Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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81 results in Reports

  • Past 6 months
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:The Seven Habits Of Highly Effective DevOps

    Organizations have for years sought a means of more quickly delivering business value in the form of working software. Inspired by innovations in Agile software development and the application of the...

    • Downloads: 1257
  • For Infrastructure & Operations Professionals

    Report:Vendor Landscape: Private Cloud Software

    Varied Building Blocks Lay The Foundation, But It's Up To You To Make It A True Private Cloud

    In November 2013, Forrester published "The Forrester Wave™: Private Cloud Solutions, Q4 2013," which evaluated the top software-only private infrastructure-as-a-service solutions in the market....

    • Downloads: 313
  • For Infrastructure & Operations Professionals

    Report:Building The Business Case For A Bring-Your-Own-Device (BYOD) Program

    Business Case: The Workforce Enablement Playbook

    This report outlines Forrester's guidance for developing a business case to justify a BYOD program to support your workforce enablement strategy. Supporting the growing number and increasing...

    • Downloads: 1425
  • For Infrastructure & Operations Professionals

    Report:Ten Ways Technology Will Drive Workforce Success In 2015

    Infrastructure and operations (I&O) leaders responsible for workforce technology play a critical role in their company's success in the age of the customer, where your company's employees need your...

    • Downloads: 175
  • For Infrastructure & Operations Professionals

    Report:Brief: Good DevOps Requires Collaboration, Automation, And Cultural Change

    The Good, The Bad, And The Ugly Of DevOps, Part One Of Three

    Modern service delivery is the new frontier of service and application delivery. As organizations focus on improving the customer experience, the speed and quality of delivering applications and...

    • Downloads: 45
  • For Infrastructure & Operations Professionals

    Report:How Will Your Private Cloud Pass The Developer Self-Service Litmus Test?

    Developer Self-Service Access Enables Rapid App Delivery

    Developers judge private cloud initiatives by the degree of autonomous access they get to environments and resources that tech management provides. Few enterprises offer developer self-service to...

    • Downloads: 98
  • For Infrastructure & Operations Professionals

    Report:Brief: Master Mobile Device Life-Cycle Management

    How To Apply Device Life-Cycle Thinking To The IDEA Framework

    Mobility is reshaping how businesses engage with their customers. This seismic shift has driven a diverse set of new mobile technologies into companies in every industry — and the onus of...

    • Downloads: 82
  • For Infrastructure & Operations Professionals

    Report:Redefine Your Workforce Enablement Policy To Empower Employees

    Policy And Procedures: The Workforce Enablement Playbook

    To ensure that employees are armed with the technology they need to do their best work and delight customers, infrastructure and operations (I&O) managers are embracing desktop modernization projects...

    • Downloads: 654
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Microsoft's HoloLens Will Drive Radical Productivity Gains With Mixed Reality

    Part Windows And Part Wearables, HoloLens Will Provide A New Toolset For Workforce Collaboration And Customer Interactions

    Microsoft has announced HoloLens, a holographic, mixed-reality head-mounted display built on Windows 10, which it will release in late 2015. This exotic-sounding product will offer many of the best...

    • Downloads: 97
  • For Infrastructure & Operations Professionals

    Report:Brief: Break Your Bad DevOps Habits

    The Good, The Bad, And The Ugly Of DevOps, Part Two Of Three

    Infrastructure and operations (I&O) is full of good modern service delivery intentions. However, it falls short in some key behaviors and technology areas that support the development and operations...

    • Downloads: 36
  • For Infrastructure & Operations Professionals

    Report:Quick Take: HP Escalates The Branded Bare-Metal Network Switch War

    HP And Others Pursue The Lucrative Hyperscale Market

    Similar to Dell's announcement in 2014, HP just announced plans to offer three HP-branded bare-metal (BBM) switches built on Broadcom's Trident II application-specific integrated circuit (ASIC). More...

    • Downloads: 27
  • For Infrastructure & Operations Professionals

    Report:Forrester's Workforce Enablement Assessment Framework Model

    Forrester's workforce enablement assessment framework consists of four workforce enablement (WE) domains (oversight, technology, process, and people) and 41 WE functions. This abbreviated version of...

    • Downloads: 46
  • For Infrastructure & Operations Professionals

    Report:Beware The Pitfalls Within Networking For Hybrid Cloud

    Networking Has A Ways To Go To Make Hybrid Cloud Simple

    While we would all like hybrid cloud configurations to be simple and easy, the current economic, physics, and security realities result in infrastructure integration challenges that can be complex...

