Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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82 results in Reports

  • Past 6 months
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Building The Business Case For A Bring-Your-Own-Device (BYOD) Program

    Business Case: The Workforce Enablement Playbook

    This report outlines Forrester's guidance for developing a business case to justify a BYOD program to support your workforce enablement strategy. Supporting the growing number and increasing...

    • Downloads: 1462
  • For Infrastructure & Operations Professionals

    Report:Create A Customer Engagement Network For Your BT Agenda

    Connecting Your Customer To The Business Requires A New Network Strategy

    As infrastructure and operations (I&O) leaders move to support a business technology (BT) agenda, they will come to the difficult realization that their current network infrastructure can't support...

    • Downloads: 68
  • For Infrastructure & Operations Professionals

    Report:I&O Skills And Staffing In A Consumerized World

    Organization: The Workforce Enablement Playbook

    The challenge of deploying and supporting a wide range of new technologies to support their company's increasingly mobile workforce has triggered infrastructure and operations (I&O) leaders to...

    • Downloads: 277
  • For Infrastructure & Operations Professionals

    Report:Beware The Pitfalls Within Networking For Hybrid Cloud

    Networking Has A Ways To Go To Make Hybrid Cloud Simple

    While we would all like hybrid cloud configurations to be simple and easy, the current economic, physics, and security realities result in infrastructure integration challenges that can be complex...

    • Downloads: 190
  • For Infrastructure & Operations Professionals

    Report:Accelerate Product Design With Digital Workspaces For 3D Visualization

    Recent Innovations In Graphics Hardware And Digital Workspace Technologies Improve Coordination Across Distributed Design Teams

    There are few things more fundamental to the competitiveness of your business than the way engineers design and develop products. 3D product design, visualization, and life-cycle management software...

    • Downloads: 52
  • For Infrastructure & Operations Professionals

    Report:Assess Technology Management's Impact On Employee Performance And Flow

    Use Our Survey To Analyze What's Affecting Employee Performance So You Can Invest Where It Matters Most

    Chances are your organization measures technology management's success or failure in terms of budget discipline, responsiveness, compliance, or other operational factors. Such goals are relatively...

    • Downloads: 44
  • For Infrastructure & Operations Professionals

    Report:Four Ways Connected Devices Improve Patient Care

    How Mobile And Connected Devices Help To Reshape The Healthcare Customer Experience

    Systemic changes to the healthcare system are creating new challenges — and emerging technology is opening the door to new strategies to meet them. Busy doctors spend too much time on...

    • Downloads: 231
  • For Infrastructure & Operations Professionals

    Report:Brief: Choose The Right Service Desk Sourcing Strategy

    Select From One Of Four Profiles To Make Your Decision

    The service desk is a key point of interaction between the technology management team and the business workforce that uses the technology and tech services. It is an important source of data about...

    • Downloads: 50
  • For Infrastructure & Operations Professionals

    Report:BYOD Programs In Government: Prepare To Walk That Fine Line

    Government I&O Execs Must Help Firms Balance The Risk And Reward Of Deploying BYOD Programs

    During the past few years, many government agencies have been challenged with balancing the hype surrounding bring-your-own-device (BYOD) programs with legitimate opportunities to use BYOD to empower...

    • Downloads: 52
  • For Infrastructure & Operations Professionals

    Report:Quick Take: HP Escalates The Branded Bare-Metal Network Switch War

    HP And Others Pursue The Lucrative Hyperscale Market

    Similar to Dell's announcement in 2014, HP just announced plans to offer three HP-branded bare-metal (BBM) switches built on Broadcom's Trident II application-specific integrated circuit (ASIC). More...

    • Downloads: 32
  • For Infrastructure & Operations Professionals

    Report:Equipped To Thrive: Help Employees Turn Mobile Moments Into Customer Value

    Vision: The Workforce Enablement Playbook

    Enterprise mobility isn't about bring-your-own devices or apps. It's about enabling the people in your workforce to make the most of their mobile moments — to make the most of their...

    • Downloads: 115
  • For Infrastructure & Operations Professionals

    Report:OpenStack Is Ready — Are You?

    Learn From The Lessons Of The OpenStack Masters To Help You Succeed With The Popular Private Cloud Platform

    OpenStack is an open source cloud platform that has become a compatibility standard for the private cloud market. Despite its headway into the Fortune 100 and long list of notable vendor supporters,...

