Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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56 results in Reports

  • Past 6 months
  • Consumer Technographics
  • For eBusiness & Channel Strategy Professionals

    Report:The Chinese Retail Market Landscape In 2014

    Traditional Retailers Must Embrace Disruption

    The restructuring and slowing down of the Chinese economy is changing the country's retail industry. In 2014, the growth rate of China's top 100 retail chains has continued to decline and is now at...

    • Downloads: 95
  • For eBusiness & Channel Strategy Professionals

    Report:Make The Right Digital Decisions To Drive Canadian Usage-Based Insurance Sales

    Rate Reform Creates Powerful Incentive For Effective Digital Sales

    Canada and the US may share a border and consumer attitudes about usage-based insurance, but they don't share a common approach to the digital strategies for promoting these insurance options. With...

    • Downloads: 108
  • For Customer Insights Professionals

    Report:Comparing European And US Consumers' Perspectives On Wearable Technology

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    Technology publications predicted that 2014 would be "The year of the wearable" — and looking at the past 12 months, 2014 has more than lived up to that prediction. Within Q4 alone, Apple...

    • Downloads: 18
  • For CMO Professionals

    Report:Wireless Brands Fail To Connect With Consumers

    Technographics® TRUE Brand Compass: Wireless

    Wireless brands have traditionally locked in customers with long contracts. But the market is changing as brands like T-Mobile blow up these traditional business models to put the control in the...

    • Downloads: 135
  • For Customer Experience Professionals

    Report:Brief: Why Good Customer Experience Isn't Good Enough

    Business Case: The Customer Experience Ecosystem Playbook

    Forty percent of the brands in Forrester's 2014 Customer Experience Index (CX Index) earned scores in the good category. But for many, those scores are actually anything but good because those brands...

    • For Security & Risk Professionals

      Report:Know Your Data To Create Actionable Policy

      Policy: The Data Security And Privacy Playbook

      Data defense is the fundamental purpose of information security. To defend your data, there are only four levers you can pull — controlling access, inspecting data usage patterns for abuse,...

      • Downloads: 765
    • For Marketing Leadership Professionals

      Report:Mobile Push Notifications: Do They Save Or Spend Consumers' Time?

      A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

      US consumers' No. 1 reason for opting in to almost any type of app's push notification — whether it's a new coupon alert or a breaking news report — is universal: They want real-time...

      • Downloads: 33
    • For Customer Insights Professionals

      Report:US Online Consumers' Perspectives On Wearable Technology

      A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

      In 2012, Forrester's "smart body, smart world" report asserted that sensor-laden embedded devices would be the next big thing among technology trends. Since then, we've witnessed the adoption...

      • Downloads: 70
    • For Marketing Leadership Professionals

      Report:The New Mobile Mind Shift Index: Global

      Global Consumer Technographics®

      Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

      • Downloads: 43
    • For Application Development & Delivery Professionals

      Report:Transform Strategic Processes For Talent Management And Employee Engagement

      Processes: The Human Resource Management Playbook

      This report, the processes component of the human resource management (HRM) playbook, enables application development and delivery (AD&D) professionals, CIOs, and their HR business partners to...

      • Downloads: 1010
    • For eBusiness & Channel Strategy Professionals

      Report:How US Online Consumers Research And Buy Credit Cards

      Online Capabilities Are Crucial To The Purchase Journey

      Credit cards remain the top selling financial product in the US, even though sales are significantly lower than before the financial crisis. Prospects shopping for a new credit card have clear goals...

      • For eBusiness & Channel Strategy Professionals

        Report:Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 1

        Understand The Operating System Preferences Of Male And Female Smartphone Users To Build An Effective Mobile Engagement Strategy

        Today's consumers increasingly use mobile phones to research, buy, and recommend products and services. This is the mobile mind shift — and it's rapidly changing customer expectations....

        • Downloads: 64
      • For Marketing Leadership Professionals

        Report:The State Of Consumers And Technology: Benchmark 2014, US

        North American Consumer Technographics®

        This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our data...

        • Downloads: 107
      • For Infrastructure & Operations Professionals

        Report:Brief: Privacy Concerns Will Shape, Not Stop, Google Glass Adoption

        How You Can Experiment With Glass Today Despite Privacy Concerns

        Infrastructure and operations (I&O) leaders are already looking at how Google Glass can play a supporting role in their enterprise mobility strategies. Today's pilots cross the spectrum of use cases:...

        • Downloads: 55
      • For Security & Risk Professionals

        Report:CISOs Need To Add Customer Obsession To Their Job Description

        Business Case: The S&R Practice Playbook

        In today's connected world, security is an essential feature for all digitally delivered products and services. Soon, no one will purchase a product or service if they believe the effort will pose...

        • Downloads: 213
      • For Marketing Leadership Professionals

        Report:The State Of Mobile Technology For Marketers, 2014

        Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply part...

        • Downloads: 1122
      • For Marketing Leadership Professionals

        Report:The POST Process Drives Social Success

        Strategic Plan: The Social Marketing Playbook

        Ten years into the social marketing boom, many executives are still going about social strategy backward: picking technologies such as Facebook or Twitter first instead of focusing on what they want...

        • Downloads: 4463
      • For Customer Insights Professionals

        Report:Understanding The Psychology Of Technology Adoption With A Multimethodology Approach

        A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

        Forrester has been studying the life cycle of consumer technology adoption since the inception of our Consumer Technographics studies in 1997. Over the years, the pace of innovation has accelerated...

        • Downloads: 49
      • For CMO Professionals

        Report:Brief: Prepare Now For Apple's Giant Leap Into Wearables

        Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch

        The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already...

        • Downloads: 240
      • For Marketing Leadership Professionals

        Report:Making Sense Of New Video Consumption Behavior

        The Proliferation Of New Digital Video Sources, Formats, And Devices Demands New Planning Recipes

        Consumers' video viewing habits are changing as new sources of TV content they love, available on new devices, allow them to watch their favorite shows more conveniently. Consumers are also...

        • Downloads: 260
      • For Marketing Leadership Professionals

        Report:Integrate Social Into Your Marketing RaDaR

        Vision: The Social Marketing Playbook

        Nearly every marketer uses social media today, but too few use it well. Most marketing leaders treat social as something special and unique, leading them to either separate it completely from the...

        • Downloads: 2099
      • For Customer Experience Professionals

        Report:The Unified Digital Customer Experience Imperative In India

        Complex Customer Engagement Mandates Unifying Digital Experiences

        India boasts a growing digitally active population. Booming device usage means that digital users are increasingly adopting a multiscreen approach, often leveraging multiple devices to accomplish a...

        • Downloads: 42
      • For Customer Insights Professionals

        Report:Exploring The Drivers, Attitudes, And Behaviors Behind The 2014 US Holiday Shopping Season

        A Technographics 360 Report: Using Online Community And Social Listening Data

        The holiday season continues to be lucrative for all retailers, and early planning will help them get ahead of the competition. With the 2014 US holiday season now behind us, we can see that...

        • For Application Development & Delivery Professionals

          Report:Brief: Retool For A New Workforce Reality — New Technology For A New Breed Of Agent

          Agent Tools Must Provide Process Guidance And Predictive Data

          A new generation of contact center agents has begun to vex application development and delivery (AD&D) professionals. The new agents seem reluctant to learn detailed product and service information...

          • Downloads: 80
        • For Customer Insights Professionals

          Report:Elements To Consider Before Launching A Market Research Online Community

          What You Need For Qualitative Success

          The market research online community (MROC) industry has been evolving; new tools to gain qualitative customer insight have emerged, along with different views on the right approach to community...

          • Downloads: 64