Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

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8 results in Reports

  • Past 6 months
  • Paul D. Hamerman
  • For Application Development & Delivery Professionals

    Report:The New Way To Choose Business Applications

    Selection: The Business Applications Playbook

    The old way of choosing business applications is obsolete. For years, consultants have sold expensive projects to gather "requirements" from all corners of the business and assemble them into an...

    • Downloads: 243
  • For Application Development & Delivery Professionals

    Report:Digital Innovation Reshapes The Future Of Business Applications

    Vision: The Business Applications Playbook

    The state of business applications in the enterprise today is characterized by high cost, vendor lock-in, and inflexibility, but the business environment and the application software industry are...

    • Downloads: 366
  • For CIO Professionals

    Report:Recalibrate SAP's Role In Advancing Your BT Strategy

    BT Vendor Profile: SAP

    As momentum grows behind the business technology (BT) agenda, CIOs will have to reassess and evolve their technology vendor relationships to align future technology investments with their ability to...

    • Downloads: 134
  • For Application Development & Delivery Professionals

    Report:Don't Just Maintain Business Applications — Raise Business Responsiveness

    Improvement: The Business Applications Playbook

    Application development and delivery (AD&D) pros need a continuous improvement strategy to update, enhance, and maintain business applications, from enhancement projects to periodic upgrades of...

    • Downloads: 735
  • For Application Development & Delivery Professionals

    Report:Put The Customer At The Center Of Your Business Applications Portfolio

    Assessment: The Business Applications Playbook

    Mature enterprise applications portfolios are well adapted to vertically integrated enterprises with highly trained dedicated users. But the age of the customer means that enterprises need to...

    • Downloads: 385
  • For Application Development & Delivery Professionals

    Report:Create A Business Applications Road Map For The Digital Age

    Road Map: The Business Applications Playbook

    This report provides a road map for business applications strategy that can help application development and delivery (AD&D) professionals maintain a viable set of business applications for the...

    • Downloads: 1127
  • For Application Development & Delivery Professionals

    Report:The SaaS ERP Applications Landscape

    Growing Demand Creates Vendor Melee In The Cloud As Traditional Vendors And SaaS Pure Plays Face Off

    Application delivery professionals need to rationalize costs of ownership and upgrade challenges of their current on-premises enterprise resource planning (ERP) systems, while being responsive to...

    • Downloads: 267
  • For Application Development & Delivery Professionals

    Report:Next-Generation Business Apps Require Agile Implementation Approaches

    Implementation: The Business Applications Playbook

    Application implementation strategies are evolving to include more customer input and deliver faster business results. Application development and delivery (AD&D) teams are moving away from the slow,...

    • Downloads: 105