Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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884 results in Reports

  • Past 6 months
  • For Customer Insights Professionals

    Report:Australian Organizations Struggle To Transform Data Into Actionable Customer Insights

    Benchmark Your Enterprise Intelligence To Become Data-Driven

    Faced with increasing customer expectations and a growing threat of disruption, how confident are you in your firm's ability to leverage customer knowledge? We administered Forrester's Q3 2015...

    • Downloads: 71
  • For Application Development & Delivery Professionals

    Report:TechRadar™: The Extended CRM Technology Ecosystem, Q4 2015

    Applications Stimulate Innovation, But Sales, Order Management, And Service Hold The Keys To Your Revenue Engine

    Customer loyalty through deeper engagement and differentiated experiences continues to be a critical priority. Customer relationship management (CRM) technology has evolved, particularly in light of...

    • Downloads: 164
  • For B2C Marketing Professionals

    Report:Take Three Steps Toward Social Success

    Adopt The Social Technographics® Model To Develop The Right Social Strategies And Tactics In China

    B2C marketers in China are increasingly investing in social marketing and expect great returns but face the challenge of determining the right social marketing strategies and tactics. Forrester's...

    • Downloads: 54
  • For Security & Risk Professionals

    Report:Choose The Right Technologies To Support Your GRC Program

    Tools And Technologies: The Governance, Risk, And Compliance Playbook

    There comes a point in any GRC program when the massive required efforts becomes too cumbersome to manage in separate systems and manual processes. Even if it were possible, there would be no...

    • Downloads: 541
  • For Application Development & Delivery Professionals

    Report:The New Mantra For Software Leaders: Deliver More, Develop Less

    Vision: Application Development Strategy, Structure, And Sourcing Playbook

    Now that you've started to quickly produce apps to win, serve, and retain customers, it's time to take the next step. Nimble customer engagement apps and analytics must activate customer experience...

    • Downloads: 115
  • For Infrastructure & Operations Professionals

    Report:Brief: Cloud File Services Fill An Enterprise Storage Gap

    Cloud Cannot Live On Blocks And Objects Alone

    Hyperscale public cloud services providers' primary design choice is object storage. While sensible for them, this choice harms enterprise applications built on standardized file services such as NFS...

    • Downloads: 62
  • For Enterprise Architecture Professionals

    Report:Brief: Go Beyond Crash Analytics To Drive Your Mobile Application Success

    Mobile enablement is a key enabler for digitalizing your business. And as mobile applications become an important channel to your digital business success, you can't release an app into the wild and...

    • Downloads: 90
  • For Infrastructure & Operations Professionals

    Report:Understanding The Cloud Services Provider Landscape

    Landscape: The Cloud Computing Playbook For 2015

    With cloud computing services now key members of the technology management portfolio, the challenge for infrastructure and operations (I&O) professionals shifts from understanding cloud to selecting...

    • Downloads: 398
  • For Application Development & Delivery Professionals

    Report:Brief: Fast Feedback Accelerates Software Time-To-Market

    Expedite Time-To-Market By Reducing Developer Friction

    There is nothing more destructive to developer productivity than context switching — moving from one development task and environment to another. Yet individual developers must do this...

    • Downloads: 87
  • For Application Development & Delivery Professionals

    Report:Create A Winning SaaS-Based Digital Ecosystem For The Digital Business Era

    Vendor Landscape: SaaS Enablement Tools

    Companies across every industry — from automotive manufacturers to banks to healthcare providers — are using software-as-a-service (SaaS) to better connect with customers, partners, and...

    • Downloads: 164
  • For Security & Risk Professionals

    Report:Privacy, Data Protection, And Cross-Border Data Transfer Trends In Asia Pacific

    Prepare Your Strategy As Regulations Tighten And Challenges Intensify

    Data protection and privacy are top-of-mind concerns for business and technology decision-makers globally. This is particularly true for companies operating in Asia Pacific, where data protection...

    • Downloads: 57
  • For Application Development & Delivery Professionals

    Report:Refine The Source Of Truth In Your Contact Center To Drive Better Performance

    Performance Management: The Contact Centers For Customer Service Playbook

    To quote Yogi Berra, "If you don't know where you are going, you'll end up someplace else." Today's contact centers are not lacking a large quantity of data about their performance, especially now...

