Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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293 results in Reports

  • Consumer Technographics
  • For eBusiness & Channel Strategy Professionals

    Report:Demands For Effortless Service Must Influence Your Customer Strategy

    Consumers of all generations demand effortless service. They want to use self-service communication channels to quickly get answers to their questions; move between communication channels during a...

    • Downloads: 361
  • For B2C Marketing Professionals

    Report:The European Tablet Landscape

    A Technographics® Data Essentials Document

    2012 was undoubtedly a pivotal year for tablets. With double-digit growth in tablet uptake across Western Europe, about one in seven online Europeans now owns a tablet. And with further double-digit...

    • Downloads: 125
  • For B2C Marketing Professionals

    Report:Global Mobile Behaviors, 2012

    Global Consumer Technographics®

    In 2012, the majority of consumers in the US, Asia Pacific, Europe, and Latin America owned a mobile phone. However, the ways in which global consumers use their phone varies across countries....

    • Downloads: 189
  • For eBusiness & Channel Strategy Professionals

    Report:European Online Retail: Five Trends To Watch In 2013

    European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

    European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

    • Downloads: 755
  • Report:Mobile Push Notifications: Do They Save Or Spend Consumers' Time?

    A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

    US consumers' No. 1 reason for opting in to almost any type of app's push notification — whether it's a new coupon alert or a breaking news report — is universal: They want real-time...

    • Downloads: 57
  • For CMO Professionals

    Report:Financial Service Brands Fail To Earn TRUE Consumer Trust

    Technographics® TRUE Brand Compass: Financial Services

    Forrester's research shows that consumers demand more from brands in the 21st century. Marketers across all industries now have a steeper hill to climb to earn brand preference, referral, and...

    • Downloads: 460
  • For eBusiness & Channel Strategy Professionals

    Report:Customer Advocacy 2014: How US Consumers Rate Their Financial Institutions

    Customers Rate Their Banks, Credit Card Providers, Insurers, And Investment Firms

    The traditional competitive barriers in retail financial services are crumbling. Digital touchpoints render branch distribution strength impotent. Digital technologies are cheaper and easier to...

    • Downloads: 426
  • For Customer Experience Professionals

    Report:How Customer Experience Drives Revenue: A New And Improved Look

    How CX Professionals Can Make The Case For CX

    Customer experience (CX) professionals who want to drive CX transformation need to show how CX drives business outcomes. Forrester's new Customer Experience Index (CX Index™) framework helps CX...

    • Downloads: 555
  • For CIO Professionals

    Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

    Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

    • Downloads: 609
  • For Infrastructure & Operations Professionals

    Report:Building A Fitter Business With Wearable Technology

    How I&O Can Help Boost Corporate Wellness Programs With Wearable Technology

    Infrastructure and operations (I&O) professionals have navigated the transition from deploying laptops to managing mobile devices like tablets and smartphones — and the next stop will be...

    • Downloads: 514
  • For B2C Marketing Professionals

    Report:Google Glass: What Marketers Need To Know

    Utility-Based Marketing Is In; Advertising Is Out

    Google Glass, the new head-mounted device from Google, has the potential to be the next great platform for app development — as disruptive and fertile a platform as the iPhone has been....

    • Downloads: 723
  • For Customer Experience Professionals

    Report:The Unified Digital Customer Experience Imperative In India

    Complex Customer Engagement Mandates Unifying Digital Experiences

    India boasts a growing digitally active population. Booming device usage means that digital users are increasingly adopting a multiscreen approach, often leveraging multiple devices to accomplish a...

    • Downloads: 129
  • For B2C Marketing Professionals

    Report:How Consumers Found Websites In 2012

    Consumers continue to diversify the sources they use to discover brands and information online. This report will supply information on how consumers found websites in 2012 and explains how and why...

    • Downloads: 606
  • For Customer Insights Professionals

    Report:The Value Of Company Values

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    Today, consumers have more information and connections in the palm of their hand — and they have more brand options to choose from in an increasingly crowded marketplace. In this new...

    • Downloads: 35
  • For B2C Marketing Professionals

    Report:Customer Life-Cycle Industry Overview: Clothing, Footwear, And Accessories

    A Consumer Technographics® Report

    Window shopping can be trendy, but "screen shopping" might be next season's newest fashion. With the proliferation of online garment retailers, fashion labels' aggressive digital campaigns, and...

    • Downloads: 70
  • For Customer Insights Professionals

    Report:Profiling US Health-Conscious Consumers

    A Technographics® 360 Profile

    "Health-conscious" is not only a descriptor, it is also a driver. US consumers who prioritize their health have a distinct attitude that consciously and subconsciously influences their behavior...

    • Downloads: 15
  • For Customer Insights Professionals

    Report:Introducing Forrester's Consumer Healthcare Segmentation

    North American Consumer Technographics®

    In the age of the customer, companies need to have a solid understanding of their customers' and prospects' behaviors and needs in order to best serve them. With the onset of the Patient Protection...

    • Downloads: 168
  • For eBusiness & Channel Strategy Professionals

    Report:Free Shipping Continues To Be Every Retailer's Frenemy

    Shipping can be seen as both a friend and an enemy to retailers, incentivizing customers to transact via free offers on the one hand while incurring hard costs on the other. Unfortunately, retailers...

    • Downloads: 453
  • For B2C Marketing Professionals

    Report:2015 Mobile App Marketing Trends

    Orchestrate Your Brand Presence, Beyond Your Own Apps, By Borrowing Mobile Moments

    With more than 80% of consumers spending mobile time on apps, brands will continue to place their bets on their own apps to successfully engage with consumers. It's an app world, after all! This...

    • Downloads: 647
  • For CIO Professionals

    Report:The Connected Car

    Prepare For The Next Computing Environment

    Persistent broadband Internet connectivity has transformed many industries, primarily via smartphones and applications but also by embedding network connections into devices and environments. Now...

    • Downloads: 1265
  • For Customer Insights Professionals

    Report:UK Online Consumers' Perspectives On Wearables: An Update

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    With a flood of recent product launches and media coverage, wearable technology has made a splash among mainstream consumers. However, while the devices are signaling a wave of behavioral change...

    • Downloads: 13
  • For Security & Risk Professionals

    Report:Assess Your Data Privacy Practices With The Forrester Privacy Maturity Model

    Assessment: The Data Security And Privacy Playbook

    Protecting customers' privacy is an increasing priority for companies around the world. But data privacy standards differ widely from one country to the next — in fact there are at least 111...

    • Downloads: 64
  • For Customer Experience Professionals

    Report:Brief: Why Good Customer Experience Isn't Good Enough

    Forty percent of the brands in Forrester's 2014 Customer Experience Index (CX Index) earned scores in the good category. But for many, those scores are actually anything but good because those brands...

    • Downloads: 450
  • For Security & Risk Professionals

    Report:Know Your Data To Create Actionable Policy

    Policy: The Data Security And Privacy Playbook

    Data defense is the fundamental purpose of information security. To defend your data, there are only four levers you can pull — controlling access, inspecting data usage patterns for abuse,...

    • Downloads: 934
  • For B2C Marketing Professionals

    Report:Sharpen Your Mix In China With The Marketing RaDaR

    Chinese consumers are eagerly embracing new media channels such as social and mobile more and more in their daily lives. To effectively reach and engage with them, marketers have to manage and...

    • Downloads: 118