Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Refine your results




Market Imperatives




79 results in Reports

  • Past 6 months
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Your Three-Step Guide To Planning Cloud Migration

    Be Cautious About The Macroeconomic Lure Of The Cloud Sirens

    Cloud migration has exploded in popularity since General Electric's (GE's) flashy keynote at Amazon Web Service's (AWS's) re:Invent in September 2015. GE claims to be migrating all workloads not...

    • Downloads: 217
  • For Infrastructure & Operations Professionals

    Report:How Enterprise Smart Glasses Will Drive Workforce Enablement

    Forecast: US Enterprise Adoption And Usage Of Smart Glasses

    While Google Glass missed in the consumer realm, it made an impact on enterprises by popularizing the concept of smart glasses. Today, much richer, more sophisticated offerings offer new...

    • Downloads: 90
  • For Infrastructure & Operations Professionals

    Report:Evolve Your I&O Focus Now Or Be Left Behind

    Landscape: The I&O Transformation Playbook

    To answer the growing needs of business technology and survive the onslaught of services directly sourced by the business, operations must adopt a radically different model. Infrastructure and...

    • Downloads: 286
  • For Infrastructure & Operations Professionals

    Report:Workforce Enablement Defined: Elevate Productivity And Engagement

    Vision: The Workforce Enablement Playbook

    Psychological and neurological research offer critical insights into where high performance and creativity come from, how they make an impact on customer experience and profit, and how organizations...

    • Downloads: 572
  • For Infrastructure & Operations Professionals

    Report:Harness The Potential Of Millennials With Your Workforce Technology Strategy

    Millennial Workers Are Now The Largest Generation In The Workforce And Require A Different Approach

    The composition of the workforce is changing, as Millennials have recently become the largest generation in the workforce. Alongside that shift comes a change in work styles, a greater level of...

    • Downloads: 232
  • For Infrastructure & Operations Professionals

    Report:Brief: Retailers Must Embrace In-Store Technologies To Differentiate

    Smart Chinese Retailers Leverage In-Store Technologies To Achieve Operational Excellence And Then Drive The Customer Experience

    The rising expectations and digital behaviors of empowered shoppers in China are compelling retailers to improve their in-store customer experience to boost loyalty and drive business growth....

    • Downloads: 48
  • For Infrastructure & Operations Professionals

    Report:Brief: Unified Device Management Isn't Here Yet

    EMM Tools Can't Do It All, So For Now, You Still Need PC Management Tools

    Many workers use PCs as their primary devices, but mobile devices are becoming just as critical to them as mobile gains more capabilities and access to corporate data. This means that employees...

    • Downloads: 68
  • For Infrastructure & Operations Professionals

    Report:Apply Maslow's Hierarchy And Deming's PDCA Cycle For Continuous Infrastructure Improvement

    Continuous Improvement: The Infrastructure Playbook For 2016

    Infrastructure and operations (I&O) teams have a broader charter in the age of the customer. I&O pros must optimize their infrastructure people, processes, and technology in pursuit of the business...

    • Downloads: 510
  • For Infrastructure & Operations Professionals

    Report:Vendor Landscape: ITSM SaaS Solutions

    I&O Pros Can Narrow A Crowded Field By Answering Five Key Questions

    Most infrastructure and operations (I&O) organizations have already adopted IT service management (ITSM) tools in some form, with many aggressively expanding their use cases. These solutions still...

    • Downloads: 309
  • For Infrastructure & Operations Professionals

    Report:Eight Toxic Networking Vendor Selection Philosophies

    The Old Axiom "No One Gets Fired For Buying [X]" Should Be Laid To Rest

    Many enterprise networking teams still struggle to shift away from their incumbent network infrastructure, even if it's the right decision for the company. This report addresses eight common...

    • Downloads: 72
  • For Infrastructure & Operations Professionals

    Report:Gear Up For Next-Generation Service Support: Millennials Are The New Frontier

    Prepare Your Service Desk For The Demands Of This New Workforce

    Millennials are becoming the largest demographic group in your workforce. Their experience with digital technology shapes their expectations of and behavior in the workplace. I&O professionals must...

    • Downloads: 151
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Public Cloud, North America, Q1 2016

    Developer adoption of public cloud is a no-brainer. Adoption rises steadily each year, but infrastructure and operations (I&O) pros are split on whether it will replace traditional hosting options...

    • Downloads: 215
  • For Infrastructure & Operations Professionals

    Report:Adopt A Plan-Do-Check-Act Cycle For Continuous Infrastructure And Operations Improvement

    Continuous Improvement: The I&O Transformation Playbook

    Today's infrastructure and operations (I&O) pros are inundated with demands to help the business innovate as well as to maintain the status quo. I&O leaders need to support the next wave of business...

