Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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84 results in Reports

  • Past 6 months
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Playing Musical Chairs For Staffing Modern Service Delivery

    Organization: The Modern Service Delivery Playbook

    Software-driven businesses are creating disruption in the marketplace, which is forcing other enterprises to follow in their path. These software-driven businesses are abandoning traditional...

    • Downloads: 87
  • For Infrastructure & Operations Professionals

    Report:Quick Take: OpenStack Summit, Q2 2015

    The Main Focus Of The Kilo Release Is Community App Catalog And DefCore Improvements

    Every six months, the OpenStack Foundation hosts a release summit. These summits always provide a mix of end user stories, release updates, and OpenStack deep dive sessions, aimed at OpenStack users...

    • Downloads: 64
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Microsoft's HoloLens Will Drive Radical Productivity Gains With Mixed Reality

    Part Windows And Part Wearables, HoloLens Will Provide A New Toolset For Workforce Collaboration And Customer Interactions

    Microsoft has announced HoloLens, a holographic, mixed-reality head-mounted display built on Windows 10, which it will release in late 2015. This exotic-sounding product will offer many of the best...

    • Downloads: 134
  • For Infrastructure & Operations Professionals

    Report:Brief: Think Of Partnership, Not Intermediaries, In Pursuing Cloud Brokering Models

    Cloud management systems, integration technologies, and traditional systems management solutions are combining to open up new possibilities for cloud consumption, governance, and chargeback/showback...

    • Downloads: 129
  • For Infrastructure & Operations Professionals

    Report:Create A Habitat Of Technology Engagement And Enablement For Your Workforce

    Executive Overview: The Workforce Enablement Playbook

    Mobility and bring-your-own-device (BYOD) top the list of any infrastructure and operations (I&O) leader responsible for workforce enablement — your firm's employees need both tools and...

    • Downloads: 545
  • For Infrastructure & Operations Professionals

    Report:The State Of Cloud Platform Standards: Q2 2015

    Standards Bodies And Open Source Foundations Learn To Play Nice

    Infrastructure and operations (I&O) pros look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in. Applications, products, and...

    • Downloads: 250
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Private Cloud In Asia Pacific, Q2 2015

    Private Cloud Is Suffering Growing Pains — But It's Still Growth

    Infrastructure and operations (I&O) executives and their teams across Asia Pacific (AP) and around the world consult with Forrester to get advice about private cloud adoption so they can better plan...

    • Downloads: 80
  • For Infrastructure & Operations Professionals

    Report:I&O Skills And Staffing In A Consumerized World

    Organization: The Workforce Enablement Playbook

    The challenge of deploying and supporting a wide range of new technologies to support their company's increasingly mobile workforce has triggered infrastructure and operations (I&O) leaders to...

    • Downloads: 291
  • For Infrastructure & Operations Professionals

    Report:Brief: Application Release Automation Market Forecast

    How Big Is The ARA Market Really?

    Demanding customers in today's market have rising expectations that come not only from your competitors' products and service offerings but from far-reaching products and services they interact with...

    • Downloads: 73
  • For Infrastructure & Operations Professionals

    Report:Embrace The Hybrid Technology Ecosystem For Service Design

    Processes: The Infrastructure Transformation Playbook

    Motivated by the explosion of third-party infrastructure, technology platform alternatives, and the growing popularity of cloud services, many organizations want to get out of the data center...

    • Downloads: 103
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Application Release Automation Tools

    Unleash Your Agility With Release Automation For Better Business Results

    Releasing software packages between environments such as development (dev), test, and production (prod) is a necessary part of the modern delivery life cycle. Application release automation (ARA)...

    • Downloads: 174
  • For Infrastructure & Operations Professionals

    Report:Brief: Embrace The Need For Speed To Avoid Ugly DevOps Practices

    The Good, The Bad, And The Ugly Of DevOps, Part Three Of Three

    Infrastructure and operations (I&O) needs to speed up its release cadence — business customers are not willing to wait — they want their applications and services now! In the age of the...

    • Downloads: 109
  • For Infrastructure & Operations Professionals

    Report:Brief: Smart Body, Smarter Workforce

    How To Drive Worker Productivity By Quantifying The Workforce

    Infrastructure and operations (I&O) leaders are responsible for deploying, managing, and supporting the devices and software that enable a workforce to successfully serve customers. Today, there's a...

