Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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778 results in Reports

  • Past 6 months
  • For CMO Professionals

    Report:Brief: Orchestrate Marketing Insights In A Digital Command Center

    A Centralized Capability Helps Turns Insights Into Marketing Actions

    With empowered customers interacting with companies via digital and nondigital engagement channels, CMOs need to eschew silo-based teams and adopt a more flexible, customer-centric approach to...

    • Downloads: 112
  • For B2C Marketing Professionals

    Report:Brief: Use Social Marketing To Advance Customers On Their Financial Services Journey

    Social Is More Than Just A Discovery Tool

    B2C marketing professionals in the financial services industry in Asia Pacific (AP) are active on social networks like Facebook and Twitter. But many are novices in using social marketing to win,...

    • Downloads: 67
  • For eBusiness & Channel Strategy Professionals

    Report:US Mobile Payments Are Growing Slowly But Show Huge Revenue Potential

    ForecastView Document

    Forrester recently released its mobile payments forecast for the US, predicting the growth of in-person, remote, and peer-to-peer (P2P) mobile payments. We've been waiting for mobile payments to...

    • Downloads: 10
  • For CIO Professionals

    Report:Digital Predator Or Digital Prey?

    Six BT Transformation Strategies To Energize Your Digital Business

    By 2020 every business will become a digital predator or digital prey — which will your company evolve into? The answer to this question lies in how well you, as the CIO, and the executives in...

    • Downloads: 239
  • For CIO Professionals

    Report:China Tech Market Outlook: 2015

    Growth Still Tops Other Asian Countries Despite Economic Slowdown

    Technology purchases in China will reach $136 billion in 2015, making China the second-largest tech market in Asia Pacific after Japan. Demand will still be strongest for hardware and communications...

    • Downloads: 120
  • For Application Development & Delivery Professionals

    Report:How To Design APIs For Mobile

    Process, Practice, And Design Principles

    Mobile apps are a critical channel for customer engagement and business process improvement, and it's clear that mobile apps need APIs to access business data and transactions. The problem for...

    • Downloads: 315
  • For eBusiness & Channel Strategy Professionals

    Report:What Different Investor Segments Really Want

    Understanding US Investor Segments Through The Media They Consume

    Forrester segments investors based on two dimensions: investable assets and self-directedness. The combination yields nine discrete investor segments. Among other distinct characteristics, the...

    • Downloads: 161
  • For Security & Risk Professionals

    Report:Market Overview: Customer Data Breach Notification And Response Services

    Customer-Facing Communication And Outreach Will Set The Tone For Breach Recovery And Response

    You can't stop every cyberattack, and accidental data loss happens. Customer-facing communication following a breach is a critical component of incident response and the first step in reassuring...

    • Downloads: 82
  • For CIO Professionals

    Report:Cities Reach A Coming Of Age, Not A Midlife Crisis

    After Years Of Smart City Hype, It's Finally All Systems Go

    For local governments, the hype around smart cities was deafening; the push to pilot was strong. Many cities were overwhelmed by both the potential opportunities and the very real challenges. In...

    • Downloads: 92
  • For Customer Insights Professionals

    Report:Brief: Customize Your Cross-Channel Attribution Technology RFP

    Forrester frequently takes inquiries about cross-channel attribution technology capabilities, the vendor landscape, and key considerations for vendor selection. We've found that customer insights...

    • Downloads: 80
  • For CIO Professionals

    Report:Resolving The Collaboration Paradox

    Employee Collaboration Platforms Receive An Injection Of Automation

    The success of any collaboration platform depends, in part, on the ability of the system to enable employees with a problem to connect with employees who can solve that specific problem. But so far,...

    • Downloads: 181
  • For eBusiness & Channel Strategy Professionals

    Report:Telematics Will Disrupt The Car Insurance Industry

    European Insurers Must Act Now To Stay Ahead Of Disruption

    Vehicle telematics — the integration of vehicle monitoring systems, mobile communications, and information processing — will disrupt the car insurance industry. Telematics-enabled...

