Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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922 results in Reports

  • Past 6 months
  • For CIO Professionals

    Report:Brief: Understanding Spark's Real Place In The Hadoop Landscape

    What CIOs Need To Know About Spark And Its Role In Their Data Strategies

    For many CIOs, Hadoop appears almost synonymous with the broader theme of big data. More recently, Spark has begun to attract interest, partly as an alternative to Hadoop's initial dependence on...

    • Downloads: 197
  • For CIO Professionals

    Report:Market Overview: Public Cloud Infrastructure-As-A-Service (IaaS) In The European Market

    CIOs Benefit As Local Cloud Providers Position Themselves To Augment Hyperscale Leaders

    CIOs supporting their European operations with public cloud infrastructure see a market that appears healthy but fragmented. Hyperscale arrivals from the US mix with locally developed options and...

    • Downloads: 105
  • For B2B Marketing Professionals

    Report:Automate Your End-To-End L2RM Process

    Tools And Technology: The Lead-To-Revenue Playbook

    Myriad marketing automation vendors are vying to claim leadership in providing the software platforms to automate the lead-to-revenue management (L2RM) process. These vendors are integrating...

    • Downloads: 895
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Customer Analytics Solutions, Q1 2016

    The 11 Providers That Matter Most And How They Stack Up

    In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category — Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan, Pitney...

    • Downloads: 436
  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of Mobile: From App Silos To Open Ecosystems

    Mobile Becomes The Experience Choreographer

    There isn't a single "thing" that will replace or disrupt mobile — not wearables, the Internet of Things, nor M2M. The future of mobile is more granular parts (or micro moments) that are...

    • Downloads: 400
  • For B2C Marketing Professionals

    Report:The Mechanics Of Trust

    Take A Three-Pronged Approach To Build Trust With Empowered Customers

    In today's always-on, post-digital world, consumers are skeptical of even their favorite brands, so marketers' old methods of building trust simply don't work anymore. This report outlines a modern,...

    • Downloads: 141
  • For Infrastructure & Operations Professionals

    Report:Vendor Landscape: Application Performance Management, Including Mobile APM, Q2 2016

    Vendors From All Specialties Are Converging On APM

    Application performance management (APM) has graduated from monitoring back-end systems to helping delight customers. Infrastructure and operations (I&O) professionals tasked with managing today's...

    • Downloads: 80
  • For B2C Marketing Professionals

    Report:Brief: Facebook (Still) Dominates Teens' Social Usage

    Kids May Not Think It's Cool, But They're Using It As Much As Ever Before

    Marketers seem to think teens are fleeing Facebook. The reality is that this couldn't be further from the truth. Sure, young people don't think Facebook is very cool — but that doesn't mean...

    • Downloads: 110
  • For Security & Risk Professionals

    Report:Market Overview: Data Loss Prevention

    Tools And Technology: The Data Security And Privacy Playbook

    Policies to control data use and movement require enforcement mechanisms. Data loss prevention (DLP) capabilities give security and risk (S&R) professionals the means to enforce those policies and...

    • Downloads: 119
  • For B2C Marketing Professionals

    Report:Forrester Data Online Display Advertising Forecast, 2016 To 2021 (Europe)

    ForecastView Spreadsheet

    Forrester expects online advertising to continue to be the primary driver for advertising spending in Europe, with its share growing compared with offline spending. Within the online advertising...

    • For Infrastructure & Operations Professionals

      Report:Gear Up For Next-Generation Service Support: Millennials Are The New Frontier

      Prepare Your Service Desk For The Demands Of This New Workforce

      Millennials are becoming the largest demographic group in your workforce. Their experience with digital technology shapes their expectations of and behavior in the workplace. I&O professionals must...

      • Downloads: 96
    • For B2C Marketing Professionals

      Report:Thriving In A Post-Digital World

      Adopt New Marketing Rules To Connect With Entitled Customers

      We've entered a new world order where entitled customers integrate digital fluidly into physical experiences and marketing practices haven't kept up. The fix is a new marketing worldview — not more...

