Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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856 results in Reports

  • Past 6 months
  • For Application Development & Delivery Professionals

    Report:Brief: Cognitive Search Is Ready To Rev Up Your Enterprise's IQ

    Enterprise Search Has Evolved Into Something Delightfully Different

    Keyword search is obsolete. Cognitive search is the new watchword. We've gone far beyond the traditional search box with a simple list of results to cognitive search. That means less searching and...

    • Downloads: 174
  • For B2C Marketing Professionals

    Report:Brief: Email Marketing FAQs, February 2016

    Processes: The Email Marketing Playbook

    This report highlights key processes that constitute best practices for B2C marketers whose responsibilities include email marketing. In an FAQ format, we address long-standing issues such as how to...

    • Downloads: 1842
  • For CMO Professionals

    Report:Invest In The Brand Building Experience

    Business Case: The Brand Experience Playbook

    In the age of the customer, brand building is more important than ever to differentiate offerings and create long-term customer value. However, marketing leaders seeking to defend or increase their...

    • Downloads: 1051
  • For Application Development & Delivery Professionals

    Report:Gain A Competitive Advantage Through Enterprise Collaboration

    Executive Overview: The Enterprise Collaboration Playbook

    Many of today's collaboration technology initiatives fall well short of their transformational potential. But a properly executed enterprise collaboration strategy empowers employees and connects the...

    • Downloads: 1240
  • For Application Development & Delivery Professionals

    Report:Boost Application Delivery Speed And Quality With Agile DevOps Practices

    Road Map: The Modern Application Delivery Playbook

    Driven by customer demands and competitive pressures, application development and delivery (AD&D) leaders have an imperative to deliver applications faster, yet many struggle with where to start and...

    • Downloads: 1269
  • For Enterprise Architecture Professionals

    Report:The Platform Explosion: Harness It Or Lose Agility

    Job No. 1 For EA Pros: Don't Let Complexity Kill Responsiveness

    The neat boundary between platforms and applications is gone, resulting in a spike in the number of software platforms in the average enterprise. Vendors of all types — SaaS providers, systems...

    • Downloads: 198
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Services Providers For Next-Generation SAP Products, Q1 2016

    The 14 Global Providers That Matter Most For SAP-Based Digital Transformation Projects And How They Stack Up

    In our 23-criteria evaluation of SAP services providers, we identified the 14 most significant vendors: Accenture, Atos, Capgemini, Deloitte, EY, HCL, Hewlett Packard Enterprise (HPE), IBM, Infosys,...

    • Downloads: 381
  • For eBusiness & Channel Strategy Professionals

    Report:Choose The Right Mobile Insurance Solution

    Tools And Technology: The Mobile Insurance Strategy Playbook

    Poor technology decisions will undermine the best mobile insurance strategies. Making the wrong choice could mean trading away a mobile platform that remains viable for the long haul for one that...

    • Downloads: 389
  • For eBusiness & Channel Strategy Professionals

    Report:eCommerce Trends And Outlook For Latin America

    Trends In Brazil, Argentina, And Mexico From The Latin America Online Retail Forecast, 2015 To 2020

    With a population of over half a billion and two countries among the world's 15 largest economies, Latin America is firmly on the radar of eBusiness leaders looking to expand their digital offerings....

    • Downloads: 98
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: How To Innovate With Startups

    Partner With Startups To Boost Digital Innovation

    Digital business strategy executives worldwide are driving innovation in search of new value for customers and operational efficiencies, and many are now pursuing relationships with startups. But...

    • Downloads: 120
  • For Enterprise Architecture Professionals

    Report:Data Technology Pathfinder

    Landscape: The Data Management Playbook

    The variety, velocity, and volume of data continue to explode. Business stakeholders want direct access to diverse data. Firms now set policies and assume the risk of data management and usage. In...

    • Downloads: 1306
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Data Governance Stewardship Applications, Q1 2016

    Seven Providers Support The Data Governance 2.0 Journey

    Data has proven itself a strategic asset for digital transformations and is becoming key to everything from improved marketing to exploring new business models. In this expanded role, data governance...

    • Downloads: 248
  • For CMO Professionals

    Report:Evaluate Your Brand Building Capabilities

    Assessment: The Brand Experience Playbook

    Today's perpetually connected consumers have more opportunities than ever to voice their wants, needs, and expectations, forcing marketers to rethink how they build relevant brands. This report...

