Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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74 results in Reports

  • Past 6 months
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Six Trends That Will Shape DevOps Adoption In 2015 And Beyond

    Benchmarks: The Modern Service Delivery Playbook For 2015

    Infrastructure and operations (I&O) organizations are in various stages of adopting the DevOps methodology. Where does your organization fall in comparison with other organizations? This report...

    • Downloads: 300
  • For Infrastructure & Operations Professionals

    Report:Five Ways To Ensure That Your Digital Workspace Initiative Doesn't Fail

    Give User Experience And Cost Savings Equal Priority

    Infrastructure and operations (I&O) leaders deploy digital workspace technologies to lower their costs and improve security. But while savings and security matter, virtualization contributes...

    • Downloads: 80
  • For Infrastructure & Operations Professionals

    Report:Drive Infrastructure Transformation With Service Design

    Executive Overview: The Infrastructure Transformation Playbook

    As your firm invests more in business technology (BT) that helps win, serve, and retain customers, the entire technology management organization must concentrate on driving innovation. The...

    • Downloads: 363
  • For Infrastructure & Operations Professionals

    Report:CALMSS: A Model For Assessing Modern Service Delivery

    DevOps experts have been using the CALMS (culture, automation, Lean, measurement, and sharing) model to describe changes an organization must undergo to achieve successful modern service delivery...

    • Downloads: 109
  • For Infrastructure & Operations Professionals

    Report:Inquiry Spotlight: Business Technology Resiliency, H1 2015

    Move Forward With Business Technology Resiliency

    Business technology resiliency (BTR) tools such as backup have long been a part of traditional infrastructures, serving as a safety net for revenue-generating applications and systems. More...

    • Downloads: 77
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Mobile Device Life-Cycle Services

    Ten Elements Transform Your Employee Experience

    Mobile devices, smartphones, and tablets are transforming how your company engages with employees and customers. Thus, infrastructure & operations (I&O) executives must establish a comprehensive...

    • Downloads: 125
  • For Infrastructure & Operations Professionals

    Report:Meet The Multisourcing Challenge

    Redesign Your Service Integration And Management (SIAM) Capabilities To Deliver Innovation For Customers

    Multisourcing is a reality, but most firms still struggle with service integration and management (SIAM) in multisourced environments. Infrastructure and operations (I&O) teams and their partners...

    • Downloads: 90
  • For Infrastructure & Operations Professionals

    Report:BYOD Programs In Government: Prepare To Walk That Fine Line

    Government I&O Execs Must Help Firms Balance The Risk And Reward Of Deploying BYOD Programs

    During the past few years, many government agencies have been challenged with balancing the hype surrounding bring-your-own-device (BYOD) programs with legitimate opportunities to use BYOD to empower...

    • Downloads: 84
  • For Infrastructure & Operations Professionals

    Report:How To Build The Device Innovation Lab That Differentiates Your Digital Business

    New Disruptive Devices Create Opportunities For Innovation — And I&O Should Play A Key Role

    Infrastructure and operations (I&O) leaders are increasingly tasked with applying technology to business problems to drive innovation, and they have a particular competency that can help: expertise...

    • Downloads: 122
  • For Infrastructure & Operations Professionals

    Report:Organize The Chaos Of Cloud With A Realistic And Effective Strategy

    Continuous Improvement: The Cloud Computing Playbook For 2015

    Developing a realistic and achievable cloud strategy is far from easy. Organizations can't always start at square one when creating a cloud strategy, since most already make use of cloud in a variety...

    • Downloads: 253
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Application Release Automation, Q2 2015

    The Seven Providers That Matter Most And How They Stack Up

    In Forrester's 33-criteria evaluation of application release automation vendors, we identified the seven most significant software providers — Automic Software, CA Technologies, Electric Cloud,...

    • Downloads: 264
  • For Infrastructure & Operations Professionals

    Report:The State Of Cloud Platform Standards: Q2 2015

    Standards Bodies And Open Source Foundations Learn To Play Nice

    Infrastructure and operations (I&O) pros look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in. Applications, products, and...

    • Downloads: 348
  • For Infrastructure & Operations Professionals

    Report:Vendor Landscape: Converged Infrastructure-Based Private Cloud Solutions

    Pick The Perfect Private Cloud For Your Needs

    This report is the third in a series of market overview reports on private cloud solutions. Part one was an overview and part two concentrated on software-based solutions. This report — part...

