Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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12 results in Reports

  • Business Technographics
  • Boris Evelson
  • For Application Development & Delivery Professionals

    Report:Benchmark Your BI Environment For Continuous Improvement

    Benchmarks: The Business Intelligence Playbook

    Application development and delivery (AD&D) professionals working on business intelligence (BI) initiatives need to understand whether their BI environment is performing well or could use a strategy...

    • Downloads: 801
  • For Application Development & Delivery Professionals

    Report:Brief: Data Visualization Unlocks The Value Of Business Insights

    Have you ever wondered what's behind the age-old saying that a picture is worth a thousand words? How does that translate in practice into the world of data visualization? While there are many...

    • Downloads: 132
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2015

    The 13 Providers That Matter Most And How They Stack Up

    In Forrester's 15-criteria evaluation of Agile business intelligence (BI) vendors, we identified the 13 most significant software providers in the category —Birst, GoodData, IBM, Information...

    • Downloads: 637
  • For Application Development & Delivery Professionals

    Report:Boost Your Business Insights By Converging Big Data And BI

    What is the difference between business intelligence (BI) and big data? Is big data just a more modern version of BI, or are there significant differences? If they are different, what are the typical...

    • Downloads: 610
  • For CIO Professionals

    Report:Mature Business Intelligence Software Market? Far From It

    ForecastView Document

    Business intelligence (BI) and analytics software — key components of systems of insight (SoI) — extract raw data from transactional and other operational applications; transform it into information...

    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Enterprise Business Intelligence Platforms, Q1 2015

      The Top BI Vendors That Matter Most And How They Stack Up

      In Forrester's 60-criteria evaluation of enterprise business intelligence (BI) platform vendors, we identified the 11 most significant software providers — IBM, Information Builders, Microsoft,...

      • Downloads: 1083
    • For Application Development & Delivery Professionals

      Report:Q&A: How To Energize Your Enterprise BI Platform With Integrated Predictive R Models

      The business intelligence (BI) market is slowly but surely broadening and extending its reach into new areas beyond basic reporting, analytics, and dashboards. Data exploration, text, geospatial, and...

      • Downloads: 282
    • For Application Development & Delivery Professionals

      Report:Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

      Processes: The Business Intelligence Playbook For 2015

      What can you do to make sure that your business intelligence (BI) initiative doesn't end up on the scrap heap of failed projects? Seeking answers to this question isn't unique to BI projects —...

      • Downloads: 1059
    • For Application Development & Delivery Professionals

      Report:Market Overview: Text Analytics

      Expand Your Big Data Capabilities With Unstructured Text Analytics

      The big promise of big data to deliver better insights to enterprise decision-makers will not fully materialize unless business intelligence (BI) and analytics incorporate all available sources of...

      • Downloads: 529
    • For Application Development & Delivery Professionals

      Report:How Does Your BI Environment Stack Up Against Your Peers'?

      Business intelligence (BI) is critical to organizational performance. To put it simply, top-performing organizations invest more in BI than do their their lower-performing peers. Enterprises need...

      • Downloads: 135
    • For Enterprise Architecture Professionals

      Report:Forrester's Data Taxonomy Tool

      When it comes to data technology, are you lost in translation? What’s the difference between data federation, virtualization, and data- or information-as-a-service? Are columnar databases...

      • Downloads: 48
    • For Enterprise Architecture Professionals

      Report:Lost In Data Translation? Forrester's Data Taxonomy To The Rescue

      Tools And Technology: The Data Management Playbook

      When it comes to data technology, are you lost in translation? What's the difference between data federation, virtualization, and data-as-a-service? Are columnar databases also relational? These...

      • Downloads: 724