Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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117 results in Reports

  • Public Sector
  • For CIO Professionals

    Report:Beyond Cost: Achieve Better Government Outcomes Through Shared Services

    Shift To The BT Agenda Drives Shared Services In the Public Sector

    The perennial call for public sector reform has not slackened. The pain of austerity measures and the pressures for increased efficiency heighten that call. The need to address decrepit applications...

    • Downloads: 226
  • For CIO Professionals

    Report:Shared Services: If WyCAN, So Can You!

    Thought Leadership And Teamwork Enable Cost-Savings And Better Service For Consortium Members

    Public sector organizations don't have the privilege of dialing back on scope in challenging economic times. In fact, when the going gets tough, government organizations often have to kick into high...

    • Downloads: 197
  • For CIO Professionals

    Report:At Last, A Tech Market Recovery In Europe

    Modest Growth Of 2.3% For 2014

    The European tech market has been down so long that sooner or later it was bound to turn up. Sooner is here. With most European economies emerging from recession, and Germany, Poland, and the UK...

    • Downloads: 399
  • For CIO Professionals

    Report:Cities Reach A Coming Of Age, Not A Midlife Crisis

    After Years Of Smart City Hype, It's Finally All Systems Go

    For local governments, the hype around smart cities was deafening; the push to pilot was strong. Many cities were overwhelmed by both the potential opportunities and the very real challenges. In...

    • Downloads: 167
  • For Enterprise Architecture Professionals

    Report:Focus On Customer Value To Grow Organizational Maturity

    Most organizations aspire to implement outside-in, customer-focused, cross-functional processes that transform the culture of their organization and set it on the path toward continuous improvement....

    • Downloads: 359
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Google's Smart Contact Lens Project

    Technological And Social Forces Will Drive A Long Tail Of Wearable Devices

    Google released information about its latest wearable computing project — smart contact lenses. While the offering might sound like science fiction, the technology is real, and it could have...

    • Downloads: 197
  • For Security & Risk Professionals

    Report:Top 11 Trends S&R Pros Should Watch: 2015

    Each year, analysts from across Forrester's security and risk research team draw insight from our hundreds of enterprise questions, vendor briefings, and consultations; research projects that we...

    • Downloads: 439
  • For Infrastructure & Operations Professionals

    Report:The Enterprise Wearables Journey

    How Wearable Computing Will Improve Your Business

    If you're not thinking about how innovation in wearable computing will affect enterprises in 2015, you're slipping into the minority: Wearable devices — and the apps, software, and services...

    • Downloads: 1133
  • For Customer Experience Professionals

    Report:Case Study: How American Cancer Society Used Measurement To Optimize Customer Experience

    The Evolution Of An Outcome-Driven CX Measurement Program

    The American Cancer Society (ACS) is the most comprehensive organization fighting cancer in the US. Every year, ACS touches millions of people who are invested in the fight against cancer. However,...

    • Downloads: 259
  • For Customer Experience Professionals

    Report:The US Federal Customer Experience Index, 2015

    A Benchmark Of Federal Government Agencies, Highlighting The Drivers Of Great Federal CX

    Forrester's Customer Experience Index (CX Index™), US Consumers Q1 2015, shows that federal agencies are still providing substandard experiences — and their poor CX performance is hurting...

    • Downloads: 117
  • For CIO Professionals

    Report:Government Spying Will Cost US Vendors Fewer Billions Than Initial Estimates

    Forrester Survey Suggests NSA Spying Could Take $47 Billion Over Three Years From US-Based Cloud Providers And Outsourcers

    Is Edward Snowden's unveiling of the US National Security Agency's PRISM spying program ruining the fates of US cloud, hosting, and outsourcing businesses as international customers walk away from...

    • Downloads: 63
  • For B2C Marketing Professionals

    Report:Western European Social Media Marketing Forecast, 2012 To 2017

    Growth Slows But Remains Strong Despite Legislative Uncertainty

    Social media marketing spending in the European Union (EU) will rise over the next five years, boosted by increasing numbers of addressable devices; consumers' willingness to use them; continued...

    • Downloads: 355
  • For Customer Experience Professionals

    Report:Transform Government From The Outside In

    Embrace Four Imperatives For Smart, Effective Government In The Age Of The Citizen

    Reformers often say that governments should run more like businesses. We agree. Today, in the age of the customer, leading companies have discovered that they must become customer-obsessed to...

