Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Refine your results

Date Range

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

189 results in Reports

  • Marketing Mix Modeling
  • Report:How Do Teens Use Social Media?

    North American Consumer Technographics®

    In 2014, it would be difficult to find a US teen that doesn't use social media on a regular basis. The majority of young consumers ages 12 to 17 connect with their friends on social networks every...

    • For B2C Marketing Professionals

      Report:Forrester Research Online Display Advertising Forecast, 2014 To 2019 (Western Europe), Q4 2014 Update

      ForecastView Spreadsheet Q4 2014 Update

      Part of ForecastView’s new-in-2014 biannual update cadence for many of our forecasts, this year-end update to our Western Europe online display advertising forecast folds in updated data...

      • Downloads: 12
    • For B2C Marketing Professionals

      Report:Forrester Research Social Media Forecast, 2014 To 2019 (Western Europe)

      ForecastView Spreadsheet

      Total social media advertising spending within the 17 Western European countries covered in this forecast is expected to reach €4.3 billion by 2019, up from €2.6 billion in 2014, growing at...

      • Downloads: 6
    • For B2C Marketing Professionals

      Report:Time-Shifted TV Opens The Doors To Dynamic Ad Insertion And Addressability

      Boost Targeting Options For TV With Dynamic Ad Insertions

      The digitalization of the TV ecosystem is well underway, and while many challenges remain before addressable TV advertising takes hold, the capabilities exist today for marketers to execute...

      • Downloads: 241
    • For B2C Marketing Professionals

      Report:Forrester Research Online Display Advertising Forecast, 2014 To 2019 (US)

      ForecastView Spreadsheet

      While various forms of interactive marketing and channels are taking hold, marketers are distributing their advertising budgets in order to find the most effective form of advertising to meet their...

      • Downloads: 7
    • For B2C Marketing Professionals

      Report:Interactive Marketing's Isolation Must End

      Landscape: The Interactive Marketing Agency And Organization Playbook

      This report of the interactive marketing agency and organization playbook examines the landscape of organizational structures and agency relationships. Three common organizational models have...

      • Downloads: 339
    • For B2C Marketing Professionals

      Report:Forrester Research Social Media Forecast, 2014 To 2019 (Western Europe), Q4 2014 Update

      ForecastView Spreadsheet Q4 2014 Update

      Social media spending in Western Europe is expected to reach €6.60 billion by 2019, up from €3.09 billion in 2014 — a five-year compound annual growth rate (CAGR) of 16.4%. This...

      • Downloads: 7
    • For B2C Marketing Professionals

      Report:Context Enriches Email Marketing

      Continuous Improvement: The Email Marketing Playbook

      Shifting email marketing efforts to support customer context need not be a complete departure from marketing leaders' existing email best practices. In fact, just expanding your current use of...

      • Downloads: 146
    • For B2C Marketing Professionals

      Report:Manage Your Marketing Mix Modeling Vendors

      Performance Management: The Marketing Mix Optimization Playbook

      In the age of the customer, powerful analytical tools, the wealth of media consumption data, a more granular understanding of consumer behavior, and sales data enable marketing leaders to understand...

      • Downloads: 459
    • For B2C Marketing Professionals

      Report:Scale Success with Programmatic Multichannel Media Buying

      This report will guide marketers to think beyond the possibilities of programmatic media management in display; take them down the path to embracing programmatic on video, mobile, and social; and...

      • Downloads: 749
    • For B2C Marketing Professionals

      Report:Lessons From The 2013 Forrester Groundswell Awards

      Outstanding marketers at both B2C and B2B companies took a variety of approaches in Forrester's 2013 Groundswell Awards, and each of them demonstrated strong and measurable business results. Use this...

      • Downloads: 129
    • For B2C Marketing Professionals

      Report:Get To Know Mobile Tactics

      Tools And Technology: The Mobile Marketing Playbook

      Smartphone adoption is increasing and propelling your audience into the growing segment of always addressable customers. A key touchpoint for these mobile-savvy and connected consumers, smartphones...

