Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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641 results in Reports

  • eCommerce
  • Report:The State Of Consumers And Technology: Benchmark 2013, US

    North American Consumer Technographics®

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our...

    • Downloads: 356
  • For eBusiness & Channel Strategy Professionals

    Report:European Mobile And Tablet Commerce Forecast, 2013 To 2018

    Forrester estimates that 49% of online retail, travel, and daily deals sales in the EU-7 (France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK) will be from mobile and tablets by 2018....

    • Downloads: 227
  • For eBusiness & Channel Strategy Professionals

    Report:2015 European Mobile Banking Functionality Benchmark

    CaixaBank Tops Our Review Of European Banks' Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 13 banks across Europe using 41 criteria. While all of the European banks deliver the...

    • Downloads: 220
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2014: Marketing

    This latest report in our series using data from The State Of Retailing Online, a Shop.org study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. More...

    • Downloads: 618
  • For eBusiness & Channel Strategy Professionals

    Report:Sustain A Digital Culture

    Continuous Improvement: The Digital Business Transformation Playbook

    Organizations face a number of roadblocks as they transform to become truly digital businesses. Legacy technology, siloed KPIs, and a lack of understanding of how customers really use emerging...

    • Downloads: 872
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet

    Online retail spending by 30 retail categories such as PCs, apparel, housewares, consumer electronics, and baby products. Includes metrics, by category, such as online buyers, average spending per...

    • Downloads: 21
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Global Mobile Banking Functionality Benchmark

    Benchmarks: The Mobile Banking Strategy Playbook

    Over the past five years, mobile banking has gone from little more than an extension of online banking to what one digital banking executive calls "the most important part of my job." eBusiness and...

    • Downloads: 308
  • For eBusiness & Channel Strategy Professionals

    Report:Why Shoppers Buy At General Merchants

    North American Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase

    Consumers today have a myriad of choices when deciding where to shop. The age of the customer is in full swing, and to best serve existing and potential customers, companies need to be...

    • Downloads: 53
  • For eBusiness & Channel Strategy Professionals

    Report:Consumer Wallet Shift And Retailer Strategy Bolster Canadian Online Retail

    ForecastView Document

    Online retail sales in Canada are set to rise by over 15% in 2014, topping C$22 billion but still representing just 6% of the total retail market. However, with continued double-digit growth through...

    • Downloads: 10
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2013

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

    • Downloads: 2847
  • For Application Development & Delivery Professionals

    Report:Content And Commerce: The Odd Couple Or The Power Couple?

    How To Choose Between Using A Web Content Management Solution, An eCommerce Platform, Or Both

    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

    • Downloads: 378
  • For Enterprise Architecture Professionals

    Report:How China's Retail Innovators Built Their Agile Architecture Foundations

    Suning, JD.com, And Yihaodian Implemented Their Own Versions Of The Agile O2O Architecture Framework

    Enterprise architecture (EA) professionals who are putting customer experience (CX) at the top of their agenda should take a deep dive into China's retail industry. While the vertical still serves...

    • Downloads: 152
  • For eBusiness & Channel Strategy Professionals

    Report:Selling Direct-To-Consumer Online In China

    Brands Must Embrace Sales Channels Beyond Marketplaces

    eBusiness professionals responsible for driving online growth in China should consider the long-term benefits of selling direct-to-consumer (DTC) online. Not only does selling DTC promise higher...

    • Downloads: 163
  • For B2C Marketing Professionals

    Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet

    Smartphone installed base and subscriber data in the United States. Includes data on subscribers by operating system (2011-2013 only) as well as age and income ownership demographics. Includes...

    • Downloads: 5
  • For Application Development & Delivery Professionals

    Report:Weave Support For Text Chat Into Your Omnichannel Customer Service Strategy

    Text Messaging Is The "Non-App" Application For Customer Service

    Application development and delivery (AD&D) professionals face a distinct challenge serving the increasingly mobile customer. Getting consumers to download, install, and regularly use mobile...

    • Downloads: 27
  • For Infrastructure & Operations Professionals

    Report:Case Study: Yihaodian Leverages IT Assets To Deliver Results In China's eCommerce Market

    China's dynamic and rapidly growing eCommerce market is drawing considerable investment from strong players, including veterans like Tmall and 360Buy as well as global retail giants like Amazon.com...

    • Downloads: 111
  • For eBusiness & Channel Strategy Professionals

    Report:Multichannel Home Lending Status Boosts Results

    eBusiness Professionals Must Integrate Mobile Into Loan Processes

    As customers become more comfortable with research and applying for financial products through mobile devices, eBusiness professionals at banks will need to consider how mobile can support...

    • Downloads: 408
  • For Application Development & Delivery Professionals

    Report:Advance To Next-Generation Personalization

    Support Relevant Digital Experiences In The Multichannel World With Contextual Experiences

    Organizations have long personalized their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right...

    • Downloads: 1512
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Is Busy Transforming B2B Commerce

    Vision: The B2B eCommerce Playbook

    Until recently, most business-to-business (B2B) companies relied on thick print catalogs, armies of sales reps, and well-staffed call centers to drive and support customer purchases. But B2B...

    • Downloads: 865
  • For B2C Marketing Professionals

    Report:Predictions 2015: Social Media Grows Up

    A Stable Social Landscape Will Foster Marketing, Customer Insights, And Sales Success

    Social media will experience evolution rather than revolution in 2015. Privacy issues will get people's attention but won't scare anyone away from social sites. In fact, people will grow more willing...

    • Downloads: 593
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Readiness Index: eCommerce, 2013

    ForecastView Spreadsheet

    Forrester's ForecastView group undertook a 2013 study to assess eCommerce readiness among 55 global markets. While there is no universal tool in selecting expansion opportunities, the Forrester...

    • Downloads: 7
  • For eBusiness & Channel Strategy Professionals

    Report:US Online Holiday Retail Forecast, 2012

    US Holiday Online Sales To Top $68 Billion

    Forrester estimates that US holiday season online retail sales will grow 15% from 2011 to 2012. We expect consumers to show a willingness to spend this season and to use a variety of touchpoints,...

    • Downloads: 411
  • For eBusiness & Channel Strategy Professionals

    Report:Benchmarking B2B eCommerce Technology Investment And Initiatives

    Forrester partnered with Internet Retailer magazine to survey B2B eCommerce professionals and produce first-of-its-kind sell-side B2B eCommerce benchmarks. The survey developed detailed insights...

    • Downloads: 388
  • For eBusiness & Channel Strategy Professionals

    Report:The Five Key Success Factors Of A Global eBusiness

    Strategic Plan: The eCommerce Globalization Playbook

    One of the questions that organizations launching a global eCommerce operation commonly ask is, "What are the common elements behind a successful global eCommerce strategy?" We can see that the...

    • Downloads: 273
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Turn Pain Into Profits Through Omnichannel Returns

    Omnichannel returns, which allow customers to return online orders to a physical store, are a standard offering for most leading multichannel retailers. But even with this customer-centric capability...

    • Downloads: 107