Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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821 results in Reports

  • Past 6 months
  • For CIO Professionals

    Report:Winning The Customer Experience Game II

    Digital Business: Digitize End-To-End Customer Experiences

    As customer expectations evolve, a company's ability to modify the technologies that support customer journeys can make the difference between a happy customer and an ex-customer. CEOs increasingly...

    • Downloads: 195
  • For eBusiness & Channel Strategy Professionals

    Report:Recruit And Retain Top Digital Talent

    Digital skills are in massive demand. eBusiness professionals in end user firms like retailers and banks are struggling to recruit and retain the brightest digital talent. The lure of startups,...

    • Downloads: 293
  • For eBusiness & Channel Strategy Professionals

    Report:Your Customers Will Not Download Your App

    Develop A Strategy To Borrow Mobile Moments And Engage Your Customers Effectively — Where They Already Are

    Few eBusiness professionals will see the majority of their customers download their app, nor will they own enough mobile moments to win, serve, and retain their customers effectively. Most apps...

    • Downloads: 469
  • For Infrastructure & Operations Professionals

    Report:Cloud Services Are Transforming Your Industry — Act Now To Thrive

    Executive Overview: The Cloud Computing Playbook For 2015

    Cloud computing can be a game-changer for your enterprise — but it's also rife with misinformation. A confusing array of cloud definitions and erroneously identified "cloud" solutions are but a...

    • Downloads: 229
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Use Project Services To Accelerate Infrastructure Transformation

    In the face of unprecedented and escalating demands on information technology brought on by the age of the customer, infrastructure and operations (I&O) professionals are being forced to rapidly...

    • Downloads: 130
  • For eBusiness & Channel Strategy Professionals

    Report:Build A B2B eCommerce Plan That Wins Over Customers, Partners, And Colleagues

    Strategic Plan: The B2B eCommerce Playbook

    Building a world-class B2B eCommerce business is a process. It takes time, and it costs money. But whatever process you follow to build your B2B eCommerce business, you will find five key issues...

    • Downloads: 1023
  • For Security & Risk Professionals

    Report:Defend Your Digital Business From Cyberattacks Using Forrester's Zero Trust Model

    Executive Overview: The Security Architecture And Operations Playbook

    At Forrester, we believe the threat landscape is mutating, not evolving. Highly skilled, well-funded, organized cybercriminals will steal your data — the lifeblood of today's digital business...

    • Downloads: 1089
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: In-Memory Data Grids, Q3 2015

    There Is No Better Way To Achieve Blazing Fast Performance At Scale

    Blazing fast application performance — it's what customers want and what every application development professional (AD&D) needs to deliver. There is no better way to achieve it than to use...

    • Downloads: 106
  • For eBusiness & Channel Strategy Professionals

    Report:How Ecosystems Fuel Digital Business

    How To Harness Digitally Connected Ecosystems To Create Scalable Customer Value

    Digital ecosystems are accelerating the pace at which firms can innovate and deliver products and services. Ecosystem-enabled businesses, like Airbnb, Lending Club, and Uber, have emerged and...

    • Downloads: 193
  • For Application Development & Delivery Professionals

    Report:Create A Winning SaaS-Based Digital Ecosystem For The Digital Business Era

    Vendor Landscape: SaaS Enablement Tools

    Companies across every industry — from automotive manufacturers to banks to healthcare providers — are using software-as-a-service (SaaS) to better connect with customers, partners, and...

    • Downloads: 136
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Banking, 2015

    Landscape: The Mobile Banking Strategy Playbook

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks worldwide. We expect mobile...

    • Downloads: 299
  • For Infrastructure & Operations Professionals

    Report:Brief: Can You Deliver Services With Quality, Agility, And Value?

    Assessment: The Modern Service Delivery Playbook For 2015

    To achieve smaller, faster, high-quality release cycles, infrastructure and operations (I&O) pros must employ the CALMSS (culture, automation, Lean, measurement and management, sharing, and sourcing)...

    • Downloads: 85
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Customer Insights Services Providers, Q4 2015

    How 11 Vendors Compare Against Two Buying Scenarios

    We identified 11 significant customer insights (CI) services providers — Acxiom, Ansira, Epsilon, Experian Marketing Services, Harte Hanks, Merkle, Precision Dialogue, Rapp, Targetbase,...

