Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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50 results in Reports

  • Past 6 months
  • Consumer Technographics
  • For Customer Experience Professionals

    Report:The Australia Customer Experience Index, 2015

    A Benchmark Of How Well Brands In Australia Use The Customer Experience To Create And Sustain Customer Loyalty

    How good is the customer experience (CX) at leading companies in Australia? This report helps answer that question by applying Forrester's Customer Experience Index (CX Index™) methodology to...

    • Downloads: 154
  • For Infrastructure & Operations Professionals

    Report:Harness The Potential Of Millennials With Your Workforce Technology Strategy

    Millennial Workers Are Now The Largest Generation In The Workforce And Require A Different Approach

    The composition of the workforce is changing, as Millennials have recently become the largest generation in the workforce. Alongside that shift comes a change in work styles, a greater level of...

    • Downloads: 129
  • For B2C Marketing Professionals

    Report:The POST Process Drives Social Success

    Strategic Plan: The Social Marketing Playbook

    More than a decade into the social marketing boom, many executives are still going about social strategy backward: They're picking technologies such as Facebook or Twitter first instead of focusing...

    • Downloads: 4733
  • For Customer Insights Professionals

    Report:Master Your Customers' Mobile Pathways

    How High Is Your Direct Engagement? Are Your Customers More Likely To Stop Along The Way?

    Some 70 million Americans spend more time online on their smartphones than on any other device. It's been hard to know how your customers find their way to and from your mobile moments. Until now....

    • Downloads: 239
  • For Customer Insights Professionals

    Report:Evolving Consumer Attitudes On Privacy: A Q4 2015 Update

    A Technographics® 360 Report: Using Survey, Social Listening, And Behavioral Data

    Pundits like to say that privacy is dead. But from Forrester's perspective, privacy is not only very much alive, but it's set to become a major competitive differentiator in the years to come....

    • Downloads: 42
  • For B2C Marketing Professionals

    Report:The French Shopper Journey: Use The Customer Life Cycle To Anticipate What Customers Will Do Next

    The Customer Life Cycle Helps B2C Marketers Prioritize Channels And Touchpoints At Each Phase Of Your Customers' Path To Purchase

    B2C marketers must plan beyond the marketing funnel to support consumers across their entire life cycle. This report takes a closer look at French consumers' path to purchase, highlighting their use...

    • Downloads: 38
  • For Application Development & Delivery Professionals

    Report:Brief: Is Your Mobile App Customer-Ready?

    Understand The Mobile App Usage Of Australian Consumers To Drive Greater Mobile Engagement

    Australians are beginning to expect firms to serve them on their smartphones in their mobile moments, and many Australian firms are making efforts to serve customers in those moments via...

    • Downloads: 54
  • For Customer Experience Professionals

    Report:Ten Things To Know About Forrester's Customer Experience Index

    Frequently Asked Questions About The Customer Experience Index Methodology, Diagnostic Tool, And Benchmark

    Companies need a way to measure changes in the quality of their own customer experience (CX) and how it compares with the one that competitors deliver. Forrester's Customer Experience Index...

    • Downloads: 281
  • For Application Development & Delivery Professionals

    Report:Brief: To Effectively Engage Customers, Target Them On The Right Device

    Work With Your CX Peers To Understand And Enable The Digital Customer Journey In Australia

    You need to make it easy for customers to interact and transact with your business. To achieve this goal, many companies seek to use a similar look and feel for all of their digital properties. But...

    • Downloads: 56
  • For Customer Experience Professionals

    Report:The India Customer Experience Index, 2015

    A Benchmark Of How Well Brands In India Use The Customer Experience To Create And Sustain Customer Loyalty

    For the first time, Forrester has applied the Customer Experience Index (CX Index™) methodology to appraise how well companies in India are delivering customer experiences that create and...

    • Downloads: 95
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Interactive Voice Response Solutions

    Make IVRs A Strategic Component, Not Just A Necessary Evil

    Are interactive voice response (IVR) solutions a necessary evil, old technology on its way out, or a strategic component of enterprise self-service? How is IVR evolving and what role can it play in...

    • Downloads: 125
  • For Security & Risk Professionals

    Report:Brief: Protect Employees And Customers From Malvertising

    Malvertising is one of the security threats creating the latest buzz. Using the mechanics of the advertising ecosystem to their advantage, attackers are serving malware to users through web...

