Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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637 results in Reports

  • eCommerce
  • For eBusiness & Channel Strategy Professionals

    Report:Making The Case To Go Global

    Business Case: The eCommerce Globalization Playbook

    If you're contemplating how to take your organization global, you're not alone. A growing number of eCommerce leaders are looking to extend their businesses into new markets — and struggling to...

    • Downloads: 117
  • For eBusiness & Channel Strategy Professionals

    Report:2012 Canadian Bank Secure Website Rankings

    Firms Continue To Enhance Core Functionality But Lack New Digital Banking Features

    This report details how the secure websites of the six largest retail banks in Canada stack up against each other across six categories and 66 individual criteria measuring the banks' online...

    • Downloads: 253
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Readiness Index: eCommerce, 2014

    ForecastView Spreadsheet

    Forrester's eCommerce Readiness Index (FRI) assesses 25 variables that give insights into 55 global markets. While there is no universal tool in selecting expansion opportunities, the Forrester...

    • Downloads: 6
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: Healthcare Retail Goes Live

    New Consumer Models Move To Scale

    The healthcare digital landscape will continue to mature in 2015 as insurers and providers build consumer-centric journeys that leverage best practices from retail industries. The main question...

    • Downloads: 373
  • For eBusiness & Channel Strategy Professionals

    Report:Leverage Boutique CSPs As An Alternative To Large-Scale CSPs

    Market Overview: Commerce Service Providers (CSPs), Q2 2014, Part 4

    eBusiness professionals increasingly call upon commerce service providers (CSPs) to define and deliver their digital strategies. This report details how boutique CSPs help business-to-consumer (B2C)...

    • Downloads: 85
  • For eBusiness & Channel Strategy Professionals

    Report:Building A Digital Travel Business

    Multichannel Strategies To Better Serve The Connected Traveler

    The act of traveling may always be immune to digital disruption, but the way in which travelers engage with the experience is ripe for digital enhancement. The Internet has revolutionized the way in...

    • Downloads: 729
  • For eBusiness & Channel Strategy Professionals

    Report:Getting Mobile Right With Mobility POST

    A Methodical Approach To Building Your Mobile Phone, Tablet, And Wearables Strategies

    Back in 2009, Forrester created the first version of mobile POST — a methodology to help our clients create mobile strategies that align well with the mobile sophistication of their customer...

    • Downloads: 565
  • For eBusiness & Channel Strategy Professionals

    Report:The Unfulfilled Promise Of Health-Plan-Owned Digital Health And Wellness Platforms

    Plans Continue To Struggle With Consumer Data Aggregation To Enhance Member Experiences

    The rising cost of care, regulatory limits on administrative spend, the emergence of private exchanges, and defined contribution models have sent health plans scrambling to revisit their digital...

    • Downloads: 421
  • For Customer Insights Professionals

    Report:Navigating The Future Of Customer Intelligence

    Customer intelligence is in the throes of significant change brought about by two primary drivers: 1) the disruption caused by the massive shifts in consumer behavior, and 2) organizations' growing...

    • Downloads: 686
  • For eBusiness & Channel Strategy Professionals

    Report:Engage Investors With Game Mechanics

    Competition, Rewards Motivate Wealth Management Clients

    Consumers know that investing is important to their financial futures. But wealth management can be complex and involves deferring current spending for long-term benefits. To engage investors and...

    • Downloads: 263
  • For eBusiness & Channel Strategy Professionals

    Report:US Retail Segmentation: Gen Y Online Shoppers

    Using Forrester Technographics® To Profile Generation Y Online Shoppers In The US

    In the US, Gen Y is a digitally savvy segment that frequently buys online through a number of touchpoints and will continue to be a core segment for US online retailers for years to come. eBusiness...

    • Downloads: 659
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Commerce Solutions For Digital Products And Services, 2015

    Supporting Digital Business Models Requires Flexible Platforms

    In the past, online transactions for digital product purchases differed little from physical product purchases, with the exception of the delivery method. However, today's digitally connected...

    • Downloads: 299
  • For Application Development & Delivery Professionals

    Report:Build Responsive Web Transactions — Your Testing Teams Will Thank You

    Rejuvenate Online Transactional Experiences With Responsive Web Design

    This report, originally written for eBusiness professionals, is also relevant for application development and delivery (AD&D) teams. Many developers have witnessed decisions to adaptively deliver...

