Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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7 results in Reports

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  • For Application Development & Delivery Professionals

    Report:Define Business Value In Collaboration

    Business Value: The Enterprise Collaboration Playbook

    Growing evidence points to a road to measuring collaboration success. Sales, customer service, and the supply chain are initial areas where collaboration adds measurable business value. Once...

    • Downloads: 1194
  • For Infrastructure & Operations Professionals

    Report:Build A Comprehensive Business Case For Technology Purchasing

    Business Case: The Workforce Enablement Playbook

    To help their business compete, I&O leaders must focus more of their time and energy on technologies that not only cut costs but that help win, serve, and retain customers. This means that technology...

    • Downloads: 63
  • For Application Development & Delivery Professionals

    Report:Win Funding For Your Customer Service Project

    Business Case: The Contact Centers For Customer Service Playbook

    In the age of the customer, customer service must be a cornerstone of a company's customer experience strategy. Customer service application pros must invest in modernizing their technology, and...

    • Downloads: 697
  • For Security & Risk Professionals

    Report:Making The Business Case For Identity And Access Management

    Business Case: The Identity And Access Management Playbook

    Security and risk (S&R) executives responsible for identity and access management (IAM) must manage users' access to sensitive applications and data without inhibiting business agility, compromising...

    • Downloads: 1170
  • For Customer Insights Professionals

    Report:Model The ROI Of Enterprise Marketing Technology Investments

    Business Case: The Enterprise Marketing Technology Playbook

    Enterprise marketing technologies promise to enable better customer experience, improve marketing performance, and boost efficiency. This report helps customer insights (CI) professionals make a...

    • Downloads: 880
  • For Application Development & Delivery Professionals

    Report:Quantify The Tangible Business Value Of BI

    Business Case: The Business Intelligence Playbook

    The business case report of the business intelligence (BI) playbook guides application development and delivery (AD&D) professionals working on BI initiatives through the maze of BI business case...

    • Downloads: 3271
  • For Security & Risk Professionals

    Report:Build The Business Case For GRC

    Business Case: The Governance, Risk, And Compliance Playbook

    Before you can build a GRC program capable of addressing today's top business threats, you first need to obtain the necessary budget and leadership support to turn your GRC vision into reality. This...

    • Downloads: 1602