Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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75 results in Reports

  • Past 6 months
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Nationwide Building Society Uses Cost Transparency To Achieve Customer Obsession

    Case Study: How CIO Debra Bailey Transformed Her TM Organization From Service Provider To Business Partner

    Nationwide Building Society's excellent customer service has enabled it to challenge far bigger UK banks for consumers' business. But it isn't sitting still: Nationwide is thriving in the age of the...

    • Downloads: 65
  • For Infrastructure & Operations Professionals

    Report:The Myth Of White-Box Network Switches

    White-Box Network Hardware Offers Organizations More Flexibility And Choice, But That Comes With More Responsibility

    Public cloud platforms have sent the networking industry into a froth of hyperbole. Over the past few years, companies offering x-as-a-service (XaaS) have been making claims that transitioning the...

    • Downloads: 106
  • For Infrastructure & Operations Professionals

    Report:The All-Digital Era Requires An Application Ecosystem

    Part 1 Of The New Service Management Taxonomy Series

    For the past 10 years, infrastructure and operations (I&O) pros have considered the configuration management database (CMDB) and configuration management system (CMS) to be the linchpins of service...

    • Downloads: 90
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Cisco Makes Its Long-Expected Change In Leadership

    Customers Are Safe As John Chambers Passes The Baton To Chuck Robbins

    John Chambers has been the face of Cisco for 20 years. Although an icon of the technology industry, his succession was inevitable. On May 4, 2015, Cisco made the formal announcement that Cisco...

    • Downloads: 44
  • For Infrastructure & Operations Professionals

    Report:Consider Bare-Metal As A Viable Cloud Option

    Simplicity Is Key For Many Performance-Sensitive Services

    I&O pros face increasingly stringent SLAs for high-volume customer-facing transactions to serve a bold, dynamic BT agenda. VM-based IaaS cloud services have become a strong infrastructure solution...

    • Downloads: 120
  • For Infrastructure & Operations Professionals

    Report:BYOD Programs In Government: Prepare To Walk That Fine Line

    Government I&O Execs Must Help Firms Balance The Risk And Reward Of Deploying BYOD Programs

    During the past few years, many government agencies have been challenged with balancing the hype surrounding bring-your-own-device (BYOD) programs with legitimate opportunities to use BYOD to empower...

    • Downloads: 69
  • For Infrastructure & Operations Professionals

    Report:How Will Your Private Cloud Pass The Developer Self-Service Litmus Test?

    Developer Self-Service Access Enables Rapid App Delivery

    Developers judge private cloud initiatives by the degree of autonomous access they get to environments and resources that tech management provides. Few enterprises offer developer self-service to...

    • Downloads: 151
  • For Infrastructure & Operations Professionals

    Report:Quick Take: HP Escalates The Branded Bare-Metal Network Switch War

    HP And Others Pursue The Lucrative Hyperscale Market

    Similar to Dell's announcement in 2014, HP just announced plans to offer three HP-branded bare-metal (BBM) switches built on Broadcom's Trident II application-specific integrated circuit (ASIC). More...

    • Downloads: 42
  • For Infrastructure & Operations Professionals

    Report:Brief: Tata Communications Makes Network Connectivity Predictable

    Deterministic Routing Enables Business Agility

    Cloud services give infrastructure and operations (I&O) professionals flexible new options. They also pose new challenges — such as network latency, network availability, and application...

    • Downloads: 43
  • For Infrastructure & Operations Professionals

    Report:Brief: Avaya Re-Engages Its Partners And Customers With A Stronger Strategy

    A Breakdown Of The Avaya Partner And Analyst Event And What It Means To I&O Professionals

    At its annual partner event, Avaya launched a new set of initiatives to help its partners differentiate themselves and to help infrastructure and operations (I&O) professionals transform customer...

    • Downloads: 75
  • For Infrastructure & Operations Professionals

    Report:Forrester's Workforce Engagement And Flow Survey Instrument

    This instrument analyzes cognitive flow for employees in the workplace. This instrument is divided into two sections: The first part captures basic demographic details and asks general questions to...

    • Downloads: 1
  • For Infrastructure & Operations Professionals

    Report:Brief: Did HP Bail Out Of Public Cloud?

    We Expect HP To Reduce Its Commitment To Public Cloud But Continue To Focus On Private And Hybrid Cloud Solutions

    HP's cloud executive team generated some media speculation on April 8, 2015, when it indicated that it can't compete directly with the hyperscale public cloud platforms. Does this mean HP is exiting...