      • For Enterprise Architecture Professionals

        Report:Brief: IoT And Analytics Startups Can Turn Insurers Into "The Good Guys"

        Insurers Deliver Broader Services, Greater Engagement, And More Value With New Technologies

        The property and casualty (P&C) insurance industry is notoriously conservative. But in the age of the customer, this old-guard loyalty to the status quo needs to change. In this brief, Forrester...

        • Downloads: 262
      • For Enterprise Architecture Professionals

        Report:Develop Five Processes To Drive Ongoing ECM Program Success

        Processes: The Enterprise Content Management Playbook

        Program governance, information governance, implementation, continuous improvement, and support services are the primary processes of managing enterprise content. These five processes require...

        • Downloads: 238
      • For CIO Professionals

        Report:Begin Your Journey To Digital Mastery

        Road Map: The CIO Digital Business Transformation Playbook

        The journey to digital mastery is continuous, and — no matter your firm's starting point — as a CIO, you play a pivotal role in helping your company achieve digital mastery and preventing it from...

        • Downloads: 451
      • For Customer Insights Professionals

        Report:Brief: Embrace Adaptive Intelligence To Take Advantage Of China's Data Economy

        Master Real-Time Multidirectional Data Sharing To Enable Customer Obsession

        Customer insights (CI) and marketing pros are adept at leveraging internal and external data to understand and engage customers and partners and increase market awareness. But in the age of the...

        • Downloads: 40
      • For eBusiness & Channel Strategy Professionals

        Report:The Evolution Of Global eCommerce Markets

        Vision: The eCommerce Globalization Playbook

        Global eCommerce is evolving rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

        • Downloads: 2555
      • For B2C Marketing Professionals

        Report:Forrester Data Mobile Advertising Forecast, 2016 To 2021 (Europe)

        ForecastView Spreadsheet

        As mobile usage continues to climb, mobile advertising across all three primary mobile ad channels — display, search, and social — is becoming an increasingly important method for...

        • Downloads: 1
      • For eBusiness & Channel Strategy Professionals

        Report:The Digital Maturity Model 4.0

        Benchmarks: Digital Business Transformation Playbook

        You know your firm needs to transform to place digital at the heart of its business strategy. But as a digital business leader, where do you start? Where do you focus your efforts? And as your firm...

        • Downloads: 526
      • For Customer Experience Professionals

        Report:Brief: CX Leaders Share Best Practices In Customer Obsession

        Processes: The Customer Experience Maturity Playbook

        At Forrester's CX Europe 2015 Forum, presenters shared how the right mix of discipline and empathy underpins their efforts to sustainably deliver great customer experiences. They also shared their...

        • Downloads: 176
      • For Customer Insights Professionals

        Report:Where Are You On The Road To Customer Insights Maturity?

        Gone are the days when customers expect you to just meet their needs. Today, they expect you to anticipate their needs, wherever and whenever they interact with you. Doing that requires customer...

        • Downloads: 985
      • For Security & Risk Professionals

        Report:Cybersecurity Budgets Remain Strong, Skills Lag In 2016

        Benchmarks: The S&R Practice Playbook

        Cybersecurity is now part of regular executive discussions and is being allocated budgets accordingly. Chief information security officers (CISOs) and their teams must exhibit business acumen in...

        • Downloads: 235
      • For Application Development & Delivery Professionals

        Report:Improve Quality And Speed With Application Testing In The Cloud

        The Scale, Speed, And Standardization Of Cloud Usually Benefits Testing In Many Ways

        Fast and easy accessibility, elastic scalability, and pay-per-use pricing models make cloud computing attractive for application development and delivery (AD&D) professionals looking to create a...

        • Downloads: 161
      • For Infrastructure & Operations Professionals

        Report:Use An I&O Road Map To Lead I&O Into The Future

        Road Map: The I&O Transformation Playbook

        Infrastructure and operations (I&O) pros must architect, implement, and operate the production engine that supports — and preferably anticipates — the business' various applications and service...

        • Downloads: 612
      • For Infrastructure & Operations Professionals

        Report:The Truth Behind Enterprise-Class Cloud

        The Public Cloud Is Ready For The Enterprise; Determine If You Are Too

        The hyperscale public cloud platform providers have steadily improved service reliability, performance, and security to the point where their service levels exceed those of most enterprise data...

        • Downloads: 369