Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Refine your results

Date Range

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

669 results in Reports

  • eCommerce
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: DBS Bank Fosters A Customer-Led Innovation Culture

    Multidisciplinary Programs Help Employees Become Digital Innovators

    Rapid, customer-led innovation is critical to remaining relevant in the age of the customer, but most organizations suffer from innovation inertia. Overcoming this inertia requires an organization to...

    • Downloads: 99
  • For eBusiness & Channel Strategy Professionals

    Report:It Takes A Village To Deliver World-Class B2B eCommerce

    Tools And Technology: The B2B eCommerce Playbook

    Producing an effective business-to-business (B2B) eCommerce technology strategy is like planning for a successful journey: You need a good map, a proper guide, and the right tools. In the age of the...

    • Downloads: 686
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Readiness Index: 2013 eCommerce Global Study

    A Quantitative Assessment Of The Global eCommerce Landscape

    When firms are evaluating global expansion, they need to consider more than just the countries' macroeconomic conditions or consumer market size. Consumer payment behavior, in-ground courier...

    • Downloads: 797
  • For eBusiness & Channel Strategy Professionals

    Report:2014 Canadian Online Banking Functionality Benchmark

    CIBC Leads With A Redesigned Home Page And New Features, But All Of The Big Five Banks Offer Extensive Secure Site Functionality

    Despite the growth of mobile and tablet banking over the past few years, online banking continues to be widely used in Canada, with over three-quarters of Canadian online adults using online banking...

    • Downloads: 256
  • For eBusiness & Channel Strategy Professionals

    Report:How To Make New Payment Systems Successful

    The Three Hurdles All New Retail Payment Systems Have To Overcome

    Payment innovation is a notoriously difficult area to succeed in. The vast majority of new payment systems fail. With a bewildering array of payment systems clamoring for attention and disruptive...

    • Downloads: 193
  • For CIO Professionals

    Report:CIOs: Use Your BT Agenda To Support eBusiness Strategy

    Tools And Technology: The CIO Digital Business Transformation Playbook

    Your firm's eBusiness executives are pressing for a new approach to technology management. They are among the first to realize that older approaches to tech management aren't working and offer cogent...

    • Downloads: 151
  • For eBusiness & Channel Strategy Professionals

    Report:Get Your B2B eCommerce Metrics Right

    Performance Management: The B2B eCommerce Playbook

    Business-to-business (B2B) companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. Factor in...

    • Downloads: 963
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: Financial Services Execs Wake Up To Digital Transformation

    The Eight Digital Shifts To Expect In Retail Financial Services In 2016

    As digital engagement increases among financial services customers, eBusiness and channel strategy professionals at banks, wealth managers, insurers, and card issuers are pushing toward true digital...

    • Downloads: 690
  • For eBusiness & Channel Strategy Professionals

    Report:Establish Clear Digital Money Management Objectives

    Strategic Plan: The Digital Money Management Playbook

    As digital money management evolves from being a feature of digital banking to becoming the core functionality of many digital banking services, digital business strategy professionals need to take a...

    • Downloads: 470
  • For eBusiness & Channel Strategy Professionals

    Report:Understanding Digital Wallet Options For Your Business In China

    China's mobile payments market experienced explosive growth in 2013. With the two big Internet players in China, Alibaba and Tencent, leading the way, Chinese consumers have begun to get into the...

    • Downloads: 222
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: Subscription Billing Platforms, Q4 2015

    The Eight Subscription Billing Solution Providers That Matter Most And How They Stack Up

    In Forrester's 40-criteria evaluation of subscription billing platform solutions, we identified the eight most significant vendors in the category — Apttus, Aria Systems, Digital River, goTransverse,...

    • Downloads: 301
  • For eBusiness & Channel Strategy Professionals

    Report:Plot Your Route To Digital Money Management Success

    Road Map: The Digital Money Management Playbook

    Your digital money management strategy is approved — now what? Road maps are an essential tool for translating strategy into action, defining what needs to be done when and by whom. This...

