Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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35 results in Reports

  • Noel Yuhanna
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise Data Virtualization, Q1 2015

    An Evaluation Of Nine Data Virtualization Vendors

    As enterprise architects look at how to deliver a trusted, real-time, integrated, and secure data platform to support applications, they look at data virtualization. In the three years since...

    • Downloads: 722
  • For Application Development & Delivery Professionals

    Report:Case Study: Maple Leaf Foods Relies On SAP HANA To Enable Faster Business Analytics

    With in-memory technologies gaining maturity, application development and delivery professionals should consider making it part of their data management platform to support faster analytics,...

    • Downloads: 313
  • For Enterprise Architecture Professionals

    Report:Case Study: Monsanto Relies On Neo Technology To Deliver Faster Analytics On Connected Data

    With graph database technology gaining maturity, enterprise architects should consider making it part of their database management plans to support faster analytics and transactions, especially for...

    • Downloads: 77
  • For Application Development & Delivery Professionals

    Report:Information Fabric 3.0

    Forrester's Reference Architecture For Enterprise Data Virtualization

    Enterprises face growing challenges in bridging disparate sources of data to fuel analytics, predictive analytics, real-time insights, and applications. The data explosion is also exacerbating...

    • Downloads: 1298
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Big Data Hadoop Cloud Solutions, Q2 2016

    Elasticity, Automation, And Pay-As-You-Go Compel Enterprise Adoption Of Hadoop In The Cloud

    "We want to do Hadoop in the cloud." That's what we increasingly hear from enterprises that have successfully run on-premises Hadoop proof-of-concepts. CIOs charge their enterprise architecture (EA)...

    • Downloads: 267
  • For Enterprise Architecture Professionals

    Report:Emerging Technology: Translytical Databases Deliver Analytics At The Speed Of Transactions

    Next-Generation Databases Seamlessly Support Both Transactions And Analytics

    Blazing-fast performance for both transactions and analytics is the goal of the new and emerging database category that Forrester calls translytical databases. Powered by in-memory technology and a...

    • Downloads: 218
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014

    Tsssss! That's the sound of Hadoop. It's today's sizzling-hot data management platform because it: 1) offers lower-cost storage than traditional systems, 2) has open source innovation, 3) can scale...

    • Downloads: 2055
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Enterprise Test Data Management

    Slowly But Steadily, The TDM Market Starts To Ramp Up

    Over the past five years, selecting a test data management (TDM) tool has often meant choosing among leading vendors such as Compuware, IBM, and Informatica. In a slowly growing market, these vendors...

    • Downloads: 221
  • For Application Development & Delivery Professionals

    Report:The Steadily Growing Database Market Is Increasing Enterprises' Choices

    An Overview Of The Enterprise Database Management System Market In 2013

    Business demand for more applications, larger databases, and new analytics initiatives is driving innovation and growth in the database market, with new options for cloud, in-memory, mobility,...

    • Downloads: 942
  • For Application Development & Delivery Professionals

    Report:Agile Test Data Management: The New Must-Have

    TDM Is Essential To Achieving Quality At Speed For Agile, DevOps, And Continuous Delivery

    To improve their products, software development teams leverage many innovations: Agile, DevOps, big data, cloud, and mobile. Testing is part of this, and testing tool vendors like CA Technologies,...

    • Downloads: 180
  • For Enterprise Architecture Professionals

    Report:Quick Take: Teradata Must Lean Hard Into BT

    Teradata Reinvents Itself As A Data Management ESV As Disruption Hits The Industry With Full Force

    Teradata has enjoyed dominance as the best-of-breed in data warehousing for the largest of enterprises. But unprecedented disruption from open source solutions, simple cloud-based options, and...

    • Downloads: 96
  • For Application Development & Delivery Professionals

    Report:SAP Hana Is The Answer! What's The Question?

    Demystifying SAP's In-Memory Solution

    SAP Hana is SAP's latest flagship technology, and it seems to be the company's silver-bullet response to almost every question. There is, however, a good reason behind this, as SAP has extensively...

