Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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119 results in Reports

  • Public Sector
  • For CIO Professionals

    Report:Brief: Drive Digital Service Transparency And Efficiency With Data And Analytics

    The US Digital Services Playbook Series

    In August 2014, the White House announced the creation of the US Digital Service, which promptly released a US Digital Services Playbook. This playbook, which spans the fields of customer experience,...

    • Downloads: 137
  • For CIO Professionals

    Report:Service Providers Accelerate Smart City Projects

    Look For Partners With Software Assets And Prebuilt Solutions For More Cost-Effective And Rapid Delivery

    Numerous factors drive cities to take a smarter approach to their administration and development. They increasingly value technology as a lever to enable scalable and sustainable transformation both...

    • Downloads: 514
  • For CIO Professionals

    Report:Year-End 2013 IT Budget Benchmarks

    How Forrester's Forrsights Data Can Help CIOs Prepare For 2014

    CIOs often request IT budget benchmarks. In this report, we have provided these benchmarks using data from our Forrsight's IT Budgets And Priorities Survey, Q4 2013. However, it's easy to misuse IT...

    • Downloads: 1744
  • For Customer Experience Professionals

    Report:The US Customer Experience Index, Q1 2015

    Benchmarking The US Brands That Create The Most Loyalty With Their Customer Experience

    Three-quarters of companies want to improve their customer experience (CX) in 2015. Forrester's first US Customer Experience Index (CX Index™) benchmark of 2015 sets the baseline that will tell...

    • Downloads: 1357
  • For Security & Risk Professionals

    Report:Brief: New NIST Cybersecurity Guidelines Target Firms With US Federal Agency Customers

    The new NIST framework for improving critical infrastructure cybersecurity provides voluntary security and risk guidelines for government agencies as well as critical infrastructure organizations...

    • Downloads: 162
  • For Customer Experience Professionals

    Report:The US Customer Experience Index, Q3 2015

    Benchmarks: The Customer Experience Maturity Playbook

    Forrester's Customer Experience Index (CX Index™) helps customer experience (CX) professionals understand the ups and downs of CX quality over time. The CX Index franchise scores more than 900...

    • Downloads: 735
  • For CIO Professionals

    Report:China Tech Market Outlook, 2016 To 2017

    Business Technology Enables Digital Transformation In China

    Technology spending in China will reach $147 billion in 2016 as organizations accelerate digital transformation initiatives by rapidly increasing their business technology investments. This report...

    • Downloads: 117
  • For CIO Professionals

    Report:China Tech Market Outlook: 2014

    Tougher Conditions Await Global Brands As Local Vendors Grab A Larger Share Of The World's Third-Largest Market

    IT purchases in China will reach $113 billion in 2013, making it the third-largest tech market in the world after the US and Japan. China is still largely a hardware-driven market, but spending on...

    • Downloads: 380
  • For CIO Professionals

    Report:China Tech Market Outlook: 2015

    Growth Still Tops Other Asian Countries Despite Economic Slowdown

    Technology purchases in China will reach $136 billion in 2015, making China the second-largest tech market in Asia Pacific after Japan. Demand will still be strongest for hardware and communications...

    • Downloads: 185
  • For Application Development & Delivery Professionals

    Report:Brief: Smart Cities Are The New Darling Of The Internet Of Things

    A Brief Summary Of The Internet Of Things World Forum

    The third annual Internet of Things World Forum (IoTWF) took place in Dubai in early December 2015. This year's event went beyond discussions of the devices and their connectivity to explore how IoT...

    • Downloads: 238
  • For CIO Professionals

    Report:Brief: Applying The US Digital Services Playbook

    A Guide For US Federal CIOs

    In August 2014, the White House announced the creation of the US Digital Service and the appointment of a digital administrator, along with a set of guidelines called the US Digital Services...

    • Downloads: 129
  • For CIO Professionals

    Report:Brief: Four DevOps Plays Focus On Digital Agility

    The US Digital Services Playbook Series

    In August 2014, the White House announced the creation of the US Digital Service, which promptly released the US Digital Services Playbook. This playbook, which spans the fields of customer...

