Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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86 results in Reports

  • Past 6 months
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Portfolio Evaluation Is The Key To Migrating Applications To The Cloud

    Processes: The Cloud Computing Playbook

    Cloud services in the enterprise are growing, as customers increasingly want to get out of the data center business. While these services offer flexible new options for CIOs, infrastructure and...

    • Downloads: 497
  • For Infrastructure & Operations Professionals

    Report:Brief: Storage Wars Will Deliver Extreme Speed Sooner Than Expected

    Storage-Class Memory Becomes A Major Horse Race

    Your business technology agenda requires extreme performance for ever more demanding applications and customer experiences. Storage issues, often the biggest performance bottleneck, will soon be...

    • Downloads: 88
  • For Infrastructure & Operations Professionals

    Report:Can You Meet The I&O Transformation Challenge?

    Benchmarks: The I&O Transformation Playbook

    We're at the beginning of a new era in digital technologies, very much like what IT went through in the mid-1990s. New technologies abound: Some will dominate the future market, and some will not. At...

    • Downloads: 198
  • For Infrastructure & Operations Professionals

    Report:DevOps Makes Modern Service Delivery Modern

    Vision: The Modern Service Delivery Playbook

    "DevOps" and "continuous delivery" are the buzzwords of the day. But what do they really mean? In the age of the customer, customers are demanding business technology solutions that are easy to use,...

    • Downloads: 578
  • For Infrastructure & Operations Professionals

    Report:Brief: Best Practices In Deploying A Customer Engagement Network In Retail

    In the "Have You Built A Customer Engagement Network In Retail?" Forrester report, we outlined 17 retail initiatives forcing infrastructure and operations (I&O) professionals to design, deploy, and...

    • Downloads: 103
  • For Infrastructure & Operations Professionals

    Report:The Digital Signage And Display Opportunity In 2016

    Put Your Digital Business On Display For Customers And Employees Alike

    Once just a simple, unidirectional, broadcasting mechanism, digital signage now offers an array of new technology features like interactivity, facial recognition, and magic mirrors, and others that...

    • Downloads: 197
  • For Infrastructure & Operations Professionals

    Report:By 2025, I&O Processes Become Business Services Orchestration

    Processes: The I&O Transformation Playbook

    Forrester believes that business technology challenges the current infrastructure and operations (I&O) model and requires I&O to become an innovative partner that works closely with the business. I&O...

    • Downloads: 271
  • For Infrastructure & Operations Professionals

    Report:Brief: The State Of DevOps Industry Adoption For 2016 — Where's The Heat?

    eCommerce Websites Push Past Mobile Apps As The Key DevOps Driver

    Consumer expectations have shifted, as highly tailored software experiences give customers more choices. Companies in competitive industries with low customer lock-in find themselves fanning the...

    • Downloads: 530
  • For Infrastructure & Operations Professionals

    Report:The Mobile App-ocalypse Is Coming: Are You Ready?

    Make Smarter Mobile Bets For Your Workforce To Avoid App Overload

    Employees want their mobile devices to be just as capable of completing work tasks as their PCs. This means enabling them with an ever-expanding set of mobile apps. Fall short, and you risk facing...

    • Downloads: 159
  • For Infrastructure & Operations Professionals

    Report:Apply Maslow's Hierarchy And Deming's PDCA Cycle For Continuous Infrastructure Improvement

    Continuous Improvement: The Infrastructure Playbook For 2015

    As enterprises across each industry increasingly embrace mobile and digital, business demands are quickly growing. Infrastructure and operations (I&O) pros are inundated with demands to help the...

    • Downloads: 443
  • For Infrastructure & Operations Professionals

    Report:Brief: Ignite Your Workforce Experience With Your Service Desk

    How To Measure Your Workforce Experience In The Future

    Ensuring a positive service desk experience means minimizing the effort that your workforce expends to get help. Don't make employees jump through hoops to reach you because you're too focused on...

    • Downloads: 105
  • For Infrastructure & Operations Professionals

    Report:Harness The Potential Of Millennials With Your Workforce Technology Strategy

    Millennial Workers Are Now The Largest Generation In The Workforce And Require A Different Approach

    The composition of the workforce is changing, as Millennials have recently become the largest generation in the workforce. Alongside that shift comes a change in work styles, a greater level of...