    • Downloads: 87
  • For Infrastructure & Operations Professionals

    Report:Vendor Landscape: Application Performance Management, Including Mobile APM, Q2 2016

    Vendors From All Specialties Are Converging On APM

    Application performance management (APM) has graduated from monitoring back-end systems to helping delight customers. Infrastructure and operations (I&O) professionals tasked with managing today's...

    • Downloads: 175
  • For Infrastructure & Operations Professionals

    Report:Assess Your Workforce Enablement Maturity

    Assessment: The Workforce Enablement Playbook

    Infrastructure and operations (I&O) leaders struggle to accurately plan, improve, or prioritize their workforce enablement investments without a strong understanding of their current state, desired...

    • Downloads: 481
  • For Infrastructure & Operations Professionals

    Report:Brief: Dell Divests Software That Doesn't Fit Its "Quest" To Dominate The BT Agenda

    Dell Sells Its Software Group — Here's What It Means for I&O Pros

    As Dell prepares itself to build a new company around its EMC acquisition, it's shedding nearly its entire Dell Software Group. This deal gives infrastructure and operations (I&O) professionals a...

    • Downloads: 38
  • For Infrastructure & Operations Professionals

    Report:Breakout Vendors: Virtual And Augmented Reality

    Emerging Vendors Of Hardware, Software, Middleware, And Apps Can Help You Begin The Extended-Reality Journey

    I&O leaders face unfamiliar choices when it comes to acquiring innovative technologies that can turn their companies into digital predators. Three hot, interrelated technologies fall under the...

    • Downloads: 208
  • For Infrastructure & Operations Professionals

    Report:Can You Meet The I&O Transformation Challenge?

    Benchmarks: The I&O Transformation Playbook

    We're at the beginning of a new era in digital technologies, very much like what IT went through in the mid-1990s. New technologies abound: Some will dominate the future market, and some will not. At...

    • Downloads: 219
  • For Infrastructure & Operations Professionals

    Report:Drive Infrastructure Transformation With Service Design

    Executive Overview: The Infrastructure Transformation Playbook

    Infrastructure and operations (I&O) teams have a broader charter in the age of the customer. The infrastructure transformation playbook provides a blueprint for the service design approach that I&O...

    • Downloads: 692
  • For Infrastructure & Operations Professionals

    Report:Use Employee Journey Mapping To Improve Workforce Productivity

    Experience: The Workforce Enablement Playbook

    Low employee productivity, high turnover, and poor customer experience all have a common cause: mismatches between the demands that employees face in their work and the resources they have to meet...

    • Downloads: 194
  • For Infrastructure & Operations Professionals

    Report:Strategic Benchmarks 2016: Infrastructure Priorities

    Benchmarks: The Infrastructure Transformation Playbook

    This report provides infrastructure and operations (I&O) professionals with strategic benchmarks so they can compare their infrastructure budgets, priorities, motivations, and technology adoption...

    • Downloads: 462
  • For Infrastructure & Operations Professionals

    Report:The Software-Defined Data Center Is The Future Of Infrastructure Architecture

    Landscape: The Infrastructure Transformation Playbook

    Traditional data center thinking must end. Better automation tools, container abstractions, software-defined networks, and composable infrastructure stacks have ushered in a software-defined data...

    • Downloads: 2105
  • For Infrastructure & Operations Professionals

    Report:Quick Take: OpenStack Summit, Q2 2016

    Mitaka Summit Quantifies Enterprise Adoption And Focuses On Usability

    Cloud computing is a linchpin of a digital business. While the major public cloud providers have their own proprietary platforms, hybrid services that include private cloud favor the OpenStack...

    • Downloads: 76
  • For Infrastructure & Operations Professionals

    Report:Brief: The Public Internet Isn't Your WAN

    Four Leading Indicators From The Cloud Giants Show Why They Don't Solely Rely On It, And Neither Should You

    Most digital transformation initiatives are doomed from the start. Why? The network platform won't be good enough to support them. Infrastructure and operations (I&O) leaders have eschewed...

    • Downloads: 88
  • For Infrastructure & Operations Professionals

    Report:Brief: Storage Wars Will Deliver Extreme Speed Sooner Than Expected

    Storage-Class Memory Becomes A Major Horse Race

    Your business technology agenda requires extreme performance for ever more demanding applications and customer experiences. Storage issues, often the biggest performance bottleneck, will soon be...

    • Downloads: 109