    • Downloads: 397
  • For Security & Risk Professionals

    Report:Predictions 2016: The C-Suite And Cybersecurity

    Landscape: The S&R Practice Playbook

    2015 spooked customers, citizens, and patients worried about financial and medical identity theft. Anthem, Ashley Madison, the US Office of Personnel Management, and Sony all became household names...

    • Downloads: 383
  • For CIO Professionals

    Report:Digitizing Non-Profit And Government

    The State Of Digital Business 2014

    While government agencies and non-profit organizations come to digital business with different agendas, for both, profit isn't the driving force of their missions. But do executives in these...

    • Downloads: 196
  • For Customer Experience Professionals

    Report:The Public Is Still Skeptical Of Federal Digital Customer Experience

    Since 2011, the White House has been trying to improve the federal digital customer experience (CX). Five years later, federal digital CX is finally starting get better. Unfortunately, customers...

    • Downloads: 91
  • For Security & Risk Professionals

    Report:Quick Take: Apple Does The Right Thing To Defend Customer Privacy

    CEO Tim Cook Backs Customers With Fight Over San Bernardino Shooter's Data

    The legal battle continues between those who advocate for employees' and citizens' right to privacy versus those who advocate for stronger law enforcement and government surveillance capabilities....

    • Downloads: 95
  • For Security & Risk Professionals

    Report:Quick Take: The Patriot Act Is Dead. Long Live The Patriot Act

    Now S&R Pros Around The Globe Need To Understand The Freedom Act

    President George W. Bush signed the US Patriot Act into law in the wake of the 9/11 disasters in an attempt to rein in money laundering benefiting terrorist organizations and to fix perceived...

    • Downloads: 111
  • For Customer Experience Professionals

    Report:Washington Must Work Harder To Spur The Public's Interest In Digital Government

    Federal Agencies Are Spending Millions On Digital CX That Customers May Not Want

    Federal agencies will continue spending huge sums on digital customer experience (CX) for years to come. Their efforts have already given the American people more and better digital channels than...

    • Downloads: 111
  • For Security & Risk Professionals

    Report:Top 11 Trends S&R Pros Should Watch: 2015

    Each year, analysts from across Forrester's security and risk research team draw insight from our hundreds of enterprise questions, vendor briefings, and consultations; research projects that we...

    • Downloads: 485
  • For CIO Professionals

    Report:Brief: Outside-In Governments Accelerate BT Transformation

    Government CIOs Drive The New Citizen-Centric Imperatives

    Citizens have perennially expected more from their governments. With the new arsenal of tools available, government organizations are better able to deliver, and just in time. Today, in the age of...

    • Downloads: 108
  • For Security & Risk Professionals

    Report:Listen To Your Customers To Meet Financial Regulations

    The Consumer Financial Protection Bureau Is Changing The Face Of Customer Care

    Financial services firms face a new regulator in the Consumer Financial Protection Bureau (CFPB) that demands they pay more attention to customer complaints about services or products. The new...

    • Downloads: 123
  • For Security & Risk Professionals

    Report:Brief: Understanding Which Identity Standards Are The Most Relevant To Health IT

    A Summary Of Forrester's Testimony To The US Government's Office Of The National Coordinator For Health Information Technology

    The US Office of the National Coordinator for Health Information Technology asked Forrester's Eve Maler to testify as part of a panel at a March 12, 2014, virtual public hearing on the National...

    • Downloads: 154
  • For Customer Experience Professionals

    Report:The US Federal Customer Experience Index, 2015

    A Benchmark Of Federal Government Agencies, Highlighting The Drivers Of Great Federal CX

    Forrester's Customer Experience Index (CX Index™), US Consumers Q1 2015, shows that federal agencies are still providing substandard experiences — and their poor CX performance is hurting...

    • Downloads: 135
  • For CIO Professionals

    Report:The Canadian Tech Market Outlook For 2015

    Canadian Firms Continue To Lag Behind Their US Counterparts In Both BT And IT Spending

    Canadian CIOs need to be more aggressive in pushing for tech spending increases in 2015. At a time when firms in the US are expanding technology expenditures — especially on business technology...

    • Downloads: 222
  • For Customer Experience Professionals

    Report:Predictions 2014: Government Customer Experience

    People expect their government to provide customer experiences that are on par with those that top companies offer. The fallout from the healthcare.gov customer experience fiasco highlighted this...

    • Downloads: 277