Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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33 results in Reports

  • Past 6 months
  • eBusiness & Channel Strategy
  • Multichannel Customer Experience
  • For eBusiness & Channel Strategy Professionals

    Report:Choose The Right Mobile Insurance Solution

    Tools And Technology: The Mobile Insurance Strategy Playbook

    Technology decisions will make or break even the best mobile strategy. In their haste to show mobile progress, many insurance digital teams have rushed to get mobile apps into iTunes and Google Play...

    • Downloads: 128
  • For eBusiness & Channel Strategy Professionals

    Report:Four Best Practices From National Health Insurance E-Brokers

    Online Aggregators Offer Superior Online Experiences To Health Plans, From Discovery To The Shopping Cart

    Online aggregators Expedia and Orbitz disrupted the travel industry by offering one-stop shopping convenience, but three national e-brokers, eHealth, GetInsured, and GoHealth, have been quietly doing...

    • Downloads: 44
  • For eBusiness & Channel Strategy Professionals

    Report:Leveraging Location Data In Retail Requires Contextual Privacy

    Missteps Can Generate Bad Publicity And Alienate Customers

    Retail marketers long for the kinds of in-store analytics and in-aisle targeting that eBusiness teams have leveraged for over a decade with web analytics and online measurement technologies. New...

    • Downloads: 172
  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile Insurance Metrics That Matter

    Performance Management: The Mobile Insurance Strategy Playbook

    Mobile is now serious business for digital insurance teams, and it's rare to find an insurer that doesn't offer at least one mobile service to help customers research, buy, and service their...

    • Downloads: 785
  • For eBusiness & Channel Strategy Professionals

    Report:Use Best Practices To Determine Core Features: A B2B Ratings And Reviews Case Study

    Processes: The B2B eCommerce Playbook

    As B2B organizations embark on an eCommerce path, they can choose from many features, functions, and interfaces to maximize their business opportunity. Separating the wheat from the chaff and...

    • Downloads: 885
  • For eBusiness & Channel Strategy Professionals

    Report:Follow Best Practices To Encourage Mobile Banking Use

    Processes: The Mobile Banking Strategy Playbook

    The crucial question for many digital banking teams after they've launched their mobile banking sites and apps is how to encourage customer adoption and use. Forrester spoke to eBusiness executives...

    • Downloads: 1538
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Technologies That Drive Sales

    Tools And Technology: The Mobile eBusiness Playbook

    New mobile features, capabilities, and devices are cropping up seemingly by the day. This fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

    • Downloads: 1831
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: Most Firms Will Underinvest In Mobile eBusiness

    Predictions: The Mobile eBusiness Playbook

    In 2015, pioneers who have made the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggards who view mobile...

    • Downloads: 203
  • For eBusiness & Channel Strategy Professionals

    Report:2014 Website Functionality Benchmark: US Health Insurance Plan Public Sites

    In An Age Of Increasing Complexity And Consumer Choice, Healthcare Sites Struggle With Simplicity

    In the wake of the Affordable Care Act, leading health plans have been vocal about finally making serious investments in retail-oriented, digital shop-to-enroll experiences. As we move into the tail...

    • Downloads: 132
  • For eBusiness & Channel Strategy Professionals

    Report:Win Your Offline Mobile Moments

    Use Mobile To Break Down Channel Barriers On-Premises

    Your customer is experiencing a mobile mind shift. She expects to get anything she wants, immediately and in context. Whether she's in your store making a product decision or navigating an airport,...

    • Downloads: 146
  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile Banking Metrics That Matter

    Performance Management: The Mobile Banking Strategy Playbook

    To achieve key business goals — such as boosting mobile banking use, improving mobile experiences, and increasing sales — eBusiness and channel strategy executives at banks need to put...

    • Downloads: 997
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2015: European Digital Insurance

    eBusiness Executives Must Drive Digital Business Transformation

    After a number of lean years, European insurers are eager to return to growth in 2015. But with economic growth in Europe still subdued, this aim can only be achieved by winning new customer segments...

    • Downloads: 159
  • For eBusiness & Channel Strategy Professionals

    Report:2014 Canadian Bank Digital Sales Benchmark

    RBC Leads With Strong Account Comparison Tools And Online Account Opening Features

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites and mobile sales efforts of the five largest retail banks in Canada. This benchmark covers 36 criteria...

