Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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22 results in Reports

  • Noel Yuhanna
  • For Application Development & Delivery Professionals

    Report:The Steadily Growing Database Market Is Increasing Enterprises' Choices

    An Overview Of The Enterprise Database Management System Market In 2013

    Business demand for more applications, larger databases, and new analytics initiatives is driving innovation and growth in the database market, with new options for cloud, in-memory, mobility,...

    • Downloads: 861
  • For CIO Professionals

    Report:Quick Take: CIOs Must Respond To Amazon's Disruptive Cloud

    Amazon's Relentless Pace Continues At re:Invent With Nine New Services

    The Amazon Web Services (AWS) re:Invent 2014 conference is something of an understatement as far as names go. This year's AWS conference was bigger than ever, with more than 13,500 attendees from 63...

    • Downloads: 178
  • For Application Development & Delivery Professionals

    Report:Case Study: Maple Leaf Foods Relies On SAP HANA To Enable Faster Business Analytics

    With in-memory technologies gaining maturity, application development and delivery professionals should consider making it part of their data management platform to support faster analytics,...

    • Downloads: 280
  • For Application Development & Delivery Professionals

    Report:Customer Data Should Be The Lifeblood Of Your Enterprise

    Some say that data is the new oil — but we think that comparing data to oil is too limiting. Data is the new sun: it's limitless and touches everything firms do. Customer data is the most...

    • Downloads: 827
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Cloud Databases, Q4 2012

    Four Leaders And Four Strong Performers Compete For A Share Of The Enterprise Cloud Database Market

    Cloud database offerings represent a new space within the broader data management platform market, providing enterprises with an abstracted option to support Agile development and new social, mobile,...

    • Downloads: 1026
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Hadoop Solutions, Q1 2014

    Tsssss! That's the sound of Hadoop. It's today's sizzling-hot data management platform because it: 1) offers lower-cost storage than traditional systems, 2) has open source innovation, 3) can scale...

    • Downloads: 1814
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: NoSQL Document Databases, Q3 2014

    An Evaluation Of Four Enterprise-Class NoSQL Document Databases Vendors

    As data structures get more complex and data volume grows, traditional relational databases — and their need for a pre-defined schema — are falling short. Enterprise architecture (EA)...

    • Downloads: 291
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Data Warehouse, Q4 2013

    Although enterprise data warehouse (EDW) is a mature technology, vendors continue to innovate and enhance its real-time analytics, distributed in-memory, advanced compression, and scalable appliance...

    • Downloads: 1098
  • For Enterprise Architecture Professionals

    Report:Create A Road Map For A Real-Time, Agile, Self-Service Data Platform

    Road Map: The Data Management Playbook

    Data bottlenecks create business bottlenecks. The days of provisioning data to simply meet the requirements of systems of record are over. Business stakeholders at the executive and line-of-business...

    • Downloads: 241
  • For Enterprise Architecture Professionals

    Report:Market Overview: In-Memory Data Platforms

    In-Memory Data Grids And In-Memory Databases Are On Fire

    Enterprise architecture (EA) professionals strive to deliver technology performance and responsiveness at the fastest possible speed — the speed of real-time business. What if you could deliver...

    • Downloads: 361
  • For Enterprise Architecture Professionals

    Report:Brief: In-Memory Data Platform Is No Longer An Option — It's A Necessity!

    Enterprises are on the cusp of a major opportunity to advance their business efficacy and capability. New paradigms, such as the intersection of big data and real-time analytics, offer rewards to the...

    • Downloads: 242
  • For Application Development & Delivery Professionals

    Report:Information Fabric 3.0

    Forrester's Reference Architecture For Enterprise Data Virtualization

    Enterprises face growing challenges in bridging disparate sources of data to fuel analytics, predictive analytics, real-time insights, and applications. The data explosion is also exacerbating...

    • Downloads: 1137
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Advanced Data Visualization (ADV) Platforms, Q3 2012

    Seven Leaders, Six Strong Performers, And Two Contenders Compete For Share Of The ADV Market

    Enterprises find advanced data visualization (ADV) platforms to be essential tools that enable them to monitor business, find patterns, and take action to avoid threats and snatch opportunities. In...

    • Downloads: 1905
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Big Data, Q3 2014

    Embrace A Broad Perspective On Big Data Technology

    When it comes to big data, an exclusive focus on Hadoop misses other ways of satisfying the demand of businesses to get more insight from more data more quickly. This report takes a broad view of big...

    • Downloads: 955
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Enterprise DBMS, Q1 2014

    In-Memory, NoSQL, And DBaaS Forge Ahead; Relational And Data Warehouses Focus On Innovation; And Market Starts Consolidating

    Today, enterprises face increasing data management challenges, largely because of growing data volumes, data security issues, the need for real-time information, integration of structured with...

    • Downloads: 543
  • For Application Development & Delivery Professionals

    Report:Craft Your Future State BI Reference Architecture

    In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

    • Downloads: 1992
  • For Application Development & Delivery Professionals

    Report:SAP Hana Is The Answer! What's The Question?

    Demystifying SAP's In-Memory Solution

    SAP Hana is SAP's latest flagship technology, and it seems to be the company's silver-bullet response to almost every question. There is, however, a good reason behind this, as SAP has extensively...

    • Downloads: 302
  • For Enterprise Architecture Professionals

    Report:Brief: Database Archiving Offers New Use Cases That Go Beyond Compliance And Performance

    Focus On An Enterprisewide Archiving Strategy

    Enterprise architecture (EA) professionals often pay little attention to database archiving compared with other data management functions, largely because organizations focus only on compliance and...

    • Downloads: 184
  • For Enterprise Architecture Professionals

    Report:Market Overview: Big Data Integration

    Your Big Data Strategy Is Not Complete Without Big Data Integration

    Enterprise support of big data strategies has increased data management challenges, especially around integration, security, quality, and governance. Business users want to integrate real-time data...

    • Downloads: 554
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: NoSQL Key-Value Databases, Q3 2014

    An Evaluation Of Seven Enterprise-Class NoSQL Key-Value Database Vendors

    NoSQL continues to gain strong momentum as organizations look at supporting more complex data structures, scale applications to support unpredictable workloads, and support larger volumes of data...

    • Downloads: 368
  • For Application Development & Delivery Professionals

    Report:The Future Of Customer Data Management

    Live Or Die By Your Customer Data Management Strategy

    Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

    • Downloads: 1716
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise Data Virtualization, Q1 2015

    An Evaluation Of Nine Data Virtualization Vendors

    As enterprise architects look at how to deliver a trusted, real-time, integrated, and secure data platform to support applications, they look at data virtualization. In the three years since...

    • Downloads: 317