    • Downloads: 124
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Private Cloud Solutions In China, Q1 2015

    The Nine Providers That Matter Most And How They Stack Up

    In Forrester's 24-criteria evaluation of emerging private cloud solution vendors in China, we identified the nine most significant software providers — 99Cloud, Bingosoft, Citrix, HP, Huawei...

    • Downloads: 76
  • For Infrastructure & Operations Professionals

    Report:Embrace Deming's PDCA Cycle To Continuously Optimize Modern Service Delivery

    Continuous Improvement: The Modern Service Delivery Playbook

    Infrastructure and operations (I&O) professionals are adopting the disciplines of modern service delivery to deliver modern applications and services with the speed, quality, and agility that...

    • Downloads: 79
  • For Infrastructure & Operations Professionals

    Report:Market Overview: EMEA Infrastructure Services Outsourcing In 2015

    Infrastructure Services Are Adapting To The BT Agenda In EMEA

    As organizations look to innovate their business technology, technology managers seek partners that can help them provide better, faster, and more cost-effective infrastructure services. This is...

    • Downloads: 164
  • For Infrastructure & Operations Professionals

    Report:I&O Skills And Staffing In A Consumerized World

    Organization: The Workforce Enablement Playbook

    The challenge of deploying and supporting a wide range of new technologies to support their company's increasingly mobile workforce has triggered infrastructure and operations (I&O) leaders to...

    • Downloads: 257
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Dell's FX Architecture Holds Promise To Power Modern Services

    Infrastructure Architectures For Massive Systems Of Engagement Are Changing, And Dell FX Points The Way

    Everything you need to do to apply technology, systems, and processes to win, serve, and retain customers — which Forrester calls your BT agenda — is built on the shoulders of...

    • Downloads: 50
  • For Infrastructure & Operations Professionals

    Report:Nationwide Building Society Uses Cost Transparency To Achieve Customer Obsession

    Case Study: How CIO Debra Bailey Transformed Her TM Organization From Service Provider To Business Partner

    Nationwide Building Society's excellent customer service has enabled it to challenge far bigger UK banks for consumers' business. But it isn't sitting still: Nationwide is thriving in the age of the...

    • Downloads: 29
  • For Infrastructure & Operations Professionals

    Report:Quick Take: OpenStack Summit, Q4 2014

    With Its Juno Release, OpenStack Is Getting Boring — Good!

    With cloud computing influencing so much of your BT agenda, you're paying significant attention to the OpenStack infrastructure-as-a-service (IaaS) cloud platform. As an infrastructure and operations...

    • Downloads: 114
  • For Infrastructure & Operations Professionals

    Report:Equipped To Thrive: Help Employees Turn Mobile Moments Into Customer Value

    Vision: The Workforce Enablement Playbook

    Enterprise mobility isn't about bring-your-own devices or apps. It's about enabling the people in your workforce to make the most of their mobile moments — to make the most of their...

    • Downloads: 83
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Global Infrastructure Outsourcing, Q1 2015

    The Global Infrastructure Outsourcing Providers That Matter Most And How They Stack Up

    Given companies' shift in business focus from cost reduction to growth in revenues and improving the customer experience, infrastructure outsourcing services have become an important part of...

    • Downloads: 310
  • For Infrastructure & Operations Professionals

    Report:Brief: Forrester's Shopping Guide For Mobile Application Performance Management Solutions

    Mobile Application Performance Management Is A Critical BT Agenda Solution For Optimizing Mobile Moments

    Your firm needs a mobile strategy to transform into a digital business. A well-executed strategy will ensure that customers are continually engaged with your firm and employee productivity is...

    • Downloads: 121
  • For Infrastructure & Operations Professionals

    Report:Eliminate DevOps Myths With Situational-Awareness-Based Performance Management

    Performance Management: The Modern Service Delivery Playbook

    The importance of business technology (BT) has led to the rise of DevOps (development + operations), which is supported by modern service delivery — delivering business services at a heightened...

    • Downloads: 190
  • For Infrastructure & Operations Professionals

    Report:Assess Your I&O Team Readiness For A Customer-Centric Transformation

    Assessment: The I&O Transformation Playbook

    Today's technology makes possible the collection, storage, access, and analysis of data volumes, which we couldn't even have dreamed of years ago. It allows customers to interact in social networks...

    • Downloads: 72