Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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69 results in Reports

  • Past 6 months
  • eBusiness & Channel Strategy
  • Customer Experience Management
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Key Technology Themes For Digital Retailers

    NRF's Big Show Highlights A New Generation Of Solutions Offering Customer-Centric And Data-Based Insights

    The rules of engagement between retailers and customers are changing. Recognizing the serious challenge they face, eBusiness professionals often turn to solution providers that specialize in...

    • Downloads: 222
  • For eBusiness & Channel Strategy Professionals

    Report:2015 UK Mobile Banking Functionality Benchmark

    Lloyds Bank Tops Our Review Of UK Banks' Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of five retail banks in the UK using 41 criteria. While all of the UK banks deliver the basics...

    • Downloads: 159
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: How Machine Translation Can Help Fulfill eCommerce Translation Needs

    Technology Advancements Mean Machine Translation Has Earned A Second Chance

    eBusiness leaders are looking to global markets to find new revenue opportunities. However, global businesses face a variety of challenges in building and operating successful international websites....

    • Downloads: 50
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Three Process Hacks To Speed Digital Delivery

    Implement Tactical Changes To Accelerate Customer-Centric Innovation In Your Firm

    For most firms, digital transformation is a major undertaking, and one that even the savviest of eBusiness professionals can't scope, design, and deliver in one big bang. The cultural and...

    • Downloads: 100
  • For eBusiness & Channel Strategy Professionals

    Report:Engage Customers Through Mobile

    Executive Overview: The Mobile Mind Shift Playbook

    eBusiness and channel strategy professionals face both the opportunity and the challenge of an ever more connected consumer. Consumers expect to be able to engage with brands on their mobile devices...

    • Downloads: 1419
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2015: European Digital Insurance

    eBusiness Executives Must Drive Digital Business Transformation

    After a number of lean years, European insurers are eager to return to growth in 2015. But with economic growth in Europe still subdued, this aim can only be achieved by winning new customer segments...

    • Downloads: 322
  • For eBusiness & Channel Strategy Professionals

    Report:Four Best Practices From National Health Insurance E-Brokers

    Online Aggregators Offer Superior Online Experiences To Health Plans, From Discovery To The Shopping Cart

    Online aggregators Expedia and Orbitz disrupted the travel industry by offering one-stop shopping convenience, but three national e-brokers, eHealth, GetInsured, and GoHealth, have been quietly doing...

    • Downloads: 136
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Maybelline Chooses Responsive Web Design Over Mobile Apps

    The Cosmetics Retailer Built A Mobile Solution To Engage Mobile Customers In 10 Asia Pacific Countries

    Companies operating in Asia Pacific (AP) need to adopt a mobile-first strategy when engaging customers and prospects. But the high degree of mobile device heterogeneity in terms of screen sizes and...

    • Downloads: 133
  • For eBusiness & Channel Strategy Professionals

    Report:Drive Incremental Sales With Endless Aisle Capabilities

    Today's Tools Deliver Top-Line Growth For Retailers

    The retail industry has been tackling omnichannel fulfillment for a few years, with most of the focus going toward store fulfillment of online orders and click-and-collect. These capabilities rose to...

    • Downloads: 170
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Digital Innovation Is Seeded Throughout CaixaBank

    Innovative Culture Prospers Without A Rigid Innovation Process

    Digital innovation is how companies survive digital disruption. But innovating is hard, and digital executives at retail financial services firms in particular have complained that a lack of physical...

    • Downloads: 187
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Singapore Mobile Banking Functionality Benchmark

    DBS Bank Tops Our Review Of Banks' Mobile Services In Singapore; OCBC Bank Is Hot On Its Heels

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of four retail banks in Singapore on 41 criteria. The banks have laid sound mobile banking...

    • Downloads: 86
  • For eBusiness & Channel Strategy Professionals

    Report:Your Customers Will Not Download Your App

    Develop A Strategy To Borrow Mobile Moments And Engage Your Customers Effectively — Where They Already Are

    Few eBusiness professionals will see the majority of their customers download their app, nor will they own enough mobile moments to win, serve, and retain their customers effectively. Most apps...

