Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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808 results in Reports

  • Past 6 months
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Cross-Border Retail Forecast, 2013 To 2018 (Western Europe)

    ForecastView Spreadsheet

    Western Europe is one of the largest markets in the world for cross-border trade. Online cross-border retail sales in Western Europe will grow at a compound annual growth rate (CAGR) of 11% over the...

    • Downloads: 13
  • For B2C Marketing Professionals

    Report:Forrester Research Social Media Forecast, 2014 To 2019 (Western Europe), Q4 2014 Update

    ForecastView Spreadsheet Q4 2014 Update

    Social media spending in Western Europe is expected to reach €6.60 billion by 2019, up from €3.09 billion in 2014 — a five-year compound annual growth rate (CAGR) of 16.4%. This...

    • Downloads: 7
  • For B2C Marketing Professionals

    Report:Five Global Trends Driving Social Media Advertising Growth

    ForecastView Document

    Social is the youngest of all the media channels available to advertisers, and it continues to grow faster than traditional online display and paid search. Social is driving global online advertising...

    • Downloads: 7
  • For Customer Experience Professionals

    Report:CX Pros Are Blind To The Line Of Visibility

    Prevent Avoidable Customer Experience Mistakes By Rethinking Your Ecosystem's Line Of Visibility

    Most companies don't understand all of the complex interdependencies that shape their customer experience outcomes. As a result, many customer experience (CX) pros and the experiences they are...

    • Downloads: 233
  • For eBusiness & Channel Strategy Professionals

    Report:Alibaba And Tencent Are Disrupting The Offline Payment Market In China

    Alipay Wallet And WeChat Payment Create Clear Value And New Opportunities For Organizations

    Alibaba's Alipay Wallet and Tencent's WeChat Payment, the two leading mobile payment services in China, entered the offline payment market in late 2013 and early 2014, respectively. Given their...

    • Downloads: 115
  • For CIO Professionals

    Report:Brief: New Innovation Options Change CIOs' Services Relationships

    Crowdsourcing Provides Cheaper, Faster Options Than Traditional Consulting

    More and more companies are turning to new low-cost mechanisms to accelerate their digital innovation agenda. Firms are leveraging hackathons, internally funded incubators, digital labs, and open...

    • Downloads: 129
  • For Security & Risk Professionals

    Report:The State Of Enterprise Mobile Security, Q2 2015: Strategies Continue To Focus On Mobile Apps

    Benchmark: The Mobile Security Playbook

    Even as more firms adopt and grow comfortable with bring-your-own-device (BYOD) strategies, security and risk (S&R) pros need to remain vigilant, particularly as firms seek to empower employees with...

    • Downloads: 202
  • For CMO Professionals

    Report:Brief: How To RFP For Innovation

    Follow The Four-S Approach To Drive Agencies' And Marketers' Success

    CMOs must innovate or risk missing out on the next category-killing product or falling hopelessly behind their competitors. CMOs who lack the people or processes to drive innovation internally often...

    • Downloads: 155
  • For Enterprise Architecture Professionals

    Report:Brief: Turning Big Data Into Business Insights, 2015

    As The Buzz Settles, Huge Changes Brew In 2015

    Since big data exploded onto enterprises' radar in 2011, enterprise architects have been busy asking questions, such as: "What is it?" "Do I have it?" "Is there something different I need to do?"...

    • Downloads: 336
  • For B2C Marketing Professionals

    Report:The New Mobile Mind Shift Index: China

    Mobile Expectations Are High In The Largest Smartphone Market

    Marketers in China are lagging behind consumers in mobile adoption, and they need to do a better job understanding mobile behavior trends to develop effective mobile strategies. Forrester's newly...

    • Downloads: 79
  • For Infrastructure & Operations Professionals

    Report:Brief: I&O And CX Pros Jointly Improving Customer Experience Is A Win-Win

    Strategic Plan: The Modern Service Delivery Playbook For 2015

    We live in a world where customers use software to interact with our products and services. However, software is infinitely malleable, which leaves us to question what we should build and why....

    • Downloads: 68
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Portfolio Management For The BT Agenda, Q1 2015

    The Nine Providers That Matter Most And How They Stack Up

    In the age of the customer, business and technology partners must have unparalleled visibility into strategic and execution plans in order to direct critical resources on the initiatives needed to...

