Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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1006 results in Reports

  • Past 6 months
  • For eBusiness & Channel Strategy Professionals

    Report:Five Keys To Effective B2B eCommerce

    Strategic Plan: The B2B eCommerce Playbook

    Building a world-class B2B eCommerce business is a process. It takes time, and it costs money. But whatever process you follow to build your B2B eCommerce business, you will find five key issues...

    • Downloads: 821
  • For eBusiness & Channel Strategy Professionals

    Report:Black Friday — The Sale That Stole Christmas

    What Can eBusiness Professionals Learn From Black Friday's Rocky Arrival In The UK?

    The 2014 holiday season was a roller coaster ride for many UK retailers. Black Friday arrived via the technology super highway from the US, with an unprecedented fanfare. For some it was highly...

    • Downloads: 50
  • For eBusiness & Channel Strategy Professionals

    Report:Deliver An Effective Technology Infrastructure For Global B2B eCommerce

    Tools And Technology: The B2B eCommerce Playbook

    Producing an effective business-to-business (B2B) eCommerce technology strategy is like planning for a successful journey — you need a good map, a proper guide, and the right tools. However,...

    • Downloads: 464
  • For CIO Professionals

    Report:Internet-Of-Things Software Platforms Simplify Transformation Of Business Operations

    CIOs Will Choose IoT Software Platforms To Accelerate Connecting Customers And Instrumenting Assets

    Internet-of-Things (IoT) systems will enable companies to use networks of sensors and controls to better compete for customers and to offer new levels of customer engagement. But developing and...

    • Downloads: 276
  • For Customer Experience Professionals

    Report:Start Innovating With Future-State Journey Mapping

    Strategic Plan: The Customer Experience Ecosystem Playbook

    Rising customer experience (CX) scores have been a boon for customers who are now less likely to struggle through poor experiences, but for companies, it means that they must take more aggressive...

    • Downloads: 422
  • For eBusiness & Channel Strategy Professionals

    Report:Evaluate Your B2B eCommerce Maturity

    Assessment: The B2B eCommerce Playbook

    Because third-party benchmarking data has only recently been published for business-to-business (B2B) eCommerce sites, B2B eCommerce professionals are only now beginning to be able to compare...

    • Downloads: 1036
  • For CIO Professionals

    Report:Design Your Organization To Take Control Of Your Customer Data

    Part Two In A Two-Part Series On Designing Your Data Organization

    As firms try to ramp up their data capabilities to make the best use of their customer data, they are finding a lot wrong with the state of their organization. They lack the skills and knowledge they...

    • Downloads: 204
  • For B2C Marketing Professionals

    Report:Predictions 2015: Most Brands Will Underinvest In Mobile

    Brands Embracing The Mobile Mind Shift Will Pull Ahead Of Those Treating Mobile As Just Another Channel

    In 2015, marketing leaders who have embraced the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggards...

    • Downloads: 454
  • For CIO Professionals

    Report:Four Reasons CIOs Should Still Hedge Their SaaS Bets

    SaaS Risks From Monocultures, Monomaniacs, Monopolies, And Multiplexities Will Grow Over Time

    Software-as-a-service (SaaS) has tremendous momentum; Forrester recently projected that the market would exceed $130 billion by 2020. The benefits of SaaS are well-known and are especially important...

    • Downloads: 264
  • For Application Development & Delivery Professionals

    Report:Define The Road Map For Transforming Your App Landscape

    Road Map: The Business Applications Playbook

    Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

    • Downloads: 730
  • For Application Development & Delivery Professionals

    Report:Forrester's Fast-Forward CRM Capabilities Best Practices Self-Assessment

    Forrester’s best practices framework for CRM defines the critical capabilities necessary for building high-quality customer relationships. The framework distills findings from our interviews...

    • Downloads: 222
  • For Infrastructure & Operations Professionals

    Report:Ten Ways Technology Will Drive Workforce Success In 2015

    Infrastructure and operations (I&O) leaders responsible for workforce technology play a critical role in their company's success in the age of the customer, where your company's employees need your...