    • Downloads: 206
  • For Infrastructure & Operations Professionals

    Report:Forrester's Workforce Enablement Assessment Framework Model

    Forrester's workforce enablement assessment framework consists of four workforce enablement (WE) domains (oversight, technology, process, and people) and 41 WE functions. This abbreviated version of...

    • Downloads: 47
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Application Release Automation, Q2 2015

    The Seven Providers That Matter Most And How They Stack Up

    In Forrester's 33-criteria evaluation of application release automation vendors, we identified the seven most significant software providers — Automic Software, CA Technologies, Electric Cloud,...

    • Downloads: 147
  • For Infrastructure & Operations Professionals

    Report:Market Overview: EMEA Infrastructure Services Outsourcing In 2015

    Infrastructure Services Are Adapting To The BT Agenda In EMEA

    As organizations look to innovate their business technology, technology managers seek partners that can help them provide better, faster, and more cost-effective infrastructure services. This is...

    • Downloads: 217
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Cisco Makes Its Long-Expected Change In Leadership

    Customers Are Safe As John Chambers Passes The Baton To Chuck Robbins

    John Chambers has been the face of Cisco for 20 years. Although an icon of the technology industry, his succession was inevitable. On May 4, 2015, Cisco made the formal announcement that Cisco...

    • Downloads: 31
  • For Infrastructure & Operations Professionals

    Report:Organize The Chaos Of Cloud With A Realistic And Effective Strategy

    Continuous Improvement: The Cloud Computing Playbook For 2015

    Developing a realistic and achievable cloud strategy is far from easy. Organizations can't always start at square one when creating a cloud strategy, since most already make use of cloud in a variety...

    • Downloads: 126
  • For Infrastructure & Operations Professionals

    Report:Select Your Optimal Hosted Private Cloud Strategy

    We Identified The Best Practices For The Five Common Hosted Private Cloud Adopter Profiles

    There is no single strategy or journey to the cloud that describes the experience of all or even most organizations' adoption path, and trying to glean a single approach from all of the adoption...

    • Downloads: 114
  • For Infrastructure & Operations Professionals

    Report:The Myth Of White-Box Network Switches

    White-Box Network Hardware Offers Organizations More Flexibility And Choice, But That Comes With More Responsibility

    Public cloud platforms have sent the networking industry into a froth of hyperbole. Over the past few years, companies offering x-as-a-service (XaaS) have been making claims that transitioning the...

    • Downloads: 86
  • For Infrastructure & Operations Professionals

    Report:The State Of Cloud Platform Standards: Q2 2015

    Standards Bodies And Open Source Foundations Learn To Play Nice

    Infrastructure and operations (I&O) pros look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in. Applications, products, and...

    • Downloads: 148
  • For Infrastructure & Operations Professionals

    Report:Brief: Prepare Your Contract Framework For Multisourcing Engagements

    Drive Seamless Communication And Collaboration Among All Participants

    Fluctuations in the global economy, growth in emerging markets, globalization, and technology trends such as digitalization and social, mobile, analytics, and cloud are pushing companies to seek more...

    • Downloads: 43
  • For Infrastructure & Operations Professionals

    Report:Embrace The Hybrid Technology Ecosystem For Service Design

    Processes: The Infrastructure Transformation Playbook

    Motivated by the explosion of third-party infrastructure, technology platform alternatives, and the growing popularity of cloud services, many organizations want to get out of the data center...

    • Downloads: 73
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Aruba's New Appliance Helps Customers Adopt Forrester's VNI Architecture

    Aruba's New Product Highlights A Shift In Network Design And Customer Requirements

    The December 12, 2011, "Virtual Network Infrastructure" Forrester report provided enterprise infrastructure and operations (I&O) professionals with a network framework to support emerging technology...

    • Downloads: 30
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Private Cloud In Asia Pacific, Q2 2015

    Private Cloud Is Suffering Growing Pains — But It's Still Growth

    Infrastructure and operations (I&O) executives and their teams across Asia Pacific (AP) and around the world consult with Forrester to get advice about private cloud adoption so they can better plan...

    • Downloads: 58
  • For Infrastructure & Operations Professionals

    Report:Bolster Your Brand With A Greener Technology Ecosystem

    How Technology Strategy Contributes To Brand Positioning And Differentiation

    Your customers, employees, partners, and possibly regulators demand increasing transparency in company operations and products. Among the various aspects of transparency they seek is greater...

    • Downloads: 50