      • Downloads: 931
    • For B2C Marketing Professionals

      Report:Brief: The Marketing Technology Meet-Up

      Ad And Campaign Management Tools Converge

      This brief explains the consolidation of ad technologies and marketing technologies and provides guidance for how marketing leaders can tap it to their advantage.

      • Downloads: 214
    • For Customer Insights Professionals

      Report:Advance Campaign Automation With Personalization And Real-Time Context

      Benchmarks: The Enterprise Marketing Technology Playbook

      For the recent Forrester Wave™ evaluation of cross-channel campaign management (CCCM), we surveyed 96 customers about their vendors. We found that CCCM users are generally satisfied with the...

      • Downloads: 1205
    • For CIO Professionals

      Report:Services For The Digital Self

      The Battle To Serve You . . . And Profit From Your Data

      People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...

      • Downloads: 784
    • For B2C Marketing Professionals

      Report:Measurement Is A Digital Media Buyer's Best Friend

      Performance Management: The Digital Media Buying Playbook

      Every digital marketing leader knows that measurement is important, but levels of sophistication run the gamut from basic click-based measurement of one or two channels to seamless cross-channel...

      • Downloads: 811
    • For Customer Insights Professionals

      Report:Adopt The Right Marketing Metrics To Measure Success

      Performance Management: The Cross-Channel Attribution Playbook

      The ultimate goal of cross-channel attribution measurement is to help marketers understand what's working and what isn't — by recalculating key performance indicators (KPIs) in a more accurate,...

      • Downloads: 576
    • For B2C Marketing Professionals

      Report:The Case For Google Plus

      Three Reasons Every Marketer Should Use It

      It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Plus...

      • Downloads: 313
    • For B2B Marketing Professionals

      Report:"Owner" And "Sponsor" B2B Community Success Metrics

      The Right Way For Tech Marketers To Measure Effectiveness

      As a B2B social marketer in charge of either owner or sponsor strategy communities, meaning communities that you operate — and fund — on your domain, you need to be able to set...

      • Downloads: 305
    • For B2C Marketing Professionals

      Report:Forrester Research Online Display Advertising Forecast, 2015 To 2020 (US)

      ForecastView Spreadsheet

      Over the past several years, online display advertising has undergone the most dramatic shift since the first banner ad was placed online in 1994. For nearly 20 years, online impressions were...

      • Downloads: 12
    • For Customer Insights Professionals

      Report:Quick Take: Adobe Underscores Marketing Reinvention At Adobe Summit 2014

      Announcements Emphasize Partnerships And Innovation

      On March 25, 2014, at its annual digital marketing summit, Adobe very deliberately positioned its Marketing Cloud as a comprehensive platform for digital marketers, rather than a suite of...

      • Downloads: 181
    • For CMO Professionals

      Report:TV's Death Is Widely Exaggerated

      Content Trumps Distribution In TV's Future

      If you believe everything you read, TV is about to die — slowly or quickly, depending on whom you listen to, but its days are numbered. We've been around the block a few times at Forrester, and...

      • Downloads: 280
    • Report:Forrester Research Online Display Advertising Forecast, 2014 To 2019 (US), Q3 2014 Update

      ForecastView Spreadsheet Q3 2014 Update

      While various forms of interactive marketing and channels are taking hold, marketers are distributing their advertising budgets in search of the most effective forms of advertising to meet their...

      • Downloads: 10
    • For B2C Marketing Professionals

      Report:Five Global Trends Driving Social Media Advertising Growth

      ForecastView Document

      Social is the youngest of all the media channels available to advertisers, and it continues to grow faster than traditional online display and paid search. Social is driving global online advertising...

      • Downloads: 7
    • For B2C Marketing Professionals

      Report:The Time Is Right For Email Innovation

      Road Map: The Email Marketing Playbook

      There's no doubt about it: Contextual marketing will reorient the role that email plays in your digital marketing toolkit. But marketing leaders need not abandon existing email campaigns in the name...

      • Downloads: 243