    • Downloads: 214
  • For CIO Professionals

    Report:US Tech Spending By Industry, 2014 To 2015 — Which Industries Will Lead The BT Charge?

    Forrester's US tech market outlook for 2014 and 2015 provided general guidance for US CIOs. But every firm operates in a specific industry. So, in this report, we provide our outlook for tech budget...

    • Downloads: 642
  • For Enterprise Architecture Professionals

    Report:Quick Take: What The Federal Framework For Health IT Means To Providers' Architecture

    On April 3rd, 2014 The US Food and Drug Administration (FDA), Federal Communications Commission (FCC), and the Office of the National Coordinator for Health Information Technology (ONC) issued the...

    • Downloads: 158
  • For CIO Professionals

    Report:2015 To 2016 Tech Market Outlook For European Countries

    Better Growth Outside The Eurozone Than Within

    Will Europe's modest economic expansion strengthen or go into reverse? Will China's economic slowdown and the ongoing geopolitical conflict with Russia put a dent into European exports? What will...

    • Downloads: 229
  • For Customer Experience Professionals

    Report:Executive Q&A: Federal Chief Customer Officers

    What They Do And How They Can Help Your Agency Achieve Its Goals

    Hundreds of leading corporations have created chief customer officer (CCO) positions in recent years. Now US federal government agencies are exploring the idea of adding CCOs to their senior...

    • Downloads: 106
  • For CIO Professionals

    Report:The Age Of The Citizen: Smart Governments Embrace And Enable Disruption

    In the current age of the customer, the power has shifted from the provider of goods and services to the consumer. These individuals — your citizens — are bringing their expectations to...

    • Downloads: 537
  • For CIO Professionals

    Report:US Government Spending And The BT Agenda

    Federal BT Spending Slightly Lags Private Sector BT Spending

    Government agencies at federal, state, and local levels are expanding their technology management agendas beyond infrastructure management and internal operations (i.e., IT) to include greater...

    • Downloads: 148
  • For Security & Risk Professionals

    Report:Quick Take: Fifteen Lessons For Security & Risk Pros From The IRS Get Transcript Breach

    Cybercriminals Are Using Customer Intelligence To Commit High-Value Fraud

    On May 27, the US Internal Revenue Service (IRS) disclosed that cybercriminals had gained access to the tax returns of approximately 104,000 individuals. This breach is notable because it...

    • Downloads: 178
  • For CIO Professionals

    Report:Innovation Requires The Right Processes To Flourish

    Processes: The Innovation Playbook

    Rapidly changing buyer behavior and persistent market volatility heavily disrupt every market. Companies of all sizes need to innovate their products, their internal processes, their go-to-market...

    • Downloads: 1167
  • For Security & Risk Professionals

    Report:Brief: Q&A On The US National Strategy For Trusted Identities In Cyberspace

    Without Clear Property Rights In Digital Identity, The NSTIC's Vision Will Fail

    Many private-sector entities and consumers would value consumer identity credentials that are more secure and trustworthy — and so would the US federal government. The government initiative...

    • Downloads: 93
  • For Security & Risk Professionals

    Report:Brief: Understanding Which Identity Standards Are The Most Relevant To Health IT

    A Summary Of Forrester's Testimony To The US Government's Office Of The National Coordinator For Health Information Technology

    The US Office of the National Coordinator for Health Information Technology asked Forrester's Eve Maler to testify as part of a panel at a March 12, 2014, virtual public hearing on the National...

    • Downloads: 151
  • For CIO Professionals

    Report:China Tech Market Outlook: 2014

    Tougher Conditions Await Global Brands As Local Vendors Grab A Larger Share Of The World's Third-Largest Market

    IT purchases in China will reach $113 billion in 2013, making it the third-largest tech market in the world after the US and Japan. China is still largely a hardware-driven market, but spending on...

    • Downloads: 378
  • For CIO Professionals

    Report:Don't Wait For Governments To Pave The Way For Digital Business

    Digital Agendas Of European Governments Fail To Address CIO Issues

    Digital transformation will fundamentally affect all aspects of business and society, which makes it not only a key theme for business leaders and CIOs but also for governments. Over the past few...

    • Downloads: 109