Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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201 results in Reports

  • Marketing Mix Modeling
  • For B2C Marketing Professionals

    Report:The Future Of Digital Media Buying

    Spurred by the adoption of digital technologies, media buying is changing dramatically. Using software to make data-driven buying decisions, marketing leaders are embracing programmatic buying to...

    • Downloads: 3312
  • For B2C Marketing Professionals

    Report:The Future Of Mobile Wallets Lies Beyond Payments

    Select Your Mobile Wallet Partners To Craft Valuable Mobile Moments

    Despite the accelerating rate of disruption and innovation in mobile payments, no one, including Apple, has yet cracked mobile wallets. Forrester believes that several players will emerge as winners...

    • Downloads: 976
  • For B2C Marketing Professionals

    Report:Reset Expectations For Ads On New Social Sites

    As Social Advertising Promises Surge, Marketers Temper Expectations

    Social sites are the new darlings of the advertising world, promising reach, engaged audiences, and coveted native ad formats. But buyer beware: not all social ad inventory is the same. B2C marketers...

    • Downloads: 96
  • For B2C Marketing Professionals

    Report:Forrester Research Mobile Advertising Forecast, 2015 To 2020 (Western Europe)

    ForecastView Spreadsheet

    Advertisers are increasingly shifting their budgets from PCs to mobile devices across all three components of mobile advertising: display, search, and social. Mobile advertising spending will witness...

    • For Customer Insights Professionals

      Report:Innovate To Become Attribution Masters

      Cross-channel attribution advances traditional marketing performance measurement approaches by connecting and accurately measuring different interaction points across marketing tactics, channels, and...

      • Downloads: 255
    • For B2C Marketing Professionals

      Report:Organize To Support Integrated Messaging

      How To Build A Customer-Obsessed Email Team

      The future of email is integration with other marketing channels. But most email organizations today are too small and too operationally focused to be prepared for customer-focused integrated...

      • Downloads: 265
    • For B2C Marketing Professionals

      Report:Forrester Research Mobile Advertising Forecast, 2014 To 2019 (US)

      ForecastView Spreadsheet

      Consumers are undoubtedly increasing their time spent on mobile (phone and tablet) devices, and advertisers are shifting their budgets to attract, retain, and engage this customer base. As such,...

      • Downloads: 9
    • For B2C Marketing Professionals

      Report:Western European Online Display Advertising Forecast, 2014 To 2019

      Tablets And Video Sustain A Steady Growth In European Online Display Advertising Spend

      With most of Western Europe entering the recovery from the 2008 economic downturn, Forrester expects display advertising spend to grow at a steady pace for the next five years across the region....

      • Downloads: 168
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile's Trojan Horse: The Messaging Platform

      Engage Customers In Their Mobile Moments — Even If The Moments Aren't Yours

      Companies with a strong mobile user base are going public and being acquired for astounding valuations. Some have no revenue, and you likely haven't heard of most of these companies. You are probably...

      • Downloads: 361
    • For B2C Marketing Professionals

      Report:How Do Teens Use Social Media?

      North American Consumer Technographics®

      use social media on a regular basis. The majority of young consumers ages 12 to 17 connect with their friends on social networks every day. They start using social media at a young age and continue...

      • Downloads: 93
    • For B2C Marketing Professionals

      Report:Brief: Meta-DSPs — One Buy Platform To Rule Them All?

      New Tools For Trading Desks Accelerate Consolidation Of The Buy-Side Ad Tech Landscape

      A handful of trading desks have developed so-called "meta-DSP" capabilities: an integration layer that lets them manage and optimize campaigns across multiple DSPs from one single entry point. These...

      • Downloads: 111
    • For B2C Marketing Professionals

      Report:Five Global Trends Driving Social Media Advertising Growth

      ForecastView Document

      Social is the youngest of all the media channels available to advertisers, and it continues to grow faster than traditional online display and paid search. Social is driving global online advertising...