    • Downloads: 195
  • For Infrastructure & Operations Professionals

    Report:The Future Of Service Delivery Requires A New Management Taxonomy

    Tools And Technology: The I&O Transformation Playbook

    Management software vendors tend to provide products that only resolve targeted parts of business service management. Efficient technology management organizations look for complete solutions that...

    • Downloads: 181
  • For Infrastructure & Operations Professionals

    Report:Building The Always-On, Always-Available Digital Enterprise

    Three Steps To Get You On The Path To Running 24x365 Services

    Your digital business ecosystem consists of customers, partners, suppliers, and employees. Each expects your services to be available 24x365 in a seamless fashion. But running an always-on,...

    • Downloads: 737
  • For Infrastructure & Operations Professionals

    Report:I&O Automation In 2016 And Beyond

    Determine The Right Level Of Automation To Succeed In The Age Of The Customer

    Superior service delivery in a digitally disrupted world is one of the business imperatives to win, serve, and retain customers. But infrastructure and operations (I&O) organizations face a major...

    • Downloads: 159
  • For Infrastructure & Operations Professionals

    Report:Develop Your Workforce Enablement Balanced Scorecard

    Performance Management: The Workforce Enablement Playbook

    This report outlines Forrester's solution for developing effective metrics to measure the performance of your workforce enablement initiatives. Identifying and implementing a comprehensive, relevant...

    • Downloads: 502
  • For Infrastructure & Operations Professionals

    Report:The Internet Of Things Heat Map, 2016

    Where IoT Will Have The Biggest Impact On Digital Business

    Internet of Things (IoT)-enabled applications are poised to revolutionize digital customer experience and enhance digital operational excellence — but where will they apply at your company? Some key...

    • Downloads: 1018
  • For Infrastructure & Operations Professionals

    Report:Strategic Benchmarks 2016: Infrastructure Priorities

    Benchmarks: The Infrastructure Transformation Playbook

    This report provides infrastructure and operations (I&O) professionals with strategic benchmarks so they can compare their infrastructure budgets, priorities, motivations, and technology adoption...

    • Downloads: 361
  • For Infrastructure & Operations Professionals

    Report:TechRadar™: Internet Of Things, Q1 2016

    Software Technologies For IoT Have Hit The Growth Phase, But Security And Standards Lag

    Firms are using Internet-connected sensors and actuators to improve business ops and transform products. But Internet of Things (IoT) technologies are diverse and immature — making it a struggle for...

    • Downloads: 840
  • For Infrastructure & Operations Professionals

    Report:Vendor Landscape: Private Cloud Overview

    Forrester has been tracking almost 50 private cloud service providers that deliver products or services to enterprises. This report refreshes Forrester's high-level overview of this landscape for...

    • Downloads: 952
  • For Infrastructure & Operations Professionals

    Report:Vendor Landscape: Software-Defined Networking Overlay Solutions

    Eight Vendors Help I&O Professionals Solve Hybrid Cloud Or Hybrid WAN Issues, Only One Does Both

    This report lays out the SDN overlay vendor landscape and available solutions. Many solutions seem similar but provide very different benefits and architecture from both emerging and traditional...

    • Downloads: 227
  • For Infrastructure & Operations Professionals

    Report:Brief: Take Application Performance To The Next Level With Digital Performance Management

    Performance Management: The Modern Service Delivery Playbook

    Today's digital businesses and their customers need I&O professionals to go beyond problem solving to deliver an excellent customer experience. Operations teams are seeking something more than...

    • Downloads: 80
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Hybrid Cloud Management Solutions, Q1 2016

    Tools And Technology: The Cloud Computing Playbook

    In Forrester's 32-criteria evaluation of hybrid cloud management solution vendors, we identified 11 significant software providers — BMC Software, Citrix, CliQr Technologies, Dell, Hewlett Packard...

    • Downloads: 713
  • For Infrastructure & Operations Professionals

    Report:Develop Your Infrastructure And Operations Transformation Strategy Now

    Strategic Plan: The I&O Transformation Playbook

    As the enterprise creates its battle plan in today's market, infrastructure and operations (I&O) needs to transform itself accordingly by first creating a strategic plan. A strategic plan determines...

    • Downloads: 597
  • For Infrastructure & Operations Professionals

    Report:Brief: I&O Must Acquire And Retain New Talent To Stay Relevant

    Organization: The I&O Transformation Playbook

    Business differentiation through technology has shifted from IT to business technology (BT), but the typical infrastructure and operations (I&O) organization today is built around technology silos....

    • Downloads: 73