Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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76 results in Reports

  • Past 6 months
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:The Forrester Private Cloud Maturity Assessment: Q3 2015

    Forrester's private cloud maturity assessment evaluates your current and desired state maturity across 42 key private cloud elements within four top-level domains: technical, governance, people, and...

    • For Infrastructure & Operations Professionals

      Report:Brief: Cloud Broker Solutions Emerge But Remain Fragmented

      You Know You Need To Be One, But What Does It Mean?

      With infrastructure and operations' reinvigorated cloud governance approach comes the promise of cloud brokering. But cloud brokering functions range from governance, chargeback/showback, service...

      • Downloads: 138
    • For Infrastructure & Operations Professionals

      Report:Augmented And Virtual Reality Should Be Part Of The Innovator's Toolkit

      Use Forrester's Evaluation Matrix To Choose The Right Augmented Reality Or Virtual Reality Device For Your Task

      Infrastructure and operations (I&O) leaders look to inject technology innovations into business processes, be they operational workforce workflows or customer experiences. But the landscape of...

      • Downloads: 126
    • For Infrastructure & Operations Professionals

      Report:Redefine Your Workforce Enablement Policy To Empower Employees

      Policy And Procedures: The Workforce Enablement Playbook

      To ensure that employees are armed with the technology they need to do their best work and delight customers, infrastructure and operations (I&O) managers are embracing desktop modernization projects...

      • Downloads: 761
    • For Infrastructure & Operations Professionals

      Report:Assess Technology Management's Impact On Employee Performance And Flow

      Use Our Survey To Analyze What's Affecting Employee Performance So You Can Invest Where It Matters Most

      Chances are your organization measures technology management's success or failure in terms of budget discipline, responsiveness, compliance, or other operational factors. Such goals are relatively...

      • Downloads: 84
    • For Infrastructure & Operations Professionals

      Report:CALMSS: A Model For Assessing Modern Service Delivery

      DevOps experts have been using the CALMS (culture, automation, Lean, measurement, and sharing) model to describe changes an organization must undergo to achieve successful modern service delivery...

      • Downloads: 79
    • For Infrastructure & Operations Professionals

      Report:Accelerate Product Design With Digital Workspaces For 3D Visualization

      Recent Innovations In Graphics Hardware And Digital Workspace Technologies Improve Coordination Across Distributed Design Teams

      There are few things more fundamental to the competitiveness of your business than the way engineers design and develop products. 3D product design, visualization, and life-cycle management software...

      • Downloads: 109
    • For Infrastructure & Operations Professionals

      Report:Benchmark Your Enterprise Cloud Adoption

      Benchmarks: The Cloud Computing Playbook For 2015

      Most enterprises have adopted cloud computing in some form; the key question is where your organization falls. Are you ahead of your competitors or lagging the average enterprise? Understand the...

      • Downloads: 672
    • For Infrastructure & Operations Professionals

      Report:Brief: Can You Deliver Services With Quality, Agility, And Value?

      Assessment: The Modern Service Delivery Playbook For 2015

      To achieve smaller, faster, high-quality release cycles, infrastructure and operations (I&O) pros must employ the CALMSS (culture, automation, Lean, measurement and management, sharing, and sourcing)...

      • Downloads: 53
    • For Infrastructure & Operations Professionals

      Report:The Future Of Jobs, 2025: Working Side By Side With Robots

      Automation Won't Destroy All The Jobs, But It Will Transform The Workforce — Including Yours

      There's a lot of talk these days about the bleak future of employment: Claims that robots will steal all the jobs are commonplace in the media and in academia. These concerns are driven by a host of...

      • Downloads: 178
    • For Infrastructure & Operations Professionals

      Report:Develop Infrastructure Metrics Using The Balanced Scorecard

      Performance Management: The Infrastructure Transformation Playbook For 2015

      This report outlines Forrester's solution for developing effective objectives and metrics to measure and transform your infrastructure practice and strengthen your business technology (BT) agenda....

      • Downloads: 1124
    • For Infrastructure & Operations Professionals

      Report:Create A Customer Engagement Network For Your BT Agenda

      Connecting Your Customer To The Business Requires A New Network Strategy

      As infrastructure and operations (I&O) leaders move to support a business technology (BT) agenda, they will come to the difficult realization that their current network infrastructure can't support...

      • Downloads: 95
    • For Infrastructure & Operations Professionals

      Report:Quick Take: OpenStack Summit, Q2 2015

      The Main Focus Of The Kilo Release Is Community App Catalog And DefCore Improvements

      Every six months, the OpenStack Foundation hosts a release summit. These summits always provide a mix of end user stories, release updates, and OpenStack deep dive sessions, aimed at OpenStack users...