    • Downloads: 232
  • For Infrastructure & Operations Professionals

    Report:Brief: Gauging The Impact Of Heuristic Automation On Service Delivery

    After percolating for several years, activity among service providers pursuing advanced automation capabilities has accelerated recently. Suppliers including Wipro and Tata Consultancy Services have...

    • Downloads: 41
  • For Enterprise Architecture Professionals

    Report:Assessing Both The Maturity And Fit Of Your EA Program

    Assessment Framework: The EA Practice Playbook

    Enterprise architecture (EA) program leaders often ask how well they're doing, specifically with regard to EA program maturity. When the program isn't making the impact they want, or it's falling...

    • Downloads: 1414
  • For Enterprise Architecture Professionals

    Report:Architect Hybrid Cloud Management To Boost Your Digital Business

    Chinese Companies Are Undertaking The Journey Toward Hybrid Cloud Maturity

    Cloud is becoming the new norm for enterprises. More and more companies across the globe are using two or more private, hosted, or public cloud services, applying different technology stacks to...

    • Downloads: 92
  • For Infrastructure & Operations Professionals

    Report:The Forrester Cloud Computing Maturity Assessment: Q2 2015

    This tool accompanies the assessment report in the cloud computing playbook. It offers clients the ability to measure their own cloud maturity.

    • Downloads: 59
  • For Customer Insights Professionals

    Report:Cheap Smartphones Are Driving Worldwide Mobile Adoption

    ForecastView Document

    Forrester recently published a global mobile and smartphone forecast that highlighted the growing penetration of smartphones, especially in China and India. This increasing penetration affects other...

    • Downloads: 6
  • For Infrastructure & Operations Professionals

    Report:Identify The Right Sourcing Model For Your Services

    Your Sourcing Model Is The Basis For Successful Service Provisioning

    Leveraging a variety of sourcing models is no longer optional. You must create a cohesive plan that contains the right assortment of models based on your organization's sourcing strategy, which...

    • Downloads: 61
  • For Application Development & Delivery Professionals

    Report:Transform Customer Processes And Systems To Improve Experiences

    Executive Overview: The CRM Playbook

    We've entered a new era that Forrester calls the age of the customer. The new power of customers means that a focus on the customer now matters more than any other strategic imperative. Forrester's...

    • Downloads: 2033
  • For Customer Insights Professionals

    Report:Mobile And The Travel Experience

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

    Traveling is synonymous with being mobile — and we mean that in every sense of the term. Smartphones and tablets have disrupted the travel life cycle to the point where consumers reach for...

    • Downloads: 39
  • For Security & Risk Professionals

    Report:Twelve Recommendations For Your Security Program In 2015

    Political Instability And Cyberterrorism Raise The Security Stakes For Digital Businesses

    Each winter, Forrester outlines 12 important recommendations for your security strategy for the coming year. We base these recommendations on thousands of client inquiries and interactions,...

    • Downloads: 613
  • For Customer Experience Professionals

    Report:The Customer Experience Ecosystem Redefined

    Vision: The Customer Experience Ecosystem Playbook

    Customer experience (CX) competition is intensifying, and fundamental flaws in ambitious companies' CX ecosystems are thwarting their efforts to differentiate. To help customer experience...

    • Downloads: 1046
  • For CIO Professionals

    Report:The Forrester Wave™: Business Transformation Consultancies, Q3 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 23-criteria evaluation of business transformation consultancies, we identified the 10 most significant service providers — Accenture, Capgemini, Cognizant, Deloitte, EY, IBM,...

    • Downloads: 300
  • For CIO Professionals

    Report:How To Build A Digital Business In India

    Indian Firms Must Develop The Vision, Skills, Processes, And Technologies Needed For Transformation

    The proliferation of social, mobile, and cloud applications is having a profound impact on consumer expectations. In India, the availability of affordable smartphones and wireless Internet is...

    • Downloads: 103
  • For B2C Marketing Professionals

    Report:How People Choose

    Get People To Do What You Want By Limiting Decision Stress

    Marketers miscalculate how consumers make purchase decisions. Why? Because the rapid adoption of digital technology gives marketers a false sense of precision about how they predict consumer behavior...

    • Downloads: 462