Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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37 results in Reports

  • Julie A. Ask
  • Past 18 months
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Is Not A Channel

    Vision: The Mobile eBusiness Playbook

    eBusiness professionals who treat mobile as just a channel will fail. Mobile is not a new technology in 2015, but the majority of eBusiness professionals still treat it as one. Rather than leveraging...

    • Downloads: 587
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Mind Shift Maturity Framework

    Assessment: The Mobile eBusiness Playbook

    Few companies have adapted to the mobile mind shift. Many don't have the resources, budget, and organization to make the shift. This document will help eBusiness and channel strategy professionals...

    • Downloads: 392
  • For eBusiness & Channel Strategy Professionals

    Report:How To Embrace New Digital Business Models

    Capitalize On New Opportunities Before Your Competitors Do

    Digital technology has changed and will continue to change how your business makes money. What is new today is the unprecedented pace of change created by a combination of mobile, digital, and...

    • Downloads: 387
  • For eBusiness & Channel Strategy Professionals

    Report:Building A Mobile Business Case: It's A Steep Climb

    Business Case: The Mobile eBusiness Playbook

    Mobile used to be cheap. It isn't anymore. The days of a mobile-optimized website or app replicating the functionality of your website driving impressive returns is long gone. Moreover, the cost of...

    • Downloads: 219
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: The Mobile Revolution Accelerates

    Landscape: The Mobile eBusiness Playbook

    As the mobile mind shift speeds up even more in 2016, consumers' expectations will soar, pressuring you to do better at tapping contextual data to serve them better. More companies will treat mobile...

    • Downloads: 517
  • For B2C Marketing Professionals

    Report:Vendor Landscape: Mobile Engagement Automation Solutions

    Mobile Moments Demand Speed, Speed Demands Automation

    With over 30 billion mobile moments happening each day in the US alone, marketers need automation to deliver against high customer expectations in real time. Vying to help is a new class of vendors:...

    • Downloads: 173
  • For B2C Marketing Professionals

    Report:Toolkit: Mobile Engagement Automation Vendors

    This toolkit supplements the November 5, 2015, "Vendor Landscape: Mobile Engagement Automation Vendors" Forrester report.

    • For eBusiness & Channel Strategy Professionals

      Report:How Ecosystems Fuel Digital Business

      How To Harness Digitally Connected Ecosystems To Create Scalable Customer Value

      Digital ecosystems are accelerating the pace at which firms can innovate and deliver products and services. Ecosystem-enabled businesses, like Airbnb, Lending Club, and Uber, have emerged and...

      • Downloads: 279
    • For eBusiness & Channel Strategy Professionals

      Report:Drones' Early Commercial Use Cases Show Value, Not Disruption — Yet

      Critical Mass Adoption Will Have To Wait For FAA Action . . . And Wait, And Wait, And Wait

      A combination of technologies is set to create new business opportunities. Unmanned aerial vehicles (AKA drones) are a prime example. Today, companies are experimenting with drones at short ranges to...

      • Downloads: 153
    • For Application Development & Delivery Professionals

      Report:Quick Take: Amazon Pushes The Reset Button On App Stores

      Amazon Underground's Focus On Engagement Offers A New Choice For Indie Developers

      At first, mobile app stores seemed like an independent app developer's paradise. Write a great app, deploy it, minimize the middlemen selling and distributing it, and maximize profit. But that last...

      • Downloads: 80
    • For CMO Professionals

      Report:Leverage Mobile Platforms And Partners To Power Your Customer Engagement Strategy

      Borrow Mobile Moments From Third-Party Platforms Throughout Mobile Ecosystems In China

      CMOs face a major challenge: Most customers will not download your mobile app, but mobile is the most important digital touchpoint for winning, serving, and retaining those customers. As a result,...

      • Downloads: 172
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Platforms, Partners, And Power

      Borrow Mobile Moments To Engage Your Customers In Context Throughout Your Ecosystem And On Third-Party Platforms

      You face the following challenge: Most of your customers will not download your mobile app, but you know that mobile is the most important digital touchpoint in which to win, serve, and retain your...

