Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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7 results in Reports

  • Past 6 months
  • eBusiness & Channel Strategy
  • Martin Gill
  • For eBusiness & Channel Strategy Professionals

    Report:Develop A Data-Driven Digital Business

    Short-Sighted Analytics Are Hindering Digital Leaders

    Forrester's digital maturity model defines measurement as one of the four key pillars of transformation, yet too many eBusiness professionals lack the customer-centric, cross-touchpoint insight...

    • Downloads: 281
  • For eBusiness & Channel Strategy Professionals

    Report:Rank Yourself With The Digital Maturity Model

    Assessment: The Retail eCommerce Playbook

    As eBusiness and channel strategy professionals at retail companies evaluate their eCommerce opportunities, establishing a level set of current strengths and weaknesses is essential. This year,...

    • Downloads: 1574
  • For eBusiness & Channel Strategy Professionals

    Report:Black Friday — The Sale That Stole Christmas

    What Can eBusiness Professionals Learn From Black Friday's Rocky Arrival In The UK?

    The 2014 holiday season was a roller coaster ride for many UK retailers. Black Friday arrived via the technology super highway from the US, with an unprecedented fanfare. For some it was highly...

    • Downloads: 52
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Audit Your Digital Transformation Efforts To Ensure Successful Delivery

    Introducing Forrester's Digital Business Transformation Program Assessment Tool

    Digital transformation is a complex and potentially expensive undertaking. How do you know if your team is set up for success? Do you have the right senior sponsorship and cross-functional governance...

    • Downloads: 138
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Business Transformation: Lessons From The Pros

    Tips And Techniques On How To Manage Digital Business Transformation In Your Organization

    Digital business means large scale disruption and transformation for many firms. eBusiness executives at the helm of a digital transformation must plan and execute significant organizational change...

    • Downloads: 261
  • For eBusiness & Channel Strategy Professionals

    Report:Use Customer-Centric Metrics To Benchmark Your Digital Success

    Benchmarks: The Digital Business Transformation Playbook

    It's easy to measure basic digital metrics like page views or the number of Facebook fans you have, but all too often these superficial metrics offer little or no insight into how your firm is...

    • Downloads: 299
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2015: Staffing And Hiring For eBusiness

    Our Annual Benchmark Of eBusiness Team Sizes And Job Functions

    In our annual organizational and staffing survey of eBusiness and channel strategy professionals, we found that while eBusiness budgets have grown by more than 10%, finding the skills and...

    • Downloads: 172