Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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77 results in Reports

  • Past 6 months
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Quick Take: HP Escalates The Branded Bare-Metal Network Switch War

    HP And Others Pursue The Lucrative Hyperscale Market

    Similar to Dell's announcement in 2014, HP just announced plans to offer three HP-branded bare-metal (BBM) switches built on Broadcom's Trident II application-specific integrated circuit (ASIC). More...

    • Downloads: 28
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Private Cloud In Asia Pacific, Q2 2015

    Private Cloud Is Suffering Growing Pains — But It's Still Growth

    Infrastructure and operations (I&O) executives and their teams across Asia Pacific (AP) and around the world consult with Forrester to get advice about private cloud adoption so they can better plan...

    • For Infrastructure & Operations Professionals

      Report:Brief: DevOps — Where's The Heat?

      Rising Customer Expectations And Increased Competition Drive DevOps Adoption

      Consumer expectations have shifted, as powerful mobile experiences give customers more choices than ever before. Companies in competitive industries with low customer lock-in find themselves either...

      • Downloads: 202
    • For Infrastructure & Operations Professionals

      Report:Accelerate Product Design With Digital Workspaces For 3D Visualization

      Recent Innovations In Graphics Hardware And Digital Workspace Technologies Improve Coordination Across Distributed Design Teams

      There are few things more fundamental to the competitiveness of your business than the way engineers design and develop products. 3D product design, visualization, and life-cycle management software...

      • Downloads: 41
    • For Infrastructure & Operations Professionals

      Report:Nationwide Building Society Uses Cost Transparency To Achieve Customer Obsession

      Case Study: How CIO Debra Bailey Transformed Her TM Organization From Service Provider To Business Partner

      Nationwide Building Society's excellent customer service has enabled it to challenge far bigger UK banks for consumers' business. But it isn't sitting still: Nationwide is thriving in the age of the...

      • Downloads: 39
    • For Infrastructure & Operations Professionals

      Report:Quick Take: Aruba's New Appliance Helps Customers Adopt Forrester's VNI Architecture

      Aruba's New Product Highlights A Shift In Network Design And Customer Requirements

      The December 12, 2011, "Virtual Network Infrastructure" Forrester report provided enterprise infrastructure and operations (I&O) professionals with a network framework to support emerging technology...

      • Downloads: 26
    • For Infrastructure & Operations Professionals

      Report:Equipped To Thrive: Help Employees Turn Mobile Moments Into Customer Value

      Vision: The Workforce Enablement Playbook

      Enterprise mobility isn't about bring-your-own devices or apps. It's about enabling the people in your workforce to make the most of their mobile moments — to make the most of their...

      • Downloads: 97
    • For Infrastructure & Operations Professionals

      Report:Playing Musical Chairs For Staffing Modern Service Delivery

      Organization: The Modern Service Delivery Playbook

      Software-driven businesses are creating disruption in the marketplace, which is forcing other enterprises to follow in their path. These software-driven businesses are abandoning traditional...

      • Downloads: 58
    • For Infrastructure & Operations Professionals

      Report:Brief: Prepare Your Contract Framework For Multisourcing Engagements

      Drive Seamless Communication And Collaboration Among All Participants

      Fluctuations in the global economy, growth in emerging markets, globalization, and technology trends such as digitalization and social, mobile, analytics, and cloud are pushing companies to seek more...

      • Downloads: 16
    • For Infrastructure & Operations Professionals

      Report:Six Trends That Will Shape DevOps Adoption In 2015 And Beyond

      Benchmarks: The Modern Service Delivery Playbook For 2015

      Infrastructure and operations (I&O) organizations are in various stages of adopting the DevOps methodology. Where does your organization fall in comparison with other organizations? This report...

      • Downloads: 60
    • For Infrastructure & Operations Professionals

      Report:Develop Your Workforce Enablement Balanced Scorecard

      Performance Management: The Workforce Enablement Playbook

      This report outlines Forrester's solution for developing effective metrics to measure the performance of your workforce enablement initiatives. Identifying and implementing a comprehensive, relevant...

      • Downloads: 336
    • For Infrastructure & Operations Professionals

      Report:Brief: Tata Communications Makes Network Connectivity Predictable

      Deterministic Routing Enables Business Agility

      Cloud services give infrastructure and operations (I&O) professionals flexible new options. They also pose new challenges — such as network latency, network availability, and application...

      • Downloads: 28
    • For Infrastructure & Operations Professionals

      Report:Service Design Is Your New Approach To Infrastructure

      Vision: The Infrastructure Transformation Playbook

      Insular infrastructure development became counterproductive years ago, but now it is intolerable because service complexity and customer expectations have exploded. Thus, infrastructure and...

