Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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290 results in Reports

  • Application Development
  • Past 18 months
  • For Application Development & Delivery Professionals

    Report:The Dawn Of Enterprise JavaScript

    JavaScript Finds Its Place In Enterprise Software Development

    Adoption of JavaScript — and the Node.js runtime environment in particular — sets the stage for the biggest shift in enterprise application development in more than a decade. When...

    • Downloads: 292
  • For Enterprise Architecture Professionals

    Report:A Framework For Information Management And Consumption Technology

    Tools And Technology: The Information Strategy And Architecture Playbook

    Enterprise architects carry the heavy responsibility of planning for elaborate implementations of complex technology. They must weigh the implications of the plans for all of the related architecture...

    • Downloads: 1705
  • For Application Development & Delivery Professionals

    Report:Nine Questions To Ask About Docker

    Docker — Or Whatever Comes In Its Wake — Will Change The Application Delivery Landscape

    Over the past year or so, Docker, the operating system (OS) level container technology, has created quite an industry stir. Docker promises faster application delivery cycles and reduced production...

    • Downloads: 313
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Brocade Launches Networking's First Commercial Open Source Software

    Brocade Releases The Vyatta Controller Built On OpenDaylight Source Code

    On September 22, 2014, Brocade released its software-defined controller, Vyatta Controller, which officially brings open source software (OSS) from the networking shadows into the mainstream network...

    • Downloads: 76
  • For Application Development & Delivery Professionals

    Report:Brick And Mortar Retail Fights Back

    Use Store Inventory To Win, Serve, And Retain Retail Customers

    Consumers have fallen out of love with stores. They can (and do) buy anything they like online, but miss the immediacy of an in-store purchase. Amazon's formidable supply chain investments continue...

    • Downloads: 398
  • For Application Development & Delivery Professionals

    Report:Monetizing APIs: Help Execs Think Bigger, And Drive More Revenue

    Charging For APIs Is Not The Only Way To Make Money

    Clients sometimes ask Forrester, "How are enterprises monetizing APIs?" What they are really asking is, "How are enterprises charging for API usage?" This is certainly a useful question, but...

    • Downloads: 89
  • For Infrastructure & Operations Professionals

    Report:Cloud Evolves From Point Solution To Strategic Enabler Of The New Connected Economy

    Vision: The Cloud Computing Playbook

    Cloud is evolving from an internal-facing point solution to an enabler of connected cloud economies. In this next phase of cloud, leading CIOs will orchestrate cloud ecosystems — which connect...

    • Downloads: 472
  • For Application Development & Delivery Professionals

    Report:Build Mobile Apps That Drive Engagement

    Executive Overview: The Mobile App Dev Playbook

    The mobile mind shift is driving application developers' business peers and customers to expect (and demand) support for a wide variety of smartphones and tablets. But building mobile apps is...

    • Downloads: 1694
  • For Application Development & Delivery Professionals

    Report:Build Responsive Web Transactions — Your Testing Teams Will Thank You

    Rejuvenate Online Transactional Experiences With Responsive Web Design

    This report, originally written for eBusiness professionals, is also relevant for application development and delivery (AD&D) teams. Many developers have witnessed decisions to adaptively deliver...

    • Downloads: 115
  • For Enterprise Architecture Professionals

    Report:Brief: An Elastic Analytics Platform

    SQL-For-Hadoop Foreshadows A Next-Generation Platform For Elastic Analytics On Big Data

    A majority of global firms will likely have implemented Hadoop by the end of 2015, and most will probably exploit at least one solution to execute structured queries against the data they store...

    • Downloads: 175
  • For Application Development & Delivery Professionals

    Report:The Engagement Platform's Delivery Tier

    The Top Technologies For Improving Mobile Web Performance

    Mobile connections are slower and less reliable than wired broadband, and the mobile users at the far end of the connection are less patient with response times. Traditional network delivery...

    • Downloads: 148
  • For Application Development & Delivery Professionals

    Report:Don't Just Maintain Business Applications, Raise Business Responsiveness

    Continuous Improvement: The Business Applications Playbook

    While big projects such as delivering new off-the-shelf or custom-built applications help your organization achieve excellent business outcomes, sustaining these outcomes requires that your...