    • Downloads: 305
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Five Killer Competencies Every Digital Team Needs To Build

    Develop New Ways Of Working To Enhance Digital Business Maturity

    A combination of factors is challenging the make-up of your digital team. Digital is no longer tactical; it's a core part of business strategy. And as such, it's a boardroom topic. Digital skills now...

    • Downloads: 176
  • For eBusiness & Channel Strategy Professionals

    Report:Ten Must-Have Features For The Public Sites Of Investment Firms

    Best Practices From The Public Websites Of Leading US Wealth And Asset Management Firms

    The Web is now the most popular channel for US consumers researching investment products: More buyers of products like individual retirement accounts (IRAs), mutual funds, and exchange-traded funds...

    • Downloads: 587
  • For eBusiness & Channel Strategy Professionals

    Report:Quick Take: Schwab's Intelligent Portfolios Will Squeeze Other Investment Managers

    Top Custodian Unveils Aggressively Priced Robo-Advice Platform For Independent Advisors

    Two weeks after launching its direct-to-consumer digital investment manager, Charles Schwab has unveiled a version for independent Registered Investment Advisors (RIAs) and their clients. Like its...

    • Downloads: 128
  • For eBusiness & Channel Strategy Professionals

    Report:The Case For Channel-Shifting Offline Customers Online

    Business Case: The B2B eCommerce Playbook For 2015

    Business-to-business (B2B) companies know they can generate revenue and save money by migrating their offline customers online. The question is, how much and under what circumstances? Forrester...

    • Downloads: 933
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Four Ways APIs Are Changing Your Business

    How To Design An API Strategy That Fuels Digital Business

    Application programming interfaces (APIs) are perhaps the most critical technology in digital business design. They have the power to unlock new revenue streams, transform how you design and deliver...

    • Downloads: 162
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2015: North American Digital Banking

    eBusiness Execs Must Help Their Firms Uncover The Digital Opportunity

    Better economic conditions and an easing of the regulatory onslaught faced in the past few years means that US and Canadian banks are once again prioritizing top-line growth in 2015. Less focus on...

    • Downloads: 441
  • For eBusiness & Channel Strategy Professionals

    Report:How To Organize For Digital Financial Innovation

    Find The Right Organizational Structure To Spark Innovation In Digital Financial Services

    Digital disruption is hitting retail financial services as ambitious financial upstarts flood the market, aiming to delight your customers with superior digital experiences. Leading firms are...

    • Downloads: 272
  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile Technology Firms Use For Consumers: 2014

    Benchmarks: The Mobile eBusiness Playbook

    The adoption of smartphones and tablets is growing at an unprecedented rate. Forrester has forecast that more than half of mobile subscribers globally would own a smartphone by the end of 2014....

    • Downloads: 170
  • For eBusiness & Channel Strategy Professionals

    Report:Lessons In Leading A Digital Business Transformation

    Insights From The Front Lines At 3M, Bank Of America, And Walgreens

    The forces of digital disruption have reached critical mass, threatening every incumbent firm in every industry. Attendees at our Forum For eBusiness & Channel Strategy Professionals heard from...

    • Downloads: 449
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Digital Tools Improve Diabetes Cost Scenarios

    Health Plans Struggle To Adopt Next Generation Care Models

    New connected health tools empower diabetic members to better manage their conditions even outside the clinical setting. The results are improved health for the members and significantly reduced...

    • Downloads: 65
  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of The Digital Store

    Retailers Are At The Beginning Of Their Digital Store Transformations

    The retail store is on the cusp of a transformation, one that hasn't been seen since the advent of the modern suburban mall. Today's customers have access to a growing set of digital devices —...

    • Downloads: 231
  • For eBusiness & Channel Strategy Professionals

    Report:European Cross-Channel Retail Sales Forecast, 2015 To 2020

    Don't Underestimate Your Digital Touchpoints' Offline Influence

    Forrester forecasts that over half of all retail sales in Europe will be impacted by the Web by 2020. These web-impacted sales include both online sales (including mobile and tablet sales) and...

    • Downloads: 390
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Moments Transform Commerce And Service Experiences

    Strategic Plan: The Mobile eBusiness Playbook

    Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result, mobile is central to customer experience...

    • Downloads: 285