Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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147 results in Reports

  • Past 6 months
  • eBusiness & Channel Strategy
  • For eBusiness & Channel Strategy Professionals

    Report:It Takes A Village To Deliver World-Class B2B eCommerce

    Tools And Technology: The B2B eCommerce Playbook

    Producing an effective business-to-business (B2B) eCommerce technology strategy is like planning for a successful journey: You need a good map, a proper guide, and the right tools. In the age of the...

    • Downloads: 686
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: Financial Services Execs Wake Up To Digital Transformation

    The Eight Digital Shifts To Expect In Retail Financial Services In 2016

    As digital engagement increases among financial services customers, eBusiness and channel strategy professionals at banks, wealth managers, insurers, and card issuers are pushing toward true digital...

    • Downloads: 694
  • For eBusiness & Channel Strategy Professionals

    Report:Evaluate Your B2B eCommerce Maturity

    Assessment: The B2B eCommerce Playbook

    With the B2B C-suite increasingly demanding that companies make more informed digital investment decisions, B2B eCommerce professionals are actively measuring their progress and benchmarking their...

    • Downloads: 1274
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Moments Transform Commerce And Service Experiences

    Strategic Plan: The Mobile eBusiness Playbook

    Mobile provides eBusiness and channel strategy professionals with opportunities to transform commerce and service experiences online and in physical locations. To master these moments, use the IDEA...

    • Downloads: 544
  • For eBusiness & Channel Strategy Professionals

    Report:Use Digital Money Management To Deliver Personalized Financial Coaching

    Vision: The Digital Money Management Playbook

    Digital business strategy executives must put digital money management at the heart of digital banking, help customers understand their financial situation, and use context to help customers make...

    • Downloads: 582
  • For eBusiness & Channel Strategy Professionals

    Report:Get Your B2B eCommerce Metrics Right

    Performance Management: The B2B eCommerce Playbook

    Business-to-business (B2B) companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. Factor in...

    • Downloads: 964
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Digital Wallets

    Digital Wallets Compete For Market Share, But Consumer Adoption Will Be Slower Than You Think

    Where, with whom, and how much customers spend is a treasure trove of profitable data currently held by banks and a handful of card networks worldwide. The past few years have seen the emergence of...

    • Downloads: 259
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: Subscription Billing Platforms, Q4 2015

    The Eight Subscription Billing Solution Providers That Matter Most And How They Stack Up

    In Forrester's 40-criteria evaluation of subscription billing platform solutions, we identified the eight most significant vendors in the category — Apttus, Aria Systems, Digital River, goTransverse,...

    • Downloads: 302
  • For eBusiness & Channel Strategy Professionals

    Report:2015 US Bank Digital Sales Functionality Benchmark

    Bank Of America And Wells Fargo Take A Clear Lead On The Competition

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in the US — Bank of America, Chase, Citibank, U.S. Bank, and Wells...

    • Downloads: 237
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Why You're Stuck With Content And Commerce Platforms For Now

    Balance eCommerce And Web Content Management Platforms To Serve The Digital Customer Experience

    Most firms in Asia Pacific have discrete brand and commerce platforms, as they serve different objectives. But to delight empowered customers, firms must deliver exceptional customer experiences...

    • Downloads: 78
  • For eBusiness & Channel Strategy Professionals

    Report:Establish Clear Digital Money Management Objectives

    Strategic Plan: The Digital Money Management Playbook

    As digital money management evolves from being a feature of digital banking to becoming the core functionality of many digital banking services, digital business strategy professionals need to take a...

    • Downloads: 470
  • For eBusiness & Channel Strategy Professionals

    Report:Who Does Mobile Commerce Well In The World's Largest eCommerce Market?

    Lessons From The Top Six eCommerce Retailers In China

    Mobile shopping has gained considerable momentum in China, but many retailers are still not ready to deliver good shopping experiences. Many retailers intend to upgrade their mobile commerce sites...

