Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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200 results in Reports

  • Marketing Mix Modeling
  • For B2C Marketing Professionals

    Report:A Marketer's Guide To The Mobile Mind Shift

    Landscape: The Mobile Marketing Playbook

    Your customers are on smart mobile devices. The questions are: how many, what do they expect, and what are they doing? The average US smartphone owner spends almost two hours per day interacting with...

    • Downloads: 1411
  • For CMO Professionals

    Report:The Next Act For Agencies: The Post-Digital Agency Landscape

    Over the past five years, digital has defined "what's new" from agencies, and marketers have moved substantial budget to social, mobile, and customer relationship management (CRM), to the tune of $50...

    • Downloads: 1113
  • For B2C Marketing Professionals

    Report:Brief: Don't Neglect Mobile Web Ads In Favor Of Apps

    In-App Ads Are Appealing, But They're Not A Panacea

    Smartphones have captured the attention of customers, and marketers are following suit by shifting a portion of their budgets into mobile advertising. But with mobile, unlike with desktop planning,...

    • Downloads: 183
  • For B2C Marketing Professionals

    Report:Don't Rerun Your TV Commercials For Mobile Video Ads

    Combine The Creative Strengths Of TV And Digital Ads For Mobile

    The mobile video ad format has captured the attention of marketers, publishers, and ad tech alike. But a 30-second TV creative execution designed for a lean-back living room experience fails to...

    • Downloads: 124
  • For B2C Marketing Professionals

    Report:Exploring The In-App Advertising Opportunity

    In-app advertising is top of mind for mobile marketers today as consumers increasingly spend time using mobile applications on smartphones and tablets. These app users are a captive audience, but...

    • Downloads: 456
  • For Application Development & Delivery Professionals

    Report:Market Overview: Digital Customer Experience Delivery Platforms

    A Range Of Software Vendors Tackle The Multichannel Experience Mandate

    Businesses need an array of software technology to support digital customer experiences, but they struggle to understand and leverage the tools necessary to create and manage unified, multichannel...

    • Downloads: 1622
  • For B2B Marketing Professionals

    Report:Tip The Balance From Reference Customers To Advocates

    Capture Buyer Satisfaction And Enthusiasm Earlier

    Most business-to-business (B2B) marketing budgets have a significant and recurring line item entitled "customer reference program," which involves extensive spending and effort so the sales force and...

    • Downloads: 280
  • For B2C Marketing Professionals

    Report:Forrester Research Mobile Advertising Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet

    Advertisers are increasingly shifting their budgets from PCs to mobile devices across all three components of mobile advertising: display, search, and social. Mobile advertising spending will witness...

    • Downloads: 6
  • For B2C Marketing Professionals

    Report:Fraud And Fat Fingers Distort The Mobile Advertising Landscape

    Publishers And Marketers Must Act Now To Stop Fraud's Spread To Mobile Ad Inventory

    Consumers are rapidly shifting their digital interactions to mobile devices, pushing publishers and marketers to deliver content and advertising across multiple screens. But defining a meaningful...

    • Downloads: 120
  • For B2C Marketing Professionals

    Report:Predictions 2016: Social Gets Reinforcements

    Social Marketers Will Partner With Colleagues In Customer Service And Media Buying

    Both consumers and marketers love to use social media — but brands still struggle to get value from the big social networks. In 2016, social marketers won't just refocus their efforts on...

    • Downloads: 171
  • For B2C Marketing Professionals

    Report:The European Online Display And Social Media Advertising Forecast, 2015 To 2020

    Advertisers Increase Their Investments In Video And Mobile Ads As Media Consumption Evolves And Targeting Accuracy Improves

    European marketers' investments in online display and social media advertising will continue to grow at a double-digit rate between 2015 and 2020. Combined, they will grow at 18.7% annually over that...

    • Downloads: 85
  • For B2C Marketing Professionals

    Report:Drive Effective Mobile Marketing In China

    Marketers in China are facing the most promising yet most complex mobile market in the world. Chinese mobile consumers appear to be highly tech savvy, but can't always be reached on-the-go. Despite...

    • Downloads: 160
  • For B2C Marketing Professionals

    Report:Extract Business Value From Your Mix Model

    Case Study: USAA Leverages A New Model And Processes To Drive Marketing Decisions

    USAA, a large financial services firm, has successfully leveraged marketing mix optimization to uncover the strategic drivers of the business. The insights helped USAA recalibrate marketing and media...

