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For Marketing Leadership Professionals
The Programmatic Selling Platforms That Matter Most And How They Stack Up
In Forrester's 65-criteria evaluation of sell-side platforms (SSPs) and exchanges for publishers, we identified the six most significant providers in the category — AOL Platforms, AppNexus,...
- Downloads: 366
For Customer Insights Professionals
Tools And Technology: The Cross-Channel Attribution Playbook
In Forrester's 56-criteria evaluation of cross-channel attribution vendors, we identified the eight most significant cross-channel attribution providers with advanced algorithmic-based models —...
- Downloads: 405
For Interactive Marketing Professionals
The Nine Providers That Matter Most And How They Stack Up
Since Forrester published its first Wave™ evaluation on marketing mix modeling in 2011, the market has undergone significant growth and evolution as marketers demand more in-depth, real-time,...
- Downloads: 1017