    • Downloads: 237
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Asia Pacific)

    ForecastView Spreadsheet

    We expect online retail sales in Asia Pacific — Australia, China, India, Japan, and South Korea — to reach $1.4 trillion by 2020, growing at a compound annual growth rate (CAGR) of 14.3%...

    • Downloads: 8
  • For Application Development & Delivery Professionals

    Report:Brief: Systems Of Engagement Take Center Stage

    The Three Complementary Classes Of Modern Software

    Software is THE crucial element of business success in the age of the customer. It captures the essence of companies' value and brand promise and provides the means of engagement for customers. For...

    • Downloads: 378
  • For eBusiness & Channel Strategy Professionals

    Report:Build A Pervasive Corporate Mobile Competency

    Mobile strategy has evolved since 2010. Then, a mobile strategy equated to a mobile services road map and technology platform choices. An individual or small team could both create a strategy and...

    • Downloads: 691
  • For eBusiness & Channel Strategy Professionals

    Report:The Emergence Of Beacons In Retail

    Early Implementations Lack Depth, But Future Integrations Have The Potential To Transform The In-Store Customer Experience

    It is impossible to read retail news today without hearing about another implementation of beacons, a technology based on Bluetooth low energy (BLE) that allows smartphones to interact with sensors...

    • Downloads: 1002
  • For eBusiness & Channel Strategy Professionals

    Report:Internet Finance Innovation Is Hitting China's Banking Sector

    Innovation in Internet finance has exploded in China in 2014. Eight months after Alibaba launched Yuebao, the fund had attracted 81 million users and its total value skyrocketed to US$81 billion;...

    • Downloads: 153
  • For eBusiness & Channel Strategy Professionals

    Report:2013 US Health Insurance Plan Online Sales Rankings

    Humana's Website Is Best Prepared For Health Insurance Shoppers

    Come January 2014, US health insurance plans will be facing a big enrollment event when millions of Americans will be required to purchase health insurance. Where will many go to do research and...

    • Downloads: 518
  • For Application Development & Delivery Professionals

    Report:Market Overview: Chat Solutions For Customer Service

    Twenty-One Solutions For Delivering Differentiated Experiences

    Customers demand superior service and support as the price for their ongoing loyalty and patronage, and they are increasingly leveraging the chat channel for customer service. The chat vendor...

    • Downloads: 1207
  • For Application Development & Delivery Professionals

    Report:Brief: How TripIt Masters Mobile Moments For Frequent Fliers

    Concur's Travel Organizing App Powerfully Combines Operational Awareness With Mobile Engagement

    Customers' mobile mind shift means they expect service in their immediate context and moment of need. The battle for customers' attention and loyalty will be waged in mobile moments — any time...

    • Downloads: 220
  • For eBusiness & Channel Strategy Professionals

    Report:The Six Key Elements Of Proactive Chat

    Evolve Proactive Chat To Proactive Engagement

    Online consumers demand effortless engagement, which often means live help for pre- or post-purchase questions. eBusiness leaders increasingly deploy proactive chat to deliver effortless engagement...

    • Downloads: 390
  • For B2C Marketing Professionals

    Report:The State Of Consumers And Technology: Benchmark 2015, Europe

    European Consumer Technographics®

    This report is our overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and ForecastView data. We analyzed technology usage...

    • Downloads: 11
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Indiabulls Real Estate Uses A Tablet App To Drive Sales Growth

    Use The IDEA Framework To Enhance Customer Engagement

    Indiabulls Real Estate Limited (IBREL), an India-based real estate developer, faced two key business challenges: engaging with prospective buyers to improve sales and reducing the cost of lead...

    • Downloads: 123
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: US B2C And B2B eCommerce Players Will Struggle To Keep Up With Customers

    eCommerce continues to grow rapidly for both B2C and B2B businesses. This report prognosticates the most pressing issues that eBusiness and channel strategy professionals need to watch in 2015 and...

    • Downloads: 531
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Mobile Payment Systems

    Mobile Payment Systems Are Still Struggling To Spark Adoption

    The mobile mind shift — the expectation by consumers that they can get what they want in their immediate context and moment of need — has inspired a generation of disrupters that use...

    • Downloads: 860