    • Downloads: 21
  • For Infrastructure & Operations Professionals

    Report:Brief: Service Marketplaces Create A Hub For Your Hybrid Ecosystem

    Emerging Data Center Marketplaces Empower The Customer And Threaten Traditional Sales Channels

    When it comes time to provision new data center capacity, most infrastructure and operations (I&O) pros today consider a multitude of scenarios — such as expanding existing facilities, renting...

    • Downloads: 55
  • For Infrastructure & Operations Professionals

    Report:Bolster Your Brand With A Greener Technology Ecosystem

    How Technology Strategy Contributes To Brand Positioning And Differentiation

    Your customers, employees, partners, and possibly regulators demand increasing transparency in company operations and products. Among the various aspects of transparency they seek is greater...

    • Downloads: 56
  • For Infrastructure & Operations Professionals

    Report:By 2025, I&O Processes Become Business Services Orchestration

    Processes: The I&O Transformation Playbook

    Business and technology are conspiring to bring a new, flexible approach to customer engagement services: Continuous business services are composed of thin layers of function that integrate...

    • Downloads: 149
  • For Infrastructure & Operations Professionals

    Report:Brief: Prepare Your Contract Framework For Multisourcing Engagements

    Drive Seamless Communication And Collaboration Among All Participants

    Fluctuations in the global economy, growth in emerging markets, globalization, and technology trends such as digitalization and social, mobile, analytics, and cloud are pushing companies to seek more...

    • Downloads: 59
  • For Infrastructure & Operations Professionals

    Report:Brief: Avaya Re-Engages Its Partners And Customers With A Stronger Strategy

    A Breakdown Of The Avaya Partner And Analyst Event And What It Means To I&O Professionals

    At its annual partner event, Avaya launched a new set of initiatives to help its partners differentiate themselves and to help infrastructure and operations (I&O) professionals transform customer...

    • Downloads: 64
  • For Infrastructure & Operations Professionals

    Report:Nationwide Building Society Uses Cost Transparency To Achieve Customer Obsession

    Case Study: How CIO Debra Bailey Transformed Her TM Organization From Service Provider To Business Partner

    Nationwide Building Society's excellent customer service has enabled it to challenge far bigger UK banks for consumers' business. But it isn't sitting still: Nationwide is thriving in the age of the...

    • Downloads: 59
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Application Release Automation, Q2 2015

    The Seven Providers That Matter Most And How They Stack Up

    In Forrester's 33-criteria evaluation of application release automation vendors, we identified the seven most significant software providers — Automic Software, CA Technologies, Electric Cloud,...

    • Downloads: 181
  • For Infrastructure & Operations Professionals

    Report:Forrester's Workforce Engagement And Flow Survey Instrument

    This instrument analyzes cognitive flow for employees in the workplace. This instrument is divided into two sections: The first part captures basic demographic details and asks general questions to...

    • For Infrastructure & Operations Professionals

      Report:Redefine Your Workforce Enablement Policy To Empower Employees

      Policy And Procedures: The Workforce Enablement Playbook

      To ensure that employees are armed with the technology they need to do their best work and delight customers, infrastructure and operations (I&O) managers are embracing desktop modernization projects...

      • Downloads: 740
    • For Infrastructure & Operations Professionals

      Report:Inquiry Spotlight: Five Ways To Modernize Your Storage Strategy

      Cloud Storage, Flash Arrays, And Software-Defined Storage Take Center Stage

      Infrastructure and operations (I&O) professionals are struggling to evolve their infrastructure to meet the daunting scalability, performance, and rapid provisioning challenges created by the latest...

      • Downloads: 166
    • For Infrastructure & Operations Professionals

      Report:Top Technologies For The Infrastructure & Operations BT Agenda

      Your company's only route to sustainable competitive advantage is to deliver a superior customer experience. Because your customers, channels, competitors, and coveted talent are digital, your...

      • Downloads: 245
    • For Infrastructure & Operations Professionals

      Report:The All-Digital Era Requires An Application Ecosystem

      Part 1 Of The New Service Management Taxonomy Series

      For the past 10 years, infrastructure and operations (I&O) pros have considered the configuration management database (CMDB) and configuration management system (CMS) to be the linchpins of service...

      • Downloads: 66