Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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199 results in Reports

  • Media Mix
  • For B2C Marketing Professionals

    Report:The Forrester Wave™: Marketing Mix Modeling, Q2 2013

    The Nine Providers That Matter Most And How They Stack Up

    Since Forrester published its first Wave™ evaluation on marketing mix modeling in 2011, the market has undergone significant growth and evolution as marketers demand more in-depth, real-time,...

    • Downloads: 1037
  • For B2C Marketing Professionals

    Report:Interactive Marketing's Isolation Must End

    Landscape: The Interactive Marketing Agency And Organization Playbook

    This report of the interactive marketing agency and organization playbook examines the landscape of organizational structures and agency relationships. Three common organizational models have...

    • Downloads: 330
  • For B2C Marketing Professionals

    Report:Ad Fraud: Tackle Digital Ads' Dirty Little Secret And Make Money In The Process

    Publishers That Deliver Transparent And Fraud-Free Ad Inventory Environments See Greater Advertisers' Investments

    Even the Interactive Advertising Bureau (IAB) admits there is a significant level of fraud in the digital advertising ecosystem. It exists in display, mobile, and video. Brand marketers, who control...

    • Downloads: 103
  • For B2C Marketing Professionals

    Report:The Future Of Email Hinges On Context

    Executive Overview: The Email Marketing Playbook

    The rules for how best to message your users are changing. Now your customers check their email, text messages, and social media posts in parallel. Even trickier: People tap their inboxes from...

    • Downloads: 862
  • For CMO Professionals

    Report:Brief: Scope Trumps Size In Media Agency Partnerships

    Cross-Platform Expertise And Ability To Activate Context-Rich Data Overtake Buying Power As Key Agency Differentiators For Advertisers

    The media landscape is rapidly evolving as advances in digital technology drive increased media fragmentation and new media consumption behaviors. These forces are changing for good the way media is...

    • Downloads: 200
  • For B2C Marketing Professionals

    Report:Pick The Perfect Marketing Mix Model Partner

    Tools And Technologies: The Marketing Mix Optimization Playbook

    Marketing mix models are a combination of processes and technologies that smart marketers increasingly adopt to understand the business impact of individual elements in their plans. Picking the right...

    • Downloads: 583
  • For B2C Marketing Professionals

    Report:Build A Better Digital Media Strategy

    Strategic Plan: The Digital Media Buying Playbook

    Moving up the digital media buying maturity ladder requires a plan that improves digital media buying practices across all six key dimensions of maturity over the long term: culture, organization,...

    • Downloads: 909
  • For B2C Marketing Professionals

    Report:2012 Social Technographics® Of Your B2B Community Prospects

    What Tech Marketers Should Know About Buyers' Social Behaviors

    B2B marketers have the difficult task of reaching multiple individuals at different seniority levels and roles across a company in order to influence a technology purchase decision. In addition,...

    • Downloads: 586
  • For B2C Marketing Professionals

    Report:Brief: Embrace "Deal ID" Now To Support Direct Sales And Programmatic Growth

    Codifying The Variables That Comprise Programmatic Ad Deals Will Boost Programmatic Trading And Simplify Advertisers' Lives

    Marketing leaders and publishers are pursuing programmatic ad trading to achieve greater efficiencies and inform sales and campaign execution strategies with more-granular and more-precise customer...

    • Downloads: 74
  • For B2C Marketing Professionals

    Report:Digital Disruption Rattles The TV Ad Market

    New Consumer Viewing Behaviors Force The Industry Into A New Future

    Since its invention, TV has beaten back many challenges to retain its place as the king of the media plan. That won't change anytime soon, but the way advertisers plan and buy their campaigns will....

    • Downloads: 695
  • For B2C Marketing Professionals

    Report:Forrester Research Online Display Advertising Forecast, 2014 To 2019 (US), Q3 2014 Update

    ForecastView Spreadsheet Q3 2014 Update

    While various forms of interactive marketing and channels are taking hold, marketers are distributing their advertising budgets in search of the most effective forms of advertising to meet their...

    • Downloads: 9
  • For B2C Marketing Professionals

    Report:The Scientific Method Comes To Marketing

    Executive Overview: The Marketing Mix Optimization Playbook

    When making their investment decisions across the marketing mix, marketing leaders face the constant challenge of coping with the proliferation of communication and engagement platforms, more elusive...

