Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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137 results in Reports

  • Past 6 months
  • eBusiness & Channel Strategy
  • For eBusiness & Channel Strategy Professionals

    Report:New Online Shopping Traditions Emerge From The 2015 US Holiday Season

    A Technographics® 360 Report: Using Online Community And Social Listening Data

    With the 2015 holiday season safely behind us, eBusiness professionals can start to analyze US consumers' holiday season shopping behaviors. Due to the large sales volumes, consumers' high...

    • Downloads: 16
  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of Mobile: From App Silos To Open Ecosystems

    Mobile Becomes The Experience Choreographer

    There isn't a single "thing" that will replace or disrupt mobile — not wearables, the Internet of Things, nor M2M. The future of mobile is more granular parts (or micro moments) that are...

    • Downloads: 401
  • For eBusiness & Channel Strategy Professionals

    Report:Must-Have eCommerce Features

    Road Map: The Retail eCommerce Playbook

    eBusiness professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This chapter of the retail eCommerce playbook is a prescriptive look at the...

    • Downloads: 2396
  • For eBusiness & Channel Strategy Professionals

    Report:Understand The Metrics That Drive Global eCommerce Success

    Benchmarks: The eCommerce Globalization Playbook

    Online businesses recognize that not only is the global eCommerce opportunity massive, but a global presence is necessary to be competitive in today's retail landscape. One of the major hurdles...

    • Downloads: 521
  • For eBusiness & Channel Strategy Professionals

    Report:The Digital Maturity Model 4.0

    Benchmarks: Digital Business Transformation Playbook

    You know your firm needs to transform to place digital at the heart of its business strategy. But as a digital business leader, where do you start? Where do you focus your efforts? And as your firm...

    • Downloads: 527
  • For eBusiness & Channel Strategy Professionals

    Report:The Evolution Of Global eCommerce Markets

    Vision: The eCommerce Globalization Playbook

    Global eCommerce is evolving rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

    • Downloads: 2556
  • For eBusiness & Channel Strategy Professionals

    Report:Embed Innovation To Sustain Mobile Banking Excellence

    Continuous Improvement: The Mobile Banking Strategy Playbook

    Successful digital banking teams recognize that their jobs aren't done just because mobile banking apps and sites are live. Customer and business expectations set by the mobile mind shift are...

    • Downloads: 1275
  • For eBusiness & Channel Strategy Professionals

    Report:The Five Key Success Factors Of Every eBusiness

    Strategic Plan: The Retail eCommerce Playbook

    Successful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often leverages brick-and-mortar stores. In the age...

    • Downloads: 1159
  • For eBusiness & Channel Strategy Professionals

    Report:Globalize Your eBusiness Organization Structure

    Organization: The eCommerce Globalization Playbook

    The Internet has flattened the world, meaning many digital teams now have an international, if not global, mandate. With many markets suffering from poor domestic growth rates, eBusiness executives...

    • Downloads: 414
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Luxury Goods Forecast, 2015 To 2020 (China)

    ForecastView Spreadsheet

    This forecast sizes spending in online luxury retail by Chinese online consumers. It examines growth in the overall Chinese online luxury retail market, and we also look at growth in seven main...

    • Downloads: 4
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Latin America)

    ForecastView Spreadsheet

    A challenging macroeconomic environment in the Latin American countries of Argentina, Brazil, and Mexico is directly affecting consumer spending on online retail. We expect the Latin American online...

    • Downloads: 2
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2016: Staffing And Hiring For Digital Business

    Org Models Shift As Digital Business Comes Of Age In 2016

    Our annual organizational and staffing survey of digital professionals heralds change in 2016. The meteoric growth in digital team sizes has plateaued, and as line-of-business teams take on...

    • Downloads: 219
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: US Online Retail Forecast: 2015 To 2020

    We expect US online retail to reach $373 billion in 2016. That figure will grow to more than $500 billion by 2020. This brief explores the drivers of online retail sales growth in the US and the...