    • Downloads: 53
  • For eBusiness & Channel Strategy Professionals

    Report:How Italian Banking Customers Use Different Channels, 2015

    Weave Digital And Human Touchpoints Together To Deliver A New Generation Of Digital Banking

    Banking channel use in Italy is changing as customers increasingly use online and mobile banking to manage their finances. Yet human contact remains a key element of the relationship many customers...

    • Downloads: 76
  • For B2C Marketing Professionals

    Report:The State Of Consumers And Technology: Benchmark 2015, Canada

    North American Consumer Technographics®

    This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

    • Downloads: 12
  • For CMO Professionals

    Report:Five Key Truths About Wearables That Every Leader Should Know

    Wearables Are Poised To Change The Marketing Landscape — Is Your Company Ready?

    Wearables have suffered from excessively positive and negative hype. Currently, the wearables market consists of disparate devices solving a variety of problems and entering the market through a...

    • Downloads: 785
  • For eBusiness & Channel Strategy Professionals

    Report:How UK Banking Customers Use Different Channels, 2015

    Weave Digital And Human Touchpoints Together To Deliver A New Generation Of Digital Banking

    Banking channel use in the UK is changing as customers increasingly use online and mobile banking to manage their financial lives. Yet human contact remains a key element of the relationship that...

    • Downloads: 115
  • For Customer Insights Professionals

    Report:Citizen Perspectives On The Smart City

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

    When it comes to building smart cities, local governments must take their citizens' views into account. This report applies Forrester's Technographics 360 methodology to reveal US and UK citizens'...

    • Downloads: 25
  • For Customer Experience Professionals

    Report:The US Customer Experience Index, Q3 2015

    Benchmarks: The Customer Experience Maturity Playbook

    Forrester's Customer Experience Index (CX Index™) helps customer experience (CX) professionals understand the ups and downs of CX quality over time. The CX Index franchise scores more than 900...

    • Downloads: 566
  • For B2C Marketing Professionals

    Report:The 2015 Mobile Mind Shift Index: Australia

    Mobile Is Becoming The First Touchpoint For Your Customers

    To better connect with your customers, you need to engage them in their mobile moments. But which customers are ready? This report updates Forrester's Mobile Mind Shift Index (MMSI) for Australian...

    • Downloads: 46
  • For Application Development & Delivery Professionals

    Report:Trends 2016: The Future Of Customer Service

    Vision: The Contact Centers For Customer Service Playbook

    In the age of the customer, executives don't decide how customer-centric their companies are — customers do. Changing customer expectations for easy and effective service that is deeply personal are...

    • Downloads: 4292
  • For B2C Marketing Professionals

    Report:Your Customers Demand Valuable Content

    Landscape: The Content Marketing Playbook

    Consumers are no longer passive "eyeballs" to be tracked, targeted, and messaged to; they're now active and critical in how they hunt for, filter, and consume information and entertainment across...

    • Downloads: 839
  • For Customer Experience Professionals

    Report:The China Customer Experience Index, 2015

    A Benchmark Of How Well Brands In China Use The Customer Experience To Create And Sustain Customer Loyalty

    For the first time, Forrester has applied the new Customer Experience Index (CX Index™) methodology to appraise how well companies in China are delivering customer experiences that create and...

    • Downloads: 153
  • For B2C Marketing Professionals

    Report:Social Technographics® Defines Your Social Strategies And Tactics

    Landscape: The Social Marketing Playbook

    The question is no longer whether your customers use social media but rather how best you can use social media to interact with those customers. Forrester's Social Technographics model can help. Your...

    • Downloads: 166
  • For B2C Marketing Professionals

    Report:The State Of Consumers And Technology: Benchmark 2015, US

    North American Consumer Technographics®

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Consumer Technographics surveys and our ForecastView data. US...

    • Downloads: 138
  • For B2C Marketing Professionals

    Report:Brief: Facebook (Still) Dominates Teens' Social Usage

    Kids May Not Think It's Cool, But They're Using It As Much As Ever Before

    Marketers seem to think teens are fleeing Facebook. The reality is that this couldn't be further from the truth. Sure, young people don't think Facebook is very cool — but that doesn't mean...

    • Downloads: 87