    • Downloads: 192
  • For Enterprise Architecture Professionals

    Report:Market Overview: In-Memory Data Platforms

    In-Memory Data Grids And In-Memory Databases Are On Fire

    Enterprise architecture (EA) professionals strive to deliver technology performance and responsiveness at the fastest possible speed — the speed of real-time business. What if you could deliver...

    • Downloads: 354
  • For Enterprise Architecture Professionals

    Report:Brief: Data Preparation Tools Accelerate Analytics

    Machine Learning Powers Tools That Prepare Data For Analysis

    It takes too long to get data in the hands of business analysts and data scientists. Tedious manual processes and waterfall, requirement-driven data preparation flows are to blame. This brief defines...

    • Downloads: 225
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2015: European Digital Insurance

    eBusiness Executives Must Drive Digital Business Transformation

    After a number of lean years, European insurers are eager to return to growth in 2015. But with economic growth in Europe still subdued, this aim can only be achieved by winning new customer segments...

    • Downloads: 160
  • For Infrastructure & Operations Professionals

    Report:Quick Take: HP Escalates The Branded Bare-Metal Network Switch War

    HP And Others Pursue The Lucrative Hyperscale Market

    Similar to Dell's announcement in 2014, HP just announced plans to offer three HP-branded bare-metal (BBM) switches built on Broadcom's Trident II application-specific integrated circuit (ASIC). More...

    • Downloads: 28
  • For CIO Professionals

    Report:Succeeding At Innovation Requires A Clear Strategic Plan

    Strategic Plan: The Innovation Playbook

    As a CIO, you know that you must help drive innovation at your organization. If you don't, you risk becoming marginalized as the provider of a utility service, rather than being the enabler of...

    • Downloads: 121
  • For B2C Marketing Professionals

    Report:The Digital Media Buying Maturity Framework

    Assessment: The Digital Media Buying Playbook

    Marketing leaders fall into four phases of digital media buying maturity, based on their firms' strength across culture, organization, planning and execution, customer data management, measurement,...

    • Downloads: 602
  • For Application Development & Delivery Professionals

    Report:Manage Your Business Application Transformation Performance

    Performance Management: The Business Applications Playbook

    In today's digital world, business transformation often also means change in the ways of business capability provisioning. Many, if not all, transformation initiatives encompass both business as well...

    • Downloads: 273
  • For Infrastructure & Operations Professionals

    Report:Brief: Master Mobile Device Life-Cycle Management

    How To Apply Device Life-Cycle Thinking To The IDEA Framework

    Mobility is reshaping how businesses engage with their customers. This seismic shift has driven a diverse set of new mobile technologies into companies in every industry — and the onus of...

    • Downloads: 89
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Hybris Moves Beyond Its Commerce Foundations

    New Marketing And PaaS Announcements Seek To Position Hybris As The B2C Customer Engagement Tier Of SAP

    On February 10 at hybris' annual Customer and Partner Summits in Munich, the firm announced a new suite of marketing capabilities: SAP hybris Marketing solution, a new platform-as-a-service offering...

    • Downloads: 107
  • For eBusiness & Channel Strategy Professionals

    Report:2014 US Credit Card Secure Website Benchmark

    Discover Takes The Top Spot

    Digital teams at credit card issuers have worked hard on enhancements to their secure websites as the Web has become the primary way that cardholders manage their money. But these teams need to...

    • Downloads: 145
  • For CIO Professionals

    Report:Monitor The Performance Of Your Social Business And Collaboration Program

    Performance Management: The Social Business And Collaboration Playbook

    The benefits of improved information sharing and collaboration from deploying enterprise social computing are hard to quantify. With the exception of email and audioconferencing, collaboration...

    • Downloads: 521
  • For Enterprise Architecture Professionals

    Report:Brief: Turning Big Data Into Business Insights, 2015

    As The Buzz Settles, Huge Changes Brew In 2015

    Since big data exploded onto enterprises' radar in 2011, enterprise architects have been busy asking questions, such as: "What is it?" "Do I have it?" "Is there something different I need to do?"...

    • Downloads: 231
  • For CIO Professionals

    Report:Brief: Four DevOps Plays Focus On Digital Agility

    The US Digital Services Playbook Series

    In August 2014, the White House announced the creation of the US Digital Service, which promptly released the US Digital Services Playbook. This playbook, which spans the fields of customer...

    • Downloads: 278