Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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24 results in Reports

  • Past 6 months
  • eBusiness & Channel Strategy
  • Omnichannel Customer Experience
  • For eBusiness & Channel Strategy Professionals

    Report:Five Pitfalls To Avoid When Executing A Retail eCommerce Strategy

    Processes: The Retail eCommerce Playbook

    Retail eCommerce has two decades of experience under its belt, so companies in the early stages of web retail can now follow a fairly established set of best practices. This report provides guidance...

    • Downloads: 1289
  • For eBusiness & Channel Strategy Professionals

    Report:The Fight Between Apps And Websites Is Futile; You Need Both

    A Technographics® 360 Report: Using Behavioral Tracking And Survey Data

    Smartphones aid users in a multitude of ways in their everyday lives, and they use both apps and mobile websites to meet their needs. Each platform serves both distinct and overlapping needs,...

    • Downloads: 47
  • For eBusiness & Channel Strategy Professionals

    Report:Who Does Mobile Commerce Well In The World's Largest eCommerce Market?

    Lessons From The Top Six eCommerce Retailers In China

    Mobile shopping has gained considerable momentum in China, but many retailers are still not ready to deliver good shopping experiences. Many retailers intend to upgrade their mobile commerce sites...

    • Downloads: 185
  • For eBusiness & Channel Strategy Professionals

    Report:Omnichannel Mastery: Optimize In-Store Pickup

    Continuous Improvement: The Omnichannel Commerce Playbook

    Omnichannel fulfillment capabilities — that is, the ability to offer the customer cross-channel visibility and ordering options — have become the standard for leading traditional retailers. Most...

    • Downloads: 520
  • For eBusiness & Channel Strategy Professionals

    Report:Write A Digital Business Strategic Plan That People Actually Read

    Strategic Plan: The Digital Business Transformation Playbook

    Ready to craft your digital business transformation strategy? A hundred-page Word document to land on your CEO's desk, right? Think again. The digital business landscape is in constant flux, and in...

    • Downloads: 1084
  • For eBusiness & Channel Strategy Professionals

    Report:How US Consumers Research And Buy Checking Accounts

    Branches Still Dominate The Purchase Journey Because The Digital Experience Is Too Hard

    Checking accounts are one of the top-selling financial products in the US, second only to credit cards. But more importantly, checking accounts are central to a customer's relationship with their...

    • Downloads: 179
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Is Not A Channel

    Vision: The Mobile eBusiness Playbook

    eBusiness professionals who treat mobile as just a channel will fail. Mobile is not a new technology in 2016, but the majority of eBusiness professionals still treat it as one. Rather than leveraging...

    • Downloads: 735
  • For eBusiness & Channel Strategy Professionals

    Report:Assemble The Right Digital Money Management Team

    Organization: The Digital Money Management Playbook

    As digital money management evolves from being a feature of digital banking and wealth management to the core functionality of many mobile and online services, digital business strategy executives...

    • Downloads: 277
  • For eBusiness & Channel Strategy Professionals

    Report:Embed Innovation To Sustain Mobile Banking Excellence

    Continuous Improvement: The Mobile Banking Strategy Playbook

    Successful digital banking teams recognize that their jobs aren't done just because mobile banking apps and sites are live. Customer and business expectations set by the mobile mind shift are...

    • Downloads: 1274
  • For eBusiness & Channel Strategy Professionals

    Report:Follow Best Practices To Encourage Mobile Insurance Use

    Processes: The Mobile Insurance Strategy Playbook

    The future of insurance is mobile, yet the path to that future is riddled with obstacles. One of the biggest is the low adoption rate of mobile services. This stems partly from the specificities of...

    • Downloads: 949
  • For eBusiness & Channel Strategy Professionals

    Report:Make Smart Mobile Technology Choices

    Benchmarks: The Mobile eBusiness Playbook

    "What are my competitors doing?" is one of the most frequent questions that Forrester's clients ask. This report helps eBusiness professionals benchmark both their use of mobile technology and...

    • Downloads: 131
  • For eBusiness & Channel Strategy Professionals

    Report:2016 US Mobile Banking Functionality Benchmark

    Bank Of America Takes The Lead, While All US Banks Have Improved Functionality

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of the five largest retail banks in the US. While all of the US banks meet customers' needs by...

