Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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131 results in Reports

  • Past 6 months
  • eBusiness & Channel Strategy
  • For eBusiness & Channel Strategy Professionals

    Report:2016 Singapore Mobile Banking Functionality Benchmark

    DBS Bank Maintains The Top Spot In Our Review Of Singaporean Banks' Mobile Services

    We used our 40-criteria based Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of three retail banks in Singapore: DBS Bank, OCBC Bank, and United Overseas...

    • Downloads: 65
  • For eBusiness & Channel Strategy Professionals

    Report:The Evolution Of Global eCommerce Markets

    Vision: The eCommerce Globalization Playbook

    Global eCommerce is evolving rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

    • Downloads: 2625
  • For eBusiness & Channel Strategy Professionals

    Report:Choose The Right Mobile Insurance Solution

    Tools And Technology: The Mobile Insurance Strategy Playbook

    Poor technology decisions will undermine the best mobile insurance strategies. Making the wrong choice could mean trading away a mobile platform that remains viable for the long haul for one that...

    • Downloads: 392
  • For eBusiness & Channel Strategy Professionals

    Report:Create A B2B eCommerce Plan That Wins Over Customers, Partners, And Colleagues

    Strategic Plan: The B2B eCommerce Playbook

    Building a world-class B2B eCommerce business requires that digital business professionals define and prioritize key issues, allocate scarce resources, and avoid costly missteps. This report explores...

    • Downloads: 1173
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: Omnichannel Order Management, Q3 2016

    The Nine OMS Providers That Matter Most For Omnichannel Retail And How They Stack Up

    In Forrester's 40-criteria evaluation of omnichannel order management (OMS) vendors, we identified the nine most significant software providers in the category — Aptos, IBM, Jagged Peak, Kibo,...

    • Downloads: 160
  • For eBusiness & Channel Strategy Professionals

    Report:2016 UK Mobile Banking Functionality Benchmark

    Lloyds Bank Continues To Offer The Most Extensive Functionality

    This report explores the best practices we've uncovered by reviewing the mobile banking functionality of six of the largest retail banks in the UK. It's intended to help digital banking strategy...

    • Downloads: 151
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Turn PSD2 From A Burden Into A Catalyst

    The Business Implications Of The European Payment Services Directive 2

    The European Union's Payment Services Directive 2 (PSD2) heralds a new era of openness for European banks but also brings with it the threat of far greater competition. This brief considers the state...

    • Downloads: 58
  • For eBusiness & Channel Strategy Professionals

    Report:Evolve Your Organization Structure To Promote Digital Maturity

    Organization: The Digital Business Transformation Playbook

    Digital leaders often ask Forrester, "What's the perfect organization structure?" There isn't one. Many factors, like your firm's geographical scope, go-to-market approach, product and brand...

    • Downloads: 322
  • For eBusiness & Channel Strategy Professionals

    Report:How Ecosystems Underpin Digital Business In Insurance

    Incumbent insurers are under increasing pressure to prove their worth as disruptors such as Metromile and startups like Knip and Insurify offer customers greater simplicity, more convenience, and...

    • Downloads: 252
  • For eBusiness & Channel Strategy Professionals

    Report:Use Digital Money Management To Deliver Personalized Financial Coaching

    Vision: The Digital Money Management Playbook

    Digital business strategy executives must put digital money management at the heart of digital banking, help customers understand their financial situation, and use context to help customers make...

    • Downloads: 697
  • For eBusiness & Channel Strategy Professionals

    Report:Build A Profitable Omnichannel Fulfillment Program

    Processes: The Omnichannel Commerce Playbook

    It's increasingly common for retailers with stores and digital businesses to either already have in place or plan to implement omnichannel fulfillment programs. However, many are unaware of the...

    • Downloads: 251
  • For eBusiness & Channel Strategy Professionals

    Report:Build The Mobile Banking Road Map You Need

    Road Map: The Mobile Banking Strategy Playbook

    Digital banking executives and their teams need a mobile banking road map, but there are many ways to organize this plan, prioritize different initiatives, and outline what will be needed to complete...

