Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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86 results in Reports

  • Past 6 months
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Build Your Workforce Enablement Strategic Plan

    Strategic Plan: The Workforce Enablement Playbook For 2015

    Few areas of technology are as fundamental to customer interaction and business execution as the devices and software that employees use. But chances are your firm and your executive colleagues view...

    • Downloads: 605
  • For Infrastructure & Operations Professionals

    Report:The State Of The Cloud: Migration, Portability, And Interoperability, Q4 2015

    Building an app that spends its entire life in the same public cloud is the ideal cloud application model. Stepping outside of this model is more realistic, but it presents challenges for I&O...

    • Downloads: 188
  • For Infrastructure & Operations Professionals

    Report:Brief: New Memory Innovations Will Power Extreme Service Performance

    Flash Is Already Being Usurped In The Insatiable Quest For Speed

    Customer expectations for performance have skyrocketed, placing new demands on your infrastructure. Memory and storage bottlenecks have been critical limitations, but that is about to change. Recent...

    • Downloads: 66
  • For Infrastructure & Operations Professionals

    Report:Vendor Landscape: Software-Defined Networking Overlay Solutions

    Eight Vendors Help I&O Professionals Solve Hybrid Cloud Or Hybrid WAN Issues, Only One Does Both

    This report lays out the SDN overlay vendor landscape and available solutions. Many solutions seem similar but provide very different benefits and architecture from both emerging and traditional...

    • Downloads: 157
  • For Infrastructure & Operations Professionals

    Report:The Digital Signage And Display Opportunity In 2016

    Put Your Digital Business On Display For Customers And Employees Alike

    Once just a simple, unidirectional, broadcasting mechanism, digital signage now offers an array of new technology features like interactivity, facial recognition, and magic mirrors, and others that...

    • Downloads: 120
  • For Infrastructure & Operations Professionals

    Report:Your Service Management Office Defined

    Establish A Service Management Office To Orchestrate, Govern, And Manage IT And BT Services For Business Value

    To support the business in its quest to win, serve, and retain customers, infrastructure and operations (I&O) pros must focus on innovation, speed, and responsiveness. They must orchestrate, govern,...

    • Downloads: 137
  • For Infrastructure & Operations Professionals

    Report:Brief: Supercharge Systems Of Insight With New Infrastructure Architectures

    Better Analysis Methods And Their Increased Use In Critical Business Processes Drive Changes In Supporting Infrastructure

    Customer-facing, data-intensive systems are central to the BT agenda and have catalyzed the deployment of big data environments for systems of insight. I&O pros now know how to configure and manage...

    • Downloads: 89
  • For Infrastructure & Operations Professionals

    Report:Brief: I&O Must Acquire And Retain New Talent To Stay Relevant

    Organization: The I&O Transformation Playbook

    Business differentiation through technology has shifted from IT to business technology (BT), but the typical infrastructure and operations (I&O) organization today is built around technology silos....

    • Downloads: 56
  • For Infrastructure & Operations Professionals

    Report:Brief: New Data Resiliency Approaches Render Backup Obsolete

    Expect Failure, Plan For It, And You Will Succeed At Serving Customers

    Technology service disruptions have far-reaching effects that can cost your business customers if you don't take the right approach to resiliency. Backup systems have been a staple of business...

    • Downloads: 4
  • For Infrastructure & Operations Professionals

    Report:Meet The Multisourcing Challenge

    Redesign Your Service Integration And Management (SIAM) Capabilities To Deliver Innovation For Customers

    Multisourcing is a reality, but most firms still struggle with service integration and management (SIAM) in multisourced environments. Infrastructure and operations (I&O) teams and their partners...

    • Downloads: 151
  • For Infrastructure & Operations Professionals

    Report:Bridge The Broken Internet-Of-Things Promise

    In Retail, Hospitality, And Travel, The Promise Of IoT And Wearable Technologies Exceeds The Current Capacity To Execute

    Internet-of-Things technologies have shown the potential to help businesses deliver new digital customer experiences while achieving digital operational excellence on the back end in industries like...

    • Downloads: 344
  • For Infrastructure & Operations Professionals

    Report:The Mobile App-ocalypse Is Coming: Are You Ready?

    Make Smarter Mobile Bets For Your Workforce To Avoid App Overload

    Employees want their mobile devices to be just as capable of completing work tasks as their PCs. This means enabling them with an ever-expanding set of mobile apps. Fall short, and you risk facing...

