Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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20 results in Reports

  • Total Economic Impact (TEI)
  • For Enterprise Architecture Professionals

    Report:Getting Down To Basics On Smart Process Apps

    Smart process applications represent a new category of software applications that are designed to support collaborative business activities, both the internal, operational collaboration that is part...

    • Downloads: 147
  • For Application Development & Delivery Professionals

    Report:Analyzing The Value Of Responsive Web Design Can Be Messy

    Digital experience leaders turn to responsive web design (RWD) to meet their customer's rapidly-growing multidevice demands. Unfortunately, RWD takes longer than traditional desktop...

    • Downloads: 213
  • For Application Development & Delivery Professionals

    Report:Quantify The Business Value Of CRM

    Business Case: The CRM Playbook

    Customer relationship management (CRM) initiatives must not only be technically sound but must answer the question, "What will we get for our money?" Application development and delivery (AD&D) pros...

    • Downloads: 927
  • For Security & Risk Professionals

    Report:Build The Business Case For GRC

    Business Case: The Governance, Risk, And Compliance Playbook

    As governance, risk, and compliance (GRC) programs mature, the return on investment (ROI) risk professionals drive from committed resources to GRC are drawing increasing levels of attention from...

    • Downloads: 1357
  • For Security & Risk Professionals

    Report:Use Commercial IAM Solutions To Achieve More Than 100% ROI Over Manual Processes

    Business Case: The Identity And Access Management Playbook

    Security and risk (S&R) executives responsible for identity and access management (IAM) must manage access to sensitive applications and data without inhibiting business agility, compromising...

    • Downloads: 810
  • For Sales Enablement Professionals

    Report:Quantify The Business Value Of Sales Enablement Automation

    Sales enablement (SE) automation initiatives must invariably answer the question, "What will we get for our money?" Sales enablement pros who lead these projects must build business cases correctly...

    • For Sourcing & Vendor Management Professionals

      Report:Better Sourcing Can Improve Your Software ROI

      Business Case: The Strategic Software Sourcing Playbook

      Many sourcing and vendor management (SVM) professionals see the problems with their firm's current approach to dealing with the major software providers, but lack the authority to transform it. This...

      • Downloads: 156
    • For Application Development & Delivery Professionals

      Report:Refocus The Digital Experience Technology Investment Discussion

      Business Case: The Digital Experience Delivery Playbook

      As the age of the customer progresses, the skyrocketing demand for technology for digital experience delivery adds a new twist to justification discussions for tech spending. This means...

      • Downloads: 601
    • For Enterprise Architecture Professionals

      Report:Building The Case For Your BPM Initiative

      Business Case: The Business Process Management Playbook

      Success in the age of the customer almost mandates that every company have a business process management (BPM) program and platform. Developing the business case for enterprisewide BPM differs from a...

      • Downloads: 340
    • For Sourcing & Vendor Management Professionals

      Report:Build SVM's Business Case On ROI

      Business Case: The SVM Practice Playbook

      Sourcing and vendor management (SVM) professionals who are not operating under unified processes, governance, tools, and even goals will fail to deliver the maximum value to the business. Yet most...

      • Downloads: 223
    • For Marketing Leadership Professionals

      Report:The ROI Of "Owner" Communities

      A Tool To Help Tech Marketers Uncover The Economic Value Of Their Communities

      Two of the most common questions we receive from B2B marketers are "How do I know if it's worth having a community?" and "How can I prove to my executives that my community is worth their...

      • Downloads: 396
    • For Application Development & Delivery Professionals

      Report:Don't Let A Mountain Of "Technical Debt" Derail Mobile And Customer-Facing App Delivery

      Lead The Investment Case With Business Issues, Not Technical Debt

      The ever-increasing demand from business leaders for modern mobile and customer-facing apps has application development and delivery (AD&D) leaders embracing Agile and DevOps techniques to keep pace....

      • Downloads: 431
    • For CIO Professionals

      Report:How To Succeed With Smart Process Apps For Cases

      How To Choose And Build The Business Case For The Right Smart Process Application For Your Case Challenges

      Smart process applications represent a new category of software applications that are designed to support collaborative business activities. This collaboration can occur in the customer-oriented...

      • Downloads: 119
    • For Infrastructure & Operations Professionals

      Report:Calculate The ROI Of Data Center Investments in India

      Forrester's Total Economic Impact (TEI) analysis has been used to calculate the ROI of data center facilities. The TEI methodology is used to measure the effectiveness of an IT (or other) investment...

      • Downloads: 28
    • For Infrastructure & Operations Professionals

      Report:Build Or Colocate? The ROI Of Data Center Facilities In India

      A Total Economic Impact™ Analysis Shows That Colocation Is More Economical Than Building A Data Center For Most Indian Companies

      Data centers in India are running low on space, power, and cooling capacity. When it comes time to provision new data center capacity, IT infrastructure and operations (I&O) professionals in India...

      • Downloads: 195
    • For CIO Professionals

      Report:The Total Economic Impact™ Methodology: A Foundational Framework For Investment Decisions

      Underlying any investment is the ever-present question of "What am I going to get for my money?" To answer this question, Forrester developed the Total Economic Impact™ (TEI) methodology. TEI...

      • Downloads: 3687
    • For Infrastructure & Operations Professionals

      Report:Calculate The ROI Of Data Center Investments

      Forrester's Total Economic Impact (TEI) analysis has been used to calculate the ROI of data center facilities. The TEI methodology is used to measure the effectiveness of an IT (or other) investment...

      • Downloads: 59
    • For Application Development & Delivery Professionals

      Report:Win Funding For Your Customer Service Project

      Business Case: The Contact Centers For Customer Service Playbook

      In the age of the customer, customer service must be a cornerstone of a company's customer experience strategy. Application development and delivery (AD&D) pros supporting customer service operations...

      • Downloads: 486
    • For Infrastructure & Operations Professionals

      Report:Build Or Colocate? The ROI Of Your Next Data Center

      Data centers are running low on space, power, and cooling capacity. When it comes time to provision new data center capacity, IT infrastructure and operations (I&O) professionals face a critical...

      • Downloads: 666
    • For Application Development & Delivery Professionals

      Report:Quantify The Tangible Business Value Of BI

      Business Case: The Business Intelligence Playbook

      As the demand for pervasive and comprehensive business intelligence (BI) applications increases, so does the complexity and cost of large enterprise BI implementations. Organizations must demonstrate...

      • Downloads: 2916