Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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3 results in Reports

  • Past 6 months
  • Fatemeh Khatibloo
  • Security Risk & Compliance
  • For Customer Insights Professionals

    Report:Brief: When Customers Take Control

    Leverage Contextual Privacy To Keep Your Competitive Edge

    In the age of the customer, individuals have the power to drive market shifts that fundamentally change how businesses make their products and services and how they bring those products and services...

    • Downloads: 170
  • For Customer Insights Professionals

    Report:Brief: Google Alphabet Will Upend Local Marketing Practices

    The Firm's Restructuring Makes Current Data Practices Obsolete

    Taken at face value, Google's recent restructuring seems like a straightforward move meant to appease Wall Street. We believe there is more at stake: the ability to compete in local markets, on local...

    • Downloads: 50
  • For B2C Marketing Professionals

    Report:How Will People Trust You?

    Why Contextual Privacy Is The Next Differentiator Of Mobile And Connected Experiences

    Trust is the most critical component to develop and maintain a healthy brand. Customers are more likely to trust experts, friends, and relatives than marketing campaigns. B2C marketers must deliver...

    • Downloads: 219