    • Downloads: 504
  • For Enterprise Architecture Professionals

    Report:Create A Road Map For A Real-Time, Agile, Self-Service Data Platform

    Road Map: The Data Management Playbook

    Data bottlenecks create business bottlenecks. The days of provisioning data to simply meet the requirements of systems of record are over. Business stakeholders at the executive and line-of-business...

    • Downloads: 868
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: NoSQL Key-Value Databases, Q3 2014

    An Evaluation Of Seven Enterprise-Class NoSQL Key-Value Database Vendors

    NoSQL continues to gain strong momentum as organizations look at supporting more complex data structures, scale applications to support unpredictable workloads, and support larger volumes of data...

    • Downloads: 525
  • For Enterprise Architecture Professionals

    Report:Market Overview: Big Data Integration

    Your Big Data Strategy Is Not Complete Without Big Data Integration

    Enterprise support of big data strategies has increased data management challenges, especially around integration, security, quality, and governance. Business users want to integrate real-time data...

    • Downloads: 938
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Big Data Archiving

    In The Era Of Big Data, Archiving Is A No-Brainer Investment

    Many organizations fail to see data archiving as part of their business technology agenda because they perceive archiving as highly complex and delivering low business value. However, with growing...

    • Downloads: 351
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: In-Memory Database Platforms, Q3 2015

    The in-memory database platform represents a new space within the broader data management market. Enterprise architecture (EA) professionals invest in in-memory database platforms to support...

    • Downloads: 419
  • For CIO Professionals

    Report:Quick Take: CIOs Must Respond To Amazon's Disruptive Cloud

    Amazon's Relentless Pace Continues At re:Invent With Nine New Services

    The Amazon Web Services (AWS) re:Invent 2014 conference is something of an understatement as far as names go. This year's AWS conference was bigger than ever, with more than 13,500 attendees from 63...

    • Downloads: 238
  • For Enterprise Architecture Professionals

    Report:Market Overview: Graph Databases

    Connected Data Helps Deliver Intelligent Information Insights

    To support the demands of the digital business, enterprise architects must consider how best to link large volumes of complex, siloed data. Linking a few data sources is often simple, but to do so...

    • Downloads: 355
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Hadoop Distributions, Q1 2016

    Five Top Vendors Have Significantly Improved Their Offerings

    Hadoop is data's darling for a reason — it thoroughly disrupts the economics of data, analytics, and data-driven applications. Enterprise adoption is mandatory for firms that wish to double-down on...

    • Downloads: 523
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Big Data, Q1 2016

    Big Data Is Critical Technology For Insights-Driven Businesses

    To remain competitive, firms absolutely must mine insights from vast and diverse data sets. However, the complexity of the big data technology ecosystem can stall key initiatives to improve customer...

    • Downloads: 611
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Big Data Hadoop-Optimized Systems, Q2 2016

    Hardware Optimized To Run Hadoop Delivers Quick Setup, Higher Performance, And Automation

    On-premises Hadoop deployments just got easier. General-purpose hardware infrastructure requires considerable time and effort to install, configure, tune, upgrade, and monitor Hadoop platforms....

    • Downloads: 72
  • For Enterprise Architecture Professionals

    Report:Brief: In-Memory Data Platform Is No Longer An Option — It's A Necessity!

    Enterprises are on the cusp of a major opportunity to advance their business efficacy and capability. New paradigms, such as the intersection of big data and real-time analytics, offer rewards to the...

    • Downloads: 303
  • For Enterprise Architecture Professionals

    Report:Brief: Database Archiving Offers New Use Cases That Go Beyond Compliance And Performance

    Focus On An Enterprisewide Archiving Strategy

    Enterprise architecture (EA) professionals often pay little attention to database archiving compared with other data management functions, largely because organizations focus only on compliance and...

    • Downloads: 219
  • For Enterprise Architecture Professionals

    Report:Critical Big Data Insight From Strata 2015

    What EA Pros Need To Know About The World's Largest Data Conference

    Managers as well as data and technology professionals are all enthralled with the promise of big data and disillusioned with its complexity. Strata-Hadoop World 2015 in San Jose, California —...

    • Downloads: 455