      • Downloads: 9
    • For B2C Marketing Professionals

      Report:The Future Of Email Hinges On Context

      Executive Overview: The Email Marketing Playbook

      The rules for how best to message your users are changing. Now your customers check their email, text messages, and social media posts in parallel. Even trickier: People tap their inboxes from...

      • Downloads: 1010
    • For B2C Marketing Professionals

      Report:The Case For Google Plus

      Three Reasons Every Marketer Should Use It

      It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Plus...

      • Downloads: 326
    • For CMO Professionals

      Report:Brief: Create Mobile Moments That Boost The Brand Experience

      Shift Mobile From A Siloed Tactic To A Connected Brand Building Tool

      Forrester believes that we are witnessing a mobile mind shift — "the expectation that I can get what I want in my immediate context and moments of need." The new battleground for customers is...

      • Downloads: 356
    • For B2C Marketing Professionals

      Report:North American Online Display Advertising Forecast, 2014 To 2019

      US online display advertising will experience a strong and steady revenue growth between 2014 and 2019, while investment in offline channels will remain nearly stagnant throughout the same period....

      • Downloads: 2204
    • For B2C Marketing Professionals

      Report:European Online Display Goes Programmatic

      Demystifying Programmatic Ad Trading In Key European Markets

      Programmatic trading of online display advertising is revolutionizing the way advertisers and publishers buy and sell display advertising. In 2014, we saw a dramatic increase in the adoption of...

      • Downloads: 132
    • For B2C Marketing Professionals

      Report:Forrester Research Social Media Forecast, 2016 To 2021 (Global)

      ForecastView Spreadsheet

      Ad spending on social media continues to grow at an impressive rate and is taking an increasing share of marketers’ interactive marketing budgets. While engaging formats on mobile and better...

      • Downloads: 1
    • For Customer Insights Professionals

      Report:Brief: Three Reasons To Consider Alternatives For Cross-Channel Campaign Management

      Many Vendors Offer Compelling CCCM Options

      The cross-channel campaign management (CCCM) market is diverse and continues to attract innovation and specialization. "The Forrester Wave: Cross-Channel Campaign Management, Q3 2014" features an...

      • Downloads: 303
    • For B2C Marketing Professionals

      Report:Chinese Mobile Consumers Are An Attractive But Unique Audience

      How Mobile Marketing Differs In The Largest Smartphone Market In The World

      China is the largest smartphone market in the world, with what appear to be highly sophisticated mobile users. Metro Chinese consumers use mobile for everything from social media to watching video to...

      • Downloads: 234
    • For B2C Marketing Professionals

      Report:The Digital Media Buying Maturity Framework

      Assessment: The Digital Media Buying Playbook

      Marketing leaders fall into four stages of digital media buying maturity, based on their firms' strength across culture, organization, planning and execution, customer data management, measurement,...

      • Downloads: 851
    • For B2C Marketing Professionals

      Report:Executive Q&A: Five Key Questions To Kick Off Your Mobile Video Advertising Strategy

      It's Time To Think Outside The Reel

      Mobile video advertising is the new shiny object in the nascent mobile ad market, and marketing leaders want more clarity on the merits and execution of this promising format. Too many marketers...

      • Downloads: 165
    • For B2C Marketing Professionals

      Report:The State Of Programmatic Digital Media Buying 2015

      Benchmarks: The Digital Media Buying Playbook

      This report highlights the key findings from our 2015 DSP and DMP Forrester Wave™ online surveys, with a focus on key challenges and best practices for applications of programmatic digital media...

      • Downloads: 194
    • For B2C Marketing Professionals

      Report:Evaluate Your Marketing Optimization Initiative

      With increasing diversity of media, more-powerful consumers, greater demand for return on investment (ROI) accountability, and a tsunami of data, marketing mix models are becoming essential tools to...

      • Downloads: 565
    • For B2C Marketing Professionals

      Report:Bridging The Cross-Device Chasm

      How Marketers Can Bridge The Cross-Device Gap To Better Win, Serve, And Retain Customers

      Today's B2C marketers' challenge is to reach always-addressable customers across multiple screens effectively. While a multitude of tools present cross-device targeting and measurement as table...

      • Downloads: 176