Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Refine your results

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

11 results in Reports

  • Past 6 months
  • Fatemeh Khatibloo
  • For B2C Marketing Professionals

    Report:The Mechanics Of Trust

    Take A Three-Pronged Approach To Build Trust With Empowered Customers

    In today's always-on, post-digital world, consumers are skeptical of even their favorite brands, so marketers' old methods of building trust simply don't work anymore. This report outlines a modern,...

    • Downloads: 141
  • For Customer Insights Professionals

    Report:Brief: Embrace Adaptive Intelligence To Take Advantage Of China's Data Economy

    Master Real-Time Multidirectional Data Sharing To Enable Customer Obsession

    Customer insights (CI) and marketing pros are adept at leveraging internal and external data to understand and engage customers and partners and increase market awareness. But in the age of the...

    • Downloads: 40
  • For Customer Insights Professionals

    Report:The New Privacy: It's All About Context

    Vision: The Customer Trust And Privacy Playbook

    This is an update of a previously published report; it has been updated with current legal and regulatory information and new Consumer Technographics® data.

    • Downloads: 793
  • For Security & Risk Professionals

    Report:Quick Take: Apple Does The Right Thing To Defend Customer Privacy

    CEO Tim Cook Backs Customers With Fight Over San Bernardino Shooter's Data

    The legal battle continues between those who advocate for employees' and citizens' right to privacy versus those who advocate for stronger law enforcement and government surveillance capabilities....

    • Downloads: 98
  • For Customer Insights Professionals

    Report:Make Privacy A Competitive Differentiator

    Executive Overview: The Customer Trust And Privacy Playbook

    Consumers are increasingly aware of the value of their personal data. As a result, companies can no longer afford to dismiss customer concerns about the use of that data. In fact, Forrester believes...

    • Downloads: 691
  • For Security & Risk Professionals

    Report:The Forrester Privacy Maturity Model

    The Forrester Privacy Maturity Model consists of four security domains (oversight, technology, process, and people), 11 privacy functions, and 37 privacy components. This model is a self-assessment...

    • Downloads: 2
  • For Customer Insights Professionals

    Report:How To Design And Build A Great Consumer Data Privacy Organization

    Organization: The Customer Trust And Privacy Playbook

    How companies handle and protect consumer data privacy is much more than a compliance issue. As privacy becomes a competitive differentiator, firms will have to develop a cohesive privacy strategy...

    • Downloads: 118
  • For Customer Insights Professionals

    Report:Use Personal Identity And Data Management To Future-Proof Your Privacy Practices

    Continuous Improvement: The Customer Trust And Privacy Playbook

    Consumers are leaving a growing digital footprint across channels and media, and they are mindful of the fact that marketers use this data for financial gain. Combined with growing concerns about...

    • Downloads: 139
  • For Customer Insights Professionals

    Report:How Dirty Is Your Data?

    Strategic Plan: The Customer Trust And Privacy Playbook

    As privacy increasingly becomes a marketing concern, firms must think about their customer insights (CI) practices differently. Today, marketers' data governance practices — the rules that guide what...

    • Downloads: 759
  • For Customer Insights Professionals

    Report:Brief: Be Cool, Not Creepy

    The Causes Of Creepy Experiences And How Brands Can Avoid Them

    Each of us has had an experience we might describe as "creepy." But in the context of marketing and advertising, what does that word really mean? This report uses Forrester's ConsumerVoices community...

    • Downloads: 184
  • For Security & Risk Professionals

    Report:Assess Your Data Privacy Practices With The Forrester Privacy Maturity Model

    Assessment: The Data Security And Privacy Playbook

    Protecting customers' privacy is an increasing priority for companies around the world. But data privacy standards differ widely from one country to the next — in fact there are at least 111...

    • Downloads: 132