    • Downloads: 158
  • For eBusiness & Channel Strategy Professionals

    Report:Abolish Abandon Rates For In-Store Pickup

    Retailers Must Find Opportunities To Increase "Buy Online, Pick Up In Store" Conversion Through Best Practices And Operational Excellence

    Omnichannel fulfillment is commonplace among today's leading retailers. However, eBusiness professionals are at risk of not meeting goals for these programs if they fail to move from basic...

    • Downloads: 73
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: DBS Bank Fosters A Customer-Led Innovation Culture

    Multidisciplinary Programs Help Employees Become Digital Innovators

    Rapid, customer-led innovation is critical to remaining relevant in the age of the customer, but most organizations suffer from innovation inertia. Overcoming this inertia requires an organization to...

    • Downloads: 132
  • For eBusiness & Channel Strategy Professionals

    Report:Get Better Results — Virtual Agents Are Key To Improving Site Search

    As technology has become increasingly sophisticated, consumer search expectations and behaviors have evolved. Unfortunately, traditional site search technology has failed to evolve at the same pace....

    • Downloads: 153
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Asia Pacific)

    ForecastView Spreadsheet

    We expect online retail sales in Asia Pacific — Australia, China, India, Japan, and South Korea — to reach $1.4 trillion by 2020, growing at a compound annual growth rate (CAGR) of 14.3%...

    • Downloads: 8
  • For eBusiness & Channel Strategy Professionals

    Report:Five Common Pitfalls Of Bank Sales Sites And How To Avoid Them

    Our Digital Sales Functionality Benchmark reviews reveal that bank and credit union sites are often missing several elements that are crucial to driving sales conversion. We have identified five...

    • Downloads: 128
  • For eBusiness & Channel Strategy Professionals

    Report:Improve B2B eCommerce Execution By Using ACTIVE Strategies

    Continuous Improvement: The B2B eCommerce Playbook

    B2B eCommerce organizations know that having a vision alone does not guarantee success. The devil is in the details and the hard work associated with executing on solid, actionable strategies. This...

    • Downloads: 503
  • For eBusiness & Channel Strategy Professionals

    Report:Q&A: Peer-To-Peer Lending Platforms In China

    The World's Largest P2P Market Is Growing In Sophistication

    Peer-to-peer (P2P) lending in China has reached a tipping point as market volatility and central bank regulation drive small investors and borrowers to P2P lenders for better interest rates and...

    • Downloads: 88
  • For eBusiness & Channel Strategy Professionals

    Report:Global Cross-Border eCommerce Sales Will More Than Double In The Next Five Years

    ForecastView Document

    Global cross-border B2C eCommerce will more than double over the next five years to reach $424 billion by 2021. China drives this growth; its share of the online cross-border market will grow from...

    • Downloads: 5
  • For eBusiness & Channel Strategy Professionals

    Report:How To Make New Payment Systems Successful

    The Three Hurdles All New Retail Payment Systems Have To Overcome

    Payment innovation is a notoriously difficult area to succeed in. The vast majority of new payment systems fail. With a bewildering array of payment systems clamoring for attention and disruptive...

    • Downloads: 217
  • For eBusiness & Channel Strategy Professionals

    Report:How UK Banking Customers Use Different Channels, 2015

    Weave Digital And Human Touchpoints Together To Deliver A New Generation Of Digital Banking

    Banking channel use in the UK is changing as customers increasingly use online and mobile banking to manage their financial lives. Yet human contact remains a key element of the relationship that...

    • Downloads: 186
  • For eBusiness & Channel Strategy Professionals

    Report:2016 US Mobile Banking Functionality Benchmark

    Bank Of America Takes The Lead, While All US Banks Have Improved Functionality

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of the five largest retail banks in the US. While all of the US banks meet customers' needs by...

    • Downloads: 129
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Labs Are A Temporary Fix

    Digital Financial Innovation Needs An Agile Environment

    To speed up digital innovation, many eBusiness teams at financial services firms have launched digital innovation labs. These alternative software development environments mostly sit outside of...

    • Downloads: 111