Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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9 results in Reports

  • Past 6 months
  • Paul D. Hamerman
  • For Application Development & Delivery Professionals

    Report:Application Adoption Trends 2016: SaaS Expands Across The Enterprise And Across The Globe

    More Companies Go All-In On SaaS To Shed On-Premises Baggage

    Our Global Business Technographics Software Survey, 2015, reveals significant adoption of SaaS across a wide variety of application areas as application buyers demand business agility....

    • Downloads: 921
  • For Application Development & Delivery Professionals

    Report:The Business Applications Landscape 2016 To 2020: SaaS Disruption And Vendor Proliferation

    Landscape: The Business Applications Playbook

    Organizations rely heavily on commercial packaged application software to support business processes. This landscape ranges from customer-focused business technology (BT) applications to solutions...

    • Downloads: 645
  • For Application Development & Delivery Professionals

    Report:TechRadar™: People And Talent Technology, Q1 2016

    HR Process Disruption Creates New Innovation Opportunities For Startups And Incumbents

    Organizations need a variety of technology solutions to attract, retain, and engage their people. Forrester has identified the 20 most important people and talent technology solution categories that...

    • Downloads: 335
  • For Application Development & Delivery Professionals

    Report:Transform Employee Performance For Continuous Engagement

    The employee performance appraisal is an underperforming, periodic business process that is loathed by both employees and managers alike. Going forward, we believe employee performance will be...

    • Downloads: 491
  • For Application Development & Delivery Professionals

    Report:Create A Business Application Road Map For The Digital Age

    Road Map: The Business Applications Playbook

    This report provides a road map for a business application strategy that can help application development and delivery (AD&D) professionals maintain a viable set of business applications. Business...

    • Downloads: 1417
  • For Application Development & Delivery Professionals

    Report:Brief: SAP S/4Hana Lifts Off

    The Licensed Version Of The Next-Generation ERP Solution Is Gaining Traction, But The SaaS Offering Is Off To A Slow Start

    S/4Hana represents a major initiative by SAP to replatform and refactor its business suite to leverage its Hana in-memory database. The Sapphire Now conference in May 2016 enabled Forrester to assess...

    • Downloads: 104
  • For Application Development & Delivery Professionals

    Report:Use Digital Technologies To Improve Employee Engagement

    Drive Growth And Customer Engagement With An Engaged Workforce

    US worker engagement has been less than one-third for 15 years, and the numbers are even lower globally. Employee engagement is now, more than ever, a top corporate priority, with the goal of...

    • Downloads: 1465
  • For Application Development & Delivery Professionals

    Report:The SaaS Customer Success Life Cycle

    Continuous Improvement: The Business Applications Playbook

    Software-as-a-service (SaaS) is more than just a software deployment model — it's a business model that ties the vendor's success to your own. Vendors are under pressure to keep customers happy to...

    • Downloads: 77
  • For Application Development & Delivery Professionals

    Report:Breakout Vendors: SaaS Business Applications

    High-Growth Software-As-A-Service Alternatives Disrupt Traditional Software Segments

    Many relatively new SaaS business application vendors are looking to capitalize on the success and market disruption of leading SaaS players like NetSuite, Salesforce, and Workday. In this report, we...

    • Downloads: 239