    • Downloads: 321
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Cisco Makes Its Long-Expected Change In Leadership

    Customers Are Safe As John Chambers Passes The Baton To Chuck Robbins

    John Chambers has been the face of Cisco for 20 years. Although an icon of the technology industry, his succession was inevitable. On May 4, 2015, Cisco made the formal announcement that Cisco...

    • Downloads: 51
  • For Infrastructure & Operations Professionals

    Report:Brief: Service Marketplaces Create A Hub For Your Hybrid Ecosystem

    Emerging Data Center Marketplaces Empower The Customer And Threaten Traditional Sales Channels

    When it comes time to provision new data center capacity, most infrastructure and operations (I&O) pros today consider a multitude of scenarios — such as expanding existing facilities, renting...

    • Downloads: 82
  • For Infrastructure & Operations Professionals

    Report:The Future Of Jobs, 2025: Working Side By Side With Robots

    Automation Won't Destroy All The Jobs, But It Will Transform The Workforce — Including Yours

    There's a lot of talk these days about the bleak future of employment: Claims that robots will steal all the jobs are commonplace in the media and in academia. These concerns are driven by a host of...

    • Downloads: 292
  • For Infrastructure & Operations Professionals

    Report:Brief: Extreme Networks' SDN Solution Puts The Network Into The Hands Of The Business

    Extreme Networks Takes SDN Beyond Application-Driven Infrastructure

    On April 28, 2015, Extreme Networks announced its new software-defined networking (SDN) capabilities and developer support solution. While vendors have been releasing similar announcements about SDN...

    • Downloads: 70
  • For Infrastructure & Operations Professionals

    Report:Brief: Mobile Application Performance Management Extends To The Customer

    Mobile Performance Lies In The Customer's Perception

    It's a new age of business. Customers are crazy about their mobile devices and expect the devices to provide what they want in their immediate context and moment of need. Does your organization offer...

    • Downloads: 85
  • For Infrastructure & Operations Professionals

    Report:Assess Your Cloud Maturity

    Assessment: The Cloud Computing Playbook

    As infrastructure and operations (I&O) leaders refine cloud strategies to deliver the experiences and the agility that their firms' customers demand, they'll need to assess their level of cloud...

    • Downloads: 1752
  • For Infrastructure & Operations Professionals

    Report:Brief: Embrace The Need For Speed To Avoid Ugly DevOps Practices

    The Good, The Bad, And The Ugly Of DevOps, Part Three Of Three

    Infrastructure and operations (I&O) needs to speed up its release cadence — business customers are not willing to wait — they want their applications and services now! In the age of the...

    • Downloads: 171
  • For Infrastructure & Operations Professionals

    Report:Redefine Your Workforce Enablement Policy To Empower Employees

    Policy And Procedures: The Workforce Enablement Playbook

    To ensure that employees are armed with the technology they need to do their best work and delight customers, infrastructure and operations (I&O) managers are embracing desktop modernization projects...

    • Downloads: 768
  • For Infrastructure & Operations Professionals

    Report:Global Tablet Forecast 2015 To 2018: Despite Market Volatility, Tablets Are Big In Business

    Company-Owned Tablets Co-Opt The Energy Of Consumerization

    In 2013, it seemed like tablets were taking over the world, threatening the PC's position with the workforce. But the overall tablet market plateaued in 2014 and remains slow-growing and tepid in...

    • Downloads: 156
  • For Infrastructure & Operations Professionals

    Report:Brief: Join The DevOps Craze, But Start With The Right Business Case

    Business Case: The Modern Service Delivery Playbook For 2015

    Companies' interest in DevOps practices for modern service delivery continues to grow due to their need to respond to more nimble competitors and boost the quality of their production environment....

    • Downloads: 73
  • For Infrastructure & Operations Professionals

    Report:Select Your Optimal Hosted Private Cloud Strategy

    We Identified The Best Practices For The Five Common Hosted Private Cloud Adopter Profiles

    There is no single strategy or journey to the cloud that describes the experience of all or even most organizations' adoption path, and trying to glean a single approach from all of the adoption...

    • Downloads: 215
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Hosted Private Cloud, North America And Europe, Q3 2014

    A common business technology (BT) agenda request that we receive from our infrastructure and operations (I&O) clients is baseline adoption data for hosted private cloud to inform their cloud...

    • Downloads: 189