      • Downloads: 80
    • For Infrastructure & Operations Professionals

      Report:Don't Fear The Cloud — Profit From It

      Organization: The Cloud Computing Playbook

      Cloud adoption is increasingly widespread at enterprise organizations and a growing number of small and medium-size businesses. Cloud computing is also a potential source of massive disruption, not...

      • Downloads: 291
    • For Infrastructure & Operations Professionals

      Report:Cloud Services Are Transforming Your Industry — Act Now To Thrive

      Executive Overview: The Cloud Computing Playbook For 2015

      Cloud computing can be a game-changer for your enterprise — but it's also rife with misinformation. A confusing array of cloud definitions and erroneously identified "cloud" solutions are but a...

      • Downloads: 81
    • For Infrastructure & Operations Professionals

      Report:Vendor Landscape: Converged Infrastructure-Based Private Cloud Solutions

      Pick The Perfect Private Cloud For Your Needs

      This report is the third in a series of market overview reports on private cloud solutions. Part one was an overview and part two concentrated on software-based solutions. This report — part...

      • Downloads: 270
    • For Infrastructure & Operations Professionals

      Report:Transform Infrastructure And Operations For The Future Technology Management Cycle

      Vision: The I&O Transformation Playbook For 2015

      For the past half-century, information systems have followed a relatively constant model, by which applications and business services are developed and run on an infrastructure that is purposely...

      • Downloads: 615
    • For Infrastructure & Operations Professionals

      Report:Adoption Profile: Hosted Private Cloud, North America And Europe, Q3 2014

      A common business technology (BT) agenda request that we receive from our infrastructure and operations (I&O) clients is baseline adoption data for hosted private cloud to inform their cloud...

      • Downloads: 173
    • For Infrastructure & Operations Professionals

      Report:Brief: Avaya Re-Engages Its Partners And Customers With A Stronger Strategy

      A Breakdown Of The Avaya Partner And Analyst Event And What It Means To I&O Professionals

      At its annual partner event, Avaya launched a new set of initiatives to help its partners differentiate themselves and to help infrastructure and operations (I&O) professionals transform customer...

      • Downloads: 81
    • For Infrastructure & Operations Professionals

      Report:The State Of Cloud Platform Standards: Q2 2015

      Standards Bodies And Open Source Foundations Learn To Play Nice

      Infrastructure and operations (I&O) pros look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in. Applications, products, and...

      • Downloads: 316
    • For Infrastructure & Operations Professionals

      Report:Avoid Making These 10 Mistakes With Your Retail Customer Engagement Network

      Not Understanding The Network's Role In Retail Technology Initiatives Torpedoes Their Value

      To combat online retailers siphoning brick and mortar customers, physical retailers have ramped up resources to transform the generic physical store into an entity that can meet the challenges of...

      • Downloads: 43
    • For Infrastructure & Operations Professionals

      Report:Organize The Chaos Of Cloud With A Realistic And Effective Strategy

      Continuous Improvement: The Cloud Computing Playbook For 2015

      Developing a realistic and achievable cloud strategy is far from easy. Organizations can't always start at square one when creating a cloud strategy, since most already make use of cloud in a variety...

      • Downloads: 217
    • For Infrastructure & Operations Professionals

      Report:Brief: Did HP Bail Out Of Public Cloud?

      We Expect HP To Reduce Its Commitment To Public Cloud But Continue To Focus On Private And Hybrid Cloud Solutions

      HP's cloud executive team generated some media speculation on April 8, 2015, when it indicated that it can't compete directly with the hyperscale public cloud platforms. Does this mean HP is exiting...

      • Downloads: 118
    • For Infrastructure & Operations Professionals

      Report:Meet The Multisourcing Challenge

      Redesign Your Service Integration And Management (SIAM) Capabilities To Deliver Innovation For Customers

      Multisourcing is a reality, but most firms still struggle with service integration and management (SIAM) in multisourced environments. Infrastructure and operations (I&O) teams and their partners...

      • Downloads: 55
    • For Infrastructure & Operations Professionals

      Report:BYOD Programs In Government: Prepare To Walk That Fine Line

      Government I&O Execs Must Help Firms Balance The Risk And Reward Of Deploying BYOD Programs

      During the past few years, many government agencies have been challenged with balancing the hype surrounding bring-your-own-device (BYOD) programs with legitimate opportunities to use BYOD to empower...

      • Downloads: 76