Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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115 results in Reports

  • Past 6 months
  • eBusiness & Channel Strategy
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Banking, 2015

    Landscape: The Mobile Banking Strategy Playbook

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks worldwide. We expect mobile...

    • Downloads: 422
  • For eBusiness & Channel Strategy Professionals

    Report:Build A Profitable Omnichannel Fulfillment Program

    Processes: The Omnichannel Commerce Playbook

    It's increasingly common for retailers with stores and digital businesses to either already have in place or plan to implement omnichannel fulfillment programs. However, many are unaware of the...

    • Downloads: 37
  • For eBusiness & Channel Strategy Professionals

    Report:How To Make New Payment Systems Successful

    The Three Hurdles All New Retail Payment Systems Have To Overcome

    Payment innovation is a notoriously difficult area to succeed in. The vast majority of new payment systems fail. With a bewildering array of payment systems clamoring for attention and disruptive...

    • Downloads: 4
  • For eBusiness & Channel Strategy Professionals

    Report:How Ecosystems Fuel Digital Business

    How To Harness Digitally Connected Ecosystems To Create Scalable Customer Value

    Digital ecosystems are accelerating the pace at which firms can innovate and deliver products and services. Ecosystem-enabled businesses, like Airbnb, Lending Club, and Uber, have emerged and...

    • Downloads: 277
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet

    Web influence is the degree to which the Internet influences offline retail sales. This forecast highlights the effects of retailers’ cross-channel selling efforts. By 2020, we expect 42% of...

    • Downloads: 18
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Why You're Stuck With Content And Commerce Platforms For Now

    Balance eCommerce And Web Content Management Platforms To Serve The Digital Customer Experience

    Most firms in Asia Pacific have discrete brand and commerce platforms, as they serve different objectives. But to delight empowered customers, firms must deliver exceptional customer experiences...

    • Downloads: 32
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: eBiz Pros' Influence Rises

    How eBusiness And Channel Strategy Professionals Will Act As Digital Change Agents

    Digital transformation marches on — faster in some companies than in others. But everywhere, eBusiness professionals are at the center of that transformation and are digital leaders in their...

    • Downloads: 82
  • For eBusiness & Channel Strategy Professionals

    Report:How To Embrace New Digital Business Models

    Capitalize On New Opportunities Before Your Competitors Do

    Digital technology has changed and will continue to change how your business makes money. What is new today is the unprecedented pace of change created by a combination of mobile, digital, and...

    • Downloads: 383
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: The Omnichannel And Mobile Juggernaut

    How Device Fragmentation And eCommerce Fraud Will Drive Road Maps

    In 2016, retail eBusiness executives will face stronger competitors, rising labor costs, and the prospect of damaging customer data breaches. This brief predicts how investments in six areas will...

    • Downloads: 461
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: The Mobile Revolution Accelerates

    Landscape: The Mobile eBusiness Playbook

    As the mobile mind shift speeds up even more in 2016, consumers' expectations will soar, pressuring you to do better at tapping contextual data to serve them better. More companies will treat mobile...

    • Downloads: 517
  • For eBusiness & Channel Strategy Professionals

    Report:Develop A Digital Business Road Map That Drives Innovation

    Road Map: The Digital Business Transformation Playbook

    Digital business transformation is a multiyear, multidimensional challenge. Traditional wisdom encourages firms to approach such a wholesale change as a big-bang transformation program, but the...

    • Downloads: 921
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: US Cross-Channel Retail Forecast, 2015 To 2020

    Mobile Phones Influence Nearly $1 Trillion In Retail Today

    While online retail continues to grow rapidly, digitally-influenced offline retail is also significant and growing. Shoppers often research online in big and small ways across every shopping category...

    • Downloads: 138
  • For eBusiness & Channel Strategy Professionals

    Report:Disruptors Belong In Your Digital Ecosystem

    The Digital Ecosystem Of Finance Forces You To Pick Your Partners

    Digital business executives at financial services firms are coming to terms with the realities of digital disruption. Many are exploring the opportunities of partnering with disruptors. But should...