      • Downloads: 228
    • For Infrastructure & Operations Professionals

      Report:How To Budget For Workforce And Customer-Facing Technologies In 2015 And Beyond

      Benchmarks: The Workforce Enablement Playbook

      Infrastructure and operations (I&O) leaders planning their budgets for 2015 and beyond face a daunting challenge: within their constrained I&O budget, they must find ways to divert investments from...

      • Downloads: 703
    • For Infrastructure & Operations Professionals

      Report:What You Need In A Mobile Collaboration App

      Forrester's Guide For Assessing Cloud Collaboration Vendors' Preparedness For The Mobile Mind Shift

      Helping an increasingly mobile workforce work with customers has been a catalyst for many Forrester clients to move toward cloud collaboration technologies like Box and Google Apps. However, to truly...

      • Downloads: 107
    • For Infrastructure & Operations Professionals

      Report:Velocity: The Only Storage Issue That Matters In The Age Of The Customer

      Relentlessly Seek Speed In Your Service Design

      Storage always was and always will be critical to infrastructure and operations (I&O) professionals seeking to expand their BT agenda. Factors like capacity, cost, and management have dominated...

      • Downloads: 134
    • For Infrastructure & Operations Professionals

      Report:Quick Take: Microsoft's HoloLens Will Drive Radical Productivity Gains With Mixed Reality

      Part Windows And Part Wearables, HoloLens Will Provide A New Toolset For Workforce Collaboration And Customer Interactions

      Microsoft has announced HoloLens, a holographic, mixed-reality head-mounted display built on Windows 10, which it will release in late 2015. This exotic-sounding product will offer many of the best...

      • Downloads: 101
    • For Infrastructure & Operations Professionals

      Report:Four Ways Connected Devices Improve Patient Care

      How Mobile And Connected Devices Help To Reshape The Healthcare Customer Experience

      Systemic changes to the healthcare system are creating new challenges — and emerging technology is opening the door to new strategies to meet them. Busy doctors spend too much time on...

      • Downloads: 194
    • For Infrastructure & Operations Professionals

      Report:Quick Take: BMC Software — A New Company With A Well-Known Name

      Will The New Executives, New Branding, And Diligent Focus On Customer Experience Be Enough To Retain And Win Customers?

      Last week, BMC Software held its global users' conference, BMC Engage. The event attracted over 800 BMC customers, 157 implementation and technology partners, 42 showcase booths, and 20 industry...

      • Downloads: 83
    • For Infrastructure & Operations Professionals

      Report:Brief: Good DevOps Requires Collaboration, Automation, And Cultural Change

      The Good, The Bad, And The Ugly Of DevOps, Part One Of Three

      Modern service delivery is the new frontier of service and application delivery. As organizations focus on improving the customer experience, the speed and quality of delivering applications and...

      • Downloads: 114
    • For Infrastructure & Operations Professionals

      Report:Bolster Your Brand With A Greener Technology Ecosystem

      How Technology Strategy Contributes To Brand Positioning And Differentiation

      Your customers, employees, partners, and possibly regulators demand increasing transparency in company operations and products. Among the various aspects of transparency they seek is greater...

      • Downloads: 40
    • For Infrastructure & Operations Professionals

      Report:I&O Skills And Staffing In A Consumerized World

      Organization: The Workforce Enablement Playbook

      The challenge of deploying and supporting a wide range of new technologies to support their company's increasingly mobile workforce has triggered infrastructure and operations (I&O) leaders to...

      • Downloads: 262
    • For Infrastructure & Operations Professionals

      Report:Gear Up For Modern Service Delivery

      Tools And Technology: The Modern Service Delivery Playbook

      Speeding up the pace of the service delivery life cycle requires automation tools, which presents both opportunities and challenges to the infrastructure and operations (I&O) organization. You can...

      • Downloads: 279
    • For Infrastructure & Operations Professionals

      Report:Quick Take: Microsoft Cleans Windows Licensing And Reveals A Path To VDI

      Microsoft's New Per-User Subscription License Enables Use On And From Multiple Devices, Both Locally And/Or Virtually

      Infrastructure and operations (I&O) professionals who set client device strategies for their organizations should welcome Microsoft's new option of a user subscription license (USL) for Windows. Not...

      • Downloads: 162
    • For Infrastructure & Operations Professionals

      Report:Quick Take: Dell's FX Architecture Holds Promise To Power Modern Services

      Infrastructure Architectures For Massive Systems Of Engagement Are Changing, And Dell FX Points The Way

      Everything you need to do to apply technology, systems, and processes to win, serve, and retain customers — which Forrester calls your BT agenda — is built on the shoulders of...

      • Downloads: 51