Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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1042 results in Reports

  • Past 6 months
  • For Sales Enablement Professionals

    Report:Channel Partner Loyalty Capabilities Assessment

    Forrester's Channel Partner Loyalty Capabilities Assessment is a tool that illustrates and scores the seven critical program elements that contribute to channel partner loyalty.

    • Downloads: 57
  • For CIO Professionals

    Report:Quick Take: European Telco Consolidation Gains Further Momentum

    Hutchison Whampoa's Plans To Buy O2 Point To A Bigger Telco Shakeout In Europe

    Mergers and acquisitions (M&A) activity by technology vendors is increasing again and will have a lasting effect on CIOs and their portfolio strategies in 2015. Last week, Telefónica entered...

    • Downloads: 60
  • For Application Development & Delivery Professionals

    Report:Customer-Activated Communication And Collaboration Will Support The BT Agenda

    A New Class Of Applications Emerges That Will Transform Core Processes

    Listening and responding to the voice of the customer (VoC) is rapidly becoming an imperative. Marketing often gets the listening ball rolling, but real transformation integrates systems to capture...

    • Downloads: 91
  • For CMO Professionals

    Report:Brief: Amazon's Digital Subscriptions Are A Sign Of Things To Come

    Pay attention to digital subscriptions; the future of digital relationships will be full of them. Digital platforms like Amazon and Microsoft lead in defining this ultimate form of digital...

    • Downloads: 162
  • For Application Development & Delivery Professionals

    Report:The Customer-Activated Enterprise

    Closing The Customer-Employee Gap

    Customers increasingly use digital technologies to "activate" their suppliers, throwing off significant and highly valuable data in the process; they expect enhanced value across all touchpoints in...

    • Downloads: 124
  • For Marketing Leadership Professionals

    Report:Get Approval To Fund Your Social Marketing Initiative

    Business Case: The Social Marketing Playbook

    Despite widespread adoption and organizational acceptance of social media, marketers still struggle with how to build a business case to secure resources for social marketing. This report gives...

    • Downloads: 5857
  • For Customer Experience Professionals

    Report:How To Map Your Customer Experience Ecosystem

    Assessment: The Customer Experience Ecosystem Playbook

    Customer interactions are shaped by a complex set of interdependencies that Forrester calls the customer experience ecosystem. In order to make significant and long-lasting customer experience...

    • Downloads: 1639
  • For Application Development & Delivery Professionals

    Report:Shift Your Expectations Of SharePoint

    This data chart details the full results of Forrester's Q3 2014 Global SharePoint Usage Online Survey. The results show that Microsoft's drive to move SharePoint users to the cloud is working, but...

    • Downloads: 49
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: The Digital Store Platform Will Support The Retail Store Of The Future

    Digital Commerce And Engagement Technology Will Be Infused Into The Retail Store To Drive Service And Convenience

    eBusiness leaders have experimented with digital store technology such as kiosks and in-store analytics for a few years now. For the most part, these technologies have been deployed as pilots,...

    • Downloads: 445
  • For Marketing Leadership Professionals

    Report:Executive Q&A: How To Staff An Effective Social Marketing Team In Asia Pacific

    As marketing professionals in Asia Pacific scale, mature, and optimize their social marketing efforts, they struggle with organizational challenges, often in the form of rigid processes and resource...

    • Downloads: 33
  • For Enterprise Architecture Professionals

    Report:Increased Satisfaction With ECM Driven By Data And Engagement With Business Stakeholders

    Continuous Improvement: The Content Management Playbook

    After years of tepid satisfaction rates, enterprise architect (EA) professionals are, at last, seeing improved results for enterprise content management (ECM) deployments. Successful deployments...

    • Downloads: 443
  • For Security & Risk Professionals

    Report:Instill A Culture Of Data Security And Privacy

    Equip Your Workforce To Augment The Security Team

    When it comes to data security and privacy, Forrester has observed in client interactions time and time again that security teams remain overly fixated on the wrong adversary: their own organization....