    • Downloads: 389
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise Data Warehouse, Q4 2015

    The 10 Providers That Matter Most And How They Stack Up

    In the era of big data, enterprise data warehouse (EDW) technology continues to evolve as vendors focus on innovation and advanced features around in-memory, compression, security, and tighter...

    • Downloads: 242
  • For CIO Professionals

    Report:The Future Of The Retail Experience

    Digital Business: Digitize The End-To-End Customer Experience

    Retail CIOs have always had a tough job, but digital makes it tougher. Emerging digital technologies threaten to transform retail experiences both in stores and at home. Without a good business case,...

    • Downloads: 443
  • For Security & Risk Professionals

    Report:Predictions 2016: Cybersecurity Swings To Prevention

    Landscape: The Security Architecture And Operations Playbook

    As breach after breach hits every industry from government agencies to health insurance and from providers to retailers, security and risk (S&R) professionals, their business leaders, and their...

    • Downloads: 364
  • For B2C Marketing Professionals

    Report:Brief: Facebook (Still) Dominates Teens' Social Usage

    Kids May Not Think It's Cool, But They're Using It As Much As Ever Before

    Marketers seem to think teens are fleeing Facebook. The reality is that this couldn't be further from the truth. Sure, young people don't think Facebook is very cool — but that doesn't mean...

    • Downloads: 87
  • For CIO Professionals

    Report:Brief: Huawei Is Progressing Toward BT With Cloud Moves

    Huawei Technologies Has An Established, China-Focused Cloud Strategy

    Huawei's Cloud Congress event provided a glimpse into the firm's progress toward becoming an enterprise cloud vendor. Since entering the enterprise space in 2011, Huawei Technologies has bolstered...

    • Downloads: 34
  • For Application Development & Delivery Professionals

    Report:Brief: Data Visualization Unlocks The Value Of Business Insights

    Have you ever wondered what's behind the age-old saying that a picture is worth a thousand words? How does that translate in practice into the world of data visualization? While there are many...

    • Downloads: 105
  • For Customer Experience Professionals

    Report:Q&A: The Social Analyst's Primer On VoC Programs, Data, Vendors, And Collaboration Tips

    Few CI professionals integrate their social media into the voice of the customer (VoC) programs that their colleagues run. It's time for them to stop ignoring this valuable source of feedback. This...

    • Downloads: 121
  • For Application Development & Delivery Professionals

    Report:Predictions 2016: Digital Services Transformed

    Mounting Pressures Will Change The Priorities Of Firms And Their Providers

    2016 will see the beginning of wholesale changes in the technology services market. This brief examines the three-part dynamic that will alter the way firms buy these services — as digital...

    • Downloads: 309
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Western Europe), Q4 2015 Update

    ForecastView Spreadsheet

    The Q4 update to the online retail sales forecast in Western Europe increased online sales growth in 2015 by one percentage point for France and the Netherlands based on stronger retailer sales data....

    • Downloads: 18
  • For Customer Insights Professionals

    Report:Brief: Track And Target Your Mobile Customers

    Five Ways To Improve Mobile Customer Recognition In China

    Customer insights (CI) and marketing pros in China struggle to optimize customer ad targeting on mobile platforms because they cannot use existing third-party cookie approaches for in-app mobile...

    • Downloads: 64
  • For B2C Marketing Professionals

    Report:Vendor Landscape: Mobile Engagement Automation Solutions

    Mobile Moments Demand Speed, Speed Demands Automation

    With over 30 billion mobile moments happening each day in the US alone, marketers need automation to deliver against high customer expectations in real time. Vying to help is a new class of vendors:...

    • Downloads: 175
  • For Customer Experience Professionals

    Report:Customer Experience Drives Revenue Growth In Europe, Too

    The Correlation Between CX And Revenue Growth In Three Industries

    In the US, superior customer experience (CX) drives superior revenue growth when customers are free to switch their business and competitors offer differentiated CX. Does that relationship hold true...

    • Downloads: 94
  • For B2C Marketing Professionals

    Report:The European Online Display And Social Media Advertising Forecast, 2015 To 2020

    Advertisers Increase Their Investments In Video And Mobile Ads As Media Consumption Evolves And Targeting Accuracy Improves

    European marketers' investments in online display and social media advertising will continue to grow at a double-digit rate between 2015 and 2020. Combined, they will grow at 18.7% annually over that...

    • Downloads: 86