For Customer Insights Professionals
Tools And Technology: The Cross-Channel Attribution Playbook
In Forrester's 56-criteria evaluation of cross-channel attribution vendors, we identified the eight most significant cross-channel attribution providers with advanced algorithmic-based models —...
- Downloads: 520
For B2C Marketing Professionals
The Programmatic Selling Platforms That Matter Most And How They Stack Up
In Forrester's 65-criteria evaluation of sell-side platforms (SSPs) and exchanges for publishers, we identified the six most significant providers in the category — AOL Platforms, AppNexus,...
- Downloads: 409