    • Downloads: 839
  • For Security & Risk Professionals

    Report:Vendor Landscape: Identity And Access Management Solutions For The Internet Of Things

    Scale, Real-Time Performance, And Data Protection Differentiate IAM IoT Solutions

    The internet of things (IoT) presents huge opportunities for today's digital businesses to use connected objects, sensors, and devices for engaging with customers in new ways and streamlining...

    • Downloads: 267
  • For B2C Marketing Professionals

    Report:Thriving In A Post-Digital World

    Adopt New Marketing Rules To Connect With Entitled Customers

    We've entered a new world order where entitled customers integrate digital fluidly into physical experiences and marketing practices haven't kept up. The fix is a new marketing worldview — not more...

    • Downloads: 338
  • For Enterprise Architecture Professionals

    Report:Brief: IoT And Analytics Startups Can Turn Insurers Into "The Good Guys"

    Insurers Deliver Broader Services, Greater Engagement, And More Value With New Technologies

    The property and casualty (P&C) insurance industry is notoriously conservative. But in the age of the customer, this old-guard loyalty to the status quo needs to change. In this brief, Forrester...

    • Downloads: 324
  • For Application Development & Delivery Professionals

    Report:Develop Customer-Centric Applications Like The Pros Do

    Road Map: The Application Development Strategy, Structure, And Sourcing Playbook

    As application development and delivery (AD&D) leaders build a road map for strategy, structure, and sourcing, it's helpful to examine how independent software vendors (ISVs) do it. Why? These...

    • Downloads: 120
  • For Application Development & Delivery Professionals

    Report:The Critical Role Of Policy In Enterprise Collaboration

    Processes: The Enterprise Collaboration Playbook

    A clear collaboration policy is essential for employees using customer, partner, and internal collaboration tools. While it takes a cross-organizational team to establish a collaboration policy,...

    • Downloads: 718
  • For Application Development & Delivery Professionals

    Report:Stay On Top Of New BI Technologies To Lead Your Enterprise Into The Not-Too-Distant Future

    Earlier-generation business intelligence (BI) still fails to deliver fast, agile, and actionable business insights. But as market dynamics change quickly in the age of the customer, so do the data...

    • Downloads: 166
  • For CIO Professionals

    Report:Brief: The Two Fundamental IoT Business Opportunities

    CIOs Need To Help Their Business Partners Focus On The Right IoT Value Scenarios

    The growth of Internet-of-Things (IoT) ideas and technology has sparked a wide variety of options and confusion, with many stakeholders involved. But if you break IoT possibilities into the two...

    • Downloads: 442
  • For CIO Professionals

    Report:The Chinese CIO's Agenda For 2016

    Key BT Initiatives To Build An Agile, Customer-Obsessed, And Secure Digital Business And Boost Competitiveness

    Digital disruption and the rapidly rising expectations of empowered customers are fundamentally changing the way enterprises operate in China. To prepare for these changes, CIOs must embrace the...

    • Downloads: 64
  • For Customer Insights Professionals

    Report:Profiling US Health-Conscious Consumers

    A Technographics® 360 Profile

    "Health-conscious" is not only a descriptor, it is also a driver. US consumers who prioritize their health have a distinct attitude that consciously and subconsciously influences their behavior...

    • Downloads: 52
  • For CIO Professionals

    Report:The Key Success Factors Of Digital Business Strategy, 2016

    Strategic Plan: The CIO Digital Business Transformation Playbook

    Many CIOs ask for help in building a digital strategy, but as this report shows, what they need is a digitized business strategy. Using results from the latest digital business executive survey, this...

    • Downloads: 581
  • For Analyst Relations Professionals

    Report:Forge Valuable AR Programs With FIAR

    Strategic Plan: The Industry Analyst Relations Playbook

    Analyst relations (AR) managers need to know how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build plans to deliver business value, and they now rely on...

    • Downloads: 1291
  • For Application Development & Delivery Professionals

    Report:Brief: Apache Spark On IBM Z Systems Can Reveal Immediate Insights From Transactions

    Apache Spark aficionados are in for a real shock. Wait for it . . . Apache Spark now runs on IBM's z Systems mainframe computer. That means Spark runs on the same place as many of the world's largest...

    • Downloads: 72