    • Downloads: 148
  • For eBusiness & Channel Strategy Professionals

    Report:Embed Innovation To Sustain Mobile Banking Excellence

    Continuous Improvement: The Mobile Banking Strategy Playbook

    Successful digital banking teams recognize that their jobs aren't done just because apps and sites are live and the metrics are proving that the launch was a triumph. Customer and business...

    • Downloads: 1007
  • For eBusiness & Channel Strategy Professionals

    Report:Follow Best Practices To Encourage Mobile Insurance Use

    Processes: The Mobile Insurance Strategy Playbook

    The future of insurance is mobile, yet the path to that future is riddled with obstacles. One of the biggest is the low adoption rate of mobile sites and apps. This stems partly from the...

    • Downloads: 673
  • For eBusiness & Channel Strategy Professionals

    Report:Write A Digital Business Strategic Plan That People Actually Read

    Strategic Plan: The Digital Business Transformation Playbook

    Ready to craft your digital business transformation strategy? A hundred-page Word document to land on your CEO's desk, right? Think again. The digital business landscape is in constant flux, and in...

    • Downloads: 475
  • For eBusiness & Channel Strategy Professionals

    Report:Good Alone, Better Together: Integrating Chat And Virtual Agents

    Creating Seamless Customer Service Interactions Is Key To Meeting Customer Expectations

    Increasingly, organizations are turning to live chat and virtual agent tools in order to keep pace with the ever-demanding consumer. And for good reason: the ability to scale immediate, contextual...

    • Downloads: 186
  • For eBusiness & Channel Strategy Professionals

    Report:Lessons In Leading A Digital Business Transformation

    Insights From The Front Lines At 3M, Bank Of America, And Walgreens

    The forces of digital disruption have reached critical mass, threatening every incumbent firm in every industry. Attendees at our Forum For eBusiness & Channel Strategy Professionals heard from...

    • Downloads: 289
  • For eBusiness & Channel Strategy Professionals

    Report:Best Practices In Mortgage Sales

    Weave Human And Digital Touchpoints Together To Improve The Experience And Drive Conversion

    The first in our financial product sales series, this report looks at how eBusiness executives can drive mortgage sales and improve the customer experience for both homebuyers and refinancers....

    • Downloads: 119
  • For eBusiness & Channel Strategy Professionals

    Report:Customer Advocacy 2014: How US Consumers Rate Their Financial Institutions

    Customers Rate Their Banks, Credit Card Providers, Insurers, And Investment Firms

    The traditional competitive barriers in retail financial services are crumbling. Digital touchpoints render branch distribution strength impotent. Digital technologies are cheaper and easier to...

    • Downloads: 283
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2015: North American Digital Insurance

    eBusiness Executives Must Drive Digital Business Transformation

    Disrupt or be disrupted. That's the challenge facing American and Canadian insurers in 2015. Customer experience expectations, their willingness to consider a growing array of new options to buy...

    • Downloads: 232
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: Digital Banking Teams Finally Get Serious About Innovation

    How Digital Banking Will Change In 2015 And What Digital Executives And Teams Should Do To Respond

    As digital touchpoints become the primary way bank customers interact and transact with their banks, eBusiness and channel strategy professionals at banks, card issuers, and credit unions need to...

    • Downloads: 483
  • For eBusiness & Channel Strategy Professionals

    Report:Channel Management: Core To Your Customer Service Strategy

    Consumers' preferences for customer service channels are rapidly changing. And it's not just the younger generation of consumers — there's disruption and change across all ages and...

    • Downloads: 216
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Maybelline Chooses Responsive Web Design Over Mobile Apps

    The Cosmetics Retailer Built A Mobile Solution To Engage Mobile Customers In 10 Asia Pacific Countries

    Companies operating in Asia Pacific (AP) need to adopt a mobile-first strategy when engaging customers and prospects. But the high degree of mobile device heterogeneity in terms of screen sizes and...

    • Downloads: 88
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: European Retailers Will Embrace Experimentation

    Customers are increasingly empowered with the ability to decide where, when, and how they engage with organizations as they shop. In 2015, European consumers' increasingly multitouchpoint shopping...

    • Downloads: 135