For CMO Professionals
Report:Brief: The New Art Of Data
CMOs Must Partner With CIOs To Lead Data Innovation
Digital customers, channels, and competitors are putting pressure on your firm to leverage more, and messier, data to arm your products, employees, and operations with digital capabilities. But being...
- Downloads: 187
For Customer Insights Professionals
Vision: The Personal Identity And Data Management Playbook
Consumers are leaving a growing digital footprint across channels and media, and they are mindful of the fact that marketers use this data for financial gain. Combined with growing concerns about...
- Downloads: 1019