Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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770 results in Reports

  • Past 6 months
  • For Security & Risk Professionals

    Report:The State Of Business Continuity 2015: Mission, Priorities, Program Management, And Budgeting

    Part 1: Risk Pros Are Putting The Business Back Into Business Continuity

    As so-called "100-year floods" and cyberattacks grow more frequent, and as governments, healthcare providers, and businesses become completely dependent on complex technology, business continuity...

    • Downloads: 107
  • For CIO Professionals

    Report:Cities Reach A Coming Of Age, Not A Midlife Crisis

    After Years Of Smart City Hype, It's Finally All Systems Go

    For local governments, the hype around smart cities was deafening; the push to pilot was strong. Many cities were overwhelmed by both the potential opportunities and the very real challenges. In...

    • Downloads: 122
  • For B2B Marketing Professionals

    Report:Forrester Groundswell Award Winners Provide Hope To Struggling B2B Marketers

    Two Winners And One Finalist Demonstrate That Social Marketing Can Deliver Business Value With The Right Approach

    B2B marketing professionals trip and stumble trying to find social marketing approaches that can make the slightest dent in their business objectives. The good news is that some marketers have...

    • Downloads: 69
  • For B2B Marketing Professionals

    Report:Why Buyers Don't Want To Meet Your Salespeople And What To Do About It

    Introducing Forrester's Seller Archetypes To Win, Serve, And Retain Customers

    As buyers become more empowered in the business-to-business (B2B) marketplace, the pressure is building for sales enablement professionals to prepare their sales force to meet buyers' expectations....

    • Downloads: 290
  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of The Digital Store

    Retailers Are At The Beginning Of Their Digital Store Transformations

    The retail store is on the cusp of a transformation, one that hasn't been seen since the advent of the modern suburban mall. Today's customers have access to a growing set of digital devices —...

    • Downloads: 501
  • For CMO Professionals

    Report:Brief: It's The End Of The AOR As We Know It (And We Feel Fine)

    Legacy agency-of-record (AOR) relationships aren't meeting the new needs of the CMO. The modern CMO needs a lead agency with the ability to create a cohesive experience across all touchpoints through...

    • Downloads: 247
  • For B2B Marketing Professionals

    Report:The Forrester Salesperson Development Tool — Salesperson Self-Assessment

    Understanding The Characteristics Of Your Sales Messengers

    The salesperson self-assessment in the Forrester Salesperson Development Tool for B2B marketers provides sellers with the opportunity to think about and identify how they currently sell to...

    • Downloads: 20
  • For Infrastructure & Operations Professionals

    Report:Six Trends That Will Shape DevOps Adoption In 2015 And Beyond

    Benchmarks: The Modern Service Delivery Playbook For 2015

    Infrastructure and operations (I&O) organizations are in various stages of adopting the DevOps methodology. Where does your organization fall in comparison with other organizations? This report...

    • Downloads: 300
  • For Customer Insights Professionals

    Report:Advance Your Approach To Customer Loyalty

    Assessment: The Customer Loyalty Playbook

    If you are serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...

    • Downloads: 1551
  • For Customer Experience Professionals

    Report:Design Methods In The Age Of The Customer

    Processes: The Digital Customer Experience Improvement Playbook

    Customer experience (CX) professionals want to grow and transform their businesses by fostering empathy for their customers, quickly adapting to challenges, and creating effective and compelling...

    • Downloads: 460
  • For Enterprise Architecture Professionals

    Report:Brief: Apache Spark Ignites The Big Data Landscape

    The First Spark Summit East Showcased Spark's Time-To-Insights Benefits

    Enterprise architecture (EA) professionals who are still unaware of Apache Spark's virtual hijacking of the big data technology agenda should get up to speed: The high-performance platform makes...

    • Downloads: 207
  • For B2B Marketing Professionals

    Report:The Forrester Salesperson Development Tool — Manager Assessment

    Understanding The Characteristics Of Your Sales Messengers

    The manager's assessment in the Forrester Salesperson Development Tool for B2B marketers helps sales managers objectively identify how they believe each salesperson on their team sells to buyers. By...

