Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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27 results in Reports

  • Noel Yuhanna
  • For Enterprise Architecture Professionals

    Report:Quick Take: Teradata Must Lean Hard Into BT

    Teradata Reinvents Itself As A Data Management ESV As Disruption Hits The Industry With Full Force

    Teradata has enjoyed dominance as the best-of-breed in data warehousing for the largest of enterprises. But unprecedented disruption from open source solutions, simple cloud-based options, and...

    • Downloads: 63
  • For CIO Professionals

    Report:Quick Take: All Grown Up, AWS Drives Home Its Enterprise-Friendly Advantage

    With Announcements Of New Capabilities Like SPICE, QuickSight, And AWS IoT, Amazon Makes A Play For Even More Enterprise Workloads

    Amazon Web Services (AWS) is not just for applications anymore. Data, the Internet of Things (IoT), and business intelligence (BI) services dominated the announcements at AWS re:Invent 2015 as the...

    • Downloads: 123
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: NoSQL Key-Value Databases, Q3 2014

    An Evaluation Of Seven Enterprise-Class NoSQL Key-Value Database Vendors

    NoSQL continues to gain strong momentum as organizations look at supporting more complex data structures, scale applications to support unpredictable workloads, and support larger volumes of data...

    • Downloads: 476
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Big Data Archiving

    In The Era Of Big Data, Archiving Is A No-Brainer Investment

    Many organizations fail to see data archiving as part of their business technology agenda because they perceive archiving as highly complex and delivering low business value. However, with growing...

    • Downloads: 242
  • For Application Development & Delivery Professionals

    Report:SAP Hana Is The Answer! What's The Question?

    Demystifying SAP's In-Memory Solution

    SAP Hana is SAP's latest flagship technology, and it seems to be the company's silver-bullet response to almost every question. There is, however, a good reason behind this, as SAP has extensively...

    • Downloads: 439
  • For Enterprise Architecture Professionals

    Report:Market Overview: Graph Databases

    Connected Data Helps Deliver Intelligent Information Insights

    To support the demands of the digital business, enterprise architects must consider how best to link large volumes of complex, siloed data. Linking a few data sources is often simple, but to do so...

    • Downloads: 277
  • For Enterprise Architecture Professionals

    Report:Critical Big Data Insight From Strata 2015

    What EA Pros Need To Know About The World's Largest Data Conference

    Managers as well as data and technology professionals are all enthralled with the promise of big data and disillusioned with its complexity. Strata-Hadoop World 2015 in San Jose, California —...

    • Downloads: 396
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Enterprise DBMS, Q1 2014

    In-Memory, NoSQL, And DBaaS Forge Ahead; Relational And Data Warehouses Focus On Innovation; And Market Starts Consolidating

    Today, enterprises face increasing data management challenges, largely because of growing data volumes, data security issues, the need for real-time information, integration of structured with...

    • Downloads: 604
  • For Enterprise Architecture Professionals

    Report:Create A Road Map For A Real-Time, Agile, Self-Service Data Platform

    Road Map: The Data Management Playbook

    This report outlines steps to define, model, and deliver data that is viable for a multitude of use cases while maintaining consistency across the organization.

    • Downloads: 459
  • For Application Development & Delivery Professionals

    Report:Case Study: Maple Leaf Foods Relies On SAP HANA To Enable Faster Business Analytics

    With in-memory technologies gaining maturity, application development and delivery professionals should consider making it part of their data management platform to support faster analytics,...

    • Downloads: 305
  • For Application Development & Delivery Professionals

    Report:Information Fabric 3.0

    Forrester's Reference Architecture For Enterprise Data Virtualization

    Enterprises face growing challenges in bridging disparate sources of data to fuel analytics, predictive analytics, real-time insights, and applications. The data explosion is also exacerbating...

    • Downloads: 1232
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Data Warehouse, Q4 2013

    Although enterprise data warehouse (EDW) is a mature technology, vendors continue to innovate and enhance its real-time analytics, distributed in-memory, advanced compression, and scalable appliance...

