Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Refine your results

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

948 results in Reports

  • Past 6 months
  • For Security & Risk Professionals

    Report:Quick Take: FireEye Acquires iSight Partners

    Deal Bolsters FireEye But Comes With Certain Customer Caveats

    FireEye announced on January 20 the acquisition of threat intelligence vendor iSight Partners for $200 million, giving the antimalware vendor an entry into the crowded threat intelligence market....

    • Downloads: 76
  • For CIO Professionals

    Report:The Role Of Telcos In Digital Ecosystems: Gaps Between Ambition And Reality

    CIOs Will Rely On Telcos For Connectivity In Digital Ecosystems — But Very Little Else

    Rising customer sophistication forces businesses to become more customer-obsessed and work with vendors and ecosystem partners to boost customer experiences and operational excellence to enhance...

    • Downloads: 325
  • For Security & Risk Professionals

    Report:Rethinking Data Discovery And Data Classification Strategies

    Strategic Plan: The Data Security And Privacy Playbook

    Defining data via data discovery and classification is an often overlooked, but critical, component of data security and privacy. Security and risk (S&R) pros can't expect to adequately protect data...

    • Downloads: 1099
  • For eBusiness & Channel Strategy Professionals

    Report:Latin America Online Retail Forecast, 2015 To 2020

    Trends In Brazil, Argentina, And Mexico

    With a population of over half a billion and two countries among the world's 15 largest economies, Latin America is firmly on the radar of eBusiness leaders looking to expand their digital offerings....

    • Downloads: 29
  • For Enterprise Architecture Professionals

    Report:Four Steps To Build A Best Practice BA Road Map

    Road Map: The Business Architecture Playbook

    As firms become customer-obsessed, effective business architecture (BA) practice becomes essential. However, too often, business-focused enterprise architecture (EA) professionals struggle to create...

    • Downloads: 1812
  • For Enterprise Architecture Professionals

    Report:Drive Customer-Obsessed Strategies With A Formalized Business Architecture

    Business Impact: The Business Architecture Playbook

    Today's shift in power to the customer puts new pressure on your strategic business technology (BT) decision-makers. BT strategy and investment decisions are becoming more complex; in addition to the...

    • Downloads: 921
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Data Preparation Tools

    Data Self-Service Breaks Down Barriers In Systems Of Insight

    Analysts and consumers of data both spend significant amounts of time wrangling data in order to conduct analyses and gain insights. The data in their systems lacks the context of their questions,...

    • Downloads: 222
  • For Application Development & Delivery Professionals

    Report:Brief: BIAN Is At The Tipping Point For Banking Applications

    Watch For BIAN's Deliverables For Semantic Services Specifications At The API Level

    Application programming interfaces (APIs) are critically important for application development and delivery (AD&D) teams at banks, but standardized banking APIs are still a long way off. This brief...

    • Downloads: 94
  • For Customer Insights Professionals

    Report:TechRadar™: Digital Intelligence, Q2 2016

    Tools And Technology: The Digital Intelligence Playbook

    Digital intelligence technologies to track, understand, and optimize customer interactions across all digital touchpoints have evolved far beyond traditional web analytics. Vendors are constantly...

    • Downloads: 100
  • For eBusiness & Channel Strategy Professionals

    Report:Loyal Insurance Agents Drive Sales

    Take Five Actions To Increase Agency Sales

    Even after nearly 20 years of online, and now mobile, insurance experiences, US consumers and small businesses trust and turn to agents more than any other channel to handle their insurance needs....

    • Downloads: 130
  • For Enterprise Architecture Professionals

    Report:Architect Your Predictive Analytics Capability, Part 2

    Chinese Companies Are Leveraging Predictive Analytics To Engage Customers

    Predictive analytics has become a strategic cornerstone to enabling digital business and differentiating customer experiences. To respond to increased digital competition and disruption, enterprise...

    • Downloads: 180
  • For CIO Professionals

    Report:Brief: Hiring And Retaining Diverse Technical Talent

    Building a diverse technical team is critical to win, serve, and retain a wide range of clients. But women and minorities are still underrepresented in most technology organizations. Are you...