    • Downloads: 170
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: eBiz Pros' Influence Rises

    How eBusiness And Channel Strategy Professionals Will Act As Digital Change Agents

    Digital transformation marches on — faster in some companies than in others. But everywhere, eBusiness professionals are at the center of that transformation and are digital leaders in their...

    • Downloads: 98
  • For eBusiness & Channel Strategy Professionals

    Report:Get Better Results — Virtual Agents Are Key To Improving Site Search

    As technology has become increasingly sophisticated, consumer search expectations and behaviors have evolved. Unfortunately, traditional site search technology has failed to evolve at the same pace....

    • Downloads: 140
  • For eBusiness & Channel Strategy Professionals

    Report:Adopt An App+ Strategy

    Move Beyond Apps To Win, Serve, And Retain Your Customers

    Your best customers typically prefer your app over your mobile website but depend on both. But even they spend far more time in other firms' apps, and as a result, you own too few of your customers'...

    • Downloads: 154
  • For eBusiness & Channel Strategy Professionals

    Report:Plot Your Route To Digital Money Management Success

    Road Map: The Digital Money Management Playbook

    Your digital money management strategy is approved — now what? Road maps are an essential tool for translating strategy into action, defining what needs to be done when and by whom. This...

    • Downloads: 237
  • For eBusiness & Channel Strategy Professionals

    Report:The Five Key Success Factors Of Every eBusiness

    Strategic Plan: The Retail eCommerce Playbook

    Successful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often leverages brick-and-mortar stores. In the age...

    • Downloads: 1145
  • For eBusiness & Channel Strategy Professionals

    Report:Mastering The Art Of Omnichannel Retailing

    Executive Overview: The Omnichannel Commerce Playbook

    Offering customers seamless, consistent experiences through omnichannel commerce offerings is now table stakes. Today, $1.5 trillion in retail sales is generated by customers who start their...

    • Downloads: 259
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Latin America)

    ForecastView Spreadsheet

    A challenging macroeconomic environment in the Latin American countries of Argentina, Brazil, and Mexico is directly affecting consumer spending on online retail. We expect the Latin American online...

    • Downloads: 2
  • For eBusiness & Channel Strategy Professionals

    Report:Organize For Mobile Success

    Organization: The Mobile eBusiness Playbook

    As firms mature their mobile strategies in 2016 and beyond, the C-suite must take ownership of mobile initiatives to ensure the dedication, processes, and resources they require. This report helps...

    • Downloads: 112
  • For eBusiness & Channel Strategy Professionals

    Report:Choose The Right Mobile Insurance Solution

    Tools And Technology: The Mobile Insurance Strategy Playbook

    Poor technology decisions will undermine the best mobile insurance strategies. Making the wrong choice could mean trading away a mobile platform that remains viable for the long haul for one that...

    • Downloads: 324
  • For eBusiness & Channel Strategy Professionals

    Report:Organize For B2B Digital Transformation

    Organization: The B2B eCommerce Playbook

    Today's business-to-business (B2B) eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge....

    • Downloads: 1118
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Canadian Bank Digital Sales Functionality Benchmark

    Royal Bank Of Canada Widens Its Lead On The Competition

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in Canada — Bank of Montreal (BMO), Canadian Imperial Bank of Commerce...

    • Downloads: 137
  • For eBusiness & Channel Strategy Professionals

    Report:Assemble The Right Digital Money Management Team

    Organization: The Digital Money Management Playbook

    As digital money management evolves from being a feature of digital banking and wealth management to the core functionality of many mobile and online services, digital business strategy executives...

    • Downloads: 271
  • For eBusiness & Channel Strategy Professionals

    Report:Design Better Cross-Channel Banking Journeys

    Digital Executives Should Take The Lead By Focusing On The Most Important Touchpoint Pairs

    Bank prospects and customers frequently move from one touchpoint to another to shop for products, receive customer service, make transactions, and get financial advice. Yet many of these...

    • Downloads: 154