Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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201 results in Reports

  • Marketing Mix Modeling
  • For B2C Marketing Professionals

    Report:CMOs Must Build An Affinity Channels Strategy To Reach New Audiences

    How To Navigate Fragmenting Media Audiences Across Niche, Focused Digital Media Networks

    Young demographic audiences, often described as Millennials or Gen Zers, are fragmenting across a new landscape of affinity-focused media channels built on YouTube including StyleHaul, Machinima,...

    • Downloads: 363
  • For B2C Marketing Professionals

    Report:Programmatic Transforms Digital Media Buying

    Marketers Embrace Programmatic Despite Fraud And Transparency Concerns

    What a difference two years makes: Programmatic buying has transformed from a curiosity in 2014 to a method a majority of survey respondents use today. The second Association of National...

    • Downloads: 121
  • For B2C Marketing Professionals

    Report:Chinese Mobile Consumers Are An Attractive But Unique Audience

    How Mobile Marketing Differs In The Largest Smartphone Market In The World

    China is the largest smartphone market in the world, with what appear to be highly sophisticated mobile users. Metro Chinese consumers use mobile for everything from social media to watching video to...

    • Downloads: 234
  • For B2C Marketing Professionals

    Report:Brief: Create Social Marketing Videos That Connect With Customers

    Video in social media can be valuable for marketers, despite its current sluggish engagement. This report showcases video examples and best practices to inspire and direct your own efforts.

    • Downloads: 166
  • For Customer Insights Professionals

    Report:Innovate To Become Attribution Masters

    Cross-channel attribution advances traditional marketing performance measurement approaches by connecting and accurately measuring different interaction points across marketing tactics, channels, and...

    • Downloads: 255
  • For B2C Marketing Professionals

    Report:Forrester Research Online Display Advertising Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet

    Over the past several years, online display advertising has undergone the most dramatic shift since the first banner ad was placed online in 1994. For nearly 20 years, online impressions were...

    • Downloads: 15
  • For B2C Marketing Professionals

    Report:Apply Immediacy, Simplicity, And Context

    Processes: The Mobile Marketing Playbook

    This report highlights the key principles of mobile experience that marketers must weave into the process of crafting mobile marketing strategies. As more people own and use smartphones than ever...

    • Downloads: 2078
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile's Trojan Horse: The Messaging Platform

    Engage Customers In Their Mobile Moments — Even If The Moments Aren't Yours

    Companies with a strong mobile user base are going public and being acquired for astounding valuations. Some have no revenue, and you likely haven't heard of most of these companies. You are probably...

    • Downloads: 361
  • For B2C Marketing Professionals

    Report:Assessing The Digital Marketing Opportunity Across The Globe

    The Forrester Readiness Index: Digital Marketing, 2015

    When evaluating global markets, digital marketing vendors and agencies need to consider more than just a country's macroeconomic conditions or online advertising spending. They need to understand...

    • Downloads: 251
  • For B2C Marketing Professionals

    Report:Case Study: Z Gallerie Crafts A Results-Oriented, Mobile-Specific Search Strategy

    This Retailer Successfully Drives Mobile Search Consumers Through A Multichannel Customer Life Cycle

    Brick-and-mortar retailer Z Gallerie realized it was time for a mobile search strategy when analytics revealed that its consumers were increasingly connecting with it through mobile channels. To...

    • Downloads: 88
  • For B2C Marketing Professionals

    Report:Getting The Green Light For Marketing Mix Optimization

    Consumers, empowered by technology, increasingly rely on digital sources of information to make better-informed purchase decisions. Marketing leaders need to gain insights into the touchpoints that...

    • Downloads: 765
  • For B2C Marketing Professionals

    Report:Move Beyond Awareness With Interactive Video

    Interactivity Brings Higher Completion Rates, Engagement, And ROI

    Video represents an important touchpoint for marketers, but today, its use is predominantly limited to passive, rather than interactive, functions. As a result, video is used almost exclusively for...

    • Downloads: 430
  • For CMO Professionals

    Report:Create A Connected Communications Plan For The Post-Digital Era

    Over the past decade, digital triggered an explosion of marketing complexity, leaving a fragmented landscape in its wake and rendering traditional communications planning obsolete. In this...

    • Downloads: 524
  • For B2C Marketing Professionals

    Report:Build A Better Digital Media Strategy

    Strategic Plan: The Digital Media Buying Playbook

    Moving up the digital media buying maturity ladder requires a plan that improves digital media buying practices across all six key dimensions of maturity over the long term: culture, organization,...

    • Downloads: 1050
  • For B2C Marketing Professionals

    Report:Brief: Apple's Ad-Block-Friendly Update Is A Wake-Up Call To Advertisers

    What Apple's Ad-Blocking Enablement Means To Marketers

    If you target your consumers through ads on a mobile device, then you need to understand the impact of Apple's recent change in ad-blocking policy with the iOS 9 release. With more than a third of US...

    • Downloads: 82
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Online Video Platforms For Sales And Marketing

    OVPs Hold The Keys To Your Video Success

    If you think "doing video" means having a YouTube channel, then you need to up your game. In 2015, online users spent more time on video than on any other digital activity. This inflection point...

    • Downloads: 52
  • For B2C Marketing Professionals

    Report:Forrester Research Online Display Advertising Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet

    Over the past several years, online display advertising has undergone the most dramatic shift since the first banner ad appeared online in 1994. For nearly 20 years, companies purchased online...

    • For Customer Insights Professionals

      Report:Customer Recognition: The CI Keystone

      Marketers frequently bypass opportunities to optimally address customers across channels. Why? They struggle to associate an individual or a customer segment with most interactions across their...

      • Downloads: 400
    • For B2C Marketing Professionals

      Report:Build An Empowered Digital Media Buying Team

      Organization: The Digital Media Buying Playbook

      Omnichannel digital media buying requires marketers to embrace new processes, partnerships, and staffing. The organization report of the digital media buying playbook helps B2C marketers plan and...

      • Downloads: 675
    • For B2C Marketing Professionals

      Report:Mix Optimization Takes Over Planning

      Forrester's reports on marketing mix optimization have charted a course toward a data-driven, scientific approach to marketing, supported by more-fluid adaptive processes, that addresses consumers at...

      • Downloads: 265
    • For B2C Marketing Professionals

      Report:Lessons From The 2013 Forrester Groundswell Awards

      Outstanding marketers at both B2C and B2B companies took a variety of approaches in Forrester's 2013 Groundswell Awards, and each of them demonstrated strong and measurable business results. Use this...

      • Downloads: 133
    • For B2C Marketing Professionals

      Report:Create An Audience-Obsessed Digital Media Buying Practice

      Executive Overview: The Digital Media Buying Playbook

      Digital media buying is undergoing seismic change. Where there were once legions of junior staff managing relationship-based buys, there are now sophisticated real-time bidding technologies....

      • Downloads: 976
    • For B2C Marketing Professionals

      Report:The Case For Google Plus

      Three Reasons Every Marketer Should Use It

      It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Plus...

      • Downloads: 326
    • For B2C Marketing Professionals

      Report:Mobile In Japan: What Marketers Need To Know

      While Japan is a mobile-centric society, smartphone adoption has lagged behind other major markets. Many international brands launched their first mCommerce initiatives in Japan several years ago,...

      • Downloads: 231
    • For B2C Marketing Professionals

      Report:Forrester Research Mobile Advertising Forecast, 2015 To 2020 (Western Europe)

      ForecastView Spreadsheet

      Advertisers are increasingly shifting their budgets from PCs to mobile devices across all three components of mobile advertising: display, search, and social. Mobile advertising spending will witness...