    • Downloads: 145
  • For Customer Insights Professionals

    Report:Brief: Consider Regional Factors When Evaluating Enterprise Marketing Software Suites

    Sourcing Marketing Capabilities In Asia Pacific Markets

    Customer insights (CI) professionals tasked with creating relevant and engaging experiences for customers need a formal approach to evaluating enterprise marketing software suites (EMSS). The...

    • Downloads: 46
  • For Application Development & Delivery Professionals

    Report:Predictions 2016: Digital Services Transformed

    Mounting Pressures Will Change The Priorities Of Firms And Their Providers

    2016 will see the beginning of wholesale changes in the technology services market. This brief examines the three-part dynamic that will alter the way firms buy these services — as digital...

    • Downloads: 157
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Collaborative Work Management For The Enterprise

    Serving Customers Requires Tools That Work The Way Users Work

    When the customer is the central focus of a company's strategy, its employees must work together more efficiently. Every day, employees focus their activities on helping their companies win, serve,...

    • Downloads: 212
  • For B2C Marketing Professionals

    Report:Vendor Landscape: Gamification Solutions For Strategy And Execution

    Differentiation Emerges As The Market Matures

    Once a victim of the shiny object syndrome, gamification now enjoys the attention of B2C marketers ready to implement it. The vendor landscape has also come of age, making it harder to pinpoint...

    • Downloads: 49
  • For B2C Marketing Professionals

    Report:How To Re-Energize Your Branded Content

    Continuous Improvement: The Content Marketing Playbook

    The bar for content quality — whether it's from a brand or a publisher — is continually rising. Marketers' best and only real route to nailing customers' expectations is to embrace an...

    • Downloads: 97
  • For Application Development & Delivery Professionals

    Report:Don't Just Maintain Business Applications — Raise Business Responsiveness

    Improvement: The Business Applications Playbook

    Application development and delivery (AD&D) pros need a continuous improvement strategy to update, enhance, and maintain business applications, from enhancement projects to periodic upgrades of...

    • Downloads: 735
  • For CMO Professionals

    Report:How To Build An In-House Agency

    Build A Powerhouse In-House Agency From The Ground Up

    Not all organizations need a large retained agency team, and many have brought agency capabilities in-house. But building an in-house agency is hard work — from establishing the overall benefit...

    • Downloads: 182
  • For Enterprise Architecture Professionals

    Report:Brief: The New Economics Of Experimentation

    Sprint Uses Digital Experimentation To Drive Rapid, Customer-Centric Innovation

    Corporate leaders all agree that to excel in the digital economy, innovation must come from every nook and cranny of the enterprise. To deliver on this innovation imperative, enterprise architecture...

    • Downloads: 113
  • For Application Development & Delivery Professionals

    Report:Brief: IBM Acquires StrongLoop

    What It Means To IBM, Enterprise Applications, And The Future Of Software Development

    On September 10, 2015, IBM announced the acquisition of StrongLoop, a company that builds products and delivers services around Node.js. A JavaScript environment built around the V8 JS engine,...

    • Downloads: 63
  • For Application Development & Delivery Professionals

    Report:SAP Hana Promises To Revolutionize CX — But Clients Struggle To Find The Right Partner

    Application development and delivery (AD&D) professionals are in a race to transform their business models in the age of the customer and to revolutionize customer experience (CX). They struggle to...

    • Downloads: 178
  • For CIO Professionals

    Report:Predictions 2016: The New Breed Of CIO

    How Digitally Savvy CIOs Obsessed With Customers Will Drive Growth

    In 2016, CEOs will expect CIOs to grow out of being mere custodians of technology and to actively wield tech to drive revenue instead. This brief charts how that shift will make your job as a CIO...

    • Downloads: 307
  • For Security & Risk Professionals

    Report:Brief: Mind The App!

    Five Recommendations To Get Data Privacy Right When Collecting Customer Data Via Mobile Apps

    The mobile mind shift puts companies into customers' pockets, and mobile apps have become the one-stop shop for customer engagement — and done well, mobile apps delight both customers (who get...

    • Downloads: 86