    • Downloads: 913
  • For B2C Marketing Professionals

    Report:Forrester Research Mobile Advertising Forecast, 2014 To 2019 (US), Q3 2014 Update

    ForecastView Spreadsheet Q3 2014 Update

    As mobile’s share of Internet usage grows, marketers are increasingly looking to the mobile channel to win, serve, and retain customers. While mobile’s share of digital spending lags...

    • Downloads: 7
  • For B2C Marketing Professionals

    Report:The Forrester Wave™: Sell-Side Platforms And Exchanges For Publishers, Q2 2014

    The Programmatic Selling Platforms That Matter Most And How They Stack Up

    In Forrester's 65-criteria evaluation of sell-side platforms (SSPs) and exchanges for publishers, we identified the six most significant providers in the category — AOL Platforms, AppNexus,...

    • Downloads: 389
  • For B2C Marketing Professionals

    Report:Interactive Channels To Watch In 2014

    This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile and...

    • Downloads: 353
  • For B2C Marketing Professionals

    Report:Forrester Research Interactive Marketing Forecast By Industry, 2013 To 2018 (US)

    ForecastView Spreadsheet

    Breaks out company spending on interactive marketing segmented by 12 industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search,...

    • Downloads: 15
  • For B2C Marketing Professionals

    Report:Select Partners That Support Your Goals

    Tools And Technology: The Digital Media Buying Playbook

    The linchpins of every effective media buyer's practice are the partner and vendor relationships that allow marketing leaders to create truly valuable customer experiences. The technology ecosystem...

    • Downloads: 447
  • For Security & Risk Professionals

    Report:Revamp Your Social Media Guidelines To Govern Today's Social Enterprise

    Just because you have a social media policy in place at your organization doesn't mean you're safe. Social media continues to evolve rapidly; the way we use social media personally and professionally...

    • Downloads: 228
  • For B2C Marketing Professionals

    Report:Boost Your Content Ecosystem With Video

    How To Use Online Video Content To Drive Results

    Consumption of online video content is popular and growing. Yet most marketers rely on in-stream advertising as their only marketing approach for online video. This report explains the advantages...

    • Downloads: 723
  • For CMO Professionals

    Report:Revamp Your Agency Roster To Lead A Connected Brand Experience

    Performance Management: The Brand Experience Playbook

    As marketers move from managing their brand to leading a connected brand experience, they will need agency partners that can help develop and execute their vision. To effectively manage agency...

    • Downloads: 670
  • For B2C Marketing Professionals

    Report:Programmatic Selling Drives Publishers' Revenues

    Savvy Sellers Embrace Automation To Achieve Greater Process And Operating Efficiencies

    Marketing leaders and their agencies are increasingly requiring that the publishers they work with embrace programmatic selling processes to maximize efficiencies and facilitate the deployment of...

    • Downloads: 177
  • For Analyst Relations Professionals

    Report:AR And Social Media, Part 2: AR In A Social World

    Analyst relations (AR) people are fretting about the opportunities and threats posed by social media, their worries fed by uncertainty about which aspects of social media will be important and how....

    • Downloads: 362
  • For B2C Marketing Professionals

    Report:Drive Better B2B Content Distribution

    Use Mobile, Social, Media, And Sales Channels To Deliver Reach And Engagement

    B2B marketers are putting thought-leadership and content at the core of their marketing strategies, but even the best content marketing will falter without the right distribution strategy. While...

    • Downloads: 692
  • For B2C Marketing Professionals

    Report:CMOs Must Build An Affinity Channels Strategy To Reach New Audiences

    How To Navigate Fragmenting Media Audiences Across Niche, Focused Digital Media Networks

    Young demographic audiences, often described as Millennials or Gen Zers, are fragmenting across a new landscape of affinity-focused media channels built on YouTube including StyleHaul, Machinima,...

    • Downloads: 296
  • For Customer Insights Professionals

    Report:Plan Customer-Centric Enterprise Marketing Technology Requirements

    Assessment: The Enterprise Marketing Technology Playbook

    Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. Yet customer insights (CI) professionals tasked with defining marketing technology...

    • Downloads: 604