    • Downloads: 663
  • For Application Development & Delivery Professionals

    Report:The State Of Digital Experience Delivery, 2015

    Benchmarks: The Digital Experience Delivery Playbook

    Forrester recently surveyed 135 technology, marketing, and business professionals with decision-making roles in customer-facing web and mobile experience delivery to ask about their strategies for...

    • Downloads: 330
  • For Enterprise Architecture Professionals

    Report:Brief: Open Source BPM Finally Makes The Leap Into The Mainstream

    Enterprise architects are currently leading large-scale implementations of business process management (BPM) solutions, spending millions of dollars each year to automate and transform enterprisewide...

    • Downloads: 195
  • For Sourcing & Vendor Management Professionals

    Report:Developing Modern Applications With Agile Outsourcing: Part Two

    The Key Contractual Prerequisites For Agile Outsourcing Relationships

    Agile development (or simply "Agile") continues to see consistent, strong adoption. However, only a small percent of firms are outsourcing Agile application development due to a lack of experience...

    • Downloads: 406
  • For Customer Experience Professionals

    Report:Brief: How Software Development Insourcing Can Speed Customer Experience Efforts

    Forward-Looking Firms Differentiate By Owning Technology Associated With Vital Customer Processes

    Companies as diverse as Delta Air Lines and Tesla Motors have recently announced plans to develop core business applications internally instead of buying packaged applications. Why? They believe that...

    • Downloads: 131
  • For Application Development & Delivery Professionals

    Report:The Eight Tenets Of Faster Application Delivery

    Road Map: The Modern Application Delivery Playbook

    Faster application delivery enables competitive differentiation. Applications have become the means by which organizations attract customers and deliver value; better applications, delivered faster,...

    • Downloads: 833
  • For Enterprise Architecture Professionals

    Report:Brief: IBM Big Data Cloud Services Are A Big Bet

    Try Out IBM's Tools, But Demand More Before You Commit

    On April 28th, IBM made a series of announcements that began bringing together its big data and cloud strategies. As firms plan to meet age-of-the-customer demands for agility and cost effective big...

    • Downloads: 370
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Digital Experience Delivery Platforms Become Flexible Or Lose Momentum

    Application development and delivery (AD&D) and digital marketers' worlds will collide in 2015. Shared platforms, customer data, budgets, and priorities will emerge within B2C and progressive B2B...

    • Downloads: 330
  • For Application Development & Delivery Professionals

    Report:Use APIs And Components To Prepare For The Banking Industry's Increasing Pace

    Watch For Seven Key Banking Application Trends In 2016

    Banking applications do more than offer information about customers, products, services, and the state of the business: They are the primary touchpoints for customers and embody the banking business....

    • Downloads: 49
  • For Application Development & Delivery Professionals

    Report:Increase Flexibility By Embracing Future Business And Technology Trends

    This report outlines Forrester's vision for the future of business applications. It summarizes the key business drivers and trends that are reshaping the value proposition of business applications....

    • Downloads: 2285
  • For Application Development & Delivery Professionals

    Report:Digital Experience Platforms From Agencies And SIs: What's The Secret Sauce?

    Service Providers Still Have Much To Prove With Their PaaS Offerings

    Over the past year, many agencies and systems integrators have begun white labeling and directly licensing/selling digital experience platforms as a platform as a service (PaaS). This includes large...

    • Downloads: 313
  • For Application Development & Delivery Professionals

    Report:Canvass Support For Your New Retail Architecture

    Forrester's Retail Reference Architecture Enables Successful Response To Digital Disruption

    Application development and delivery (AD&D) professionals have to engineer differentiating connected consumer experiences from a web of overlapping systems of engagement such as eCommerce, supply...

    • Downloads: 195
  • For Sourcing & Vendor Management Professionals

    Report:Navigating Domestic Sourcing Alternatives — A New Requirement In A Digital Age

    A Small But Essential Dimension Of Global Sourcing Emerges

    Budget pressures have spurred significant growth for offshore services during recent years, to the point where applications development and maintenance has become synonymous with "offshoring."...

    • Downloads: 187
  • For Application Development & Delivery Professionals

    Report:Capitalize On SaaS CRM Solutions With Better Governance

    Organization: The CRM Playbook

    Organizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but many have not adapted their governance processes and policies to get maximum value out of those solutions....

    • Downloads: 787