionals

    Report:Win, Serve, And Retain Today's Health Insurance Consumers

    North American Consumer Technographics® Report

    The US health insurance industry is in the midst of a tectonic shift. Patient empowerment and federal legislation are steering healthcare payers into a new era in which digital alternatives are...

    • Downloads: 48
  • For Infrastructure & Operations Professionals

    Report:Brief: I&O And CX Pros Jointly Improving Customer Experience Is A Win-Win

    Strategic Plan: The Modern Service Delivery Playbook For 2015

    We live in a world where customers use software to interact with our products and services. However, software is infinitely malleable, which leaves us to question what we should build and why....

    • Downloads: 95
  • For B2B Marketing Professionals

    Report:Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime

    Focus On People, Not Companies, To Increase Advocate Engagement

    Word of mouth and peer testimony are powerful business-to-business (B2B) marketing tools, with social, mobile, and the steady move to subscription-based business models making advocacy all the more...

    • Downloads: 131
  • For eBusiness & Channel Strategy Professionals

    Report:Follow Best Practices To Encourage Mobile Banking Use

    Processes: The Mobile Banking Strategy Playbook

    This report looks at how digital banking teams can drive mobile banking use by understanding their customers' needs, following a customer-centric design and development process, using marketing and...

    • Downloads: 1811