    • Downloads: 824
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (EU-7)

    ForecastView Spreadsheet

    This update to the mobile and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and the UK) provides smartphone and tablet online sales by country and category for...

    • For eBusiness & Channel Strategy Professionals

      Report:Sustain A Digital Culture

      Continuous Improvement: The Digital Business Transformation Playbook

      To create a sustainable digital culture, eBusiness leaders must embed digital skills, knowledge, processes, and technologies within their firms and must reinforce and adapt the culture as the world...

      • Downloads: 1272
    • For eBusiness & Channel Strategy Professionals

      Report:What Drives Mobile Banking Usage

      Alerts And Apps That Help Customers Feel Accomplished Boost Mobile Engagement Among US Bank Customers

      Digital banking teams are tasked with many jobs, but one of the most important is the mandate to engage mobile banking customers and increase usage. To help digital teams better understand and drive...

      • Downloads: 239
    • For eBusiness & Channel Strategy Professionals

      Report:Understand The Metrics That Drive Global eCommerce Success

      Benchmarks: The eCommerce Globalization Playbook

      Online businesses recognize that not only is the global eCommerce opportunity massive, but a global presence is necessary to be competitive in today's retail landscape. One of the major hurdles...

      • Downloads: 578
    • For eBusiness & Channel Strategy Professionals

      Report:2015 Retail Omnichannel Functionality Benchmark

      Benchmarks: The Omnichannel Commerce Playbook

      Forrester used its Retail Omnichannel Functionality Benchmark methodology to assess 20 leading retailers across the UK and US to help retail digital business executives better understand how their...

      • Downloads: 315
    • For eBusiness & Channel Strategy Professionals

      Report:Loyal Insurance Agents Drive Sales

      Take Five Actions To Increase Agency Sales

      Even after nearly 20 years of online, and now mobile, insurance experiences, US consumers and small businesses trust and turn to agents more than any other channel to handle their insurance needs....

      • Downloads: 171
    • For eBusiness & Channel Strategy Professionals

      Report:2016 India Mobile Banking Functionality Benchmark

      ICICI Bank And DBS digibank Offer Customers The Best Mobile Banking Functionalities

      We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of six retail banks in India on 40 criteria. While most of the banks in the review provide a...

      • Downloads: 45
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Moments Transform Commerce And Service Experiences

      Strategic Plan: The Mobile eBusiness Playbook

      Mobile provides eBusiness and channel strategy professionals with opportunities to transform commerce and service experiences online and in physical locations. To master these moments, use the IDEA...

      • Downloads: 643
    • For eBusiness & Channel Strategy Professionals

      Report:Disrupting Finance: Social Insurance

      Peer-To-Peer Insurance Platforms Will Struggle To Drive Adoption

      Social insurance enables people in need of insurance to connect and pool their money and risks. Startups like Friendsurance, Guevara, and TongJuBao facilitate this and aim to offer coverage that is...

      • Downloads: 572
    • For eBusiness & Channel Strategy Professionals

      Report:The Great Debate: Mobile Websites Or Apps?

      Give Consumers What They Want: Both

      Your best customers typically prefer your app and not your mobile website, but they depend on both. Consumers are more likely to make purchases within apps because the experience is better, but they...

      • Downloads: 327
    • For eBusiness & Channel Strategy Professionals

      Report:Vendor Landscape: Pick The Right Digital Money Management Technologies

      Tools And Technology: The Digital Money Management Playbook

      For digital business strategy executives at retail banks and wealth management firms worldwide who are either launching digital money management for the first time or want to improve an existing...

      • Downloads: 495
    • For eBusiness & Channel Strategy Professionals

      Report:2016 European Mobile Banking Functionality Benchmark

      CaixaBank Tops Our Review Of European Banks' Mobile Banking Services

      This report explores the best practices we've uncovered by reviewing the mobile banking functionality of 11 of the largest retail banks in Europe. While all the banks have made improvements over the...

      • Downloads: 231
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Data Web-Influenced Retail Sales Forecast, 2015 To 2020 (Asia Pacific)

      ForecastView Spreadsheet

      As a significant share of the population goes online, the web increasingly influences retail sales. This forecast analyzes the web’s influence on retail sales to understand the total impact of...