    • Downloads: 106
  • For Infrastructure & Operations Professionals

    Report:Create A Customer Engagement Network For Your BT Agenda

    Connecting Your Customer To The Business Requires A New Network Strategy

    As infrastructure and operations (I&O) leaders move to support a business technology (BT) agenda, they will come to the difficult realization that their current network infrastructure can't support...

    • Downloads: 82
  • For Infrastructure & Operations Professionals

    Report:Assess Technology Management's Impact On Employee Performance And Flow

    Use Our Survey To Analyze What's Affecting Employee Performance So You Can Invest Where It Matters Most

    Chances are your organization measures technology management's success or failure in terms of budget discipline, responsiveness, compliance, or other operational factors. Such goals are relatively...

    • Downloads: 72
  • For Infrastructure & Operations Professionals

    Report:Top Technologies For The Infrastructure & Operations BT Agenda

    Your company's only route to sustainable competitive advantage is to deliver a superior customer experience. Because your customers, channels, competitors, and coveted talent are digital, your...

    • Downloads: 265
  • For Infrastructure & Operations Professionals

    Report:Develop Your Infrastructure And Operations Transformation Strategy Now

    Strategic Plan: The I&O Transformation Playbook

    Constant advances at a relatively low cost means that technology can now focus on the most important part of the business: the customer. Previous technology cycles focused on internal productivity...

    • Downloads: 374
  • For Infrastructure & Operations Professionals

    Report:Embrace Business Technologies To Build Your Digital Business

    Top Business Technologies To Keep I&O Pros Relevant In China

    Everything and everyone in China is going digital: customers, channels, and competitors. Infrastructure and operations (I&O) professionals must respond by crafting a business technology (BT) agenda...

    • Downloads: 61
  • For Infrastructure & Operations Professionals

    Report:Bolster Your Brand With A Greener Technology Ecosystem

    How Technology Strategy Contributes To Brand Positioning And Differentiation

    Your customers, employees, partners, and possibly regulators demand increasing transparency in company operations and products. Among the various aspects of transparency they seek is greater...

    • Downloads: 59
  • For Infrastructure & Operations Professionals

    Report:Brief: Prepare Your Contract Framework For Multisourcing Engagements

    Drive Seamless Communication And Collaboration Among All Participants

    Fluctuations in the global economy, growth in emerging markets, globalization, and technology trends such as digitalization and social, mobile, analytics, and cloud are pushing companies to seek more...

    • Downloads: 64
  • For Infrastructure & Operations Professionals

    Report:Brief: Master Mobile Device Life-Cycle Management

    How To Apply Device Life-Cycle Thinking To The IDEA Framework

    Mobility is reshaping how businesses engage with their customers. This seismic shift has driven a diverse set of new mobile technologies into companies in every industry — and the onus of...

    • Downloads: 119
  • For Infrastructure & Operations Professionals

    Report:Brief: Application Release Automation Market Forecast

    How Big Is The ARA Market Really?

    Demanding customers in today's market have rising expectations that come not only from your competitors' products and service offerings but from far-reaching products and services they interact with...

    • Downloads: 98
  • For Infrastructure & Operations Professionals

    Report:Brief: Be Aware Of These Key Sourcing Trends For Managed Services And Cloud

    Do You Need To Rethink Your Sourcing Strategy In 2015?

    The sourcing of technical services is changing based on different trends: Technology management teams will continue to rely on managed technical services due to their inability to transform existing...

    • Downloads: 273
  • For Infrastructure & Operations Professionals

    Report:Don't Fear The Cloud — Profit From It

    Organization: The Cloud Computing Playbook

    Cloud adoption is increasingly widespread at enterprise organizations and a growing number of small and medium-size businesses. Cloud computing is also a potential source of massive disruption, not...

    • Downloads: 273
  • For Infrastructure & Operations Professionals

    Report:Beware The Pitfalls Within Networking For Hybrid Cloud

    Networking Has A Ways To Go To Make Hybrid Cloud Simple

    While we would all like hybrid cloud configurations to be simple and easy, the current economic, physics, and security realities result in infrastructure integration challenges that can be complex...

    • Downloads: 220
  • For Infrastructure & Operations Professionals

    Report:Brief: Break Your Bad DevOps Habits

    The Good, The Bad, And The Ugly Of DevOps, Part Two Of Three

    Infrastructure and operations (I&O) is full of good modern service delivery intentions. However, it falls short in some key behaviors and technology areas that support the development and operations...

    • Downloads: 154