    • Downloads: 1187
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014

    Tsssss! That's the sound of Hadoop. It's today's sizzling-hot data management platform because it: 1) offers lower-cost storage than traditional systems, 2) has open source innovation, 3) can scale...

    • Downloads: 1993
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise Data Virtualization, Q1 2015

    An Evaluation Of Nine Data Virtualization Vendors

    As enterprise architects look at how to deliver a trusted, real-time, integrated, and secure data platform to support applications, they look at data virtualization. In the three years since...

    • Downloads: 583
  • For Application Development & Delivery Professionals

    Report:The Future Of Customer Data Management

    Live Or Die By Your Customer Data Management Strategy

    Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

    • Downloads: 1787
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: In-Memory Database Platforms, Q3 2015

    The in-memory database platform represents a new space within the broader data management market. Enterprise architecture (EA) professionals invest in in-memory database platforms to support...

    • Downloads: 308
  • For Enterprise Architecture Professionals

    Report:Brief: Database Archiving Offers New Use Cases That Go Beyond Compliance And Performance

    Focus On An Enterprisewide Archiving Strategy

    Enterprise architecture (EA) professionals often pay little attention to database archiving compared with other data management functions, largely because organizations focus only on compliance and...

    • Downloads: 205
  • For Enterprise Architecture Professionals

    Report:Market Overview: Database-As-A-Service

    New Business Initiatives Drive The Need For On-Demand, Self-Service Databases

    Business leaders demand next-generation applications and new insights to drive more intelligent engagement and better decisions. To get there, enterprise architects need to design an agile technical...

    • Downloads: 316
  • For Application Development & Delivery Professionals

    Report:Customer Data Should Be The Lifeblood Of Your Enterprise

    Some say that data is the new oil — but we think that comparing data to oil is too limiting. Data is the new sun: it's limitless and touches everything firms do. Customer data is the most...

    • Downloads: 855
  • For Enterprise Architecture Professionals

    Report:Brief: In-Memory Data Platform Is No Longer An Option — It's A Necessity!

    Enterprises are on the cusp of a major opportunity to advance their business efficacy and capability. New paradigms, such as the intersection of big data and real-time analytics, offer rewards to the...

    • Downloads: 292
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Big Data, Q3 2014

    Embrace A Broad Perspective On Big Data Technology

    When it comes to big data, an exclusive focus on Hadoop misses other ways of satisfying the demand of businesses to get more insight from more data more quickly. This report takes a broad view of big...

    • Downloads: 1105
  • For CIO Professionals

    Report:Quick Take: CIOs Must Respond To Amazon's Disruptive Cloud

    Amazon's Relentless Pace Continues At re:Invent With Nine New Services

    The Amazon Web Services (AWS) re:Invent 2014 conference is something of an understatement as far as names go. This year's AWS conference was bigger than ever, with more than 13,500 attendees from 63...

    • Downloads: 223
  • For Application Development & Delivery Professionals

    Report:The Steadily Growing Database Market Is Increasing Enterprises' Choices

    An Overview Of The Enterprise Database Management System Market In 2013

    Business demand for more applications, larger databases, and new analytics initiatives is driving innovation and growth in the database market, with new options for cloud, in-memory, mobility,...

    • Downloads: 916
  • For Enterprise Architecture Professionals

    Report:Market Overview: Big Data Integration

    Your Big Data Strategy Is Not Complete Without Big Data Integration

    Enterprise support of big data strategies has increased data management challenges, especially around integration, security, quality, and governance. Business users want to integrate real-time data...

    • Downloads: 824
  • For Enterprise Architecture Professionals

    Report:Market Overview: In-Memory Data Platforms

    In-Memory Data Grids And In-Memory Databases Are On Fire

    Enterprise architecture (EA) professionals strive to deliver technology performance and responsiveness at the fastest possible speed — the speed of real-time business. What if you could deliver...

    • Downloads: 529