    • Downloads: 23
  • For B2C Marketing Professionals

    Report:UK's Multichannel Consumers Demand Customer Life-Cycle Marketing

    Discover The Touchpoints UK Consumers Turn To For Discovery, Exploration, Purchase, Inquiries, And Engagement

    Consumers have come to rely on a plethora of channels, devices and touchpoints to guide them through their purchase decisions. This path to purchase has broken free from the linear conception of the...

    • Downloads: 136
  • For Customer Experience Professionals

    Report:Understanding The Impact Of Emotion On Customer Experience

    Emotionally Savvy Brands Combine CX Discipline With Empathy To Make Customers Smile

    Companies work hard to improve customer experience (CX) but often emphasize its utilitarian aspects of effectiveness and ease rather than emotion — how interactions make customers feel. This...

    • Downloads: 590
  • For Customer Experience Professionals

    Report:The Customer Experience Ecosystem Redefined

    Vision: The Customer Experience Ecosystem Playbook

    Customer experience (CX) competition is intensifying, and fundamental flaws in ambitious companies' CX ecosystems are thwarting their efforts to differentiate. To help customer experience...

    • Downloads: 1128
  • For Application Development & Delivery Professionals

    Report:Bring Design Practices To Application Development

    How Organizations Are Reinventing Requirements Using Agile And Digital Design Approaches

    Increasing demand for rapid delivery of new application capabilities everywhere has left organizations struggling to reinvent requirements. Leading organizations are combining Agile and development...

    • Downloads: 77
  • For Enterprise Architecture Professionals

    Report:Market Overview: Graph Databases

    Connected Data Helps Deliver Intelligent Information Insights

    To support the demands of the digital business, enterprise architects must consider how best to link large volumes of complex, siloed data. Linking a few data sources is often simple, but to do so...

    • Downloads: 253
  • For B2C Marketing Professionals

    Report:The Networked Digital Home Is Well Established, But The Smart Home Is Still Nascent

    North American Consumer Technographics®

    The US digital home continues to evolve, and Forrester has been tracking this evolution for more than a decade. Year after year, we've witnessed the home becoming more digital and more connected....

    • Downloads: 33
  • For B2B Marketing Professionals

    Report:Brief: How B2B Marketers Optimize LinkedIn

    With over 380 million users and growing at two new members per second, LinkedIn continues to rapidly evolve into a desired marketing platform for B2B businesses. And, increasingly, B2B marketers are...

    • Downloads: 155
  • For Application Development & Delivery Professionals

    Report:Brief: Reasons To (Or Not To) Modernize BI Platforms With Hadoop

    Some BI Challenges — Culture, People, Processes — Cannot Be Solved With Big Data

    Business intelligence (BI) and big data are two pieces of the same jigsaw puzzle — a mosaic of multiple technologies, processes, and best practices that transform data into information for...

    • Downloads: 131
  • For eBusiness & Channel Strategy Professionals

    Report:Making The Case To Go Global

    Business Case: The eCommerce Globalization Playbook

    If you're contemplating how to take your organization global, you're not alone. A growing number of eCommerce leaders are looking to extend their businesses into new markets — and struggling to...

    • Downloads: 118
  • For B2C Marketing Professionals

    Report:Reinvent Customer Relationships With WeChat Mobile

    Leverage The Power Of WeChat's Mobile Ecosystem In China

    WeChat is the largest mobile social app in Asia Pacific. Offering advanced features and services that go far beyond messaging to both consumers and marketers, it dominates Chinese consumers' mobile...

    • Downloads: 121
  • For Infrastructure & Operations Professionals

    Report:Five Ways To Ensure That Your Digital Workspace Initiative Doesn't Fail

    Give User Experience And Cost Savings Equal Priority

    Infrastructure and operations (I&O) leaders deploy digital workspace technologies to lower their costs and improve security. But while savings and security matter, virtualization contributes...

    • Downloads: 80
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: How Retailers Are Harnessing Digital Innovation

    eBusiness Pros Build Innovation Labs In Response To Digital Disruption

    Innovation labs are popping up all over the place in retail, across categories and regions. eBusiness professionals who have decided to set up an innovation lab have different options available to...

    • Downloads: 96
  • For Security & Risk Professionals

    Report:Create And Support The New Security Designer Role

    The Rise Of The Security Designer

    Enterprises are paying much more attention to design when considering how to build quality experiences for their customers. A strong next step in product development evolution is embracing security...

    • Downloads: 130