    • Downloads: 117
  • For eBusiness & Channel Strategy Professionals

    Report:Customer Advocacy 2015: Drive Cross-Sell And Loyalty By Focusing On Advocacy

    US Customers Rate Their Banks, Credit Card Providers, Insurers, And Wealth Management Firms On Advocacy And Future Purchase Intent

    For 12 years, Forrester has shown that customer advocacy — the perception on the part of customers that a firm does what's best for them, not just what's best for the firm's own bottom line — is the...

    • Downloads: 324
  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of Mobile: From App Silos To Open Ecosystems

    Mobile Becomes The Experience Choreographer

    There isn't a single "thing" that will replace or disrupt mobile — not wearables, the Internet of Things, nor M2M. The future of mobile is more granular parts (or micro moments) that are...

    • Downloads: 398
  • For eBusiness & Channel Strategy Professionals

    Report:Design Better Cross-Channel Banking Journeys

    Digital Executives Should Take The Lead By Focusing On The Most Important Touchpoint Pairs

    Bank prospects and customers frequently move from one touchpoint to another to shop for products, receive customer service, make transactions, and get financial advice. Yet many of these...

    • Downloads: 204
  • For eBusiness & Channel Strategy Professionals

    Report:Must-Have eCommerce Features

    Road Map: The Retail eCommerce Playbook

    eBusiness professionals often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This chapter of the retail eCommerce playbook is a prescriptive look at the...

    • Downloads: 2394
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Retail Omnichannel Functionality Benchmark

    Benchmarks: The Omnichannel Commerce Playbook

    Forrester used its Retail Omnichannel Functionality Benchmark methodology to assess 20 leading retailers across the UK and US to help retail digital business executives better understand how their...

    • Downloads: 133
  • For eBusiness & Channel Strategy Professionals

    Report:Best Practices In Mobile Financial Sales

    Digital Teams Must Use Context To Be Relevant And Earn Sales

    As mobile touchpoints displace PCs, branches, advisors, and agents at the heart of customers' relationships with financial services firms, digital executives need to step up their mobile marketing...

    • Downloads: 519
  • For eBusiness & Channel Strategy Professionals

    Report:The Great Debate: Mobile Websites Or Apps?

    Give Consumers What They Want: Both

    Your best customers typically prefer your app and not your mobile website, but they depend on both. Consumers are more likely to make purchases within apps because the experience is better, but they...

    • Downloads: 297
  • For eBusiness & Channel Strategy Professionals

    Report:How German Banking Customers Use Different Channels, 2015

    Weave Digital And Human Touchpoints Together To Deliver A New Generation Of Digital Banking

    Banking channel use in Germany is changing as customers increasingly use online and mobile banking to manage their financial lives. Yet human contact remains a key element of the relationship that...

    • Downloads: 122
  • For eBusiness & Channel Strategy Professionals

    Report:Choose The Right Mobile Insurance Solution

    Tools And Technology: The Mobile Insurance Strategy Playbook

    Poor technology decisions will undermine the best mobile insurance strategies. Making the wrong choice could mean trading away a mobile platform that remains viable for the long haul for one that...

    • Downloads: 357
  • For eBusiness & Channel Strategy Professionals

    Report:Optimize Performance For Global And Mobile eCommerce

    Performance Management: The eCommerce Globalization Playbook

    eBusiness leaders can't assume that existing investments in data centers, bandwidth, and content delivery networks (CDNs) will be sufficient to ensure blazing-fast speeds in faraway markets or on...

    • Downloads: 1032
  • For eBusiness & Channel Strategy Professionals

    Report:The Best Of Digital Store Experiences

    Leading Digital Store Initiatives Apply Customer Experience Principles

    Digital store experiences aren't living up to their potential. While new technologies hold the promise of transforming the experience for the customer and the associate, many first-generation digital...

    • Downloads: 307
  • For eBusiness & Channel Strategy Professionals

    Report:Mastering The Art Of Omnichannel Retailing

    Executive Overview: The Omnichannel Commerce Playbook

    Offering customers seamless, consistent experiences through omnichannel commerce offerings is now table stakes. Today, $1.5 trillion in retail sales is generated by customers who start their...

    • Downloads: 290