    • Downloads: 274
  • For B2C Marketing Professionals

    Report:Case Study: Z Gallerie Crafts A Results-Oriented, Mobile-Specific Search Strategy

    This Retailer Successfully Drives Mobile Search Consumers Through A Multichannel Customer Life Cycle

    Brick-and-mortar retailer Z Gallerie realized it was time for a mobile search strategy when analytics revealed that its consumers were increasingly connecting with it through mobile channels. To...

    • Downloads: 77
  • For B2C Marketing Professionals

    Report:Untangle The Mobile Advertising Vendor Landscape

    Narrow Down Your Options Based On Your Mobile Advertising Requirements

    In a race to be first to market, mobile ad tech vendors today continually emerge, merge, and morph. As a result, marketing leaders can't decipher what vendors can actually do or which to partner with...

    • Downloads: 281
  • For B2C Marketing Professionals

    Report:Forrester Research Online Display Advertising Forecast, 2014 To 2019 (Western Europe), Q4 2014 Update

    ForecastView Spreadsheet Q4 2014 Update

    Part of ForecastView’s new-in-2014 biannual update cadence for many of our forecasts, this year-end update to our Western Europe online display advertising forecast folds in updated data...

    • Downloads: 13
  • For CMO Professionals

    Report:Create A Connected Communications Plan For The Post-Digital Era

    Over the past decade, digital triggered an explosion of marketing complexity, leaving a fragmented landscape in its wake and rendering traditional communications planning obsolete. In this...

    • Downloads: 513
  • For B2C Marketing Professionals

    Report:Context Enriches Email Marketing

    Continuous Improvement: The Email Marketing Playbook

    Shifting email marketing efforts to support customer context need not be a complete departure from marketing leaders' existing email best practices. In fact, just expanding your current use of...

    • Downloads: 175
  • For B2C Marketing Professionals

    Report:Build A Better Digital Media Strategy

    Strategic Plan: The Digital Media Buying Playbook

    Moving up the digital media buying maturity ladder requires a plan that improves digital media buying practices across all six key dimensions of maturity over the long term: culture, organization,...

    • Downloads: 1022
  • For Customer Insights Professionals

    Report:Customer Engagement Agency Progress Reflects Industry Maturity

    During our recent customer engagement agency (CEA) Forrester Wave™, we surveyed more than 100 CEA clients to understand their choice of vendors and the quality of the relationships. We found...

    • Downloads: 302
  • For B2C Marketing Professionals

    Report:Ad Fraud: Tackle Digital Ads' Dirty Little Secret And Make Money In The Process

    Publishers That Deliver Transparent And Fraud-Free Ad Inventory Environments See Greater Advertisers' Investments

    Even the Interactive Advertising Bureau (IAB) admits there is a significant level of fraud in the digital advertising ecosystem. It exists in display, mobile, and video. Brand marketers, who control...

    • Downloads: 160
  • For B2C Marketing Professionals

    Report:Expanding Publishers' Monetization With Sell Side Platforms And Exchanges

    Premium publishers with direct sales teams that wish to meet marketers' growing demands to buy and execute programmatically, complete with the ability to integrate first- and third-party data, are...

    • Downloads: 242
  • For B2C Marketing Professionals

    Report:Five Global Trends Driving Social Media Advertising Growth

    ForecastView Document

    Social is the youngest of all the media channels available to advertisers, and it continues to grow faster than traditional online display and paid search. Social is driving global online advertising...

    • Downloads: 9
  • For B2C Marketing Professionals

    Report:Make The Business Case For Programmatic Digital Media Buying

    Business Case: The Digital Media Buying Playbook

    B2C marketers are embracing data management platforms (DMPs) and demand-side platforms (DSPs) to mine previously untapped sets of data and to inform their digital media buying practices. Marketers...

    • Downloads: 156
  • For B2C Marketing Professionals

    Report:The SMART Tech Selection Guide For Community Marketers

    Tools And Technology: The B2B Online Community Playbook

    Many IT managers tell us that marketers seem quick to jump to technology selection without first articulating the business reason for or the organizational impact of those choices. On the other hand,...

    • Downloads: 131