Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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643 results in Reports

  • eCommerce
  • For CMO Professionals

    Report:Brief: Microsoft HoloLens Changes Everything With The Next Natural Computing Interface

    CMOs Will Have To Support The Digital Experiences That Holographic Computing Enables

    With the launch of its Windows 10 operating system, Microsoft revealed an unexpected aspect of the new Windows 10 platform: a holographic interface that will launch with a dedicated headset called...

    • Downloads: 127
  • For CMO Professionals

    Report:It's Time To Put Shoppers Back Into Shopper Marketing

    Shopper Marketing Needs Close Ties To Brand Marketing To Attract Empowered Consumers

    CMOs have given renewed attention to shopper marketing efforts lately, as these marketers sit closest to the consumer while she is in buying mode. However, shopper marketing teams are more typically...

    • Downloads: 381
  • For eBusiness & Channel Strategy Professionals

    Report:2012 US Auto Insurance Secure Site Rankings

    Forrester assessed the secure websites of five American private passenger auto insurers: Allstate Insurance, Geico, Liberty Mutual Insurance, Progressive Casualty Insurance, and State Farm Mutual...

    • Downloads: 359
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

    Disruption Drives 12 Trends In Digital Insurance Agendas

    There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

    • Downloads: 1170
  • For Customer Experience Professionals

    Report:Meet The Changing Needs Of Connected Customers

    Your customers are more connected, more empowered, and more distracted than ever. To compete in this volatile world, companies need a new approach to delivering customer experiences. This report...

    • Downloads: 931
  • For B2C Marketing Professionals

    Report:The Facebook Factor: US Online Youth

    Quantifying The Impact Of Social Networking Sites On Brand Interactions For US Online Youth

    It's been more than a year since Forrester published its original report on the "Facebook factor," which quantified the impact of a Facebook fan on brand interactions for US online adults, and social...

    • Downloads: 321
  • For eBusiness & Channel Strategy Professionals

    Report:The Next Act For Usage-Based Car Insurance

    US Insurers Strive To Kindle Demand Among Tepid Buyers

    Smart devices, smartphones, and smart cars are converging to create what should be a smart insurance choice for safe drivers and their insurers: usage-based insurance (UBI). The policy option is a...

    • Downloads: 365
  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile Banking Imperative

    Vision: The Mobile Banking Strategy Playbook

    This report gives eBusiness and channel strategy professionals at banks Forrester's vision for what the future of mobile banking will be and why it is crucial to develop a clear mobile strategy...

    • Downloads: 1426
  • For eBusiness & Channel Strategy Professionals

    Report:Online Retailing In Australia 2012: Mobile

    For The First Time, Most Local Online Retailers Sell On Mobile

    Australia knows that mobile's time has come, but the rate at which mobile has become a priority for local online retail professionals is staggering nonetheless. This report highlights the extent to...

    • Downloads: 319
  • For Infrastructure & Operations Professionals

    Report:Case Study: Yihaodian Leverages IT Assets To Deliver Results In China's eCommerce Market

    China's dynamic and rapidly growing eCommerce market is drawing considerable investment from strong players, including veterans like Tmall and 360Buy as well as global retail giants like Amazon.com...

    • Downloads: 104
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: Healthcare Retail Goes Live

    New Consumer Models Move To Scale

    The healthcare digital landscape will continue to mature in 2015 as insurers and providers build consumer-centric journeys that leverage best practices from retail industries. The main question...

    • Downloads: 290
  • For eBusiness & Channel Strategy Professionals

    Report:US Online Holiday Retail Forecast, 2012

    US Holiday Online Sales To Top $68 Billion

    Forrester estimates that US holiday season online retail sales will grow 15% from 2011 to 2012. We expect consumers to show a willingness to spend this season and to use a variety of touchpoints,...

    • Downloads: 409
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2013: Key Metrics And Initiatives

    eCommerce continues to grow at a rapid pace; on average, the retailers surveyed for Forrester and Shop.org's annual The State of Retailing Online study experienced 28% growth in sales in 2012 over...

    • Downloads: 1538
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Social Lending

    P2P Lending Marketplaces Will Continue To Disintermediate Banks

    Social lending is the practice of lending money to unknown individuals or businesses without the involvement of banks and other traditional financial institutions. Social lending marketplaces like...

    • Downloads: 366
  • For Infrastructure & Operations Professionals

    Report:Content Providers Are Disrupting China's Mobile Device Market

    Explosive 3G adoption in China over the past 24 months has made mobile Internet a much more competitive landscape, with new and unconventional market players entering the fray. Most of the activity...

    • Downloads: 196
  • For eBusiness & Channel Strategy Professionals

    Report:Define New Metrics For Digital Business Success

    Performance Management: The Digital Business Transformation Playbook

    Digital business has broken traditional metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to inform eBusiness executives of the impact of consumer...

    • Downloads: 1003
  • For eBusiness & Channel Strategy Professionals

    Report:Must-Have Features For Client Sites Of Wealth Management Firms

    Best Practices From The Secure Websites Of Leading US Investment Firms

    Forrester's research shows that web access on a personal computer remains, overwhelmingly, the touchpoint of choice for US investors who want to see their accounts or make a trade. In fact, getting...

    • Downloads: 498
  • For eBusiness & Channel Strategy Professionals

    Report:Understanding Digital Wallet Options For Your Business In China

    China's mobile payments market experienced explosive growth in 2013. With the two big Internet players in China, Alibaba and Tencent, leading the way, Chinese consumers have begun to get into the...

    • Downloads: 188
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Banking 2012

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, and...

    • Downloads: 1887
  • For eBusiness & Channel Strategy Professionals

    Report:2014 Australian Mobile Banking Functionality Benchmark

    Australian Banks Offer Strong Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking services of the four largest retail banks in Australia on 37 criteria. Australia's banks have laid...

    • Downloads: 242
  • For CIO Professionals

    Report:The Coming Integration Of Personal Cloud Services And Enterprise Apps

    How Workers' Personal Cloud Services Will Link Into Enterprise Applications

    Personal cloud services such as Dropbox and Evernote seem like consumer-focused apps that CIOs should block from authorized workplace use. Currently, many CIOs believe that mobile devices and...

    • Downloads: 718
  • For CIO Professionals

    Report:The Business Impact Of Mobile Engagement

    Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

    • Downloads: 1133
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile App Or Mobile Web? It's A Choice, Not A Battle

    Neither Is Perfect, But Either Could Be Perfect For Your Customer

    Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer...

    • Downloads: 577
  • For eBusiness & Channel Strategy Professionals

    Report:US Mobile Retail Forecast, 2012 To 2017

    The rapid growth and ubiquity of smartphones naturally means that a significant portion of Internet activity, including shopping, will migrate to this mobile device. While mobile browsing on retail...

    • Downloads: 1160
  • For eBusiness & Channel Strategy Professionals

    Report:Craft The Right Digital Wallet Strategy For Your Financial Institution

    With Digital Wallets, One Size Doesn't Fit All

    Digital wallets are poised to transform the way consumers shop and pay retailers, restaurants, and service providers. Early wallets are enabling the convergence of offers, coupons, loyalty, and...

    • Downloads: 556