Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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37 results in Reports

  • Julie A. Ask
  • Past 18 months
  • For eBusiness & Channel Strategy Professionals

    Report:Organize For Mobile Success

    Organization: The Mobile eBusiness Playbook

    As firms mature their mobile strategies in 2016 and beyond, the C-suite must take ownership of mobile initiatives to ensure the dedication, processes, and resources they require. This report helps...

    • Downloads: 110
  • For eBusiness & Channel Strategy Professionals

    Report:Make Smart Mobile Technology Choices

    Benchmarks: The Mobile eBusiness Playbook

    "What are my competitors doing?" is one of the most frequent questions that Forrester's clients ask. This report helps eBusiness professionals benchmark both their use of mobile technology and...

    • Downloads: 106
  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of Mobile: From App Silos To Open Ecosystems

    Mobile Becomes The Experience Choreographer

    There isn't a single "thing" that will replace or disrupt mobile — not wearables, the Internet of Things, nor M2M. The future of mobile is more granular parts (or micro moments) that are...

    • Downloads: 310
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Moments Transform Commerce And Service Experiences

    Strategic Plan: The Mobile eBusiness Playbook

    Mobile provides eBusiness and channel strategy professionals with opportunities to transform commerce and service experiences online and in physical locations. To master these moments, use the IDEA...

    • Downloads: 543
  • For B2C Marketing Professionals

    Report:Score Your Mobile Marketing Maturity

    Assessment: The Mobile Marketing Playbook

    Marketers are finally adapting to the brave new world of the mobile mind shift — but not at the same pace. While mobile budgets are increasing, the majority of B2C marketers are still in the early...

    • Downloads: 714
  • For eBusiness & Channel Strategy Professionals

    Report:Adopt An App+ Strategy

    Move Beyond Apps To Win, Serve, And Retain Your Customers

    Your best customers typically prefer your app over your mobile website but depend on both. But even they spend far more time in other firms' apps, and as a result, you own too few of your customers'...

    • Downloads: 154
  • For eBusiness & Channel Strategy Professionals

    Report:TechRadar™: Mobile Commerce, Q1 2016

    Tools And Technology: The Mobile eBusiness Playbook

    Mobile has moved beyond its designation as a channel to a full-blown catalyst for digital business transformation. Mobile moments are the new battleground to win, serve and retain customers. With 30...

    • Downloads: 172
  • For B2C Marketing Professionals

    Report:TechRadar™: Mobile Marketing, Q1 2016

    Tools And Technology: The Mobile Marketing Playbook

    Mobile has moved beyond its designation as a channel to a full-blown catalyst for digital business transformation. Mobile moments are the new battleground to win, serve, and retain customers. With 30...

    • Downloads: 177
  • For eBusiness & Channel Strategy Professionals

    Report:The Fight Between Apps And Websites Is Futile; You Need Both

    A Technographics® 360 Report: Using Behavioral Tracking And Survey Data

    Smartphones aid users in a multitude of ways in their everyday lives, and they use both apps and mobile websites to meet their needs. Each platform serves both distinct and overlapping needs,...

    • Downloads: 39
  • For eBusiness & Channel Strategy Professionals

    Report:The Great Debate: Mobile Websites Or Apps?

    Give Consumers What They Want: Both

    Your best customers typically prefer your app and not your mobile website, but they depend on both. Consumers are more likely to make purchases within apps because the experience is better, but they...

    • Downloads: 274
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Is Not A Channel

    Vision: The Mobile eBusiness Playbook

    eBusiness professionals who treat mobile as just a channel will fail. Mobile is not a new technology in 2016, but the majority of eBusiness professionals still treat it as one. Rather than leveraging...

    • Downloads: 712
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Mind Shift Maturity Framework

    Assessment: The Mobile eBusiness Playbook

    Few companies have adapted to the mobile mind shift. Many don't have the resources, budget, and organization to make the shift. This document will help eBusiness and channel strategy professionals...

    • Downloads: 464
  • For eBusiness & Channel Strategy Professionals

    Report:How To Embrace New Digital Business Models

    Capitalize On New Opportunities Before Your Competitors Do

    Digital technology has changed and will continue to change how your business makes money. What is new today is the unprecedented pace of change created by a combination of mobile, digital, and...