    • Downloads: 146
  • For Infrastructure & Operations Professionals

    Report:Predictions 2016: Automation Drives Growth

    How I&O Pros Will Accelerate BT Agenda Execution With Software-Defined And Agile Everything

    In 2015, infrastructure and operations (I&O) leaders and their teams laid foundations for and shifted some investment to the business technology (BT) agenda — the to-do list for applying...

    • Downloads: 215
  • For Infrastructure & Operations Professionals

    Report:Embrace Deming's PDCA Cycle To Continuously Optimize Modern Service Delivery

    Continuous Improvement: The Modern Service Delivery Playbook

    Infrastructure and operations (I&O) professionals are adopting the disciplines of modern service delivery to deliver modern applications and services with the speed, quality, and agility that...

    • Downloads: 190
  • For Infrastructure & Operations Professionals

    Report:Five Key Initiatives To Wow Your Workforce With Your Service Desk

    Extend Your Service Desk Automation Now

    Each interaction between your employees and your service desk affects the reputation of the entire infrastructure and operations (I&O) team. To delight (or, as we like to say, wow) members of your...

    • Downloads: 153
  • For Infrastructure & Operations Professionals

    Report:Predictions 2016: The Cloud Accelerates

    Eleven Key Developments For Cloud And What I&O Pros Should Do About Them

    After reaching mainstream acceptance in 2015, cloud will shift into the next gear in 2016. This next stage will focus on expanding cloud use cases and infrastructure and operations (I&O)...

    • Downloads: 529
  • For Infrastructure & Operations Professionals

    Report:Infrastructure As Code, The Missing Element In The I&O Agenda

    Strategic Plan: The Infrastructure Transformation Playbook

    Infrastructure and operations (I&O) professionals have been dedicated to delivering services at lower costs and ever greater efficiency, but the business technology (BT) agenda requires innovation...

    • Downloads: 100
  • For Infrastructure & Operations Professionals

    Report:Brief: Sourcing Behavior Secures Operational Excellence In The Age Of The Customer

    Spike Your Operational Excellence With New Sourcing Options

    Your business demands agility, and fast time-to-market cycles are becoming increasingly important. Infrastructure and operations (I&O) professionals must rethink their service sourcing behavior. In...

    • Downloads: 59
  • For Infrastructure & Operations Professionals

    Report:Establish The Business Case For I&O Transformation

    Business Case: The I&O Transformation Playbook For 2015

    Your firm's customers, channels, and competitors are digital — which means that your company must use technology to differentiate. That's a chance for I&O leaders to drive innovation that...

    • Downloads: 210
  • For Infrastructure & Operations Professionals

    Report:Vendor Landscape: Hybrid Cloud Management Solutions

    These Rapidly Maturing Solutions Offer Self-Service And Frictionless Governance Across Clouds

    Today's digital businesses rely on a growing portfolio of cloud platforms to create and deliver differentiated customer experiences. Infrastructure and operations (I&O) pros scramble to offer...

    • Downloads: 302
  • For Infrastructure & Operations Professionals

    Report:Brief: Gauging The Impact Of Heuristic Automation On Service Delivery

    After percolating for several years, activity among service providers pursuing advanced automation capabilities has accelerated recently. Suppliers including Wipro and Tata Consultancy Services have...

    • Downloads: 137
  • For Infrastructure & Operations Professionals

    Report:Develop Infrastructure Metrics Using The Balanced Scorecard

    Performance Management: The Infrastructure Transformation Playbook For 2015

    This report outlines Forrester's solution for developing effective objectives and metrics to measure and transform your infrastructure practice and strengthen your business technology (BT) agenda....

    • Downloads: 1248
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Server-Hosted Virtual Desktops (VDI), Q3 2015

    The Seven Providers That Matter Most And How They Stack Up

    In Forrester's 26-criteria evaluation of server-hosted virtual desktop vendors, we identified the seven most significant software providers — Citrix, Dell, Listeq, Microsoft, Nimboxx, Oracle,...

    • Downloads: 218
  • For Infrastructure & Operations Professionals

    Report:I&O Must Shift Toward Modern Service Delivery To Better Serve Customers

    Executive Overview: The Modern Service Delivery Playbook For 2015

    Infrastructure and operations (I&O) teams can no longer live in silos, as it hinders their ability to address customers' rising expectations in today's age of the customer. They must not only change...

    • Downloads: 336
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Private Cloud Software Suites, Q1 2016

    How The Top Nine Private Cloud Software Suites Stack Up

    In Forrester's 40-criteria evaluation of private cloud solution vendors, we identified the nine most significant software providers — BMC Software, Cisco Systems, Citrix, Hewlett Packard Enterprise,...

    • Downloads: 202