Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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24 results in Reports

  • Paul D. Hamerman
  • Past 12 months
  • For Application Development & Delivery Professionals

    Report:Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook

    Making the right information available to the right person at the right time is more important than ever in today's fast-changing competitive environment. Business intelligence (BI) is necessary to...

    • Downloads: 670
  • For Application Development & Delivery Professionals

    Report:Forrester’s Business Application Age Of The Customer Assessment Tool

    This is a self-assessment tool for companies to evaluate their level of maturity of their business application strategy in relation to customer-centricity in the age of the customer.

    • Downloads: 18
  • For Application Development & Delivery Professionals

    Report:Embrace Future Trends To Deliver HRM Business Impact

    This report outlines the future outlook for application development and delivery (AD&D) professionals working with human resources executives on their applications and business process innovation...

    • Downloads: 1076
  • For Application Development & Delivery Professionals

    Report:Growth And Insight Drive Application Adoption Trends

    Results from our Forrsights Software Survey, Q4 2013, reveal significant investment activity in packaged applications, both for traditional systems of record applications and systems of engagement....

    • Downloads: 150
  • For Application Development & Delivery Professionals

    Report:Maximize Employee Value By Aligning With Customer Imperatives

    Maximizing your workforce's value depends on increasing the level of employee engagement, linking employee productivity to positive customer outcomes, and instilling a culture of customer centricity....

    • Downloads: 212
  • For Application Development & Delivery Professionals

    Report:Optimize Application Strategy To Generate Business Value

    Strategic Plan: The Business Applications Playbook

    This report outlines the strategic planning process for business applications managed by application development and delivery professionals. This report is designed to help you maintain a viable set...

    • Downloads: 959
  • For Application Development & Delivery Professionals

    Report:Don't Just Maintain Business Applications, Raise Business Responsiveness

    Continuous Improvement: The Business Applications Playbook

    While big projects such as delivering new off-the-shelf or custom-built applications help your organization achieve excellent business outcomes, sustaining these outcomes requires that your...

    • Downloads: 611
  • For Application Development & Delivery Professionals

    Report:Put The Customer At The Center Of Your Business Applications Strategy

    Assessment: The Business Applications Playbook

    Mature enterprise applications portfolios are well adapted to vertically integrated enterprises with highly trained dedicated users. But the age of the customer means that enterprises need to...

    • Downloads: 199
  • For Application Development & Delivery Professionals

    Report:Grow Your Revenue Stream With Customer-Centric Finance

    Rethink Financial Processes And Systems To Drive Revenue Growth And Customer Value

    In the world of corporate finance, three traditional priorities start with the letter "C": cost, compliance, and control. These will remain finance's priorities for many years to come. However, it is...

    • Downloads: 93
  • For Application Development & Delivery Professionals

    Report:Disrupt The Employee Performance Process To Align With Business And Customer Outcomes

    The employee performance appraisal is an underperforming, periodic business process that is loathed by both employees and managers alike. Historically linked to the annual salary review, performance...

    • Downloads: 236
  • For Application Development & Delivery Professionals

    Report:Measure The Business Impact Of Improved App Strategy

    Business Case: The Business Applications Playbook

    This report outlines the business case component of Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. If you're debating...

    • Downloads: 655
  • For Application Development & Delivery Professionals

    Report:Increase Flexibility By Embracing Future Business And Technology Trends

    Vision: The Business Applications Playbook

    This report outlines Forrester's vision for the future of business applications. It summarizes the key business drivers and trends that are reshaping the value proposition of business applications....

    • Downloads: 2179
  • For Application Development & Delivery Professionals

    Report:Transform The Job Candidate Experience From The Outside In

    Model The Candidate Experience Life Cycle Using Customer Experience Best Practices

    Well-run companies invest heavily in establishing their corporate brand and in business technology to win, serve, and retain customers. Many of these same companies, however, offer only rudimentary...

    • Downloads: 44
  • For Application Development & Delivery Professionals

    Report:Transform Strategic Processes For Talent Management And Employee Engagement

    This report enables application development and delivery (AD&D) professionals, CIOs, and their HR business partners to maximize the value of talent throughout the enterprise. The strategic components...

    • Downloads: 1038
  • For Application Development & Delivery Professionals

    Report:Select A Workday Services Partner For The Next-Generation Of ERP

    Enterprise resource planning (ERP) is dead (again); long live ERP! As leading business executives rush to create digital, customer-centric companies, next-generation ERP solutions are playing a key...

    • Downloads: 209
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Business Applications Take Innovation Beyond The Cloud

    As the shift to the cloud broadens across more business application types, application development and delivery professionals are torn between maintaining key operational systems and making...

    • Downloads: 293
  • For Application Development & Delivery Professionals

    Report:Align Your Business Applications To Technology And Customer Imperatives

    Executive Overview: The Business Applications Playbook

    Constant business change, coupled with ongoing technology advances (e.g., mobile, cloud, social collaboration, and big data) will fundamentally change how application development and delivery (AD&D)...

    • Downloads: 739
  • For Application Development & Delivery Professionals

    Report:Brief: SAP To Acquire Concur For $8.3 Billion

    With Its Largest SaaS Acquisition To Date, SAP Looks To Dominate Corporate Travel And Expense

    SAP made a bold move on September 18, 2014 to acquire travel and expense (T&E) market leader Concur for $8.3 billion, its largest software-as-a-service (SaaS) acquisition to date. This deal...

    • Downloads: 114
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: SaaS HR Management Systems, Q4 2014

    The Eight SaaS HRMS Providers That Matter Most And How They Stack Up

    In Forrester's 60 criteria evaluation of SaaS HR management systems (HRMS) vendors, we identified the eight most significant software providers serving medium to large companies — ADP,...

    • Downloads: 590
  • For Application Development & Delivery Professionals

    Report:Choose Your Business Applications Using An Agile Software Selection Approach

    Tools And Technology: The Business Applications Playbook

    This report, a component of Forrester's business applications playbook, provides a framework for selecting and acquiring business applications software and related services. Disruptive technologies...

    • Downloads: 691
  • For Application Development & Delivery Professionals

    Report:Application Adoption Trends: The Rise Of SaaS

    The shift to SaaS is the leading agent of change in applications adoption as companies seek better flexibility and speed. Results from our Forrsights Software Survey, Q4 2013, reveal significant...

    • Downloads: 663
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Customer-Centric HRM Technology, Q2 2014

    Innovation Boosts Employee Engagement And Customer Value

    The technology for human resource management (HRM) addresses the life cycle of the workforce, including attracting, selecting, training, supporting, assessing, and rewarding employees. In the fast...

    • Downloads: 434
  • For Application Development & Delivery Professionals

    Report:Brief: People And Talent Applications Will Promote Engagement And Performance In 2015

    Processes and strategies for people and talent are evolving quickly as companies learn how to harness disruptive new technologies. A decade ago, companies viewed their people and talent management...

    • Downloads: 103
  • For Application Development & Delivery Professionals

    Report:Microsoft Ascending

    In First 100 Days, Nadella's Team Shifts To A More Open And Aggressive Posture

    When Microsoft named Satya Nadella the third CEO in its history this past February, we posited 10 questions he needed to answer to ensure Microsoft's future relevance to enterprises. As Nadella's...

    • Downloads: 280