Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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22 results in Reports

  • Past 6 months
  • eBusiness & Channel Strategy
  • Omnichannel Customer Experience
  • For eBusiness & Channel Strategy Professionals

    Report:Embed Innovation To Drive Continuous Improvement In Mobile Insurance

    Continuous Improvement: The Mobile Insurance Strategy Playbook

    In the mobile mind shift, insurance customers expect that they can get what they want, just when they need it, thanks to that handy mobile device that's never very far away from them. As a result,...

    • Downloads: 391
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Maybelline Chooses Responsive Web Design Over Mobile Apps

    The Cosmetics Retailer Built A Mobile Solution To Engage Mobile Customers In 10 Asia Pacific Countries

    Companies operating in Asia Pacific (AP) need to adopt a mobile-first strategy when engaging customers and prospects. But the high degree of mobile device heterogeneity in terms of screen sizes and...

    • Downloads: 151
  • For eBusiness & Channel Strategy Professionals

    Report:2015 UK Mobile Banking Functionality Benchmark

    Lloyds Bank Tops Our Review Of UK Banks' Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of five retail banks in the UK using 41 criteria. While all of the UK banks deliver the basics...

    • Downloads: 176
  • For eBusiness & Channel Strategy Professionals

    Report:The Case For Channel-Shifting Offline Customers Online

    Business Case: The B2B eCommerce Playbook For 2015

    Business-to-business (B2B) companies know they can generate revenue and save money by migrating their offline customers online. The question is, how much and under what circumstances? Forrester...

    • Downloads: 961
  • For eBusiness & Channel Strategy Professionals

    Report:European Cross-Channel Retail Sales Forecast, 2015 To 2020

    Don't Underestimate Your Digital Touchpoints' Offline Influence

    Forrester forecasts that over half of all retail sales in Europe will be impacted by the Web by 2020. These web-impacted sales include both online sales (including mobile and tablet sales) and...

    • Downloads: 466
  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile Technology Firms Use For Consumers: 2014

    Benchmarks: The Mobile eBusiness Playbook

    The adoption of smartphones and tablets is growing at an unprecedented rate. Forrester has forecast that more than half of mobile subscribers globally would own a smartphone by the end of 2014....

    • Downloads: 195
  • For eBusiness & Channel Strategy Professionals

    Report:Your Customers Will Not Download Your App

    Develop A Strategy To Borrow Mobile Moments And Engage Your Customers Effectively — Where They Already Are

    Few eBusiness professionals will see the majority of their customers download their app, nor will they own enough mobile moments to win, serve, and retain their customers effectively. Most apps...

    • Downloads: 353
  • For eBusiness & Channel Strategy Professionals

    Report:Use WeChat To Facilitate Cross-Channel Sales And Customer Engagement

    WeChat Is More Than Just A Social Messaging Platform

    WeChat is the world's largest instant messaging (IM) application, with 468 million monthly active users in 200 countries. As such, it's one of the most important international mobile messaging...

    • Downloads: 156
  • For eBusiness & Channel Strategy Professionals

    Report:Digitize Your Business Strategy

    Executive Overview: The Digital Business Transformation Playbook

    Digital technologies empower customers like never before, transforming their relationship with brands and products. The speed with which consumers embrace these new touchpoints is only getting...

    • Downloads: 701
  • For eBusiness & Channel Strategy Professionals

    Report:2014 Website Functionality Benchmark: US Health Insurance Plan Public Sites

    In An Age Of Increasing Complexity And Consumer Choice, Healthcare Sites Struggle With Simplicity

    In the wake of the Affordable Care Act, leading health plans have been vocal about finally making serious investments in retail-oriented, digital shop-to-enroll experiences. As we move into the tail...

    • Downloads: 238
  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of The Digital Store

    Retailers Are At The Beginning Of Their Digital Store Transformations

    The retail store is on the cusp of a transformation, one that hasn't been seen since the advent of the modern suburban mall. Today's customers have access to a growing set of digital devices —...

    • Downloads: 388
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Indian Mobile Banking Functionality Benchmark

    Axis Bank And HDFC Bank Top Our Review Of Smartphone Mobile Banking Apps In India

    To understand the maturity of mobile banking apps in India, we used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking apps of five large banks in India on...

    • Downloads: 59
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Australian Mobile Banking Functionality Benchmark

    Westpac Tops Our Review Of Australian Banks' Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of the four largest retail banks in Australia on more than 40 criteria. The Aussie banks have...

    • Downloads: 139
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Platforms, Partners, And Power

    Borrow Mobile Moments To Engage Your Customers In Context Throughout Your Ecosystem And On Third-Party Platforms

    You face the following challenge: Most of your customers will not download your mobile app, but you know that mobile is the most important digital touchpoint in which to win, serve, and retain your...

    • Downloads: 214
  • For eBusiness & Channel Strategy Professionals

    Report:Lessons In Leading A Digital Business Transformation

    Insights From The Front Lines At 3M, Bank Of America, And Walgreens

    The forces of digital disruption have reached critical mass, threatening every incumbent firm in every industry. Attendees at our Forum For eBusiness & Channel Strategy Professionals heard from...

    • Downloads: 482
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Global Mobile Banking Functionality Benchmark

    Benchmarks: The Mobile Banking Strategy Playbook

    Over the past five years, mobile banking has gone from little more than an extension of online banking to what one digital banking executive calls "the most important part of my job." eBusiness and...

    • Downloads: 297
  • For eBusiness & Channel Strategy Professionals

    Report:Four Best Practices From National Health Insurance E-Brokers

    Online Aggregators Offer Superior Online Experiences To Health Plans, From Discovery To The Shopping Cart

    Online aggregators Expedia and Orbitz disrupted the travel industry by offering one-stop shopping convenience, but three national e-brokers, eHealth, GetInsured, and GoHealth, have been quietly doing...

    • Downloads: 149
  • For eBusiness & Channel Strategy Professionals

    Report:Why Consumers And Retailers Alike Are Embracing Reserve-And-Collect

    Store pickup is a tried-and-true form of fulfillment for omnichannel retailers but not all store pickup programs were created equal. In fact, today there are fundamental differences in programs...

    • Downloads: 177
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2015: European Digital Insurance

    eBusiness Executives Must Drive Digital Business Transformation

    After a number of lean years, European insurers are eager to return to growth in 2015. But with economic growth in Europe still subdued, this aim can only be achieved by winning new customer segments...

    • Downloads: 359
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Singapore Mobile Banking Functionality Benchmark

    DBS Bank Tops Our Review Of Banks' Mobile Services In Singapore; OCBC Bank Is Hot On Its Heels

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of four retail banks in Singapore on 41 criteria. The banks have laid sound mobile banking...

    • Downloads: 103
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2015: North American Digital Insurance

    eBusiness Executives Must Drive Digital Business Transformation

    Disrupt or be disrupted. That's the challenge facing American and Canadian insurers in 2015. Customer experience expectations, their willingness to consider a growing array of new options to buy...

    • Downloads: 579
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Canadian Mobile Banking Functionality Benchmark

    CIBC And Scotiabank Lead With Enhancements To Account Management Tools, Service Features, And Marketing

    Competition in the Canadian mobile banking space is heating up: All of the big five banks have rolled out new features and tools in the past year, while some like TD Canada Trust have launched...

    • Downloads: 186