    • Downloads: 228
  • For Infrastructure & Operations Professionals

    Report:Brief: DevOps — Where's The Heat?

    Rising Customer Expectations And Increased Competition Drive DevOps Adoption

    Consumer expectations have shifted, as powerful mobile experiences give customers more choices than ever before. Companies in competitive industries with low customer lock-in find themselves either...

    • Downloads: 262
  • For Application Development & Delivery Professionals

    Report:Internet Of Things Applications Hunger For Hadoop And Real-Time Analytics In The Cloud

    IoT Data Strains And Stresses Traditional Application Designs

    Getting true value from the Internet of Things (IoT) requires application development and delivery professionals to find an economical way to collect, store, process, and analyze the data it...

    • Downloads: 390
  • For Application Development & Delivery Professionals

    Report:Best Practices: Strategic Software Development Partnerships

    Management: The Business Applications Playbook

    Strong partnerships with a few key providers of software products, platforms, and services are an essential foundation of a digital transformation. You need great software as the foundation of your...

    • Downloads: 79
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Continuous Software Delivery, Q2 2015

    Tools And Technology: The Modern Application Delivery Playbook

    Software's pervasive ability to enrich customer experiences, to enable new business models, and to create competitive advantage has caused rapid evolution of the tools and processes used to create...

    • Downloads: 314
  • For Security & Risk Professionals

    Report:Brief: Corporate Wellness Programs Are Risky

    Assessing The Risks And Regulatory Concerns Of Corporate Wellness Programs

    With the wellness industry in full swing, and fitness wearables poised to infiltrate the corporate market, there are significant regulatory concerns for risk professionals to think about. In the...

    • Downloads: 48
  • For B2C Marketing Professionals

    Report:Overcome Top Digital Challenges In 2015

    Choosing The Right Digital Agency In China

    As online penetration in China approaches 50%, marketing leaders are handling larger digital marketing budgets and taking on more responsibilities than ever before. As a result, they need more and...

    • Downloads: 108
  • For Infrastructure & Operations Professionals

    Report:OpenStack Is Ready — Are You?

    Learn From The Lessons Of The OpenStack Masters To Help You Succeed With The Popular Private Cloud Platform

    OpenStack is an open source cloud platform that has become a compatibility standard for the private cloud market. Despite its headway into the Fortune 100 and long list of notable vendor supporters,...

    • Downloads: 321
  • For CIO Professionals

    Report:Case Study: UniCredit Innovates And Saves Costs With Continuous Business Services

    UniCredit Business Integrated Solutions CEO Paolo Cederle Drives The BT Agenda Via What Forrester Calls Continuous Business Services

    After wide research in banking and other industry sectors, UniCredit's global services company, UniCredit Business Integrated Solutions, defined its new business model, based on Procter & Gamble's...

    • Downloads: 64
  • For Infrastructure & Operations Professionals

    Report:The All-Digital Era Requires An Application Ecosystem

    Part 1 Of The New Service Management Taxonomy Series

    For the past 10 years, infrastructure and operations (I&O) pros have considered the configuration management database (CMDB) and configuration management system (CMS) to be the linchpins of service...

    • Downloads: 90
  • For Customer Experience Professionals

    Report:How To Be A Great Client

    Master The Three P's To Elicit Top-Shelf Work From Digital Agencies

    Digital design agencies now offer iterative design-focused, user-centered processes to help their clients create quality customer-obsessed work on tight deadlines. But too many potential clients of...

    • Downloads: 103
  • For Application Development & Delivery Professionals

    Report:Brief: Put Developers On The Front Lines Of App Support

    DevOps Culture Begins With Visibility And Responsibility

    The separation of development (Dev) and operations (Ops) has created inherently dysfunctional relationships that mere good intentions cannot mend. At the root of the problem are their different...

    • Downloads: 120
  • For CIO Professionals

    Report:Develop Broad Tech Management Capabilities To Accelerate Your BT Agenda

    Assessment: The Business Technology Agenda Playbook

    The age of the customer is redefining how technology is used, which is transforming how tech is managed — and how the CIO's organization is structured and operates, especially relative to...

    • Downloads: 299
  • For Customer Insights Professionals

    Report:The Value Of Company Values

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    Today, consumers have more information and connections in the palm of their hand — and they have more brand options to choose from in an increasingly crowded marketplace. In this new...

    • Downloads: 24