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For Customer Insights Professionals
The Eight Providers That Matter Most And How They Stack Up
In Forrester's 56-criteria evaluation of cross-channel attribution vendors, we identified the eight most significant cross-channel attribution providers with advanced algorithmic-based models —...
- Downloads: 681
For B2C Marketing Professionals
The Nine Providers That Matter Most And How They Stack Up
In Forrester's 53-criteria evaluation of demand-side platform (DSP) vendors, we identified the nine most significant software providers — AOL, AppNexus, AudienceScience, DataXu, Google,...
- Downloads: 449