Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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13 results in Reports

  • Julie A. Ask
  • Past 6 months
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Platforms, Partners, And Power

    Borrow Mobile Moments To Engage Your Customers In Context Throughout Your Ecosystem And On Third-Party Platforms

    You face the following challenge: Most of your customers will not download your mobile app, but you know that mobile is the most important digital touchpoint in which to win, serve, and retain your...

    • For eBusiness & Channel Strategy Professionals

      Report:Your Customers Will Not Download Your App

      Develop A Strategy To Borrow Mobile Moments And Engage Your Customers Effectively — Where They Already Are

      Few eBusiness professionals will see the majority of their customers download their app, nor will they own enough mobile moments to win, serve, and retain their customers effectively. Most apps...

      • Downloads: 305
    • For Customer Insights Professionals

      Report:Case Study: Win Customers With Mobile Analytics

      Lark Automates, Scales, And Evolves Coaching Through Artificial Intelligence — A Story Told Through Forrester's IDEA Framework

      Mobile may save your life — no, really! Mobile has changed consumer expectations and given enterprises the ability to engage with their customers anytime, anywhere, and in a contextually...

      • Downloads: 205
    • For eBusiness & Channel Strategy Professionals

      Report:Use Analytics To Create Mobile Best Practices

      Continuous Improvement: The Mobile eBusiness Playbook

      Few digital business professionals use mobile to transform customer experiences. They too often approach the use of mobile with the question, "What should I do?" rather than, "How should I do it?"...

      • Downloads: 249
    • For eBusiness & Channel Strategy Professionals

      Report:Engage Customers Through Mobile

      Executive Overview: The Mobile Mind Shift Playbook

      eBusiness and channel strategy professionals face both the opportunity and the challenge of an ever more connected consumer. Consumers expect to be able to engage with brands on their mobile devices...

      • Downloads: 1419
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Mobile App Development

      Few eBusiness Teams Keep Pace With Customer App Expectations

      eBusiness professionals struggle to keep pace with consumer expectations of mobile apps. Competitors, entrepreneurs, and brands outside their industry push the envelope on what defines "best in...

      • Downloads: 306
    • For eBusiness & Channel Strategy Professionals

      Report:The Mobile Technology Firms Use For Consumers: 2014

      Benchmarks: The Mobile eBusiness Playbook

      The adoption of smartphones and tablets is growing at an unprecedented rate. Forrester has forecast that more than half of mobile subscribers globally would own a smartphone by the end of 2014....

      • Downloads: 170
    • For CMO Professionals

      Report:CMOs: Own Mobile To Own Your Customers

      How To Organize For Mobile Success

      Mobile moments are the next battleground where you must win, serve, and retain your customers. As the ultimate owners of the brand and customer experiences, chief marketing officers (CMOs) must...

      • Downloads: 289
    • For eBusiness & Channel Strategy Professionals

      Report:Apply Best Practices To Mobile Business Initiatives

      Processes: The Mobile eBusiness Playbook

      This brief, part of the mobile eBusiness playbook, highlights key processes that constitute best practices for eBusiness and channel strategy professionals whose responsibilities include the use of...

      • Downloads: 234
    • For eBusiness & Channel Strategy Professionals

      Report:Win Your Offline Mobile Moments

      Use Mobile To Break Down Channel Barriers On-Premises

      Your customer is experiencing a mobile mind shift. She expects to get anything she wants, immediately and in context. Whether she's in your store making a product decision or navigating an airport,...

      • Downloads: 194
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Technologies That Drive Sales

      Tools And Technology: The Mobile eBusiness Playbook

      New mobile features, capabilities, and devices are cropping up seemingly by the day. This fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

      • Downloads: 1904
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Mandate For eBusiness Professionals

      Business Case: The Mobile eBusiness Playbook

      Mobile offers eBusiness and channel strategy professionals the opportunity to engage with consumers at every step of their purchasing journey, from upper-funnel demand generation through...

      • Downloads: 1175
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Moments Transform Commerce And Service Experiences

      Strategic Plan: The Mobile eBusiness Playbook

      Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result, mobile is central to customer experience...

      • Downloads: 285