Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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12 results in Reports

  • Past 6 months
  • Boris Evelson
  • For Application Development & Delivery Professionals

    Report:Brief: Reasons To (Or Not To) Modernize BI Platforms With Hadoop

    Some BI Challenges — Culture, People, Processes — Cannot Be Solved With Big Data

    Business intelligence (BI) and big data are two pieces of the same jigsaw puzzle — a mosaic of multiple technologies, processes, and best practices that transform data into information for...

    • Downloads: 152
  • For Application Development & Delivery Professionals

    Report:Four Data Visualization Design Steps Help Turn Business Insights Into Action More Effectively

    As data volumes and information complexity skyrocket, business intelligence (BI) and analytics tools have added data visualization capabilities, helping users move from insights to action by...

    • Downloads: 117
  • For Application Development & Delivery Professionals

    Report:Brief: Data Visualization Unlocks The Value Of Business Insights

    Have you ever wondered what's behind the age-old saying that a picture is worth a thousand words? How does that translate in practice into the world of data visualization? While there are many...

    • Downloads: 83
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: BI-On-Hadoop For Customer Insights

    Six Steps To Bridge The Worlds Of Business Intelligence And Big Data

    By the time you've inched closer to a complete view of your customers by integrating internal data, you are facing the next challenge of enriching this view with new external data sources like social...

    • Downloads: 202
  • For Application Development & Delivery Professionals

    Report:Use Forrester's BI Pricing Analysis To Negotiate Better Deals

    Embrace Forrester's Approach To Get More Value For Your Money

    Many business intelligence (BI) vendors do not publish list prices. Some do not even provide list prices under nondisclosure agreements (NDAs) to their customers and prospects. Plus, BI pricing and...

    • Downloads: 110
  • For Application Development & Delivery Professionals

    Report:Quick Take: AWS QuickSight Will Disrupt Business Intelligence And Analytics

    The New Cloud-Based Platform Makes Sense For Some AD&D Pros, But Not All

    There's a new 800-pound gorilla in the business intelligence (BI) and analytics room. QuickSight, a new offering from Amazon Web Services (AWS), will disrupt the analysis and data visualization areas...

    • Downloads: 159
  • For Application Development & Delivery Professionals

    Report:Drive Business Insight With Effective BI Strategy

    Road Map: The Business Intelligence Playbook

    How does an enterprise make sense of operations, logistics, and finances? There's just too much information for any one person to process. So it's business intelligence (BI) to the rescue! But how...

    • Downloads: 2388
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2015

    The 13 Providers That Matter Most And How They Stack Up

    In Forrester's 15-criteria evaluation of Agile business intelligence (BI) vendors, we identified the 13 most significant software providers in the category —Birst, GoodData, IBM, Information...

    • Downloads: 364
  • For Application Development & Delivery Professionals

    Report:Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

    Processes: The Business Intelligence Playbook For 2015

    What can you do to make sure that your business intelligence (BI) initiative doesn't end up on the scrap heap of failed projects? Seeking answers to this question isn't unique to BI projects —...

    • Downloads: 965
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Forrester's 10-Step Methodology For Shortlisting BI Vendors

    Tools And Technology: The Business Intelligence Playbook

    Business intelligence (BI) is a runaway locomotive that keeps picking up speed in terms of enterprise interest, adoption, and spending levels. The result: there are now more than 50 vendors in the...

    • Downloads: 618
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Big Data Text Analytics

    Take Action From Customer Insights Hidden In Unstructured Data

    Without the insights buried in petabytes of unstructured data, your customer view will never be complete. But most of the axioms, best practices, and technologies used for structured data do not...

    • Downloads: 104
  • For Application Development & Delivery Professionals

    Report:It's Time To Upgrade Business Intelligence To Systems Of Insight

    Supercharge BI With Agility, Big Data, And Insights To Drive Action

    Business intelligence (BI) has been faithfully serving enterprises for more than two decades. The world, however, doesn't stand still. BI must keep evolving, improving, and adapting to key business...

    • Downloads: 267