      • Downloads: 333
    • For eBusiness & Channel Strategy Professionals

      Report:Your Customers Will Not Download Your App

      Develop A Strategy To Borrow Mobile Moments And Engage Your Customers Effectively — Where They Already Are

      Few eBusiness professionals will see the majority of their customers download their app, nor will they own enough mobile moments to win, serve, and retain their customers effectively. Most apps...

      • Downloads: 504
    • For Customer Insights Professionals

      Report:Case Study: Win Customers With Mobile Analytics

      Lark Automates, Scales, And Evolves Coaching Through Artificial Intelligence — A Story Told Through Forrester's IDEA Framework

      Mobile may save your life — no, really! Mobile has changed consumer expectations and given enterprises the ability to engage with their customers anytime, anywhere, and in a contextually...

      • Downloads: 307
    • For eBusiness & Channel Strategy Professionals

      Report:Use Analytics To Create Mobile Best Practices

      Continuous Improvement: The Mobile eBusiness Playbook

      Few digital business professionals use mobile to transform customer experiences. They too often approach the use of mobile with the question, "What should I do?" rather than, "How should I do it?"...

      • Downloads: 342
    • For eBusiness & Channel Strategy Professionals

      Report:Engage Customers Through Mobile

      Executive Overview: The Mobile Mind Shift Playbook

      eBusiness and channel strategy professionals face both the opportunity and the challenge of an ever more connected consumer. Consumers expect to be able to engage with brands on their mobile devices...

      • Downloads: 1521
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Mobile App Development

      Few eBusiness Teams Keep Pace With Customer App Expectations

      eBusiness professionals struggle to keep pace with consumer expectations of mobile apps. Competitors, entrepreneurs, and brands outside their industry push the envelope on what defines "best in...

      • Downloads: 394
    • For eBusiness & Channel Strategy Professionals

      Report:The Mobile Technology Firms Use For Consumers: 2014

      Benchmarks: The Mobile eBusiness Playbook

      The adoption of smartphones and tablets is growing at an unprecedented rate. Forrester has forecast that more than half of mobile subscribers globally would own a smartphone by the end of 2014....

      • Downloads: 227
    • For CMO Professionals

      Report:CMOs: Own Mobile To Own Your Customers

      How To Organize For Mobile Success

      Mobile moments are the next battleground where you must win, serve, and retain your customers. As the ultimate owners of the brand and customer experiences, chief marketing officers (CMOs) must...

      • Downloads: 340
    • For eBusiness & Channel Strategy Professionals

      Report:Apply Best Practices To Mobile Business Initiatives

      Processes: The Mobile eBusiness Playbook

      This brief, part of the mobile eBusiness playbook, highlights key processes that constitute best practices for eBusiness and channel strategy professionals whose responsibilities include the use of...

      • Downloads: 285
    • For eBusiness & Channel Strategy Professionals

      Report:Win Your Offline Mobile Moments

      Use Mobile To Break Down Channel Barriers On-Premises

      Your customer is experiencing a mobile mind shift. She expects to get anything she wants, immediately and in context. Whether she's in your store making a product decision or navigating an airport,...

      • Downloads: 250
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Technologies That Drive Sales

      Tools And Technology: The Mobile eBusiness Playbook

      New mobile features, capabilities, and devices are cropping up seemingly by the day. This fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

      • Downloads: 2009
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Mandate For eBusiness Professionals

      Mobile offers eBusiness and channel strategy professionals the opportunity to engage with consumers at every step of their purchasing journey, from upper-funnel demand generation through...

      • Downloads: 1230
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Moments Transform Commerce And Service Experiences

      Strategic Plan: The Mobile eBusiness Playbook

      Your customer is experiencing a mobile mind shift: the expectation that she can get what she wants in her immediate context and moments of need. As a result, mobile is central to customer experience...

      • Downloads: 374
    • For Application Development & Delivery Professionals

      Report:The Future Of Mobile Application Development

      Vision: The Mobile App Development Playbook

      With the worldwide population of smartphone users approaching 2 billion, and tablets numbering in the hundreds of millions, the scope of the mobile computing revolution rivals that of the move from...

      • Downloads: 3061