    • Downloads: 77
  • For Customer Insights Professionals

    Report:Make Privacy A Competitive Differentiator

    Executive Overview: The Customer Trust And Privacy Playbook

    Consumers are increasingly aware of the value of their personal data. As a result, companies can no longer afford to dismiss customer concerns about the use of that data. In fact, Forrester believes...

    • Downloads: 679
  • For Customer Experience Professionals

    Report:Mapping The Customer Journey

    Four Approaches To Customer Journey Mapping: When And How To Use Them

    Companies have woken up to the reality that customer experience (CX) is critical to their business. To help improve experiences that they offer, CX pros have been quick to adopt customer journey...

    • Downloads: 4026
  • For Enterprise Architecture Professionals

    Report:Track Progress Toward High-Performance EA

    Performance Management: The EA Practice Playbook

    The age of the customer is raising the bar for what businesses need from their enterprise architecture (EA) programs. Applying a stable progress or maturity framework helps EA leaders set and track...

    • Downloads: 929
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: International Banking Platforms

    Use International Banking Platforms To Improve Customer-Facing Processes

    Banking platforms aren't just technology — they're the embodiment of a bank's business, and banks need them to provide a great customer experience and support digital banking. As banks' interest in...

    • Downloads: 196
  • For Customer Insights Professionals

    Report:Deciphering A Fragmented Customer Analytics Ecosystem

    Tools And Technology: The Customer Analytics Playbook

    With the increased focus on insights-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently...

    • Downloads: 3400
  • For eBusiness & Channel Strategy Professionals

    Report:Take Your eCommerce Business Global

    Executive Overview: The eCommerce Globalization Playbook

    eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over $1.4 trillion in online sales this year. In fact, 2015 marked the year China...

    • Downloads: 511
  • For Application Development & Delivery Professionals

    Report:Use DevOps And Supply Chain Principles To Automate Application Delivery Governance

    Processes: The Modern Application Delivery Playbook

    Today's application development and delivery (AD&D) leaders need speed, quality, and low cost to compete for customers. DevOps practices enable organizations to achieve all three, but paralysis over...

    • Downloads: 227
  • For Infrastructure & Operations Professionals

    Report:Workforce Enablement Defined: Elevate Productivity And Engagement

    Vision: The Workforce Enablement Playbook

    Psychological and neurological research offer critical insights into where high performance and creativity come from, how they make an impact on customer experience and profit, and how organizations...

    • Downloads: 503
  • For Customer Experience Professionals

    Report:Can Customer Experience Management Technology Help You Govern CX?

    Tools And Technology: The Customer Experience Ecosystem Playbook

    Customer experience (CX) professionals are bombarded with technology that will supposedly let them manage their customers' experience. But do these solutions actually help CX pros with the difficult...

    • Downloads: 228
  • For Application Development & Delivery Professionals

    Report:Retain And Develop Employees Through Job Rotation

    A job rotation program gives employees opportunities to engage in a wide range of work experiences, gain a holistic view of the company, and improve their engagement. Company leaders must value and...

    • Downloads: 75
  • For Customer Insights Professionals

    Report:Four Levels Of Effective Analytics Planning

    Strategic Plan: The Customer Analytics Playbook

    Customer insights (CI) professionals must build customer analytics capabilities that help companies win, serve, and retain increasingly empowered customers. To do this, they need to develop a...

    • Downloads: 1122
  • For B2C Marketing Professionals

    Report:Benchmarking Social Marketing Efforts In China In 2015

    WeChat Earns The Top Spot In Both Adoption And Marketer Satisfaction As LinkedIn Enters The Chinese Market

    B2C marketers in China continue to invest in social marketing even though most don't know how their company's efforts stack up against the competition. Two years ago, we published a report...

    • Downloads: 63
  • For Application Development & Delivery Professionals

    Report:The New Mantra For Software Leaders: Deliver More, Develop Less

    Vision: Application Development Strategy, Structure, And Sourcing Playbook

    Now that you've started to quickly produce apps to win, serve, and retain customers, it's time to take the next step. Nimble customer engagement apps and analytics must activate customer experience...

    • Downloads: 167