    • Downloads: 283
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2015 To 2020 (US), Q4 2015 Update

    ForecastView Spreadsheet

    In this Q4 update to the online retail sales forecast for the US, Forrester has increased its online sales penetration projections for 2020 by half a percentage point based on sales data. Despite...

    • Downloads: 14
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Canadian Online Banking Functionality Benchmark

    CIBC Continues To Lead With Strong Digital Money Management Integration And Cross-Selling

    Canadian bank customers' rapidly increasing use of mobile banking has not meant the death of online banking — far from it. More than 18 million Canadians use their bank's secure website to...

    • Downloads: 67
  • For eBusiness & Channel Strategy Professionals

    Report:Construct The Business Case For Digital Store Transformation

    Business Case: The Digital Store Playbook

    Today's leading omnichannel retailers are moving to transform their physical stores from places to shop to digital centers of engagement. A myriad of technology solutions support this transition,...

    • Downloads: 160
  • For eBusiness & Channel Strategy Professionals

    Report:Vendor Landscape: Mobile Payment Partners In Southeast Asia

    Banks Must Work With Partners For Mobile Payment Success

    While many of Southeast Asia's mobile operators, credit card networks, and financial technology startups are advancing their mobile payment systems at a rapid pace, some retail banks in the region...

    • Downloads: 101
  • For eBusiness & Channel Strategy Professionals

    Report:Build A Strategic Plan By Designing For Bank Customers' Mobile Moments

    Strategic Plan: The Mobile Banking Strategy Playbook

    Mobile strategies fail when firms fail to understand customers or outline clear business objectives. eBusiness and channel strategy executives at banks should document strategic plans that all...

    • Downloads: 1310
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Employee Experience Defines Your Digital Employer Brand

    How Traditional Firms Can Compete With Digital Masters To Recruit Top Digital Talent

    Digital skills are in short supply. eBusiness professionals in every industry struggle to recruit the right candidates, and as more firms embark on digital transformations, the competition for talent...

    • Downloads: 152
  • For eBusiness & Channel Strategy Professionals

    Report:Best Practices In Credit Card Sales

    Customers Want Fast, Easy, Digital Processes

    This report looks at how eBusiness executives can drive credit card sales and improve the customer experience for credit card buyers. Digital touchpoints are crucial for credit card issuers because...

    • Downloads: 228
  • For eBusiness & Channel Strategy Professionals

    Report:2015 US Bank Digital Sales Functionality Benchmark

    Bank Of America And Wells Fargo Take A Clear Lead On The Competition

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in the US — Bank of America, Chase, Citibank, U.S. Bank, and Wells...

    • Downloads: 172
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: The Power Of Co-Creation

    Engage Colleagues, Customers, And Startups To Drive Digital Innovation

    Remember the old, safe world where you could design a new product, give a technical specification to some developers, then sit back and wait for results? That world has gone. Digital technology...

    • Downloads: 157
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Holiday Retail Sales Forecast, 2015 (Western Europe)

    ForecastView Document

    This forecast details online retail spending during the holiday season (i.e., November and December) and is a derivation of the annual Western European online retail forecast. This includes...

    • For eBusiness & Channel Strategy Professionals

      Report:Inject Discipline Into Your Digital Innovation Process

      Financial Innovators Excel At Four Stages Of Innovation

      Digital innovation is both art and science. While creativity, design instinct, and good timing all play a role, eBusiness executives at financial services firms need processes to convert creative...

      • Downloads: 235
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: How Retailers Are Harnessing Digital Innovation

      eBusiness Pros Build Innovation Labs In Response To Digital Disruption

      Innovation labs are popping up all over the place in retail, across categories and regions. eBusiness professionals who have decided to set up an innovation lab have different options available to...

      • Downloads: 156