    • Downloads: 529
  • For eBusiness & Channel Strategy Professionals

    Report:Building A Mobile Business Case: It's A Steep Climb

    Business Case: The Mobile eBusiness Playbook

    Mobile used to be cheap. It isn't anymore. The days of a mobile-optimized website or app replicating the functionality of your website driving impressive returns is long gone. Moreover, the cost of...

    • Downloads: 277
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: The Mobile Revolution Accelerates

    Landscape: The Mobile eBusiness Playbook

    As the mobile mind shift speeds up even more in 2016, consumers' expectations will soar, pressuring you to do better at tapping contextual data to serve them better. More companies will treat mobile...

    • Downloads: 646
  • For B2C Marketing Professionals

    Report:Vendor Landscape: Mobile Engagement Automation Solutions

    Mobile Moments Demand Speed, Speed Demands Automation

    With over 30 billion mobile moments happening each day in the US alone, marketers need automation to deliver against high customer expectations in real time. Vying to help is a new class of vendors:...

    • Downloads: 224
  • For B2C Marketing Professionals

    Report:Toolkit: Mobile Engagement Automation Vendors

    This toolkit supplements the November 5, 2015, "Vendor Landscape: Mobile Engagement Automation Vendors" Forrester report.

    • Downloads: 1
  • For eBusiness & Channel Strategy Professionals

    Report:How Ecosystems Fuel Digital Business

    How To Harness Digitally Connected Ecosystems To Create Scalable Customer Value

    Digital ecosystems are accelerating the pace at which firms can innovate and deliver products and services. Ecosystem-enabled businesses, like Airbnb, Lending Club, and Uber, have emerged and...

    • Downloads: 337
  • For eBusiness & Channel Strategy Professionals

    Report:Drones' Early Commercial Use Cases Show Value, Not Disruption — Yet

    Critical Mass Adoption Will Have To Wait For FAA Action . . . And Wait, And Wait, And Wait

    A combination of technologies is set to create new business opportunities. Unmanned aerial vehicles (AKA drones) are a prime example. Today, companies are experimenting with drones at short ranges to...

    • Downloads: 190
  • For Application Development & Delivery Professionals

    Report:Quick Take: Amazon Pushes The Reset Button On App Stores

    Amazon Underground's Focus On Engagement Offers A New Choice For Indie Developers

    At first, mobile app stores seemed like an independent app developer's paradise. Write a great app, deploy it, minimize the middlemen selling and distributing it, and maximize profit. But that last...

    • Downloads: 91
  • For CMO Professionals

    Report:Leverage Mobile Platforms And Partners To Power Your Customer Engagement Strategy

    Borrow Mobile Moments From Third-Party Platforms Throughout Mobile Ecosystems In China

    CMOs face a major challenge: Most customers will not download your mobile app, but mobile is the most important digital touchpoint for winning, serving, and retaining those customers. As a result,...

    • Downloads: 195
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Platforms, Partners, And Power

    Borrow Mobile Moments To Engage Your Customers In Context Throughout Your Ecosystem And On Third-Party Platforms

    You face the following challenge: Most of your customers will not download your mobile app, but you know that mobile is the most important digital touchpoint in which to win, serve, and retain your...

    • Downloads: 370
  • For eBusiness & Channel Strategy Professionals

    Report:Your Customers Will Not Download Your App

    Develop A Strategy To Borrow Mobile Moments And Engage Your Customers Effectively — Where They Already Are

    Few eBusiness professionals will see the majority of their customers download their app, nor will they own enough mobile moments to win, serve, and retain their customers effectively. Most apps...

    • Downloads: 558
  • For Customer Insights Professionals

    Report:Case Study: Win Customers With Mobile Analytics

    Lark Automates, Scales, And Evolves Coaching Through Artificial Intelligence — A Story Told Through Forrester's IDEA Framework

    Mobile may save your life — no, really! Mobile has changed consumer expectations and given enterprises the ability to engage with their customers anytime, anywhere, and in a contextually...

    • Downloads: 340
  • For eBusiness & Channel Strategy Professionals

    Report:Use Analytics To Create Mobile Best Practices

    Continuous Improvement: The Mobile eBusiness Playbook

    Few digital business professionals use mobile to transform customer experiences. They too often approach the use of mobile with the question, "What should I do?" rather than, "How should I do it?"...

    • Downloads: 375