    • Downloads: 115
  • For eBusiness & Channel Strategy Professionals

    Report:Why More Banks Should Put Search On Their Secure Websites

    Online Bankers Say Search Is Important But Low In Quality, And Many Banks Don't Offer Search On Their Secure Websites

    Banks routinely upgrade and enhance their secure websites with an eye toward meeting users' needs, driving sales, and differentiating from competitors. Key decisions in this process often revolve...

    • Downloads: 224
  • For eBusiness & Channel Strategy Professionals

    Report:The Hits And Misses Of Apple Pay: What You Need To Know

    Apple Pay Will Advance Mobile Payments, But It Lacks Essential Ingredients For Long-Term Success

    "Our vision is to replace [the wallet] and we're going to start by focusing on payments." Those were the words of Tim Cook, Apple's CEO, on September 9, 2014 as he unveiled Apple Pay. Although the...

    • Downloads: 416
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Digital Retirement Plan Advice

    Using Software To Provide Recommendations To Underserved Investors

    As workplace retirement savings plans in markets like Australia, the UK, and the US shift from guaranteed pensions to employee-directed retirement plans such as 401(k)s, the burden of retirement...

    • Downloads: 365
  • For B2C Marketing Professionals

    Report:Interactive Channels To Watch In 2014

    This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile and...

    • Downloads: 374
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research eCommerce Forecast, 2014 To 2019 (US)

    Online Retail Tops $300 Billion In 2015

    Forrester expects online retail sales in the US to reach $334 billion in 2015, approximately 10% of all sales in the US. eCommerce will experience a strong compound annual growth rate (CAGR) of 10%...

    • Downloads: 579
  • For eBusiness & Channel Strategy Professionals

    Report:2014 Australian Mobile Banking Functionality Benchmark

    Australian Banks Offer Strong Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking services of the four largest retail banks in Australia on 37 criteria. Australia's banks have laid...

    • Downloads: 266
  • For CIO Professionals

    Report:Use The Power Of B2B Digital Ecosystems

    CIOs Will Be Orchestrators Of Digital Ecosystems To Boost Innovation, Production, And Go-To-Market Capabilities

    Business-to-business (B2B) digital ecosystems drive a fundamental shift in the way companies cooperate and compete with one another. Through the continuous exchange of information and the...

    • Downloads: 208
  • For eBusiness & Channel Strategy Professionals

    Report:Why Google Bank Won't Happen

    But A Google-Powered Financial Services Hub Might

    Since 2010, Google has systematically built capabilities in areas such as digital wallets, payments, and comparison engines. These activities, as well as Google's reputation as one of the most...

    • Downloads: 382
  • For eBusiness & Channel Strategy Professionals

    Report:The Next Act For Usage-Based Car Insurance

    US Insurers Strive To Kindle Demand Among Tepid Buyers

    Smart devices, smartphones, and smart cars are converging to create what should be a smart insurance choice for safe drivers and their insurers: usage-based insurance (UBI). The policy option is a...

    • Downloads: 399
  • For eBusiness & Channel Strategy Professionals

    Report:What's The Secret To Wealthfront's Success?

    Growth Is Accelerating As The Digital Investment Manager Tops $1 Billion In Assets Under Management

    Wealthfront is the first digital investment manager to hit $1 billion in assets under management, and its growth is accelerating. What's creating this momentum? A simple, uncomplicated offer for a...

    • Downloads: 329
  • For eBusiness & Channel Strategy Professionals

    Report:Use Best Practices To Determine Core Features: A B2B Ratings And Reviews Case Study

    Processes: The B2B eCommerce Playbook

    As B2B organizations embark on an eCommerce path, they can choose from many features, functions, and interfaces to maximize their business opportunity. Separating the wheat from the chaff and...

    • Downloads: 939
  • For eBusiness & Channel Strategy Professionals

    Report:Black Friday — The Sale That Stole Christmas

    What Can eBusiness Professionals Learn From Black Friday's Rocky Arrival In The UK?

    The 2014 holiday season was a roller coaster ride for many UK retailers. Black Friday arrived via the technology super highway from the US, with an unprecedented fanfare. For some it was highly...

    • Downloads: 66