    • Downloads: 377
  • For Security & Risk Professionals

    Report:Build A Governance, Risk, And Compliance Strategy Worthy Of Business Consideration

    Strategic Plan: The Governance, Risk, And Compliance Playbook

    Governance, risk management, and compliance (GRC) are far too often positions of emergency response. What's worse, as you constantly rush to respond to new mandates, enforce policies, or pull...

    • Downloads: 962
  • For Customer Experience Professionals

    Report:Predictions 2015: The Race From Good To Great Customer Experience Heats Up

    Landscape: The Customer Experience Ecosystem Playbook

    In a world where the only source of competitive advantage is an obsession with attracting, understanding, and serving today's empowered customers, 2015 will be a new, more competitive era for...

    • Downloads: 541
  • For Customer Insights Professionals

    Report:Personal Identity And Data Management Success Starts With Customer Understanding

    Processes: The Personal Identity And Data Management Playbook

    With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

    • Downloads: 462
  • For Enterprise Architecture Professionals

    Report:Your Business Is Only As Fast As Your Data

    Executive Overview: The Data Management Playbook

    The last business revolution emphasized faster and more efficient business processes. Today, we live in the information age where competitiveness and growth is fueled by what you know and how well...

    • Downloads: 800
  • For Customer Insights Professionals

    Report:Make Sense Of A Fractured Consumer Data Ecosystem

    Landscape: The Personal Identity And Data Management Playbook

    Although widespread adoption of personal identity and data management (PIDM) remains a few years away, the ecosystem of data lockers, digital identification tools, and authorization managers is...

    • Downloads: 506
  • For CIO Professionals

    Report:Introducing Forrester's Technology Management Leadership Maturity Model, 2015

    Use The TMLMM To Accelerate BT While Excelling At IT

    CIOs struggle in normal times to answer two questions: 1) How are we doing, and 2) what should I prioritize? But now this struggle is intensifying because there's a revolution afoot in technology...

    • Downloads: 124
  • For CMO Professionals

    Report:Chart A New Course For A Connected Brand Experience

    Strategic Plan: Brand Experience Playbook

    Brand building has moved beyond the purview of the marketing department to become an organizationwide effort. Chief marketing officers (CMOs) must shift their organizations from a command-and-control...

    • Downloads: 915
  • For eBusiness & Channel Strategy Professionals

    Report:Follow Best Practices To Encourage Digital Money Management Use

    Processes: The Digital Money Management Playbook

    Digital money management, often referred to as personal financial management (PFM), has not seen the adoption many digital banking executives had hoped for. This report looks at how eBusiness and...

    • Downloads: 720
  • For Security & Risk Professionals

    Report:Market Overview: Voice Biometrics

    Tools & Technology: The Idenity And Access Management Playbook

    While most security and risk (S&R) pros have gone to great lengths to secure their enterprise's online channels such as web, mobile web, and mobile apps, they have failed to protect customers who...

    • Downloads: 171
  • For Marketing Leadership Professionals

    Report:Craft A Maturity-Based Mobile Strategy

    Strategic Plan: The Mobile Marketing Playbook

    Mobile is hot. As with most hot topics in technology, marketers may be tempted to adopt strategies that are a mismatch for their level of mobile marketing maturity or to create upside-down strategies...

    • Downloads: 721
  • For Marketing Leadership Professionals

    Report:Measurement Is A Digital Media Buyer's Best Friend

    Performance Management: The Digital Media Buying Playbook

    Every digital marketing leader knows that measurement is important, but levels of sophistication run the gamut from basic click-based measurement of one or two channels to seamless cross-channel...

    • Downloads: 686
  • For Enterprise Architecture Professionals

    Report:Select A Right-Fit Tool Set For EA

    Tools And Technology: The EA Practice Playbook

    Forrester receives many inquiries from enterprise architecture (EA) leaders seeking information about tools for their EA practice. These inquiries run the gamut from simple questions about "who's out...

    • Downloads: 636
  • For Application Development & Delivery Professionals

    Report:Market Overview: Agile Development Service Providers

    The Agile Capabilities Of Leading Outsourcing Services Companies Have Caught Up With Client Expectations

    As business technology moves higher on the radar screen of CIOs, the need to leverage Agile application development techniques is rising. Application development and delivery (AD&D) leaders, seeking...

    • Downloads: 211